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市场调查报告书
商品编码
1766116
全球痤疮化妆品市场预测(至 2032 年):按产品类型、成分类型、性别、年龄层、价格分布范围、分销管道和地区划分Anti-acne Cosmetics Market Forecasts to 2032 - Global Analysis By Product Type (Cleansers & Face Wash, Creams & Lotions, Masks, and Other Product Types), Ingredient Type, Gender, Age Group, Price Range, Distribution Channel, and By Geography |
根据 Stratistics MRC 的数据,全球痤疮护肤化妆品市场预计在 2025 年达到 57.4 亿美元,到 2032 年将达到 110 亿美元,预测期内的复合年增长率为 11.4%。
祛痘化妆品是专门配製的护肤产品,旨在预防、治疗和减少痤疮,同时改善整体皮肤健康。这些产品通常含有水杨酸、过氧化苯甲酰或天然萃取物等成分,旨在针对多余油脂、毛孔堵塞和发炎。祛痘化妆品种类繁多,包括洁面乳、乳霜和精华液,适合各种肤色,并被各年龄段的人们广泛使用,以保持无瑕疵、净透的肤色。
根据世界卫生组织(WHO)的数据,全球约有3.8%的人口患有忧郁症,其中5%的成年人(4%的男性和6%的女性)和5.7%的60岁及以上成年人患有忧郁症。
提高护肤意识
消费者越来越关注如何预防和控制因生活方式改变、环境污染、荷尔蒙失调等因素引起的痤疮爆发。因此,人们对护肤的兴趣日益浓厚,尤其是在青少年和年轻人中。社群媒体达人和皮肤科医生在向使用者普及有效的痤疮治疗方法方面发挥关键作用。越来越多的人可以接触到与护肤相关的线上内容,这也推动了人们对相关产品的兴趣。随着消费者了解的增多,对有科学依据且经皮肤科医生核准的痤疮治疗方法的需求也日益增长。
医疗替代方案的可用性
医疗级痤疮治疗方案(包括处方药和专门的皮肤科手术)的普及对化妆品的普及构成了挑战。许多消费者选择口服抗生素、类视色素A酸和荷尔蒙药物来治疗严重痤疮,以期获得更快的疗效。这些临床治疗方案通常由皮肤科医生推荐,与非处方化妆品直接竞争。此外,消费者可能更倾向于长期医疗,以避免每日使用化妆品。这种趋势限制了针对慢性或严重痤疮的化妆品解决方案的市场成长潜力。
皮肤科医生建议增加
如今,许多皮肤科医生推荐使用不致粉刺且经过临床测试的化妆品来预防和控制痤疮。此类推荐有助于建立消费者对化妆品品牌的信任,尤其是在敏感性或易长痤疮的人群中。化妆品公司与皮肤科医师之间的合作可以提升产品的可信度和认知度。随着护肤越来越个人化,专家们正在提案一种分层方案,将外用化妆品与温和的活性成分结合。这一趋势预计将加速医疗级配方抗痤疮产品的普及。
产品生命週期短
由于消费者偏好和趋势的快速变化,易长痘痘的化妆品市场面临产品生命週期缩短的威胁。护肤品通常需要持续创新才能在竞争激烈的市场中保持竞争力。成分趋势、消费者信任的转变以及不断变化的美容潮流,导致现有产品快速淘汰。此外,如果产品没有立即显现出明显的效果,消费者可能会转向其他产品。这种行为会降低品牌忠诚度,并需要在研发和行销方面投入大量资金。
COVID-19的影响
新冠疫情以多种方式影响了易长痘痘的化妆品市场。口罩的使用和压力引起的痘痘(通常称为「口罩痘」)导致对痤疮相关护肤品的需求增加。同时,零售店的暂时关闭和社交活动的减少导致即时购买量减少。各大品牌纷纷推出针对性的宣传活动,并提供线上咨询服务,吸引远距客户。整体而言,疫情改变了消费者的习惯,并加速了消费者从短期美容方案转向长期护肤投资的趋势。
预计在预测期内,清洁和洗面类产品将成为最大的类别。
清洁和洗涤产品因其在预防痤疮方面发挥的重要作用,预计将在预测期内占据最大的市场占有率。日常洗脸被认为是抵抗多余油脂、污垢和细菌的主要防御手段,而这些正是痤疮的主要原因。这些产品通常是消费者开始对抗痤疮的首选。此外,水杨酸和茶树油等活性成分的添加也增强了它们的功效和吸引力。
预计皮肤病诊所部门在预测期内将出现最高的复合年增长率。
预计皮肤科诊所细分市场将在预测期内达到最高成长率。这得归功于消费者对专家指导治疗的偏好。随着消费者护肤的增强,他们正在寻求有效的痤疮管理临床建议。皮肤科诊所通常零售由皮肤科医生开处方的化妆品系列,或由皮肤科医生开立处方,从而提高了产品的可信度和依从性。实证护肤的趋势正在推动专家推荐产品的使用。
预计亚太地区将在预测期内占据最大的市场占有率,这得益于其人口基数庞大且痤疮发病率不断上升,尤其是在都市区青年群体中。重视护肤和外观的文化正在推动韩国、中国和日本等国的强劲需求。快速的都市化和不断增长的可支配收入正在推动消费者投资专业的护肤解决方案。韩妆和日妆的流行趋势也刺激了该地区的产品创新和出口。
由于先进的皮肤病学研究和强大的产品创新管道,北美预计将在预测期内实现最高的复合年增长率。该地区受益于人们对皮肤健康的广泛认识以及激烈的化妆品市场竞争。美国和加拿大的消费者是新护肤潮流的早期采用者,包括清洁且经过临床测试的美容配方。与皮肤科医生的零售合作以及由网红主导的行销宣传活动进一步推动了该地区的成长。
