![]() |
市场调查报告书
商品编码
1798018
2032 年瓶装水市场预测:按产品类型、包装类型、分销管道、容量类型、最终用户和地区进行的全球分析Bottled Water Hydration Market Forecasts to 2032 - Global Analysis By Product Type, Packaging Type, Distribution Channel, Capacity Type, End User and By Geography |
根据 Stratistics MRC 的数据,全球瓶装水市场预计在 2025 年达到 298,709.05 百万美元,到 2032 年将达到 546,051.82 百万美元,预测期内的复合年增长率为 9.0%。
瓶装水是指透过饮用密封瓶装水来补充水分,安全、便携、便利。它为人们在各种情况下(包括旅行、运动和日常活动)提供便利的饮用水来源。瓶装水有助于维持适当的体液平衡,调节体温,并降低脱水风险,这在自来水品质不确定的地方尤其重要。
根据国际瓶装水协会的研究,到2023年,美国瓶装水消费量将达到159.4亿加仑,连续第八年巩固其作为消费量最大的包装饮料的地位。
提高健康意识和偏好
全球消费者的健康意识日益增强,饮用水已成为其日常健康生活的重中之重。瓶装水被视为比含糖和碳酸饮料更干净、更安全的替代品,这与预防性卫生趋势相符。健身文化和不断变化的饮食习惯正在推动人们对纯净、富含矿物质的饮用水的需求。如今,行销宣传活动强调饮用水的健康益处,包括排毒和改善新陈代谢。尤其是都市区,他们越来越倾向于那些承诺提供额外功能益处的高端瓶装水品牌。这种日益增长的偏好正在推动整个瓶装水产业在包装、品牌和产品差异化方面的创新。
生产和分销成本高
由于采购、净化和包装方面的要求,瓶装水产业面临巨大的成本压力。先进的过滤技术和品管系统增加了营运成本,尤其是高端水和矿泉水。分销物流,尤其是低温运输管理和远距运输,进一步推高了成本。水权和环保包装义务等法规合规性增加了复杂性和财务负担。由于这些资本密集要求,小型企业通常难以扩大规模,从而限制了市场进入和竞争。因此,消费者的价格敏感度阻碍了成本敏感地区的成长。
可支配所得增加
可支配收入的不断增长,尤其是在新兴经济体,正在扩大瓶装水的消费群体。随着生活方式的演变,越来越多的消费者愿意为便利、安全和可感知的健康益处付费。调味水、碱性离子水和维生素强化水等高端细分市场在富裕阶层中越来越受欢迎。都市化和不断增长的中产阶级人口正在推动二、三线城市的需求。不断扩张的零售和电商平台使所有收入群体更容易购买到瓶装水。这种经济復苏为品牌多元化和市场渗透创造了肥沃的土壤。
与其他包装饮料的竞争
瓶装水与各种包装饮料直接竞争,包括果汁、能量饮料和即饮茶。这些替代饮料通常提供风味、功能和偏好,吸引年轻且注重趋势的消费者。大型饮料公司的积极行销可能会掩盖瓶装水的健康吸引力。植物性和低热量饮料的创新正在重塑消费者偏好和货架空间动态。价格战和促销捆绑进一步加剧了零售环境的竞争。在这个拥挤的市场中,瓶装水品牌面临着透过永续性、纯度和生活方式定位来实现差异化的挑战。
疫情提高了人们对卫生和免疫健康的认识,推动了对安全密封饮用水的需求。对自来水安全和公众接触的担忧导致家庭瓶装水消费增加。恐慌性购买和囤积导致销售短暂飙升,尤其是在城市中心地区。然而,供应链中断和劳动力短缺影响了生产和配送效率。这场危机也加速了数位化的普及,线上杂货平台成为主要的销售管道。
预计预测期内静水部分将占最大份额
由于其广泛的吸引力和价格实惠,预计在预测期内,静水市场将占据最大的市场占有率。消费者将静水视为日常必需品,使其成为零售和机构通路的必备品。各大品牌正在投资环保包装和在地采购,以提高永续性并降低成本。与机能饮料饮料和调味饮料相比,静水还具有广泛供应和监管障碍较少的优势。综合起来,这些因素使静水成为瓶装水市场的主导者。
预测期内,住宅消费领域将见证最高的复合年增长率。
受健康意识增强和生活方式改变的推动,家庭消费领域预计将在预测期内实现最高成长率。远距办公和在家工作正在增加家庭瓶装水消费。出于安全考虑和便利性考虑,家长也选择为孩子购买瓶装水。订阅模式和大量购买选项在都市区家庭中越来越受欢迎。电商平台正在简化取得途径,并提供个人化配送服务。这一细分市场的成长反映了以健康为中心、居家消费模式的普遍趋势。
由于快速的都市化和人口增长,预计亚太地区将在预测期内占据最大的市场占有率。由于对自来水品质的担忧,中国、印度和印尼等国家对清洁饮用水的需求正在上升。不断增长的中产阶级人口推动了对包装饮用水解决方案的需求。政府为促进安全用水和卫生条件而采取的措施间接地支持了瓶装水的普及。零售基础设施的改善和积极的品牌行销正在提高瓶装水的知名度和供应量。该地区多元化的消费群为大众市场和高端瓶装水品牌提供了充足的机会。
由于强劲的健康趋势和优质化趋势,预计北美地区在预测期内的复合年增长率最高。消费者正逐渐从含糖饮料转向洁净标示饮用水。铝瓶和植物来源塑胶等包装创新正引起环保消费者的共鸣。富含维生素、电解质和适应原的机能水在健身和健康人群中越来越受欢迎。零售商正在扩大瓶装水的货架空间,尤其是在便利商店和注重健康的商店。这一势头正在推动主流和小众瓶装水市场的强劲成长。
According to Stratistics MRC, the Global Bottled Water Hydration Market is accounted for $298709.05 million in 2025 and is expected to reach $546051.82 million by 2032 growing at a CAGR of 9.0% during the forecast period. Bottled water hydration is the act of restoring the body's fluid levels by drinking water packaged in sealed bottles, offering safety, portability, and convenience. It provides an easy source of hydration for people in diverse situations such as travel, exercise, or everyday activities. By helping maintain proper fluid balance, regulating body temperature, and reducing dehydration risks, bottled water is especially valuable where tap water quality may be uncertain.
