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市场调查报告书
商品编码
1802953
全球植物性电解质市场:预测至 2032 年—按产品类型、包装类型、形式、口味、分销管道、最终用户和地区进行分析Plant-Based Electrolytes Market Forecasts to 2032 - Global Analysis By Product Type, Packaging Type, Form, Flavor, Distribution Channel, End User and By Geography |
根据 Stratistics MRC 的数据,全球植物电解质市场预计在 2025 年达到 32 亿美元,到 2032 年将达到 53.1 亿美元,预测期内的复合年增长率为 7.5%。
植物中含有的天然矿物质,例如钾、镁、钠和钙,称为植物电解质。这些矿物质有助于调节体液、神经活动和肌肉收缩。与人工补充剂不同,这些电解质由西瓜、香蕉、奇亚籽、绿叶蔬菜和椰子水等天然食物製成,富含膳食纤维、抗氧化剂和植物营养素,可带来额外的健康益处。这些电解质对于减轻疲劳、促进细胞功能以及恢復运动后的体液平衡至关重要。
根据欧洲专业运动营养联盟 (ESSNA) 的数据,纯素或素食运动营养产品在新产品中的占比从 2014 年的 9% 增长到 2019 年的 14%,21% 的欧洲人表示购买过此类产品。
提高健康和福祉意识
推动植物性电解质市场发展的关键因素之一是人们对整体健康意识的日益增强。现今的消费者正在寻求清洁的补水方式,以支持体重管理、慢性疾病预防和整体活力,而非人工或含糖饮料。随着肥胖、糖尿病和高血压等文明病的增多,人们开始将植物性电解质饮料视为一种无需添加危险添加剂即可保持水分的天然解决方案。此外,健康机芯对功能性营养和预防医学的高度重视,使得植物性电解质饮料成为注重健康的人士的日常必需品。
生产和采购成本高
植物电解质市场面临的主要障碍之一是采购桦树汁、仙人掌萃取物和椰子水等天然成分的成本高昂。与合成替代品相比,这些成分的生产成本高昂,通常需要精细的采摘、严格的品管和低温运输物流。季节性供不应求导致的供应链不稳定性会加剧价格波动。规模经济有限,使小品牌更难与大型饮料公司竞争。因此,植物电解质饮料的零售价通常较高,限制了其大众化程度,并减缓了其普及速度,尤其是在价格敏感地区。
植物性和纯素生活方式的普及度不断提高
随着素食主义、弹性素食主义和植物性生活方式在全球日益流行,植物性电解质饮料代表着巨大的市场机会。以水果、种子和天然萃取物为基础的补水饮料非常适合那些积极寻求合成和动物性产品替代品的消费者。随着素食运动员和健身群体的壮大,对天然植物来源补水产品的需求可能会持续增长。除了道德的考量外,许多消费者还将植物性饮料与永续性、健康和纯净联繫起来。此外,透过将产品宣传为无农药、纯素认证和环保,企业可以充分利用这个不断增长的市场,并将自己定位在道德和健康生活的交汇点。
市场竞争加剧
来自新兴机能饮料品牌和成熟运动饮料巨头的激烈竞争,是植物性电解质市场的主要威胁之一。佳得乐、动乐和防弹衣等知名品牌已经占据了消费者的很大一部分认知度和零售货架空间,这使得植物来源新兴企业难以获得认可。此外,这些传统公司正在迅速推出「天然」和「低糖」产品线,这使得植物基电解质难以差异化。主流品牌可以凭藉其高分销量、低定价能力和大量的营销投入,在利基市场中脱颖而出。如果规模较小的公司无法实现显着的差异化并培养强大的品牌忠诚度,则可能面临被淘汰出局的风险。
新冠疫情为植物性电解质市场带来了机会与挑战。一方面,椰子和芦荟等天然成分的采购受到劳动力短缺、物流延误和全球供应链中断的影响,导致价格波动和产品供应受限。封锁措施也对零售产生了负面影响,尤其是透过线下保健品商店、健身房和健康俱乐部等主要分销管道。儘管如此,这场危机也大幅提升了消费者对免疫力、健康和天然补水的关注,加速了透过直销和电商管道对植物来源洁净标示饮料的需求。
预计在预测期内,椰子水基电解质部分将成为最大的部分。
预计在预测期内,椰子水类电解质饮料将占据最大的市场占有率。椰子水被公认为大自然的“第一款运动饮料”,因其富含钾、钠和镁,是可靠的天然补水来源。其主导地位源自于其广泛的供应、消费者的熟悉度以及创新的产品线,包括调味、气泡和强化等品种。虽然仙人掌水和枫树水仍然是小众选择,但椰子水在已开发经济体和新兴经济体都已获得广泛认可。其成熟的零售分销管道、功能优势和洁净标示的吸引力巩固了其在植物性电解质市场的领先地位。
预计预测期内消费者部门的复合年增长率最高。
预计消费领域将在预测期内实现最高成长率。人们健康意识的增强以及在日常生活中对功能性补水的采用是这项快速扩张的主要驱动力。与传统的注重运动的人不同,天然电解质饮料越来越受到消费者的追捧,用于日常补水、减压和增强免疫力。电商通路、便利的即饮形式以及不断扩张的零售业务正在进一步加速其普及。此外,由于行销强调天然、洁净标示和多用途产品的健康益处,因此预计该细分市场将实现业界最快的成长率。
预计北美将在预测期内占据最大的市场占有率。消费者对补水对健康益处的强烈认识、运动健身参与度的提高以及对机能饮料需求的不断增长是这一主导地位的关键驱动因素。美国在全球处于领先地位,佳得乐等知名品牌占了63%的市场占有率。根深蒂固的体育文化、高可支配收入以及透过零售店和电商管道广泛供应的植物来源补水产品进一步巩固了该地区的市场主导地位。
预计亚太地区在预测期内的复合年增长率最高。椰子和大豆饮料因其营养价值高且符合当地饮食偏好,在中国、印度和印尼等国家越来越受欢迎。此外,消费者对天然、洁净标示和永续成分的需求不断增长,零售业务不断扩大,机能饮料日益普及,以及电子商务渗透率不断提高,都是推动这一增长的一些因素。
According to Stratistics MRC, the Global Plant-Based Electrolytes Market is accounted for $3.20 billion in 2025 and is expected to reach $5.31 billion by 2032 growing at a CAGR of 7.5% during the forecast period. Naturally occurring minerals like potassium, magnesium, sodium, and calcium that are found in plants are known as plant-based electrolytes. These minerals aid in the regulation of bodily fluids, nerve activity, and muscle contractions. In contrast to artificial supplements, they are made from whole foods like watermelon, bananas, chia seeds, leafy greens, and coconut water, which also contain fiber, antioxidants, and phytonutrients for extra health advantages. These electrolytes are essential for lowering fatigue, promoting general cellular function, and reestablishing fluid balance following exercise.
