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市场调查报告书
商品编码
1798072

2032 年马黛茶市场预测：按产品、口味、包装类型、分销管道、应用和地区进行的全球分析

Yerba Mate Market Forecasts to 2032 - Global Analysis By Product, Flavor, Packaging Type, Distribution Channel, Applications and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球马黛茶市场规模预计在 2025 年达到 12 亿美元，到 2032 年将达到 21 亿美元，预测期内的复合年增长率为 7.5%。

马黛茶是一种传统的南美饮料，由巴拉圭冬青树（Ilex paraguariensis）的干叶和嫩枝浸泡在热水中製成。它散发着泥土的芬芳，略带苦味。马黛茶盛放在一个挖空的葫芦中，用一种叫做「吸管」（bombilla）的金属吸管饮用。它含有天然的咖啡因、可可碱和抗氧化剂。马黛茶在阿根廷、乌拉圭、巴拉圭和巴西部分地区等国家具有重要的文化意义。

根据美国零售联合会 (NRF) 的数据，北美有超过 10,000 家零售商出售马黛茶。

机能饮料日益流行

机能饮料日益流行，导致马黛茶消费量大幅成长，因为消费者越来越追求含有天然咖啡因、抗氧化剂和健康成分的饮料。这种成长源于生活方式的改变，这种改变优先考虑健康和提升能量的营养，尤其是在年轻一代。人们对马黛茶在代谢、提神醒脑和增强免疫力方面的益处日益了解，进一步提升了其全球吸引力。此外，运动员和健康达人的代言也提升了产品的知名度。都市区消费者，尤其是新兴国家的消费者，对此类天然替代品表现出强烈的偏好。

季节性取决于农作物收成

季节性采收是巴拉圭冬青市场的重要限制因素，因为气候变迁直接影响产量和品质。不可预测的天气模式、干旱和过量降雨会扰乱生产计划，并加剧供应不稳定。此类波动往往会扰乱原材料供应，影响价格和出口承诺。此外，巴拉圭冬青种植地域集中，增加了供应链中断的风险。农民面临着在不损害品质的情况下满足日益增长的全球需求的挑战。

透过风味混合实现产品多样化

透过风味混合实现产品多样化，为马黛茶市场带来了丰厚的机会，并满足了消费者不断变化的偏好需求。水果浸泡、草本和植物组合等创新产品正吸引着追求多样化的年轻消费者。这些增值产品使品牌能够实现差异化，并占领利基市场。此外，风味马黛茶吸引了那些不喜欢纯马黛茶浓郁泥土味的非传统消费者。高端和手工混合饮料的日益普及也支撑了高利润率。这种多元化策略与全球饮料创新趋势相契合。

与咖啡和茶的竞争

来自咖啡和茶的竞争仍然是一个持续的威胁，因为这些老饮品主导着全球消费者的习惯。这两个类别都拥有强大的零售渗透率、强大的品牌忠诚度和发达的行销网络。咖啡和茶的便利性、多样性和熟悉度常常被像马黛茶这样的新兴替代饮料所掩盖。此外，这些饮料正在向即饮形式扩展，加剧了竞争压力。咖啡和茶市场领导也经常推出注重健康的产品，削弱了马黛茶的健康定位。

COVID-19的影响

新冠疫情对马黛茶市场产生了多重影响，初期供应链中断和出口延迟影响了供应。封锁和劳动力短缺扰乱了产区的采收和加工活动。然而，居家消费和健康意识的增强促进了零售销售，尤其是电商销售。消费者越来越多地寻求机能饮料，以在停工期间增强免疫力和心理健康。数位行销宣传活动和直销模式蓬勃发展，有助于维持品牌知名度。疫情过后，需求动能预计将持续，但物流韧性依然至关重要。

预计马黛茶散叶茶市场在预测期内将占据最大份额

由于南美国家传统的消费方式和文化的纯正性，预计在预测期内，巴拉圭茶散叶茶将占据最大的市场占有率。消费者喜欢散叶茶，因为它可以控制冲泡浓度，并根据个人喜好添加草药和香料。这个细分市场正受到纯粹主义者和健康爱好者的热烈追捧。散装包装也使其对普通消费者来说更具成本效益。文化产出和海外侨胞群体将进一步增强日益增长的需求。

预计预测期内，袋子和包袋部分将以最高的复合年增长率增长

预计在预测期内，包装袋和包装袋细分市场将迎来最高成长率，这得益于便捷型包装的日益普及。这些包装轻巧便携，是单次食用和便捷消费的理想选择。精美的设计和可重复密封的特性不仅提升了产品的新鲜度，也吸引了现代消费者。电子商务销售额的不断增长也进一步推动了柔性包装在运输成本方面的应用。永续性趋势也推动了生物分解性和可回收包装材料的创新。

