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市场调查报告书
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1766146

全球脸部认证支付市场：未来预测（至 2032 年）—按组件、公司规模、身分验证技术、最终用户和地区进行分析

Face Swiping Payment Market Forecasts to 2032 - Global Analysis By Component (Hardware, Software & Solutions and Services), Enterprise Size (Large Enterprises and Small & Medium Enterprises (SMEs)), Authentication Technology, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球脸部认证支付市场预计在 2025 年达到 81 亿美元，到 2032 年将达到 312 亿美元，预测期内的复合年增长率为 21.1%。

脸部认证支付是一种生物识别的非接触式支付方式，利用脸部辨识技术验证交易。消费者只需将脸部资料关联到支付帐户，然后在POS终端上扫描脸部即可完成付款。该系统无需实体卡或行动设备，提高了安全性和便利性，并使其在全球零售和酒店行业日益普及。

非接触式支付需求不断成长

脸部认证脸辨识支付市场的发展得益于对非接触式支付解决方案日益增长的需求，这些解决方案不仅方便用户，而且安全性更高。消费者越来越青睐无需实体卡或现金的无缝无摩擦交易，尤其是在零售店和公共交通等人流量大的场所。此外，具备脸部认证脸辨识功能的智慧型手机的广泛使用以及疫情后人们对卫生的重视，加速了此类技术的普及，使非接触式支付成为市场成长的关键驱动力。

技术错误和准确性问题

儘管脸部认证支付市场发展迅速，但由于技术错误和准确性问题，其发展仍面临许多製约。诸如光线不足、摄影机解析度低以及人脸特征识别错误等技术故障都可能影响交易，并削弱用户信任。此外，高昂的实施成本（尤其对于中小企业而言）以及消费者认知度有限，进一步阻碍了人脸辨识支付的广泛应用。这些因素共同导致商家和消费者犹豫不决，阻碍了市场充分发挥潜力。

脸部辨识技术的进步

人工智慧、机器学习和电脑视觉领域的进步显着提高了脸部认证辨识的准确性、速度和可靠性。此外，物联网、边缘运算和多层身份验证流程的集成，正在实现更安全、更有效率的支付解决方案。这些技术创新正在吸引投资和伙伴关係，为跨行业和跨地区的更广泛应用铺平道路。

隐私和资料安全问题

隐私和资料安全问题仍然是脸部认证支付市场面临的突出威胁。消费者通常不愿意共用生物识别数据，担心数据被滥用、身分盗窃和大规模监控。 《一般资料保护规范》（GDPR）等严格的全球法规以及其他资料保护法对生物特征资料的收集和储存提出了严格的要求。为了解决这些问题并建立消费者信任，企业必须实施强大的加密技术、用户同意机制以及符合道德规范的人工智慧实践，否则将面临监管处罚和声誉受损的风险。

COVID-19的影响：

新冠疫情对脸部认证支付市场产生了正面影响，加速了人们向非接触式支付解决方案的转变。社会隔离规范和卫生意识的提高，促使消费者和企业寻求更安全、非接触式的交易方式。这导致脸部认证支付技术的采用激增，并在此期间促成了更多合作和产品发布。预计这种转变将产生持久影响，脸部认证支付成为疫情后时代的首选。

预计硬体部分将成为预测期内最大的部分

由于POS终端、自助服务终端和支援脸部认证支付的行动支付设备等支付设备的广泛普及，预计硬体领域将在预测期内占据最大的市场占有率。此外，自助服务终端在零售和餐旅服务业的日益普及以及硬体整合技术的进步，也推动了该领域的扩张。硬体在实现安全高效的人脸支付方面发挥着重要作用，这确保了其在该领域的持续市场领导地位。

预测期内，中小企业 (SME) 部门的复合年增长率最高

预计中小企业 (SME) 细分市场将在预测期内实现最高成长率。由于需要经济高效、易于整合且安全的支付系统，越来越多的中小企业采用脸部认证支付解决方案。捆绑硬体、软体和支援服务的承包服务能够最大限度地降低部署成本，对中小企业极具吸引力。此外，中小企业数位化的提高以及对无缝客户体验的需求也推动了该细分市场的快速扩张。

占比最大的地区：

预计北美将在预测期内占据最大市场占有率，这得益于该地区快速采用创新支付技术、技术先进的零售基础设施以及主要支付技术提供商的存在。此外，北美消费者和企业正在快速采用自动化和数位化解决方案，这将进一步巩固该地区在脸部认证支付市场的主导。

复合年增长率最高的地区：

预计亚太地区在预测期内将呈现最高的复合年增长率。该地区强劲的成长得益于人们对脸部认证支付优势的日益认识、快速的数位转型以及中国、日本和印度等国家对脸部认证技术的广泛应用。此外，政府的支持措施以及零售和电子商务行业的扩张也推动了亚太地区市场的成长，使其成为成长最快的地区。

