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市场调查报告书
商品编码
1787955
红米市场预测至2032年:按产品、原料、分销管道、应用、最终用户和地区进行的全球分析Red Rice Market Forecasts to 2032 - Global Analysis By Product (Thai Red Cargo Rice, Bhutanese Red Rice, Camargue Red Rice and Other Products), Source, Distribution Channel, Application, End User and By Geography |
根据 Stratistics MRC 的数据,预计 2025 年全球红米市场规模将达到 36 亿美元,到 2032 年将达到 52 亿美元,预测期内的复合年增长率为 5.5%。
红米是一种全谷米,其浓郁的红棕色源自于其富含花青素(一种天然抗氧化剂)。与白米不同,红米通常去壳或部分去壳,保留麸皮层,使其营养更丰富。它具有坚果风味,口感耐嚼,富含膳食纤维、铁、镁和多种维生素。红米通常被认为是一种更健康的替代品,因为它的血糖指数较低,可能有益于心臟健康和体重管理。
健康和营养益处
红米的健康和营养价值显着推动了市场成长。红米富含抗氧化剂、膳食纤维和必需矿物质,有益于心臟健康,促进消化,并有助于控制体重和血糖值。这些特性对注重健康的消费者和有饮食限制的人越来越有吸引力。人们对机能性食品和清洁标籤产品的认识不断提高,进一步推动了需求。随着消费者越来越重视健康和天然营养,红米的受欢迎程度持续成长,巩固了在全球健康食品市场的地位。
比白米价格高
红米价格相对于白米较高,对市场成长构成了重大挑战。注重成本的消费者,尤其是在开发中地区,往往会选择价格较实惠的主食,这限制了红米的主流普及。这种价格差异降低了中低收入家庭的需求,阻碍了红米更广泛的市场渗透。此外,机构和批量采购部门的预算限制进一步限制了红米市场的扩张及其与传统替代方案的竞争力。
保存期限较短和储存问题
缩短红米保质期和保存的挑战正在推动包装、保鲜技术和分销系统的进步,从而推动创新和市场成长。这些问题正刺激人们对密封环保包装解决方案的投资,以延长产品的保质期。此外,消费者对红米新鲜度和营养价值的认识正在推动对本地种植和新鲜碾磨品种的需求。这一趋势鼓励本地生产商参与,加强供应链,推广永续生产,对红米市场产生了正面影响。
基础设施和物流限制
基础设施和物流限制导致运输延误、供应链不连贯以及高昂的分销成本,对红米市场造成负面影响。落后的道路网络、不足的仓储设施以及缺乏低温运输基础设施,阻碍了及时交付和品质保证。这些挑战阻碍了市场进入,尤其是在农村种植区,限制了国内贸易和出口潜力,并最终影响了红米生产商和供应商的盈利和市场成长。
COVID-19的影响
新冠疫情导致供应链中断、劳动力短缺和物流受限,扰乱了红米市场。然而,疫情期间人们健康意识的增强,刺激了对红米等营养食品的需求。红米以其高抗氧化剂和膳食纤维含量而闻名。电商平台在维持供应方面发挥了关键作用,促进了市场部分復苏。整体而言,这场危机再形成了消费者的偏好,鼓励了更健康的饮食习惯,从而推动了市场的长期成长。
化妆品市场预计将成为预测期内最大的市场
由于护肤和美容产品对天然和有机成分的需求不断增长,因此化妆品领域预计将在预测期内占据最大的市场占有率。富含抗氧化剂、花青素和抗衰老成分的红米正越来越多地被添加到化妆品配方中。这一趋势正在推动产品创新,扩大红米在食品以外的用途,并吸引新的消费族群。人们对洁净标示美容产品的日益增长的偏好进一步推动了对红米的需求,为市场参与者创造了丰厚的成长机会。
预计营养补充品领域在预测期内将出现最高的复合年增长率。
膳食补充剂领域预计将在预测期内实现最高成长率,这得益于其富含抗氧化剂、膳食纤维和必需矿物质的丰富营养成分。随着消费者对机能性食品的需求不断增长,红米越来越多地被纳入保健补充剂和强化产品中。红米在控制胆固醇、帮助消化和支持心臟健康方面的作用与日益增长的健康意识趋势相契合。人们对天然和治疗性食品日益增长的兴趣正在推动红米的消费,并扩大其在全球膳食补充剂行业的应用。
预计亚太地区将在预测期内占据最大的市场占有率,这得益于人们健康意识的增强、对有机食品和机能性食品的需求不断增长,以及传统谷物作为食物的持续使用。印度、中国和泰国等国家正在推广红米作为白米的更健康替代品,从而推动消费。政府对永续农业的支持,以及人们对红米营养价值(例如其高抗氧化剂和膳食纤维含量)的日益认识,进一步推动了全部区域市场的扩张。
受消费者健康意识不断提升的推动,北美地区预计将在预测期内实现最高的复合年增长率。对营养丰富的全谷谷物替代品的需求日益增长,推动了红米的流行。红米以其高抗氧化成分和有益心臟健康的功效而闻名。该地区有机食品产业的扩张以及植物性饮食的日益普及,进一步推动了市场的成长。此外,美国和加拿大的创新产品发布和零售扩张也改善了消费者的获取管道,并进一步增强了市场发展势头。
According to Stratistics MRC, the Global Red Rice Market is accounted for $3.6 billion in 2025 and is expected to reach $5.2 billion by 2032 growing at a CAGR of 5.5% during the forecast period. Red rice is a type of whole grain rice that gets its rich reddish-brown color from its high anthocyanin content, a natural antioxidant. Unlike white rice, red rice is typically unhulled or partially hulled, meaning it retains its bran layer, making it more nutritious. It has a nutty flavor, chewy texture, and is rich in fiber, iron, magnesium, and various vitamins. Red rice is often considered a healthier alternative due to its low glycemic index and potential benefits for heart health and weight management.