比最大的地区

预计亚太地区将在预测期内占据最大的市场占有率，这得益于消费者对机能饮料意识的不断提升，以及中国、日本和澳洲等国进口量的强劲增长。不断提升的健康意识、都市化和可支配收入水准正在推动高端饮料的购买。各国政府和零售商正在推广天然和植物来源饮料，将其作为健康生活方式宣传活动的一部分。此外，西方健康趋势的影响也加速了马黛茶的普及。包括特色茶店在内的多元化零售基础设施正在进一步推动该地区的需求成长。

复合年增长率最高的地区

由于健康保健饮料类别的渗透率不断提高，预计北美地区将在预测期内实现最高的复合年增长率。美国和加拿大的消费者正迅速接受马黛茶，将其作为咖啡和合成机能饮料的清洁替代品。知名品牌的大力推广，加上其在超级市场和咖啡馆的日益普及，使其供应量不断增加。即饮型产品在忙碌的专业人士和学生群体中越来越受欢迎。该地区对有机和永续生产产品的青睐进一步提升了其成长前景。

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    • 透过产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 二手研究资料
    • 先决条件

第三章市场走势分析

  • 介绍
  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 应用分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球马黛茶市场（按产品）

  • 介绍
  • 活页马黛茶
  • 茶包
  • RTD（即饮）饮料
  • 即溶马黛茶粉
  • 浓缩物和萃取物

6. 全球马黛茶市场（依口味）

  • 介绍
  • 原味/无香型
  • 调味
  • 混合

7. 全球马黛茶市场（依包装类型）

  • 介绍
  • 手袋和包包
  • 罐头和瓶子
  • 小袋
  • 散装包装

8. 全球马黛茶市场（按分销管道）

  • 介绍
  • 超级市场和大卖场
  • 专卖店
  • 便利商店
  • 网上零售/电子商务
  • 直销

9. 全球马黛茶市场（依用途）

  • 介绍
  • 饮料
  • 营养补充品
  • 化妆品
  • 製药

第 10 章全球马黛茶市场（按地区）

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十二章 公司概况

  • Canarias Tea Corporation
  • Pipore
  • Kraus
  • Araucaria
  • Tarefero
  • La Merced
  • Amanda
  • Rosamonte
  • Del Pais
  • CBSe
  • Riograndense
  • Playadito
  • Mate Factor
  • Guayaki Yerba Mate
  • Taragui
  • Selecta
Product Code: SMRC30442

According to Stratistics MRC, the Global Yerba Mate Market is accounted for $1.2 billion in 2025 and is expected to reach $2.1 billion by 2032 growing at a CAGR of 7.5% during the forecast period. Yerba mate is a traditional South American beverage made by steeping dried leaves and twigs of the Ilex paraguariensis plant in hot water. The drink has a distinctive earthy and slightly bitter flavor profile. Yerba mate is prepared in a hollowed gourd and consumed through a metal straw called a bombilla. It contains naturally occurring caffeine, theobromine, and antioxidants. The beverage holds cultural significance in countries like Argentina, Uruguay, Paraguay, and parts of Brazil.

According to the National Retail Federation (NRF), Yerba Mate is accessible in over 10,000 retail stores across North America.

Market Dynamics:

Driver:

Growing popularity of functional drinks

Growing popularity of functional drinks has significantly boosted Yerba Mate consumption, as consumers increasingly seek beverages with natural caffeine, antioxidants, and health-enhancing compounds. This surge is propelled by shifting lifestyles that prioritize wellness and energy-boosting nutrition, especially among younger demographics. The rising awareness of Yerba Mate's metabolic, mental alertness, and immune-supporting benefits has further widened its global appeal. Additionally, endorsements from athletes and health influencers have amplified product visibility. Urban consumers, particularly in emerging economies, are showing a strong preference for such natural alternatives.

Restraint:

Seasonal dependency on crop harvests

Seasonal dependency on crop harvests poses a notable restraint for the Yerba Mate market, as climatic fluctuations directly impact yield and quality. Unpredictable weather patterns, droughts, and excessive rainfall can disrupt production schedules and increase supply volatility. This variability often results in inconsistent raw material availability, affecting both pricing and export commitments. Furthermore, the cultivation of Ilex paraguariensis is geographically concentrated, intensifying the risk of supply chain disruptions. Farmers face challenges in meeting rising global demand without compromising quality.

