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市场调查报告书
商品编码
1766124
2032 年人工智慧内容创作市场预测:按类型、组件、技术、应用和地区进行的全球分析AI Powered Content Creation Market Forecasts to 2032 - Global Analysis By Type, Component, Technology, Application and By Geography |
根据 Stratistics MRC 的数据,预计到 2025 年,全球人工智慧内容创作市场规模将达到 27.6 亿美元,预测期内复合年增长率为 14.8%,到 2032 年将达到 72.5 亿美元。人工智慧内容创作利用人工智慧技术高效地跨平台製作和编排数位内容。利用自然语言处理、机器学习和数据分析等工具,该技术可以提高内容相关性、与品牌身份验证的一致性以及受众参与度。它可以快速扩展、简化重复流程并保持一致的品质。人工智慧主导的内容开发经常应用于数位行销和企业传讯等领域,它可以提高工作流程效率,同时支援动态和有针对性的通讯策略。
据麦肯锡公司称,生成式人工智慧工具可以将内容生产效率提高高达 40%,为数位行销团队节省大量时间和金钱。
对个人化内容的需求不断增加
企业正在利用人工智慧在网站、电子邮件和社群媒体上产生情境感知、针对特定受众的内容。这种转变源自于消费者对客製化内容日益增长的参与度,这使得相关性成为一项关键的竞争优势。人工智慧处理用户资料和行为的能力使企业能够创造出能够引起个人共鸣的内容。因此,个人化已成为多个行业的策略重点,并推动了市场的成长。
对内容真实性和原创性的担忧
批评者认为,此类内容缺乏人情味,容易导致措词重复和叙事千篇一律。此外,由于人工智慧模型利用现有数据,也引发了人们对抄袭可能性以及智慧财产权伦理界线的担忧。这些挑战可能会影响品牌信任,并带来法律不确定性,尤其对于在受监管行业运营的公司。因此,保持品质和原创性仍然是一个持续存在的障碍。
与多媒体平台集成
将文字产生功能整合到媒体创作工具中,使企业能够跨数位触点提供沉浸式内容体验。这种协同效应可以自动将文本转换为画外音、字幕和社交视频,从而优化推广策略。新的 SaaS 模式能够以最少的人工投入实现跨格式的无缝内容编配。随着数位生态系统的不断发展,对跨职能、富媒体 AI 工具的需求必将快速成长。
虚假讯息和深度造假的兴起
随着生成式人工智慧越来越普及,不良行为者可能会滥用它来製造误导性叙述和虚假陈述。这不仅会损害受众的信任,还可能对託管此类内容的平台引发法律和监管后果。此外,区分合法内容和被操纵的内容也变得越来越复杂。人工智慧驱动输出的可信度取决于透明度、浮水印以及道德管治框架的采用。
疫情导致对数位优先互动的需求激增,促使企业采用人工智慧内容解决方案,以实现敏捷性和连续性。随着线下互动减少,企业加快了数位内容策略,以与受众保持联繫。人工智慧工具能够快速製作危机沟通、虚拟活动材料和电商内容,弥补人员减少的不足。这种转变也凸显了对可扩展、反应迅速的内容流程的需求。
文本内容创作部分预计将在预测期内占据最大份额
由于文字内容创建在企业沟通、搜寻引擎优化 (SEO)、部落格和客户支援领域被广泛采用,预计在预测期内将占据最大的市场占有率。这些工具有助于有效率地创造大量结构化内容,同时适应品牌的风格和脉络。这些工具对于多语言内容创建、产品描述和聊天机器人互动尤其有效。与内容管理系统 (CMS) 和行销自动化平台的整合进一步推动了需求。由于企业优先考虑一致性和速度,这一领域仍然是人工智慧内容策略的核心引擎。
预计行销和广告部门在预测期内将以最高复合年增长率成长
随着越来越多的企业利用人工智慧 (AI) 来创建超精准广告、即时宣传活动通讯和转换驱动型创新,预计行销和广告领域将在预测期内实现最高成长。人工智慧 (AI) 有助于 A/B 测试、动态内容传送和受众细分,这些对于优化投资回报率 (ROI) 至关重要。随着消费者行为的变化和媒体管道的细分,负责人依赖智慧自动化来保持相关性。人工智慧能够大规模产生适应不同人群的内容,而这一领域正从人工智慧 (AI) 的能力中受益匪浅。
在预测期内,亚太地区预计将占据最大的市场占有率,这得益于强劲的数位化、不断增长的互联网普及率以及行动平台的广泛使用。中国、印度和韩国等国家正在加快对人工智慧和创造性自动化技术的投资。本地新兴企业和企业正在采用人工智慧来简化内容在地化流程,并增强在不同语言环境中的互动性。
预计亚太地区将在预测期内实现最高的复合年增长率,这得益于技术的快速普及和数位化消费者的扩张。数位学习、游戏和线上商务等平台对引人入胜的即时内容的需求正在激增。人工智慧内容技术领域的新兴企业活动和资金筹措的不断涌现,正在刺激东南亚及其他地区的创新。该地区对可扩展、智慧内容创作工具的需求正在加速成长,超过了全球其他市场。
According to Stratistics MRC, the Global AI Powered Content Creation Market is accounted for $2.76 billion in 2025 and is expected to reach $7.25 billion by 2032 growing at a CAGR of 14.8% during the forecast period. AI-powered content creation involves leveraging artificial intelligence technologies to efficiently produce and tailor digital content across platforms. Utilizing tools such as natural language processing, machine learning, and data analysis, this method enhances content relevance, alignment with brand identity, and audience engagement. It enables rapid scaling, streamlines repetitive processes, and maintains consistent quality. Frequently applied in sectors like digital marketing and corporate communication, AI-driven content development improves workflow efficiency while supporting dynamic and targeted messaging strategies.