成分

  • 硬体
  • 软体解决方案
  • 服务

免费客製化服务

本报告的所有订阅者均可享有以下免费自订选项之一：

  • 公司简介
    • 对其他公司（最多 3 家）进行全面分析
    • 主要企业的SWOT分析（最多3家公司）
  • 区域分类
    • 根据客户兴趣对主要国家市场进行估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第 2 章 简介

  • 概述
  • 相关利益者
  • 分析范围
  • 分析方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 分析方法
  • 分析材料
    • 主要研究资料
    • 二手研究资讯来源
    • 先决条件

第三章市场走势分析

  • 介绍
  • 驱动程式
  • 限制因素
  • 市场机会
  • 威胁
  • 技术分析
  • 最终用户分析
  • 新兴市场
  • COVID-19的感染疾病

第四章 波特五力分析

  • 供应商的议价能力
  • 买家的议价能力
  • 替代产品的威胁
  • 新参与企业的威胁
  • 企业之间的竞争

第五章 全球脸部认证支付市场构成

  • 硬体
    • 脸部辨识设备
    • 支援脸部辨识辨识的POS终端
    • 脸部辨识自助服务终端
    • 智慧型相机
  • 软体解决方案
    • 云端基础的付款管道
    • 本地支付解决方案
    • 生物识别匹配演算法
    • 付款闸道整合软体
  • 服务
    • 咨询和整合服务
    • 维护和支援服务

第六章 全球脸部认证支付市场（依公司规模）

  • 大公司
  • 小型企业

第七章 全球脸部认证支付市场（依辨识技术）

  • 2D脸部辨识
  • 3D脸部辨识
  • 基于红外线的识别

第八章 全球脸部认证支付市场（依最终用户）

  • 零售与电子商务
  • 食品/饮料
  • 银行、金融服务和保险（BFSI）
  • 饭店与旅游
  • 运输/物流
  • 医疗保健
  • 政府/公共部门
  • 其他最终用户

第九章 全球脸部认证支付市场区域分布

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：主要趋势

  • 合约、商业伙伴关係和合资企业
  • 企业合併与收购（M&A）
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十一章 公司简介

  • Alibaba
  • Tencent
  • Amazon
  • Mastercard
  • Visa
  • Apple
  • Google
  • Microsoft
  • Samsung
  • NEC Corporation
  • Fujitsu Limited
  • IDEMIA
  • VisionLabs
  • Megvii
  • PopID
  • PayByFace
  • SnapPay
  • CloudWalk Technology
Product Code: SMRC30002

According to Stratistics MRC, the Global Face Swiping Payment Market is accounted for $8.1 billion in 2025 and is expected to reach $31.2 billion by 2032 growing at a CAGR of 21.1% during the forecast period. Face swiping payment is a biometric-based contactless payment method that uses facial recognition technology to authenticate transactions. Users link their facial data with a payment account, allowing them to complete purchases simply by scanning their face at a point-of-sale terminal. This system enhances security and convenience by eliminating the need for physical cards or mobile devices, making it increasingly popular in retail and service sectors globally.

Market Dynamics:

Driver:

Increasing demand for contactless payments

The face swiping payment market is being propelled by the growing demand for contactless payment solutions, which offer both convenience and enhanced security for users. Consumers increasingly prefer seamless, frictionless transactions that eliminate the need for physical cards or cash, especially in high-traffic environments like retail and public transportation. Furthermore, the proliferation of smartphones with integrated facial recognition and the emphasis on hygiene post-pandemic have accelerated the adoption of these technologies, making contactless payments a key driver for market growth.

Restraint:

Technical errors and accuracy issues

Despite its rapid growth, the face-swiping payment market faces significant restraints due to technical errors and accuracy issues. Technical glitches, such as poor lighting, low-resolution cameras, or facial feature identification errors, can disrupt transactions and erode user trust. Additionally, the high implementation costs, particularly for small businesses, and the lack of widespread consumer awareness further hinder adoption. These factors collectively create hesitation among both merchants and consumers, limiting the market full potential.

Opportunity:

Advancements in facial recognition technology

Improvements in artificial intelligence, machine learning, and computer vision have significantly increased the accuracy, speed, and reliability of facial authentication. Moreover, the integration of IoT, edge computing, and multi-layered verification processes is enabling more secure and efficient payment solutions. These technological innovations are attracting investments and partnerships, paving the way for broader adoption across industries and regions.

