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市场调查报告书
商品编码
1797959
2032 年卡布奇诺市场预测:按产品类型、来源/咖啡品种、风味、特性、分销管道、最终用户和地区进行的全球分析Cappuccino Market Forecasts to 2032 - Global Analysis By Product Type, Ingredients/Coffee Species, Flavor, Nature, Distribution Channel, End User and By Geography |
根据 Stratistics MRC 的数据,全球卡布奇诺市场预计在 2025 年达到 47 亿美元,到 2032 年将达到 72 亿美元,预测期内的复合年增长率为 6.1%。
卡布奇诺是一款备受欢迎的浓缩咖啡咖啡饮品,由等量的浓缩咖啡、蒸牛奶和泡沫牛奶均衡混合而成。它口感浓郁醇厚,口感滑顺,錶层香气浓郁。卡布奇诺因其和谐的混合和视觉吸引力而备受喜爱。卡布奇诺的製作和呈现方式是咖啡文化的关键差异化因素,影响全球咖啡馆市场的消费者偏好。
咖啡馆和专门食品咖啡店的成长
咖啡馆文化在全球的传播,使其成为一个重要的社交中心,卡布奇诺也因此成为人们的首选高级饮品。都市化和不断增长的可支配收入正在显着影响消费者寻求专门食品咖啡的购买模式。此外,咖啡消费日益成为一种社交活动,加上人们对独特风味和冲泡方法的认知不断提升,持续推动不同人群和地理市场对卡布奇诺产品的需求。
咖啡豆价格波动
咖啡豆价格波动直接影响生产成本和产品价格。过去两年,由于主要产区受气候变迁影响,阿拉比卡咖啡价格上涨了23%。地缘政治衝突和供应链中断可能导致潜在的供不应求和消费成本上升。此外,价格上涨可能会对消费者需求产生负面影响,尤其是在价格敏感地区,阻碍市场扩张,并限制消费者获得优质卡布奇诺产品,因为精打细算的消费者可能会选择更实惠的替代品。
植物性功能性卡布奇诺
随着咖啡文化在发展中地区蓬勃发展,为製造商创造了尚未开发的消费需求,进入新兴市场带来了丰厚的机会。单杯咖啡机的技术进步使得在家中冲泡咖啡馆风格的卡布奇诺变得更加容易,从而催生了一个全新的细分市场。此外,包括植物来源奶替代品、低糖和有机卡布奇诺产品在内的更健康饮品的推出,正在扩大市场对注重健康和环保的消费者的吸引力。
仿冒品劣质商品
随着人们日益意识到与咖啡因摄取相关的健康问题,注重健康的消费者可能会选择其他饮品,这带来了挑战。通膨带来的经济压力,预计2023年食品物价通膨将达到6.2%,使得注重价格的消费者难以获得优质咖啡产品。此外,餐饮服务业的劳动力短缺,食品准备岗位的空缺率高达12%,这可能会影响咖啡店的营运和服务品质,进而降低消费者体验和市场成长。
新冠疫情导致咖啡店大面积关闭,社交聚会减少,严重扰乱了卡布奇诺市场动态。疫情对咖啡文化产生了负面影响,义大利、西班牙和韩国等受疫情严重影响的国家实施封锁,全面禁止公众集会,饭店、咖啡馆和餐厅也因此受到影响。此外,由于需求减少,全球咖啡豆价格从2019年12月到2020年4月暴跌了10%。此外,供应链中断也为未来需求带来了不确定性,星巴克等大型咖啡连锁店在中国关闭了2000多家门市,从根本上改变了消费模式,并加速了人们向家庭咖啡解决方案的转变。
预计在预测期内,现煮咖啡市场将占据最大份额
由于消费者偏好,预计在预测期内,现煮咖啡细分市场将占据最大市场占有率。咖啡店和专卖店将继续优先供应现煮卡布奇诺,其正宗的风味能够满足追求传统咖啡体验的挑剔消费者的需求。除其他优势外,该细分市场仍保持最大市场占有率份额,这得益于成熟的咖啡馆文化,即以高价提供现煮饮品,并透过个人化服务培养顾客忠诚度。
预计在预测期内,调味品领域将出现最高的复合年增长率。
预计在预测期内,风味咖啡细分市场将实现最高成长率。消费者日益大胆的口味偏好推动了对新口味和新原料的强劲需求,为产品差异化和市场扩张创造了巨大的机会。年轻消费者尤其容易接受各种口味的变化,这促使其在专门食品咖啡文化蓬勃发展的都市区市场中更快普及。此外,卡布奇诺口味的持续创新,包括季节性特色口味和异国风味组合,正在扩大市场吸引力,吸引那些寻求新奇咖啡体验的消费者,从而使该细分市场有望实现最高增长率。
在预测期内,欧洲预计将占据最大的市场占有率,这得益于其根深蒂固的咖啡文化和主要国家持续居高不下的人均咖啡消费率。德国位居欧洲首位,人均年咖啡消费量量约 6.5 公斤。根据欧洲咖啡联合会的报告,超过 70% 的欧洲人每天都喝咖啡,这为卡布奇诺的需求奠定了坚实的基础。此外,该地区成熟的咖啡文化,尤其是在卡布奇诺的发源地义大利等国家,保持着高级产品定位和消费者支付更高价格的意愿。此外,欧洲市场完善的分销网络和成熟的零售基础设施正在促进产品的采用和市场渗透。
预计亚太地区将在预测期内呈现最高的复合年增长率,这得益于快速的都市化、中产阶级的壮大以及年轻一代咖啡消费习惯的不断演变。可支配收入的增加和西方生活方式的普及,正在加速卡布奇诺在传统上以茶为主导饮品的国家的普及。此外,该地区零售业的蓬勃发展和日益壮大的咖啡文化(尤其是在大都会圈)为持续的市场成长创造了有利条件,使亚太地区儘管起步规模小于现有市场,却仍实现了最高的成长率。
According to Stratistics MRC, the Global Cappuccino Market is accounted for $4.7 billion in 2025 and is expected to reach $7.2 billion by 2032 growing at a CAGR of 6.1% during the forecast period. Cappuccino is a popular espresso-based beverage characterized by its balanced composition of equal parts espresso, steamed milk, and milk foam. It offers a rich, bold flavor with a creamy texture and aromatic top layer. Cappuccino is favored for its harmonious blend and visual appeal. Its preparation and presentation are key differentiators in coffee culture, influencing consumer preferences across global cafe markets.