According to Stratistics MRC, the Global Anti-Acne Cosmetics Market is accounted for $5.74 billion in 2025 and is expected to reach $11.00 billion by 2032 growing at a CAGR of 11.4% during the forecast period. Anti-acne cosmetics are skincare products specifically formulated to prevent, treat, and reduce acne while improving overall skin health. These products typically include ingredients like salicylic acid, benzoyl peroxide, or natural extracts that target excess oil, clogged pores, and inflammation. Available in various forms such as cleansers, creams, and serums, anti-acne cosmetics cater to different skin types and are widely used across age groups to maintain clear and blemish-free skin.
According to the World Health Organization, around 3.8% of the global population suffers from depression, impacting 5% of adults (4% in men and 6% in women) and 5.7% of adults over 60 years old.
Growing awareness of skincare
Consumers are increasingly concerned with preventing and managing acne breakouts due to lifestyle changes, pollution, and hormonal imbalances. This has led to a heightened focus on skincare routines, particularly among teenagers and young adults. Social media influencers and dermatologists are playing a key role in educating users about effective acne treatments. The increasing accessibility of online content related to skincare is also fueling product interest. As consumers become more informed, the demand for scientifically backed and dermatologist-approved anti-acne solutions continues to grow.
Availability of medical alternatives
The availability of medical-grade acne treatments such as prescription medications and professional dermatological procedures poses a challenge for cosmetic product adoption. Many consumers opt for oral antibiotics, retinoids, or hormonal treatments for severe acne, which can deliver faster results. These clinical options, often recommended by dermatologists, compete directly with over-the-counter cosmetic products. Additionally, consumers may prefer long-term medical treatments to avoid the need for daily cosmetic applications. This trend limits the market growth potential for cosmetic solutions in cases of chronic or severe acne.
Increased dermatologist recommendations
Many dermatologists now recommend non-comedogenic, clinically-tested cosmetics to support acne prevention and management. These recommendations help build consumer trust in cosmetic brands, especially among those with sensitive or acne-prone skin. Collaborations between cosmetic companies and dermatologists are enhancing product credibility and visibility. As skincare becomes more personalized, professionals are increasingly suggesting layered approaches combining topical cosmetics with mild actives. This trend is expected to accelerate the adoption of anti-acne products with medical-grade formulations.