According to McKinsey & Company, generative AI tools can increase content production efficiency by up to 40%, significantly reducing time and costs for digital marketing teams.
Increasing demand for personalized content
Businesses are turning to AI to generate context-aware, audience-specific material across websites, emails, and social media. This shift is fueled by growing consumer engagement with custom content, making relevance a key competitive advantage. With AI's ability to process user data and behavior, it allows companies to craft content that resonates on an individual level. Consequently, personalization has become a strategic priority across multiple sectors which boosts the market growth.
Concerns over content authenticity and originality
Critics argue that such content may lack a human touch, leading to repetitive phrasing and generic narratives. Additionally, as AI models pull from existing data, concerns arise about potential plagiarism or ethical boundaries in intellectual property. These challenges can affect brand trust and raise legal uncertainties, especially for companies operating in regulated industries. Hence, maintaining quality and originality remains a persistent hurdle.
Integration with multimedia platforms
By embedding text generation with media creation tools, companies can deliver immersive content experiences across digital touchpoints. This synergy enables automated adaptation of text into voiceovers, subtitles, or social-ready videos, optimizing outreach strategies. Emerging SaaS models are enabling seamless content orchestration across formats with minimal manual effort. As digital ecosystems evolve, the demand for cross-functional, media-rich AI tools is set to grow rapidly.
Rise of misinformation and deepfakes
As generative AI becomes more accessible, bad actors may exploit it to produce misleading narratives or fake representations. This not only undermines audience trust but can also trigger legal and regulatory repercussions for platforms hosting such content. Additionally, distinguishing between legitimate and manipulated material is becoming increasingly complex. The credibility of AI-powered outputs hinges on adopting transparency, watermarking, and ethical governance frameworks.
The pandemic created a surge in demand for digital-first engagement, prompting businesses to adopt AI content solutions for agility and continuity. As physical interactions declined, companies accelerated their digital content strategies to maintain audience connection. AI tools enabled rapid production of crisis communications, virtual event materials, and e-commerce content, compensating for reduced manpower. This shift also highlighted the need for scalable and responsive content pipelines.
The text content generation segment is expected to be the largest during the forecast period
The text content generation segment is expected to account for the largest market share during the forecast period due to its widespread adoption in enterprise communication, SEO, blogging, and customer support. These tools help produce high-volume, structured content efficiently while adapting to brand tone and context. They are particularly valuable for multilingual content creation, product descriptions, and chatbot dialogues. Integration with CMS and marketing automation platforms has further driven demand. As organizations prioritize consistency and speed, this segment remains the core engine of AI content strategies.
The marketing & advertising segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the marketing & advertising segment is predicted to witness the highest growth rate as businesses are increasingly leveraging AI to craft hyper-targeted ads, real-time campaign messaging, and conversion-driven creatives. AI facilitates A/B testing, dynamic content delivery, and audience segmentation, which are essential for ROI optimization. With shifting consumer behavior and fragmented media channels, marketers rely on intelligent automation to maintain relevance. This segment benefits greatly from AI's ability to generate adaptive content at scale for diverse demographics.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to strong digitalization, rising internet penetration, and widespread use of mobile platforms. Countries like China, India, and South Korea are witnessing accelerated investments in AI and creative automation technologies. Local startups and enterprises are adopting AI to streamline content localization and enhance engagement across diverse linguistic landscapes.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by rapid technological adoption and an expanding pool of digitally empowered consumers. The demand for engaging, real-time content across platforms such as e-learning, gaming, and online commerce is surging. Increased startup activity and venture funding in AI content tech are fueling innovation across Southeast Asia and beyond. The region's appetite for scalable, intelligent content creation tools is set to accelerate, outperforming other global markets.
Key players in the market
Some of the key players in AI Powered Content Creation Market include ContentBot.ai, Copy.ai, CopySmith, DeepBrain, Descript, Designs.ai, GliaCloud, INK Editor, Jasper AI, Narrato, OpenAI, Pepper Content, Rephrase.ai, Runway ML, Rytr, Stability AI, Veed.io, Writesonic, and ZMO.ai are some of the leading platforms in the AI-powered content creation space.
In June 2025, OpenAI introduced OpenAI for Government, a dedicated initiative offering public servants secure access to their top models-including a $200 million pilot with the U.S. Department of Defense to streamline administrative AI workflows.
In May 2025, Jasper launched Audiences, expanding its proprietary IQ layer to help marketers build deeper, more impactful customer segments-boosting targeting precision for enterprise campaigns.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.