![]() |
市场调查报告书
商品编码
1797931
全球大麻二酚 (CBD) 水市场:2032 年预测 - 按产品、来源、分销管道、最终用户和地区进行分析Cannabidiol (CBD) Water Market Forecasts to 2032 - Global Analysis By Product (Flavored CBD Water, Unflavored CBD Water, Sparkling CBD Water and Still CBD Water), Source, Distribution Channel, End User and By Geography |
根据 Stratistics MRC 的数据,全球大麻二酚 (CBD) 水市场规模预计在 2025 年达到 14 亿美元,到 2032 年将达到 47 亿美元,预测期内的复合年增长率为 18.7%。
大麻二酚 (CBD) 水是机能饮料,大麻二酚是一种植物来源的非精神活性化合物。它将纯净水与奈米乳化 CBD 颗粒相结合,以提高其生物利用度和人体吸收率。 CBD 水以其潜在的健康益处而闻名,包括缓解压力、抗炎和改善保湿,并且通常被定位为传统 CBD 油和胶囊的便捷替代品。 CBD 浓度通常较低(每瓶 2-10 毫克),并且可能含有添加的电解质和调味剂。虽然在註重健康的人群中很受欢迎,但支持其有效性的科学证据仍然有限,而且监管标准因地区而异。
健康与保健趋势
健康与保健机芯的兴起推动了大麻二酚 (CBD) 水市场的强劲成长。消费者越来越寻求天然、功能性的饮料,以缓解压力、补充水分并促进整体健康。注入 CBD 的水完美契合了这一需求,为积极的生活方式提供了一种非醉人的治疗选择。千禧世代和 Z 世代注重整体健康,他们正在推动 CBD 水的普及,而不断扩展的科学研究和监管透明度也提升了其可信度。健康价值与创新的融合正推动 CBD 水成为健康主流。
监管挑战
监管挑战为大麻二酚 (CBD) 水市场蒙上了一层阴影,阻碍了其成长和创新。严格且往往不一致的法律造成了混乱,推迟了产品上市,并限制了市场准入。合规成本上升,阻碍了小型企业的发展,并减缓了投资。缺乏明确统一的法规会破坏供应链和消费者信任,最终阻碍市场扩张,并抑制这个充满希望却脆弱的产业的发展。
产品创新与消费者需求
产品创新和不断增长的消费者需求正推动大麻二酚 (CBD) 水市场以惊人的速度发展。改良的配方和冲泡技术吸引了注重健康的消费者,他们正在寻找机能饮料。在蓬勃发展的健康趋势中,CBD 水因其镇静和抗发炎特性而日益受到欢迎。创新的包装和风味进一步提升了其吸引力,同时,人们对 CBD 产品的认知度和接受度不断提高,也正在扩大市场。这些力量正在推动机能饮料的持续成长,并重塑其模式。
品质和安全问题
品质和安全问题长期笼罩着大麻二酚 (CBD) 水市场,阻碍了其成长。消费者对不一致的产品标准和潜在污染物的担忧,使得他们不愿意完全接受 CBD 水,从而减缓了其广泛普及。监管的不确定性和标准化测试的缺乏进一步加深了不信任,限制了市场扩张。这些悬而未决的问题构成了巨大的障碍,阻碍了投资者信心和消费者接受度,并最终抑制了市场实现其巨大潜力的能力。
COVID-19的影响
新冠疫情为大麻二酚 (CBD) 水市场带来了喜忧参半的影响。随着 CBD 的放鬆和健康益处被凸显,以及消费者寻求免疫和健康支持,需求增加。然而,生产停顿和供应链中断考验了市场的韧性。随着实体店关闭和销售转向线上,数位化应用加速发展。摘要,疫情既促进了 CBD 水产业的发展,也带来了挑战,在尊重消费者长期以来对天然健康疗法偏好的同时,也开闢了新的发展道路。
运动员群体预计将成为预测期内最大的群体
预计在预测期内,运动员细分市场将占据最大的市场占有率,这主要得益于对提升运动表现和恢復型健康解决方案的需求。耐力运动员和健身爱好者越来越多地选择CBD水,因为它具有抗炎、止痛和缓解焦虑的功效,使其成为传统补充剂的首选替代品。随着世界反兴奋剂机构(WADA)等体育组织的认可度不断提高,以及水溶性CBD生物利用度的不断提升,该细分市场正在催化全球健康和补水市场的创新、信誉和主流应用。
预计调味 CBD 水市场将在预测期内实现最高复合年增长率
预计在预测期内,调味CBD水细分市场将呈现最高成长率,这得益于其消费者吸引力和广泛的覆盖范围。这些产品融合了天然香料,为传统CBD产品提供了美味的替代品,吸引了注重健康且眼光独到的消费者。其便利性和公认的健康益处(包括保湿、缓解压力和抗发炎功效)正在推动其在健身、生活方式和治疗等管道的零售普及。这种引领风味的创新正在将CBD水从小众新品转变为健康主流。
预计亚太地区将在预测期内占据最大的市场占有率,这得益于消费者对CBD治疗益处的认识不断提高,以及CBD合法化进程的不断推进。中国和印度等国家对健康饮料的需求日益增长,尤其是那些有助于缓解压力和补充水分的饮料。电子商务和零售创新正在加速产品普及,区域参与者也正在投资大麻衍生配方。这一势头正在培育一个充满活力的健康创新生态系统,使CBD水成为机能饮料潮流的颠覆者。
预计北美将在预测期内实现最高的复合年增长率,这得益于消费者对健康日益增长的兴趣以及CBD的非精神活性益处。随着合法化和公众教育的不断深入,CBD饮料正逐渐获得主流消费者的认可。创新产品的推出和策略性零售合作伙伴关係正在扩大CBD饮料覆盖不同人群的管道。这一势头正在重塑机能饮料的格局,鼓励人们选择更健康的生活方式,并在全部区域培育一个充满活力的健康主导创新生态系统。