Short product lifecycle
The anti-acne cosmetics market faces the threat of a short product lifecycle due to rapidly evolving consumer preferences and trends. Skincare products often require continuous innovation to remain relevant in a highly competitive space. Ingredient fads, shifting consumer trust, and fast beauty trends contribute to the quick obsolescence of existing products. Additionally, if a product fails to show visible results quickly, customers may switch to alternate solutions. This behaviour shortens brand loyalty and necessitates high investment in R&D and marketing.
Covid-19 Impact
The COVID-19 pandemic had a mixed impact on the anti-acne cosmetics market. Mask usage and stress-induced breakouts, commonly referred to as "maskne," led to increased demand for acne-related skincare products. On the other hand, temporary closures of retail outlets and reduced social interactions decreased immediate product purchases. Brands adapted by launching targeted campaigns and offering digital consultations to engage remote customers. Overall, the pandemic reshaped consumer habits and accelerated the shift toward long-term skincare investments over short-term beauty fixes.
The cleansers & face wash segment is expected to be the largest during the forecast period
The cleansers & face wash segment is expected to account for the largest market share during the forecast period, due to their foundational role in acne prevention. Daily cleansing is considered a primary defense against excess oil, dirt, and bacteria, which are leading contributors to acne. These products are often the first point of entry for consumers beginning an anti-acne regimen. Additionally, the inclusion of active ingredients such as salicylic acid and tea tree oil has enhanced their effectiveness and appeal.
The dermatology clinics segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the dermatology clinics segment is predicted to witness the highest growth rate, due to increasing consumer preference for expert-guided treatments. As awareness grows around tailored skincare routines, individuals are seeking clinical recommendations for effective acne management. Dermatology clinics often prescribe or retail dermatologist-formulated cosmetic lines, which enhances product trust and compliance. The shift toward evidence-based skincare is encouraging the use of professionally endorsed products.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to its high population base and rising incidence of acne, particularly among urban youth. Cultural emphasis on skincare and appearance is driving strong demand in countries like South Korea, China, and Japan. Rapid urbanization, coupled with increasing disposable incomes, is enabling consumers to invest in specialized skincare solutions. The rise of K-beauty and J-beauty trends has also spurred regional product innovations and exports.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to advanced dermatological research and strong product innovation pipelines. The region benefits from widespread awareness of skin health and a highly competitive cosmetic landscape. Consumers in the U.S. and Canada are early adopters of new skincare trends, including clean and clinically tested beauty formulations. Retail partnerships with dermatologists and influencer-led marketing campaigns are further accelerating growth.
Key players in the market
Some of the key players profiled in the Anti-Acne Cosmetics Market include Johnson & Johnson, L'Oreal S.A., Unilever, Galderma, Procter & Gamble, The Estee Lauder Companies Inc., Dermalogica, Inc., Murad, LLC, Paula's Choice Skincare, Mario Badescu Skin Care, COSRX, Amorepacific Corporation, Beiersdorf AG, Honasa Consumer Ltd., and Shiseido Company, Limited.
In June 2025, L'Oreal Groupe announced that it has signed an agreement to acquire a majority stake in the British skincare brand Medik8. As part of the transaction, Inflexion, a leading European mid-market private equity firm, will remain a minority shareholder. The Founder will continue to serve on the board, with the current management committee also remaining in place to ensure continuity.
In April 2025, Unilever today announced it has acquired the personal care brand Wild. This marks another step in the optimisation of Unilever's portfolio towards premium and high growth spaces as part of the Growth Action Plan 2030. Launched in the UK in 2020, Wild is a digitally native brand which has built a loyal consumer base through its direct-to-consumer and retail model with desirable, natural and refillable products.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.