Opportunity:

Product diversification with flavored blends

Product diversification with flavored blends presents a lucrative opportunity in the Yerba Mate market, catering to evolving taste preferences. Innovations such as fruit-infused, herbal, and botanical combinations are attracting younger consumers seeking variety. These value-added offerings enable brands to differentiate themselves and capture niche markets. Additionally, flavored Yerba Mate appeals to non-traditional consumers who may not enjoy its strong earthy taste in pure form. The growing trend toward premium and artisanal blends also supports higher profit margins. This diversification strategy aligns with global beverage innovation trends.

Threat:

Competition from coffee and tea

Competition from coffee and tea remains a persistent threat, as these established beverages dominate consumer habits worldwide. Both categories have extensive retail penetration, brand loyalty, and well-developed marketing networks. The convenience, variety, and familiarity of coffee and tea often overshadow emerging alternatives like Yerba Mate. Furthermore, these beverages have expanded into ready-to-drink formats, intensifying competitive pressures. Market leaders in coffee and tea also frequently launch health-oriented variants, eroding Yerba Mate's wellness positioning.

Covid-19 Impact:

The Covid-19 pandemic created a mixed impact on the Yerba Mate market, with initial supply chain disruptions and export delays affecting availability. Lockdowns and labor shortages hindered harvesting and processing activities in producing regions. However, the surge in at-home consumption and health-conscious purchasing boosted retail sales, especially through e-commerce. Consumers increasingly sought functional beverages that could support immunity and mental wellness during lockdowns. Digital marketing campaigns and direct-to-consumer models flourished, helping brands sustain visibility. Post-pandemic, demand momentum is expected to persist, though logistics resilience remains critical.

The loose leaf yerba mate segment is expected to be the largest during the forecast period

The loose leaf yerba mate segment is expected to account for the largest market share during the forecast period, owing to its traditional consumption method and cultural authenticity in South American countries. Consumers prefer loose leaves for the ability to control brewing strength and customize blends with herbs or flavors. The segment benefits from strong adoption among purists and health enthusiasts. Bulk packaging formats also support cost efficiency for regular consumers. Cultural exports and diaspora communities further reinforce growth demand.

The Pouches & Bags segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the Pouches & Bags segment is predicted to witness the highest growth rate impelled by the rising popularity of convenience-oriented packaging. These formats are lightweight, portable, and ideal for single-serve or on-the-go consumption. Attractive designs and resealable features enhance product freshness while appealing to modern consumers. Growing e-commerce sales have further favored flexible packaging for cost-effective shipping. Sustainability trends are also driving innovation in biodegradable and recyclable pouch materials.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, driven by expanding consumer awareness of functional beverages and strong import growth in countries like China, Japan, and Australia. Rising health consciousness, urbanization, and disposable income levels are fueling premium beverage purchases. Governments and retailers are promoting natural and plant-based drinks as part of healthy lifestyle campaigns. Additionally, the influence of Western health trends is accelerating Yerba Mate adoption. The region's diverse retail infrastructure, including specialty tea shops, further supports demand growth.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR attributed to increasing penetration in the health and wellness beverage category. Consumers in the U.S. and Canada are rapidly embracing Yerba Mate as a clean energy alternative to coffee and synthetic energy drinks. Strong marketing by leading brands, coupled with rising availability in supermarkets and cafes, is enhancing accessibility. Ready-to-drink variants are gaining traction among busy professionals and students. The region's trend toward organic and sustainably sourced products further amplifies growth prospects.

Key players in the market

Some of the key players in Yerba Mate Market include Canarias Tea Corporation, Pipore, Kraus, Araucaria, Tarefero, La Merced, Amanda, Rosamonte, Del Pais, CBSe, Riograndense, Playadito, Mate Factor, Guayaki Yerba Mate, Taragui, and Selecta.

Key Developments:

In August 2025, Yerba Madre (formerly Guayaki Yerba Mate) launched a fruit-forward summer seasonal yerba mate flavor, introducing a new limited-time offering (LTO) strategy to engage consumers with seasonal innovations.

In May 2025, Guayaki Yerba Mate officially rebranded under the new name Yerba Madre. This move underscores the brand's renewed commitment to people, planet, and ancestral heritage through a regenerative mission.

In May 2025, Playadito introduced Despalada yerba mate, a minimal-stem variant designed for a richer, longer-lasting flavor profile favored by traditional mate enthusiasts.

