![]() |
市场调查报告书
商品编码
1766031
2032 年营养粉市场预测:按产品类型、包装类型、来源、分销管道、应用和地区进行的全球分析Nutrition Powder Market Forecasts to 2032 - Global Analysis By Product Type, Packaging Type, Source, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,全球营养粉市场预计在 2025 年达到 272.7 亿美元,到 2032 年将达到 501.8 亿美元,预测期内的复合年增长率为 9.1%。
膳食补充剂旨在提供日常饮食中经常缺乏的维生素、矿物质和蛋白质等营养素。它们以粉末状广泛供应,有调味或无味两种,并且可以轻鬆混入牛奶、水或冰沙中。这些粉末有助于促进肌肉生长、改善消化、增强能量、改善整体健康等多种健康用途。此外,营养粉是当今快节奏生活方式中保持均衡营养的便捷方式,因此受到运动员、专业人士以及有特殊饮食需求人士的欢迎。
根据美国卫生研究院 (NIH) 的数据,运动员每天摄取 1.2-2.0 克/公斤的蛋白质会很有益,远高于 0.8 克/公斤的标准 RDA。
增加有关文明病和健康的知识
随着社会对营养和健康问题的关注度不断提升,尤其是在新冠疫情之后,消费者正在积极寻找能够促进长期健康和免疫力的产品。解决营养不足并支持能量水平、消化和体重管理等健康目标的常见方法是使用营养粉,这种营养粉通常富含蛋白质、维生素、矿物质和抗氧化剂。随着消费者采取预防性健康措施,以应对第二型糖尿病、高血压和肥胖等非传染性疾病日益流行的趋势,此类补充剂在日常生活中的使用也随之增加。
对掺假和产品真实性的担忧
营养粉需求的增加导致市场上假冒伪劣产品增加。含有欺骗性标籤、营养成分錶不准确、填充物不安全或禁用物质的产品已成为众多报道的主题。这些做法不仅构成健康风险,还会损害消费者对值得信赖的品牌的信心。此外,黑市和灰市产品尤其令人担忧,因为它们可能在监管不力或监管不力的市场中销售。一些产品缺乏第三方检测或认证,这加剧了消费者的疑虑,阻碍了市场扩张。
混合营养粉及功能性营养粉的开发
多用途营养粉市场正在不断成长,其提供的营养成分远不止于蛋白质和必需维生素。消费者正在寻找能够增强免疫力、认知功能、消化功能、睡眠、皮肤健康和减压的产品。因此,将蛋白质与适应原(例如睡茄)、益智药、益生菌、膳食纤维、胶原蛋白和植物萃取物结合的混合配方正日益受到欢迎。此外,功能性营养粉的市场也正在从健身爱好者扩展到关注整体健康和保健的普通消费者。
市场饱和,竞争激烈
随着众多国家品牌和自有品牌的涌入,营养粉市场已高度饱和。这导致价格竞争加剧、利润率下降和差异化减弱。新参与企业利用影响力合作和积极的网路行销手段,威胁现有企业的主导地位。这使得客户忠诚度变得脆弱,品牌需要不断投资创新行销才能保持竞争力。蛋白粉、代餐和减重产品等关键市场的过度拥挤,对长期成长和品牌股权构成重大风险。
新冠疫情期间,全球消费者更积极主动关注自身健康,注重维护自身健康并增强免疫力,营养粉市场因此受益匪浅。人们日益意识到营养在疾病预防中的重要性,这导致对蛋白粉、增强免疫力的补充剂以及富含维生素和矿物质的功能性混合物的需求增加。户外活动受限导致居家运动增多,刺激了以健身为重点的营养粉的需求。此外,电商平台的兴起使这些产品更容易获得,从而加速了它们在各个消费群体中的渗透。
蛋白粉市场预计将成为预测期内最大的市场
蛋白粉预计将在预测期内占据最大的市场占有率,因为它广泛用于各种消费群体,包括运动员、健身爱好者、老年人和长期患病人群。对于肌肉生长、修復和整体健康而言,这些粉末是快速有效地摄取优质蛋白质的途径。蛋白粉有乳清蛋白、酪蛋白和植物蛋白等多种形式,可满足各种饮食偏好和需求。此外,其适应性强、易于使用以及有科学依据的健康益处使其成为一般膳食补充剂和运动营养领域的主流。
预测期内,线上零售领域预计将以最高复合年增长率成长
由于消费者的购买模式正迅速数位化,预计线上零售领域将在预测期内达到最高成长率。人们能够轻鬆获得各种品牌和配方,并在家中舒适地浏览、评估和购买产品,这些都促进了这一扩张。此外,线上平台促进了基于订阅的模式、客製化行销和直接面向消费者 (DTC) 的策略,从而提高了客户参与。此外,在 COVID-19 大流行期间,对电子商务的依赖急剧增加,进一步推动了从传统零售业的转变。数位健康工具、用户评论和有影响力的行销都促进了线上营养粉购买的日益普及和信任。
预计北美将在预测期内占据最大的市场占有率,这得益于其根深蒂固的健身文化、较高的消费者认知度以及膳食补充剂的广泛供应。该地区拥有众多领先的营养品牌,以及先进的零售设施和支持性补充剂使用的法规环境。老年人糖尿病、肥胖症和肌肉萎缩等日益严重的健康问题,正在推动蛋白粉和功能性粉末的需求。此外,植物来源和洁净标示产品的日益普及、数位健康的融合以及电子商务的成长,正在巩固美国和加拿大市场的主导地位,使北美成为区域领导者。
在预测期内,亚太地区预计将呈现最高的复合年增长率,这得益于消费者健康意识的增强、可支配收入的增加以及快速的都市化。在中国、印度和日本等国家,生活方式的改变以及文明病的流行,推动了对蛋白质、代餐和功能性粉末等膳食补充剂的需求。政府针对营养不良和预防性医疗保健的计划、健身设施的成长以及电子商务的发展,都促进了市场的扩张。此外,对含有传统和植物来源成分的粉末的需求不断增长,推动了创新和应用,使亚太地区成为成长最快的地区。
According to Stratistics MRC, the Global Nutrition Powder Market is accounted for $27.27 billion in 2025 and is expected to reach $50.18 billion by 2032 growing at a CAGR of 9.1% during the forecast period. Nutrition powder is a dietary supplement designed to provide essential vitamins, minerals, proteins, and other nutrients that may be lacking in a regular diet. It is widely accessible in powdered form, either flavored or unflavored, and can be easily consumed by mixing it with milk, water, or smoothies. These powders support muscle growth, improve digestion, increase energy, and improve general wellness, among other health objectives. Moreover, nutrition powders are a convenient way to maintain balanced nutrition in today's fast-paced lifestyle, and they are popular among athletes, working professionals, and people with particular dietary needs.