According to Stratistics MRC, the Global Cannabidiol (CBD) Water Market is accounted for $1.4 billion in 2025 and is expected to reach $4.7 billion by 2032 growing at a CAGR of 18.7% during the forecast period. Cannabidiol (CBD) water is a functional beverage infused with cannabidiol, a non-psychoactive compound derived from the hemp plant. It combines purified water with nano-emulsified CBD particles, enhancing bioavailability and absorption in the body. Marketed for its potential wellness benefits-such as stress relief, anti-inflammatory effects, and improved hydration-CBD water is often positioned as a convenient alternative to traditional CBD oils or capsules. It typically contains low concentrations of CBD (2-10 mg per bottle) and may include added electrolytes or flavors. While popular in health-conscious circles, scientific evidence supporting its efficacy remains limited, and regulatory standards vary across regions.
Health and Wellness Trends
The rising health and wellness movement is fueling strong growth in the Cannabidiol (CBD) water market. Consumers increasingly seek natural, functional beverages that support stress relief, hydration, and overall well-being. CBD-infused water aligns perfectly with this demand, offering a non-intoxicating, therapeutic option for active lifestyles. Millennials and Gen Z, who prioritize holistic health, are driving adoption, while expanding scientific research and regulatory clarity are boosting credibility. This convergence of wellness values and innovation is transforming CBD water into a mainstream wellness staple.
Regulatory Challenges
Regulatory challenges cast a long shadow over the Cannabidiol (CBD) Water Market, stifling growth and innovation. Stringent and often inconsistent laws create confusion and delay product launches, limiting market access. Compliance costs rise, discouraging smaller players and slowing investment. The lack of clear, unified regulations disrupts supply chains and consumer trust, ultimately hindering market expansion and dampening the spirit of progress in this promising yet fragile industry.
Product Innovation and Consumer Demand
Product innovation and rising consumer demand are propelling the Cannabidiol (CBD) water market forward with remarkable momentum. Enhanced formulations and infusion techniques are attracting health-conscious consumers seeking functional beverages. As wellness trends surge, CBD water is gaining traction for its perceived calming and anti-inflammatory benefits. Innovative packaging and flavor profiles further boost appeal, while growing awareness and acceptance of CBD products expand market reach. Together, these forces are driving sustained growth and reshaping the functional beverage landscape.