According to a survey by the International Bottled Water Association, in 2023, bottled water consumption in the U.S. reached 15.94 billion gallons, solidifying its position as the most consumed packaged beverage for the eighth year in a row.
Rising health awareness and preference
Health consciousness is surging globally, with consumers increasingly prioritizing hydration as part of their wellness routines. Bottled water is perceived as a cleaner, safer alternative to sugary or carbonated beverages, aligning with trends in preventive health. Fitness culture and dietary shifts are reinforcing the demand for pure, mineral-rich hydration options. Marketing campaigns now emphasize the health benefits of water consumption, including detoxification and improved metabolism. Urban populations, in particular, are gravitating toward premium bottled water brands that promise added functional benefits. This growing preference is fueling innovation in packaging, branding, and product differentiation across the bottled water landscape.
High production and distribution costs
The bottled water industry faces significant cost pressures due to sourcing, purification, and packaging requirements. Advanced filtration technologies and quality control systems add to operational expenses, especially for premium and mineral water variants. Distribution logistics-particularly cold chain management and long-distance transport-further inflate costs. Regulatory compliance, including water rights and environmental packaging mandates, adds complexity and financial burden. Smaller players often struggle to scale due to these capital-intensive demands, limiting market entry and competition. As a result, price sensitivity among consumers can hinder growth in cost-conscious regions.
Rising disposable incomes
Increasing disposable incomes, especially in emerging economies, are expanding the consumer base for bottled water. As lifestyles evolve, more consumers are willing to pay for convenience, safety, and perceived health benefits. Premium segments such as flavored, alkaline, and vitamin-enriched water are gaining traction among affluent demographics. Urbanization and rising middle-class populations are driving demand in tier-2 and tier-3 cities. Retail expansion and e-commerce platforms are making bottled water more accessible across income brackets. This economic uplift is creating fertile ground for brand diversification and market penetration.