Health and Nutritional Benefits
The health and nutritional benefits of red rice are significantly driving market growth. Rich in antioxidants, fiber, and essential minerals, red rice supports heart health, aids digestion, and helps manage weight and blood sugar levels. These attributes are increasingly attracting health-conscious consumers and individuals with dietary restrictions. Rising awareness about functional foods and clean-label products is further propelling demand. As consumers prioritize wellness and natural nutrition, red rice continues to gain popularity, boosting its presence across global health food markets.
Higher Price Compared to White Rice
The higher price of red rice compared to white rice poses a significant challenge to market growth. Cost-conscious consumers, particularly in developing regions, often opt for more affordable staple grains, limiting red rice's mainstream adoption. This price disparity reduces demand across low- and middle-income households, hindering wider market penetration. Additionally, budget constraints in institutional and bulk purchasing sectors further restrict the red rice market's expansion and competitiveness against conventional alternatives.
Shorter Shelf Life and Storage Issues
The shorter shelf life and storage challenges of red rice are driving innovation and market growth by encouraging advancements in packaging, preservation technologies, and distribution systems. These issues have spurred investments in airtight and eco-friendly packaging solutions that enhance product longevity. Additionally, consumers' awareness of red rice's freshness and nutritional value has increased demand for locally sourced and freshly milled varieties. This dynamic fosters greater participation from regional producers, strengthens supply chains, and promotes sustainable practices, positively impacting the red rice market.
Infrastructure & logistics limits
Infrastructure and logistics limitations have negatively impacted the Red Rice Market by causing delays in transportation, inconsistent supply chains, and increased distribution costs. Poor road connectivity, inadequate storage facilities, and lack of cold chain infrastructure hinder timely delivery and quality preservation. These challenges disrupt market access, especially in rural cultivation areas, restricting both domestic trade and export potential, ultimately affecting profitability and market growth of red rice producers and suppliers.
Covid-19 Impact
The Covid-19 pandemic disrupted the red rice market due to supply chain interruptions, labor shortages, and logistical constraints. However, rising health awareness during the pandemic boosted demand for nutritious food products like red rice, known for its high antioxidant and fiber content. E-commerce platforms played a crucial role in maintaining availability, helping the market partially recover. Overall, the crisis reshaped consumer preferences, encouraging healthier dietary habits and driving long-term market growth.
The cosmetics segment is expected to be the largest during the forecast period
The cosmetics segment is expected to account for the largest market share during the forecast period, due to rising demand for natural and organic ingredients in skincare and beauty products. Rich in antioxidants, anthocyanins, and anti-aging properties, red rice is increasingly being incorporated into cosmetic formulations. This trend is fueling product innovation and expanding red rice applications beyond food, attracting new consumer segments. The growing preference for clean-label beauty products is further boosting red rice demand, creating lucrative growth opportunities for market players.
The nutraceuticals segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the nutraceuticals segment is predicted to witness the highest growth rate, due to its rich nutritional profile, including antioxidants, fiber, and essential minerals. As consumer demand for functional foods rises, red rice is increasingly incorporated into health supplements and fortified products. Its role in managing cholesterol, aiding digestion, and supporting heart health aligns well with wellness trends. This growing interest in natural and therapeutic food options is boosting red rice consumption, expanding its application in the nutraceuticals industry worldwide.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to increasing health consciousness, rising demand for organic and functional foods, and the region's deep-rooted culinary use of traditional grains. Countries like India, China, and Thailand are promoting red rice as a healthier alternative to white rice, driving consumption. Government support for sustainable agriculture and growing awareness of red rice's nutritional benefits, such as high antioxidants and fiber content, are further propelling market expansion across the region.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to rising consumer awareness of health and wellness. Increasing demand for nutrient-rich, whole-grain alternatives is propelling the popularity of red rice, known for its high antioxidant content and heart-health benefits. The region's expanding organic food industry and the growing adoption of plant-based diets further support market growth. Additionally, innovative product launches and retail expansion across the U.S. and Canada are enhancing consumer access and fueling market momentum.
Key players in the market
Some of the key players profiled in the Red Rice Market includeLotus Foods, Nature's Logic, Lundberg Family Farms, Twin Elephant, VeeTee Rice, Seeds of Change, Kohinoor Foods Ltd., Daawat Foods Ltd., Maharani Rice Mills, Riso Scotti S.p.A, Riceland Foods Inc., Foodsy Exports, SHR Foods, Global Rice Company and Exporter, SunFoods LLC, Tastic Rice (Tiger Brands), Matco Foods Limited, KRBL Limited, Pride India FMCG Ltd. and LT Foods Ltd.
In March 2025, Matco Foods Limited, a prominent South Asian agribusiness based in Pakistan, has secured a PKR 750 million (approximately USD 2.62 million) three year financing agreement with Bank Alfalah to significantly enhance its corn starch production capabilities.
In March 2018, Matco Foods Limitedentered into a strategic partnership with Beijing Meckey Engineering to install a state-of-the-art rice glucose plant with a capacity of 20,000 tpa. This move expanded the company's output capacity from 10,000 to 30,000 tpa for rice glucose and from 1,000 to 3,000 tpa for rice protein, complemented by a new spray-dryer unit for 2,000 tpa of maltodextrinpositioning Matco to substitute imports and cater to health-conscious markets with non GM sweeteners.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.