Products Covered:

  • Loose Leaf Yerba Mate
  • Tea Bags
  • Ready-To-Drink (RTD) Beverages
  • Instant Yerba Mate Powder
  • Concentrates & Extracts

Flavors Covered:

  • Original/Unflavored
  • Flavored
  • Blended

Packaging Types Covered:

  • Pouches & Bags
  • Cans & Bottles
  • Sachets
  • Bulk Packaging

Distribution Channels Covered:

  • Supermarkets & Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Retail/E-commerce
  • Direct Sales

Applications Covered:

  • Beverage
  • Dietary Supplements
  • Cosmetics
  • Pharmaceuticals

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Application Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Yerba Mate Market, By Product

  • 5.1 Introduction
  • 5.2 Loose Leaf Yerba Mate
  • 5.3 Tea Bags
  • 5.4 Ready-To-Drink (RTD) Beverages
  • 5.5 Instant Yerba Mate Powder
  • 5.6 Concentrates & Extracts

6 Global Yerba Mate Market, By Flavor

  • 6.1 Introduction
  • 6.2 Original/Unflavored
  • 6.3 Flavored
  • 6.4 Blended

7 Global Yerba Mate Market, By Packaging Type

  • 7.1 Introduction
  • 7.2 Pouches & Bags
  • 7.3 Cans & Bottles
  • 7.4 Sachets
  • 7.5 Bulk Packaging

8 Global Yerba Mate Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Supermarkets & Hypermarkets
  • 8.3 Specialty Stores
  • 8.4 Convenience Stores
  • 8.5 Online Retail/E-commerce
  • 8.6 Direct Sales

9 Global Yerba Mate Market, By Application

  • 9.1 Introduction
  • 9.2 Beverage
  • 9.3 Dietary Supplements
  • 9.4 Cosmetics
  • 9.5 Pharmaceuticals

10 Global Yerba Mate Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Canarias Tea Corporation
  • 12.2 Pipore
  • 12.3 Kraus
  • 12.4 Araucaria
  • 12.5 Tarefero
  • 12.6 La Merced
  • 12.7 Amanda
  • 12.8 Rosamonte
  • 12.9 Del Pais
  • 12.10 CBSe
  • 12.11 Riograndense
  • 12.12 Playadito
  • 12.13 Mate Factor
  • 12.14 Guayaki Yerba Mate
  • 12.15 Taragui
  • 12.16 Selecta

List of Tables

  • Table 1 Global Yerba Mate Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Yerba Mate Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Yerba Mate Market Outlook, By Loose Leaf Yerba Mate (2024-2032) ($MN)
  • Table 4 Global Yerba Mate Market Outlook, By Tea Bags (2024-2032) ($MN)
  • Table 5 Global Yerba Mate Market Outlook, By Ready-To-Drink (RTD) Beverages (2024-2032) ($MN)
  • Table 6 Global Yerba Mate Market Outlook, By Instant Yerba Mate Powder (2024-2032) ($MN)
  • Table 7 Global Yerba Mate Market Outlook, By Concentrates & Extracts (2024-2032) ($MN)
  • Table 8 Global Yerba Mate Market Outlook, By Flavor (2024-2032) ($MN)
  • Table 9 Global Yerba Mate Market Outlook, By Original/Unflavored (2024-2032) ($MN)
  • Table 10 Global Yerba Mate Market Outlook, By Flavored (2024-2032) ($MN)
  • Table 11 Global Yerba Mate Market Outlook, By Blended (2024-2032) ($MN)
  • Table 12 Global Yerba Mate Market Outlook, By Packaging Type (2024-2032) ($MN)
  • Table 13 Global Yerba Mate Market Outlook, By Pouches & Bags (2024-2032) ($MN)
  • Table 14 Global Yerba Mate Market Outlook, By Cans & Bottles (2024-2032) ($MN)
  • Table 15 Global Yerba Mate Market Outlook, By Sachets (2024-2032) ($MN)
  • Table 16 Global Yerba Mate Market Outlook, By Bulk Packaging (2024-2032) ($MN)
  • Table 17 Global Yerba Mate Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 18 Global Yerba Mate Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
  • Table 19 Global Yerba Mate Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 20 Global Yerba Mate Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 21 Global Yerba Mate Market Outlook, By Online Retail/E-commerce (2024-2032) ($MN)
  • Table 22 Global Yerba Mate Market Outlook, By Direct Sales (2024-2032) ($MN)
  • Table 23 Global Yerba Mate Market Outlook, By Application (2024-2032) ($MN)
  • Table 24 Global Yerba Mate Market Outlook, By Beverage (2024-2032) ($MN)
  • Table 25 Global Yerba Mate Market Outlook, By Dietary Supplements (2024-2032) ($MN)
  • Table 26 Global Yerba Mate Market Outlook, By Cosmetics (2024-2032) ($MN)
  • Table 27 Global Yerba Mate Market Outlook, By Pharmaceuticals (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.