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市场调查报告书
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1797948

2032 年植物水市场预测：按产品类型、口味种类、包装类型、分销管道和地区进行的全球分析

Plant Based Water Market Forecasts to 2032 - Global Analysis By Product Type, Flavor Variant, Packaging Type, Distribution Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球植物水市场预计在 2025 年达到 51 亿美元，到 2032 年将达到 115 亿美元，预测期内的复合年增长率为 12.2%。

植物水是指从椰子、枫树、桦树和仙人掌等植物中提取的天然补水饮料。人们饮用这些水是因为其清爽的口感、功能性健康益处以及富含电解质、抗氧化剂和维生素等天然营养成分。植物水被定位为比普通瓶装水更高品质、更环保的替代品，其市场定位受到健康趋势、植物来源饮食和机能饮料新理念的影响，并满足了消费者对环保、健康、低卡路里饮料日益增长的兴趣。

日益增长的健康与保健趋势

随着消费者越来越注重健康的生活方式和高附加价值的补水，他们正在寻求天然、营养的饮料来取代传统的含糖饮料。向添加电解质和功能性成分的植物水转变，符合人们对低卡路里、洁净标示产品的需求。此外，植物性饮食的流行以及人们对传统饮料环境影响的日益重视，进一步增强了市场的成长潜力。

产品成本高

植物水的高昂产品成本是市场扩张的一大阻碍因素。由于天然成分的专门采购、复杂的生产流程和永续的包装，这些饮料通常价格不菲，这使得注重价格的消费者难以负担。与传统瓶装水和含糖饮料相比，这种价格差异可能会阻碍植物水的普及，尤其是在那些以价格承受能力为关键购买因素的市场，儘管人们对更健康的替代品的兴趣日益浓厚，但植物水的增长速度仍然会放缓。

电子商务的兴起

网路零售通路方便了消费者，尤其是千禧世代和Z世代，他们更青睐便利的直销模式。电商平台也能帮助品牌透过精准行销、订阅模式和丰富的产品选择来提升购买意愿。数位分销的成长克服了传统零售的局限性，并提升了市场渗透率，从而推动了植物水行业的销售成长和品牌忠诚度的提升。

保存期限短

由于这些饮料采用天然成分，且为了保持营养完整性而进行少量加工，因此保质期有限。这给库存管理、分销物流和消费者便利性带来了挑战，并可能导致废弃物和成本增加。保质期限制需要强大的低温运输基础设施和策略供应链协调，这可能会给生产商和零售商带来重大的营运挑战，并影响盈利。

COVID-19的影响：

新冠疫情对植物水市场产生了多方面的影响。最初，由于工厂停工和劳动力短缺导致的生产中断，以及进出口限制对原料供应链的限制，导致销售下降。零售店关闭和社交隔离措施的减少限制了消费者机会这些饮料的机会。然而，疫情过后，消费者对健康、增强免疫力的替代品的兴趣有所提升，刺激了市场重新成长。现在，购买行为的改变导致人们更倾向于将植物水作为以健康为中心的生活方式的一部分。

预计椰子水市场将成为预测期内最大的市场

预计椰子水将在预测期内占据最大的市场占有率。其天然的电解质含量、清爽的口感以及广泛的消费者认可度，使其成为市场领导者。健身爱好者和注重健康的消费者对功能性补水的需求日益增长，也为椰子水带来了益处。此外，包括风味和强化产品在内的不断增长的产品创新也增强了其吸引力。都市化、生活方式的改变以及全球零售网络的广泛覆盖，进一步推动了该细分市场的成长。

预计线上零售领域在预测期内将以最高复合年增长率成长

预计线上零售领域将在预测期内实现最高成长率。疫情加速了数位购物习惯的激增，增加了消费者直接机会植物水的机会。线上平台提供便利、丰富的产品选择和订阅选项，从而提高了客户维繫。此外，精准行销和社群媒体影响力支持消费者教育和品牌参与，使电子商务成为市场快速扩张的关键驱动力。

占比最大的地区：

预计北美将在预测期内占据最大的市场占有率，这得益于其成熟的健康文化、较高的可支配收入以及消费者对永续和植物来源产品的强烈偏好。该地区受益于植物水的广泛采用、发达的零售基础设施以及产品配方技术创新的不断增长。此外，政府的饮食指南提倡以植物为主导的饮食，以及主要市场参与者的存在，也支撑着稳定的需求和市场成长。

复合年增长率最高的地区：

预计亚太地区将在预测期内实现最高的复合年增长率，这得益于都市化加快、中产阶级规模不断扩大以及人们对植物水健康益处的认识不断提高。该地区丰富的农业资源使其能够提供各种植物水源。纯素和健康生活方式的日益普及，加上电子商务的扩张和新产品的不断推出，进一步推动了植物水的成长。

口味变化

  • 原始/自然
  • 味道

免费客製化服务：

此报告的订阅者将获得以下免费自订选项之一：

  • 公司简介
    • 全面分析其他市场参与者（最多 3 家公司）
    • 主要企业的SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球植物水市场（依产品类型）