Competition from other packaged beverages
Bottled water competes directly with a wide array of packaged drinks, including juices, energy drinks, and ready-to-drink teas. These alternatives often offer flavor, functional benefits, or indulgence, attracting younger and trend-driven consumers. Aggressive marketing by beverage giants can overshadow bottled water's health-centric appeal. Innovations in plant-based and low-calorie drinks are reshaping consumer preferences and shelf space dynamics. Price wars and promotional bundling further intensify competition in retail environments. This crowded landscape challenges bottled water brands to differentiate through sustainability, purity, and lifestyle positioning.
The pandemic heightened awareness around hygiene and immune health, boosting demand for safe, sealed hydration options. Bottled water saw increased consumption in households due to concerns over tap water safety and public exposure. Panic buying and stockpiling behaviors temporarily spiked sales, especially in urban centers. However, supply chain disruptions and labor shortages affected production and distribution efficiency. The crisis also accelerated digital adoption, with online grocery platforms becoming key sales channels.
The still water segment is expected to be the largest during the forecast period
The still water segment is expected to account for the largest market share during the forecast period, driven by its broad appeal and affordability. Consumers view still water as a daily essential, making it a staple across both retail and institutional channels. Brands are investing in eco-friendly packaging and localized sourcing to enhance sustainability and reduce costs. Still water also benefits from widespread availability and minimal regulatory hurdles compared to functional or flavoured variants. These factors collectively position it as the dominant force in the bottled water market.
The household consumers segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the household consumers segment is predicted to witness the highest growth rate, fuelled by rising health awareness and lifestyle shifts. Remote work and home-based routines have increased in-home consumption of bottled water. Parents are opting for bottled water for children due to safety concerns and convenience. Subscription models and bulk purchasing options are gaining popularity among urban households. E-commerce platforms are streamlining access and offering personalized delivery services. This segment's growth reflects a broader trend toward health-centric, home-based consumption patterns.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rapid urbanization and population growth. Countries like China, India, and Indonesia are witnessing rising demand for clean drinking water amid concerns over tap water quality. Expanding middle-class populations are fueling demand for packaged hydration solutions. Government initiatives promoting safe water access and hygiene are indirectly supporting bottled water adoption. Retail infrastructure improvements and aggressive brand marketing are boosting visibility and availability. The region's diverse consumer base offers ample opportunities for both mass-market and premium bottled water brands.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong health trends and premiumization. Consumers are increasingly shifting away from sugary beverages toward clean-label hydration options. Innovations in packaging, such as aluminum bottles and plant-based plastics, are resonating with eco-conscious buyers. Functional water products-infused with vitamins, electrolytes, or adaptogens-are gaining traction across fitness and wellness communities. Retailers are expanding shelf space for bottled water, especially in convenience and health-focused stores. This momentum is driving robust growth across both mainstream and niche bottled water segments.
Key players in the market
Some of the key players in Bottled Water Hydration Market include Nestle, Suntory Holdings, The Coca-Cola Company, Tata Consumer Products, PepsiCo, China Resources Holding Ltd., Danone, National Beverage Corp., FIJI Water Company LLC, Keurig Dr Pepper, Voss, Primo Water Corporation, Gerolsteiner Brunnen, Nongfu Spring, and Bisleri International.
In July 2025, Nestle launched Milo Pro. With three times more protein than traditional Milo drinks, Milo Pro can be conveniently enjoyed on the go by those looking to fuel their passion for sports and adventure. Recently launched in Indonesia, Milo Pro will be rolled out across Southeast Asia next year.
In June 2025, Suntory Group announced the launch of its unique next-generation environmental program, Suntory Mizuiku- education program for nature and water, in Australia. This unique program is designed to educate children on the importance and value of water. In partnership with environmental non-governmental organization Earthwatch Institute Australia (Earthwatch), Suntory's Mizuiku program will be offered to primary school students.
In September 2024, Tata Consumer Products Limited (TCPL) has received approval from the NCLT for the merger of its wholly owned subsidiaries- Tata Consumer Soulfull Pvt Ltd., NourishCo Beverages Ltd. and Tata SmartFoodz Ltd. with TCPL. This is in line with the Company's focus on simplifying and streamlining the business. This consolidation of legal entity structure will unlock efficiencies and synergies.