According to the U.S. National Institutes of Health (NIH), athletes may benefit from protein intakes of 1.2 to 2.0 g/kg body weight per day-well above the standard 0.8 g/kg RDA-especially to support muscle repair and metabolic adaptations.
Increasing knowledge of lifestyle diseases and health
Customers are actively looking for products that promote long-term wellness and immunity as public awareness of nutrition and health issues grows, particularly in the wake of the COVID-19 pandemic. A common way to address nutrient deficiencies and support health objectives like energy levels, digestion, and weight management is by using nutrition powders, which are frequently fortified with proteins, vitamins, minerals, and antioxidants. Increased use of these supplements in daily routines is being driven by consumers' adoption of preventive health measures in response to the growing prevalence of non-communicable diseases, including type 2 diabetes, hypertension, and obesity.
Concerns about adulteration and product authenticity
The market has seen an increase in fake or tainted goods as a result of the rising demand for nutrition powders. Products with deceptive labels, inaccurate nutritional data, dangerous fillers, or prohibited substances have been the subject of numerous reports. These actions damage consumer confidence in trustworthy brands in addition to posing a health risk. Moreover, black-market or gray-market goods may be in circulation in unregulated or inadequately monitored markets, which makes this especially worrisome. Some products' absence of third-party testing or certifications increases consumer skepticism and impedes market expansion.
Developments in hybrid and functional nutrition powders
The market for multipurpose nutrition powders that provide more than just protein or essential vitamins is expanding. Products supporting immunity, cognitive function, digestion, sleep, skin health, and stress reduction are sought after by consumers. Hybrid formulations that combine proteins with adaptogens (such as ashwagandha), nootropics, probiotics, fiber, collagen, or botanical extracts have become popular as a result. Additionally, the market for functional nutrition powders has grown beyond fitness enthusiasts to include general consumers who are concerned with their general well-being.
Increasing market saturation and vigorous rivalry
Due to the introduction of multiple national and international brands as well as private labels, the market for nutrition powder has become extremely saturated. Price wars have gotten more intense as a result, profit margins have decreased, and differentiation has become more challenging. Established players' dominance is being challenged by newcomers who use influencer partnerships and aggressive internet marketing. Customer loyalty is therefore brittle, and in order for brands to remain relevant, they must constantly innovate and make marketing investments. A significant danger to long-term growth and brand equity is overcrowding in key markets like protein powders, meal replacements, and weight-loss products.