  • 椰子水
  • 枫叶水
  • 桦树水
  • 仙人掌水
  • 朝鲜蓟水
  • 其他植物水

第六章 全球植物水市场（依口味种类）

  • 原始/自然
  • 调味

7. 全球植物水市场（依包装类型）

  • 瓶子
  • 纸盒
  • 能
  • 小袋

8. 全球植物水市场（依通路）

  • 超级市场和大卖场
  • 便利商店
  • 网路零售
  • 咖啡厅及健身中心

9. 全球植物水市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：主要发展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十一章 公司概况

  • The Vita Coco Company
  • Harmless Harvest
  • ONE（One Coconut Water）
  • ZICO
  • Caliwater
  • True Nopal
  • WTRMLN WTR
  • Maple 3
  • Pocono Maple Water
  • Sap!Beverages
  • Happy Tree
  • Byarozavik
  • OKF Corporation
  • DRINKmaple
  • SEVA（Seva Maple Water）
Product Code: SMRC30318

According to Stratistics MRC, the Global Plant Based Water Market is accounted for $5.1 billion in 2025 and is expected to reach $11.5 billion by 2032 growing at a CAGR of 12.2% during the forecast period. Plant-based water refers to naturally sourced hydration beverages extracted from plants, such as coconut, maple, birch, and cactus. These waters are consumed for their refreshing taste, functional health benefits, and naturally occurring nutrients, including electrolytes, antioxidants, and vitamins. Marketed as a high-quality, eco-friendly choice compared to regular bottled water, this category meets the growing consumer interest in healthy, low-calorie drinks that are good for the environment, influenced by trends in wellness, plant-based diets, and new ideas in functional beverages.

Market Dynamics:

Driver:

Rising health & wellness trends

Consumers are increasingly seeking natural and nutritious alternatives to traditional sugary beverages, driven by a growing emphasis on healthy lifestyles and hydration with added benefits. This shift towards plant-based waters, enriched with electrolytes and functional ingredients, aligns with the demand for low-calorie, clean-label products. Additionally, the popularity of plant-based diets and greater awareness of the environmental impact of conventional drinks further amplify the market's growth potential.

Restraint:

High product cost

The high product cost of plant-based waters poses a significant restraint on market expansion. These beverages often command premium prices due to the specialized sourcing of natural ingredients, complex production processes, and sustainable packaging, making them less accessible to price-sensitive consumers. This price disparity compared to conventional bottled water or sugary drinks can hinder broader adoption, especially in markets where affordability is a key purchasing factor, thereby moderating growth despite rising interest in health-conscious alternatives.

Opportunity:

E-commerce expansion

Online retail channels facilitate greater consumer access, especially among millennials and Gen Z, who favor convenient, direct-to-consumer purchasing. E-commerce platforms also enable brands to engage buyers through targeted marketing, subscription models, and a wider product variety. This digital distribution growth helps overcome traditional retail limitations and supports increased market penetration, fostering higher sales and brand loyalty in the plant-based water industry.

Threat:

Short shelf life

Due to natural ingredients and minimal processing to preserve nutritional integrity, these beverages have limited freshness periods. This challenges inventory management, distribution logistics, and consumer convenience, potentially leading to higher wastage and costs. The shelf life constraint requires robust cold chain infrastructure and strategic supply chain coordination, which can pose significant operational difficulties and impact profitability for producers and retailers.

Covid-19 Impact:

The Covid-19 pandemic had a mixed impact on the plant-based water market. Initially, disruptions in production caused by factory shutdowns and workforce shortages, along with constrained raw material supply chains due to import-export restrictions, led to a decline in sales. Retail closures and social distancing limited consumer access to these beverages. However, the post-pandemic scenario has sparked increased consumer interest in healthy, immunity-boosting alternatives, driving renewed growth. Changing buying behaviors now favor plant-based waters as part of a wellness-centric lifestyle.

The coconut water segment is expected to be the largest during the forecast period

The coconut water segment is expected to account for the largest market share during the forecast period. Its natural electrolyte content, refreshing taste, and well-established consumer acceptance contribute to its leadership. Coconut water benefits from increasing demand among fitness enthusiasts and health-conscious consumers seeking functional hydration. Moreover, expanding product innovation, including flavored and fortified variations, bolsters its appeal. This segment's growth is further supported by urbanization, lifestyle shifts, and broad retail availability globally.

The online retail segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the online retail segment is predicted to witness the highest growth rate. The surge in digital shopping habits, accelerated by the pandemic, enhances direct access to plant-based waters for consumers. Online platforms offer convenience, wider product selections, and subscription options, which improve customer retention. Additionally, targeted marketing and social media influence support consumer education and brand engagement, making e-commerce a key driver for the market's rapid expansion.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share, fueled by a mature health and wellness culture, high disposable incomes, and strong consumer inclination towards sustainable and plant-based products. The region benefits from widespread availability of plant-based waters, robust retail infrastructure, and increasing innovations in product formulations. Moreover, government dietary guidelines promoting plant-forward diets and the presence of key market players underpin steady demand and market growth.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by rising urbanization, expanding middle-class populations, and increasing awareness of health benefits associated with plant-based waters. The region's diverse agricultural resources enable variety in plant water sources. Growing adoption of vegan and wellness lifestyles, coupled with e-commerce expansion and new product launches, further stimulates growth.