Growth of cafes and specialty coffee shops
The proliferation of coffee shop culture worldwide has created integral social hubs where cappuccinos serve as a premium beverage choice. Urbanization and rising disposable incomes have significantly influenced consumer purchasing patterns toward specialty coffee experiences. Moreover, the increasing coffee consumption as a social activity, coupled with growing awareness of distinct flavors and brewing methods, continues to fuel demand for cappuccino products across diverse demographics and geographic markets.
Price volatility of coffee beans
Coffee bean price fluctuations directly impact production costs and product pricing, with Arabica coffee prices increasing by 23% over the past two years due to climate change effects on major producing regions. Geopolitical conflicts and supply chain disruptions cause potential shortages and elevated costs for consumption. Moreover, such price increases negatively affect consumer demand, particularly in price-sensitive regions where budget-conscious consumers may opt for more affordable alternatives, thereby hampering market expansion and limiting accessibility to premium cappuccino products.
Plant-based & functional cappuccinos
The expansion into emerging markets offers lucrative opportunities as coffee culture grows in developing regions, presenting manufacturers with untapped consumer demand. Technological advancements in single-serve coffee machines facilitate convenient brewing of cafe-style cappuccinos at home, creating new market segments. Moreover, the introduction of plant-based milk alternatives and healthier options, including low-sugar or organic cappuccino products, broadens market appeal among health-conscious consumers and environmentally aware demographics.
Counterfeit & low-quality products
The growing awareness of health issues related to caffeine consumption creates challenges as health-conscious consumers may opt for alternative beverages. Economic pressures from inflation, with food price inflation reaching 6.2% in 2023, have made premium coffee products less accessible to price-sensitive consumers. Moreover, labor shortages in the foodservice industry, showing 12% vacancy rates in food preparation occupations, impact coffee shop operations and service quality, potentially diminishing consumer experiences and market growth.