Threat:

Privacy and data security concerns

Privacy and data security concerns remain a prominent threat to the face swiping payment market. Consumers are often apprehensive about sharing their biometric data due to fears of misuse, identity theft, and mass surveillance. Stringent global regulations, such as GDPR and other data protection laws, impose strict requirements on biometric data collection and storage. Companies must implement robust encryption, user consent mechanisms, and ethical AI practices to address these concerns and build consumer trust or risk regulatory penalties and reputational damage.

Covid-19 Impact:

The Covid-19 pandemic had a positive impact on the face swiping payment market by accelerating the shift toward touchless and contactless payment solutions. Social distancing norms and heightened hygiene awareness drove both consumers and businesses to seek safer, non-contact methods for transactions. As a result, adoption of face swiping payment technology surged, with increased collaborations and product launches during this period. This shift is expected to have a lasting effect, positioning face swiping payments as a preferred option in the post-pandemic era.

The hardware segment is expected to be the largest during the forecast period

The hardware segment is expected to account for the largest market share during the forecast period, attributed to the widespread deployment of payment equipment such as point-of-sale terminals, kiosks, and mobile payment devices that enable face swiping transactions. Furthermore, the growing popularity of self-service kiosks in retail and hospitality, along with advancements in hardware integration, is driving the segment's expansion. The segment's foundational role in enabling secure and efficient face based payments ensures its continued market leadership.

The small & medium enterprises (SMEs) segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the small & medium enterprises (SMEs) segment is predicted to witness the highest growth rate. SMEs are increasingly adopting face swiping payment solutions due to their need for cost-effective, easy-to-integrate, and secure payment systems. Turnkey offerings that bundle hardware, software, and support services appeal to SMEs by minimizing implementation overhead. Additionally, the growing digitalization and demand for seamless customer experiences among SMEs are contributing to this segment's rapid expansion.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share, driven by the region's rapid adoption of innovative payment technologies, a technologically advanced retail infrastructure, and the presence of major payment technology providers. Moreover, North American consumers and businesses are early adopters of automation and digital solutions, further solidifying the region's leadership in the face swiping payment market.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. The region's robust growth is fueled by increasing awareness of the benefits of face swiping payments, rapid digital transformation, and the widespread adoption of facial recognition technologies in countries like China, Japan, and India. Additionally, supportive government initiatives and the expanding retail and e-commerce sectors are accelerating market growth in Asia Pacific, positioning it as the fastest-growing region.

Key players in the market

Some of the key players in Face Swiping Payment Market include Alibaba, Tencent, Amazon, Mastercard, Visa, Apple, Google, Microsoft, Samsung, NEC Corporation, Fujitsu Limited, IDEMIA, VisionLabs, Megvii, PopID, PayByFace, SnapPay, and CloudWalk Technology.

Key Developments:

In July 2023, IDEMIA partnered with Abu Dhabi International Airport to deploy facial recognition technology for passenger authentication, creating a Single Token Journey solution that eliminates the need for physical travel documents.

In May 2022, Mastercard unleashes new era of biometric payments to enhance the checkout experience. Brazil Pilot with Payface The first pilot launched with Payface at five St Marche supermarkets in Sao Paulo, where customers can enroll their face through the Payface app and pay by smiling at checkout.

Components:

  • Hardware
  • Software & Solutions
  • Services

Enterprise Sizes Covered:

  • Large Enterprises
  • Small & Medium Enterprises (SMEs)

Authentication Technologies Covered:

  • 2D Facial Recognition
  • 3D Facial Recognition
  • Infrared-Based Recognition

End Users Covered:

  • Retail & E-commerce
  • Food & Beverage
  • Banking, Financial Services, and Insurance (BFSI)
  • Hospitality & Tourism
  • Transportation & Logistics
  • Healthcare
  • Government & Public Sector
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Face Swiping Payment Market, By Component

  • 5.1 Introduction
  • 5.2 Hardware
    • 5.2.1 Dedicated Facial Recognition Terminals
    • 5.2.2 Facial Recognition Enabled Point of Sale (POS) Terminals
    • 5.2.3 Facial Recognition Enabled Self-Service Kiosks
    • 5.2.4 Smart Cameras
  • 5.3 Software & Solutions
    • 5.3.1 Cloud-Based Payment Platforms
    • 5.3.2 On-Premises Payment Solutions
    • 5.3.3 Biometric Matching Algorithms
    • 5.3.4 Payment Gateway Integration Software
  • 5.4 Services
    • 5.4.1 Consulting & Integration Services
    • 5.4.2 Maintenance & Support Services

6 Global Face Swiping Payment Market, By Enterprise Size

  • 6.1 Introduction
  • 6.2 Large Enterprises
  • 6.3 Small & Medium Enterprises (SMEs)

7 Global Face Swiping Payment Market, By Authentication Technology

  • 7.1 Introduction
  • 7.2 2D Facial Recognition
  • 7.3 3D Facial Recognition
  • 7.4 Infrared-Based Recognition