Quality and Safety Concerns
Quality and safety concerns cast a long shadow over the Cannabidiol (CBD) Water Market, hindering its growth. Consumers wary of inconsistent product standards and potential contaminants hesitate to fully embrace CBD water, slowing adoption. Regulatory ambiguities and lack of standardized testing further deepen mistrust, limiting market expansion. These unresolved issues act as a formidable barrier, stalling investor confidence and consumer acceptance, ultimately restraining the market's ability to flourish in its promising potential.
Covid-19 Impact
The Covid-19 epidemic created a complex wave in the Cannabidiol (CBD) Water market. Demand increased as customers looked for immunological and wellness support, highlighting the relaxing and healthful effects of CBD. However, production halts and supply chain interruptions put the market's resiliency to the test. Digital adoption accelerated as a result of traditional shop closures that moved sales online. In summary, the pandemic both pushed and challenged the CBD water industry, creating new avenues while respecting long-standing customer preferences for natural health remedies.
The athletes segment is expected to be the largest during the forecast period
The athletes segment is expected to account for the largest market share during the forecast period, due to demand for performance-enhancing, recovery-focused wellness solutions. Endurance athletes and fitness enthusiasts increasingly turn to CBD water for its anti-inflammatory, pain-relieving, and anxiety-reducing properties, making it a preferred alternative to traditional supplements. With growing acceptance from sports bodies like WADA and rising bioavailability of water-soluble CBD, this segment is catalyzing innovation, credibility, and mainstream adoption across global wellness and hydration markets.
The flavored CBD water segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the flavored CBD water segment is predicted to witness the highest growth rate, due to consumer appeal and broadening demographic reach. Infused with natural flavors, these products offer a palatable alternative to traditional CBD formats, attracting wellness-focused and taste-conscious consumers. Their convenience and perceived health benefits-hydration, stress relief, and anti-inflammatory properties-are driving retail adoption across fitness, lifestyle, and therapeutic channels. This flavor-forward innovation is transforming CBD water from niche novelty to mainstream wellness staple.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising consumer awareness of CBD's therapeutic benefits and expanding legalization efforts. Countries like China and India are seeing increased demand for wellness-focused beverages, especially those promoting stress relief and hydration. E-commerce and retail innovations are accelerating product accessibility, while regional players are investing in hemp-derived formulations. This momentum is fostering a dynamic ecosystem of health-conscious innovation, positioning CBD water as a transformative force in functional beverage trends.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to growing consumer interest in wellness and the non-psychoactive benefits of CBD. With increasing legalization and public education, CBD-infused beverages are gaining mainstream acceptance. Innovative product launches and strategic retail partnerships are expanding access across diverse demographics. This momentum is reshaping the functional beverage landscape, encouraging healthier lifestyle choices and fostering a vibrant ecosystem of wellness-driven innovation across the region.
Key players in the market
Some of the key players profiled in the Cannabidiol (CBD) Water Market include CBD Living, CannaNano CBD, Endo Water, Cannabidiol Life, Recess, Vybes, Aurora Elixirs, Day One Beverages, Weller, Hemp Hydrate, Mountjoy Sparkling, Mad Tasty, Quantum CBD H2O, Love Hemp Water, Puration Inc., CBD Naturals, Cannaki Beverages Inc., The Alkaline Water Company and Koios Beverage Corp.
In February 2025, Recess has entered into an exclusive partnership with Dollar General Media Network (DGMN) to enhance experiential marketing efforts. This collaboration leverages Recess' audience-targeting technology to deliver community-focused sampling programs, aiming to deepen brand engagement and trust among Dollar General's customer base.
In May 2023, Hemp Hydrate Brands Corp. has unveiled its Hemp Hydrate purified bottled water, a 500ml offering infused with 5mg of high-quality, hemp-derived CBD distillate. Designed to provide a refreshing, flavorless hydration experience, this product aims to support wellness without the psychoactive effects associated with THC.