COVID-19 significantly disrupted cappuccino market dynamics through widespread coffee shop closures and reduced social gatherings. The pandemic negatively impacted coffee culture as lockdown restrictions banned gatherings entirely in severely affected countries like Italy, Spain, and South Korea, directly affecting hotels, cafes, and restaurants. Additionally, global coffee bean prices plummeted by 10% from December 2019 to April 2020 due to decreased demand. Moreover, supply chain disruptions created uncertainty about future demand while major coffee chains like Starbucks closed over 2,000 stores in China, fundamentally altering consumption patterns and accelerating the shift toward home brewing solutions.
The freshly brewed segment is expected to be the largest during the forecast period
The freshly brewed segment is expected to account for the largest market share during the forecast period due to consumer preference for premium, artisanal coffee experiences that deliver superior taste and quality. Coffee shops and specialty establishments continue to prioritize freshly brewed cappuccinos as they offer authentic flavor profiles that resonate with discerning consumers seeking traditional cafe experiences. Additionally, the segment benefits from the established coffeehouse culture, where freshly prepared beverages command premium pricing and foster customer loyalty through personalized service, which sustains its position as the largest market share holder.
The flavored segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the flavored segment is predicted to witness the highest growth rate. Consumer adventurousness in taste preferences drives significant demand for new flavors and ingredients, creating substantial opportunities for product differentiation and market expansion. Younger demographics particularly embrace flavored variants, contributing to accelerated adoption rates across urban markets where specialty coffee culture thrives. Moreover, continuous innovation in cappuccino flavors, including seasonal offerings and exotic taste combinations, broadens market appeal while attracting consumers who seek novel coffee experiences, positioning this segment for the highest growth rate.
During the forecast period, the Europe region is expected to hold the largest market share due to its deeply embedded coffee culture and consistently high per capita consumption rates across key countries. Germany leads European coffee consumption with approximately 6.5 kilograms per capita annually, while the European Coffee Federation reports over 70% of Europeans consume coffee daily, establishing a robust foundation for cappuccino demand. Additionally, the region's sophisticated coffee culture, particularly in countries like Italy where cappuccino originated, sustains premium product positioning and consumer willingness to pay higher prices. Moreover, established distribution networks and mature retail infrastructure across European markets facilitate widespread product availability and market penetration.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by rapid urbanization, expanding middle-class populations, and evolving coffee consumption habits among younger demographics. Increasing disposable incomes and Western lifestyle adoption accelerate cappuccino acceptance in countries where tea traditionally dominated beverage preferences. Moreover, the region's dynamic retail expansion and growing cafe culture, particularly in metropolitan areas, establish favorable conditions for sustained market growth, positioning Asia Pacific to achieve the highest growth rate despite starting from a smaller base compared to established markets.
Key players in the market
Some of the key players in Cappuccino Market include Starbucks Corporation, Nestle S.A., JDE Peet's, Keurig Dr Pepper Inc., The J.M. Smucker Company, Lavazza Group, Illycaffe S.p.A., Costa Coffee, Dunkin' Brands, McDonald's Corporation, Restaurant Brands International Inc., Tchibo GmbH, Massimo Zanetti Beverage Group, Melitta Group, De'Longhi Group, Breville Group Limited, and Koninklijke Philips N.V.
In January 2025, Costa Coffee has unveiled its new January menu featuring an array of innovative food and drink offerings designed for the winter months. The highlight of the new menu is the Spanish Latte, a novel take on the classic coffee drink inspired by the traditional Spanish Bombon cafe. The new beverage combines creamy condensed milk-flavoured sauce with rich espresso, finished with a dusting of cappuccino powder in Costa's signature wave pattern.
In September 2024, Nestle introduced paperboard canisters for its Vital Proteins brand in the United States. This packaging material and design change results in a 90% plastic reduction from previous packaging. Developed by experts at the R&D center for Nestle Health Science in Bridgewater, New Jersey, in collaboration with external partners, the new canister has a proprietary coverlid that is rigid and tight. It allows for easy opening and closing of the canisters, while being leak and spill-proof, as well as durable for everyday usage.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.