8 Global Face Swiping Payment Market, By End User

  • 8.1 Introduction
  • 8.2 Retail & E-commerce
  • 8.3 Food & Beverage
  • 8.4 Banking, Financial Services, and Insurance (BFSI)
  • 8.5 Hospitality & Tourism
  • 8.6 Transportation & Logistics
  • 8.7 Healthcare
  • 8.8 Government & Public Sector
  • 8.9 Other End Users

9 Global Face Swiping Payment Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Alibaba
  • 11.2 Tencent
  • 11.3 Amazon
  • 11.4 Mastercard
  • 11.5 Visa
  • 11.6 Apple
  • 11.7 Google
  • 11.8 Microsoft
  • 11.9 Samsung
  • 11.10 NEC Corporation
  • 11.11 Fujitsu Limited
  • 11.12 IDEMIA
  • 11.13 VisionLabs
  • 11.14 Megvii
  • 11.15 PopID
  • 11.16 PayByFace
  • 11.17 SnapPay
  • 11.18 CloudWalk Technology

List of Tables

  • Table 1 Global Face Swiping Payment Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Face Swiping Payment Market Outlook, By Component (2024-2032) ($MN)
  • Table 3 Global Face Swiping Payment Market Outlook, By Hardware (2024-2032) ($MN)
  • Table 4 Global Face Swiping Payment Market Outlook, By Dedicated Facial Recognition Terminals (2024-2032) ($MN)
  • Table 5 Global Face Swiping Payment Market Outlook, By Facial Recognition Enabled Point of Sale (POS) Terminals (2024-2032) ($MN)
  • Table 6 Global Face Swiping Payment Market Outlook, By Facial Recognition Enabled Self-Service Kiosks (2024-2032) ($MN)
  • Table 7 Global Face Swiping Payment Market Outlook, By Smart Cameras (2024-2032) ($MN)
  • Table 8 Global Face Swiping Payment Market Outlook, By Software & Solutions (2024-2032) ($MN)
  • Table 9 Global Face Swiping Payment Market Outlook, By Cloud-Based Payment Platforms (2024-2032) ($MN)
  • Table 10 Global Face Swiping Payment Market Outlook, By On-Premises Payment Solutions (2024-2032) ($MN)
  • Table 11 Global Face Swiping Payment Market Outlook, By Biometric Matching Algorithms (2024-2032) ($MN)
  • Table 12 Global Face Swiping Payment Market Outlook, By Payment Gateway Integration Software (2024-2032) ($MN)
  • Table 13 Global Face Swiping Payment Market Outlook, By Services (2024-2032) ($MN)
  • Table 14 Global Face Swiping Payment Market Outlook, By Consulting & Integration Services (2024-2032) ($MN)
  • Table 15 Global Face Swiping Payment Market Outlook, By Maintenance & Support Services (2024-2032) ($MN)
  • Table 16 Global Face Swiping Payment Market Outlook, By Enterprise Size (2024-2032) ($MN)
  • Table 17 Global Face Swiping Payment Market Outlook, By Large Enterprises (2024-2032) ($MN)
  • Table 18 Global Face Swiping Payment Market Outlook, By Small & Medium Enterprises (SMEs) (2024-2032) ($MN)
  • Table 19 Global Face Swiping Payment Market Outlook, By Authentication Technology (2024-2032) ($MN)
  • Table 20 Global Face Swiping Payment Market Outlook, By 2D Facial Recognition (2024-2032) ($MN)
  • Table 21 Global Face Swiping Payment Market Outlook, By 3D Facial Recognition (2024-2032) ($MN)
  • Table 22 Global Face Swiping Payment Market Outlook, By Infrared-Based Recognition (2024-2032) ($MN)
  • Table 23 Global Face Swiping Payment Market Outlook, By End User (2024-2032) ($MN)
  • Table 24 Global Face Swiping Payment Market Outlook, By Retail & E-commerce (2024-2032) ($MN)
  • Table 25 Global Face Swiping Payment Market Outlook, By Food & Beverage (2024-2032) ($MN)
  • Table 26 Global Face Swiping Payment Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2024-2032) ($MN)
  • Table 27 Global Face Swiping Payment Market Outlook, By Hospitality & Tourism (2024-2032) ($MN)
  • Table 28 Global Face Swiping Payment Market Outlook, By Transportation & Logistics (2024-2032) ($MN)
  • Table 29 Global Face Swiping Payment Market Outlook, By Healthcare (2024-2032) ($MN)
  • Table 30 Global Face Swiping Payment Market Outlook, By Government & Public Sector (2024-2032) ($MN)
  • Table 31 Global Face Swiping Payment Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.