The market for nutrition powder benefited greatly from the COVID-19 pandemic as consumers worldwide became more proactive and health-conscious about preserving wellness and boosting immunity. Increased demand for protein powders, immune-boosting supplements, and vitamin- and mineral-rich functional blends resulted from growing awareness of the importance of nutrition in preventing disease. Exercise at home increased as a result of lockdowns and restrictions on outdoor activities, which increased the demand for fitness-focused nutrition powders. Furthermore, these products were made easily accessible by the move to e-commerce, which sped up their adoption among different customer segments.
The protein powders segment is expected to be the largest during the forecast period
The protein powders segment is expected to account for the largest market share during the forecast period, motivated by their extensive use by a variety of consumer segments, such as athletes, fitness enthusiasts, the elderly, and people with long-term medical conditions. For muscle growth, repair, and general well-being, these powders are a quick and efficient way to get high-quality protein. A wide range of dietary preferences and requirements are met by protein powders, which come in different forms like whey, casein, and plant-based alternatives. Moreover, their adaptability, simplicity of use, and health benefits supported by science has made them a mainstay in both general dietary supplementation and sports nutrition.
The online retail segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online retail segment is predicted to witness the highest growth rate because of the quick digitization of consumer buying patterns. Access to a large range of brands and formulations, as well as the ease of perusing, evaluating, and buying products from the comfort of one's own home, have contributed to this expansion. Additionally, online platforms facilitate subscription-based models, tailored marketing, and direct-to-consumer (DTC) tactics that improve customer engagement. Furthermore, reliance on e-commerce grew dramatically during the COVID-19 pandemic, which further supported the move away from traditional retail. Digital health tools, user reviews, and influencer marketing have all contributed to the growth in popularity and confidence of online nutrition powder purchases.
During the forecast period, the North America region is expected to hold the largest market share, driven by a well-established fitness culture, high consumer awareness, and the broad use of dietary supplements. Leading nutrition brands are well-represented in the area, along with cutting-edge retail facilities and supportive regulatory environments for supplement use. The need for protein and functional powders has increased due to growing health issues like diabetes, obesity, and muscle loss in older populations. Additionally, the growing popularity of plant-based and clean-label products, as well as the integration of digital health and the growth of e-commerce, reinforces market dominance in the United States and Canada, positioning North America as the regional leader.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by growing consumer health consciousness, rising disposable incomes, and fast urbanization. The need for dietary supplements, such as protein, meal replacements, and functional powders, is increasing in nations like China, India, and Japan as a result of shifting lifestyles and an increase in the prevalence of lifestyle diseases. Government programs tackling malnutrition and preventive healthcare, as well as the growth of fitness facilities and e-commerce, all contribute to the market's expansion. Furthermore, the growing demand for powders containing traditional and plant-based ingredients is encouraging innovation and uptake, making Asia-Pacific the region with the fastest rate of growth.
Key players in the market
Some of the key players in Nutrition Powder Market include Arla Foods Ingredients Group P/S, NOW Foods, Meiji Holdings Co., Ltd., Abbott Laboratories, Dymatize Inc, Yakult Honsha Co., Ltd., Nestle S.A., MyProtein (The Hut Group), Fonterra Cooperative Group Limited, Beingmate Group, True Nutrition Inc, Yili Group, Amway Corporation, Glanbia Plc, Danone S.A. and Transparent Labs Inc.
In May 2025, Nestle SA has made a financial investment in India-based pet food company, Drools Pet Food Private Limited, marking its first such investment in the country. Under this agreement, Nestle S.A will pick up a minority stake in Drools for an undisclosed amount. This comes at a time when Drool is positioning itself as a global pet food brand with Indian roots.
In December 2024, Abbott Laboratories and DexCom they have reached an agreement to settle all patent disputes between them related to continuous glucose monitoring devices. The agreement will dismiss all pending cases in courts and patent offices worldwide, along with a provision preventing legal action between the companies for patent and appearance disputes for the next 10 years.
In April 2024, Arla Foods Ingredients has reached an agreement to acquire Volac's Whey Nutrition business. The UK-based Volac group specialises in turning whey into ingredients for sports nutrition, with by-products being sold for food and animal nutrition. At its heart is its whey processing facility in Felinfach in Wales.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.