Key players in the market

Some of the key players in Plant Based Water Market include The Vita Coco Company, Harmless Harvest, O.N.E. (One Coconut Water), ZICO, Caliwater, True Nopal, WTRMLN WTR, Maple 3, Pocono Maple Water, Sap! Beverages, Happy Tree, Byarozavik, OKF Corporation, DRINKmaple, and SEVA (Seva Maple Water).

Key Developments:

In May 2025, Vita Coco the leading coconut water brand in the U.S., is excited to introduce the newest flavor to its lineup of Coconut Juices: Pina Colada with pulp. Perfectly timed for the sunny season ahead, this flavor delivers that vacation-in-a-bottle feeling, blending juicy pineapple flavors and hydrating coconut water for a refreshingly bold, tropical taste, complete with satisfying coconut pulp.

In November 2023, Maple 3 announced its international expansion, deepening market presence in Asia, Europe, and the U.S., backed by Quebec city and Fondaction financial support.

Product Types Covered:

  • Coconut Water
  • Maple Water
  • Birch Water
  • Cactus Water
  • Artichoke Water
  • Other Plant Based Waters

Flavor Variants:

  • Original/Natural
  • Flavored

Packaging Types Covered:

  • Bottles
  • Cartons
  • Cans
  • Pouches

Distribution Channels Covered:

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online Retail
  • Cafes & Fitness Centers

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Plant Based Water Market, By Product Type

  • 5.1 Introduction
  • 5.2 Coconut Water
  • 5.3 Maple Water
  • 5.4 Birch Water
  • 5.5 Cactus Water
  • 5.6 Artichoke Water
  • 5.7 Other Plant Based Waters

6 Global Plant Based Water Market, By Flavor Variant

  • 6.1 Introduction
  • 6.2 Original/Natural
  • 6.3 Flavored

7 Global Plant Based Water Market, By Packaging Type

  • 7.1 Introduction
  • 7.2 Bottles
  • 7.3 Cartons
  • 7.4 Cans
  • 7.5 Pouches

8 Global Plant Based Water Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Supermarkets & Hypermarkets
  • 8.3 Convenience Stores
  • 8.4 Online Retail
  • 8.5 Cafes & Fitness Centers

9 Global Plant Based Water Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 The Vita Coco Company
  • 11.2 Harmless Harvest
  • 11.3 O.N.E. (One Coconut Water)
  • 11.4 ZICO
  • 11.5 Caliwater
  • 11.6 True Nopal
  • 11.7 WTRMLN WTR
  • 11.8 Maple 3
  • 11.9 Pocono Maple Water
  • 11.10 Sap! Beverages
  • 11.11 Happy Tree
  • 11.12 Byarozavik
  • 11.13 OKF Corporation
  • 11.14 DRINKmaple
  • 11.15 SEVA (Seva Maple Water)

List of Tables

  • Table 1 Global Plant Based Water Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Plant Based Water Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Plant Based Water Market Outlook, By Coconut Water (2024-2032) ($MN)
  • Table 4 Global Plant Based Water Market Outlook, By Maple Water (2024-2032) ($MN)
  • Table 5 Global Plant Based Water Market Outlook, By Birch Water (2024-2032) ($MN)
  • Table 6 Global Plant Based Water Market Outlook, By Cactus Water (2024-2032) ($MN)
  • Table 7 Global Plant Based Water Market Outlook, By Artichoke Water (2024-2032) ($MN)
  • Table 8 Global Plant Based Water Market Outlook, By Other Plant Based Waters (2024-2032) ($MN)
  • Table 9 Global Plant Based Water Market Outlook, By Flavor Variant (2024-2032) ($MN)
  • Table 10 Global Plant Based Water Market Outlook, By Original/Natural (2024-2032) ($MN)
  • Table 11 Global Plant Based Water Market Outlook, By Flavored (2024-2032) ($MN)
  • Table 12 Global Plant Based Water Market Outlook, By Packaging Type (2024-2032) ($MN)
  • Table 13 Global Plant Based Water Market Outlook, By Bottles (2024-2032) ($MN)
  • Table 14 Global Plant Based Water Market Outlook, By Cartons (2024-2032) ($MN)
  • Table 15 Global Plant Based Water Market Outlook, By Cans (2024-2032) ($MN)
  • Table 16 Global Plant Based Water Market Outlook, By Pouches (2024-2032) ($MN)
  • Table 17 Global Plant Based Water Market Outlook, By End User (2024-2032) ($MN)
  • Table 18 Global Plant Based Water Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
  • Table 19 Global Plant Based Water Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 20 Global Plant Based Water Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 21 Global Plant Based Water Market Outlook, By Cafes & Fitness Centers (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.