According to European Specialist Sports Nutrition Alliance (ESSNA), vegan or vegetarian sports nutrition products increased from 9% in 2014 to 14% in 2019 of new product launches, and 21% of Europeans reported having purchased such products.
Increasing awareness of health and wellbeing
One of the main factors propelling the market for plant-based electrolytes is the growing consciousness of holistic health and wellness. Consumers today are searching for clean hydration options that support weight management, chronic disease prevention, and general vitality rather than artificial or sugar-filled beverages. People are beginning to see plant-based electrolyte drinks as natural solutions for staying hydrated without dangerous additives as the prevalence of lifestyle-related diseases like obesity, diabetes, and hypertension rises. Additionally, the wellness movement places a strong emphasis on functional nutrition and preventive healthcare, making plant-based electrolyte drinks a daily necessity for people who are concerned about their health.
High costs of production and sourcing
One of the main obstacles facing the market for plant-based electrolytes is the high expense of obtaining natural ingredients such as birch sap, cactus extracts, or coconut water. Comparing these raw materials to synthetic alternatives, production costs are higher because they frequently call for meticulous harvesting, stringent quality controls, and cold-chain logistics. Pricing volatility can be exacerbated by supply chain irregularities caused by seasonal availability. Due to limited economies of scale, smaller brands have an even harder time competing with larger beverage companies. Therefore, plant-based electrolyte drinks are frequently more expensive at retail, which limits mass consumers' access to them and slows their widespread adoption, particularly in areas where consumers are price sensitive.
Growing adoption of plant-based and vegan lifestyles
Plant-based electrolyte drinks have a big chance as veganism, flexitarian diets, and plant-based lifestyles become more popular worldwide. Fruit, seed, and natural extract-based hydration drinks are a great fit for consumers who are actively looking for alternatives to synthetic and animal-based products. There will be an increasing need for natural, plant-based hydration options as vegan athletes and fitness communities expand. Many consumers also connect plant-based beverages with sustainability, wellness, and purity in addition to ethical considerations. Furthermore, businesses can reach this growing market by promoting their goods as cruelty-free, vegan-certified, and eco-friendly, putting them at the nexus of ethical and healthful living.
Intensive competition in the market
The fierce competition from both new functional beverage brands and well-established sports drink giants is one of the main threats to the market for plant-based electrolytes. Because big brands like Gatorade, Powerade, and BodyArmor already control a large portion of the consumer's mind and retail shelf space, it is challenging for plant-based startups to gain recognition. Additionally, these traditional companies are quickly introducing "natural" or "low-sugar" product lines, which make it harder to distinguish plant-based electrolytes from one another. Mainstream brands can eclipse niche competitors due to their larger distribution, lower pricing power, and substantial marketing expenditures. Smaller businesses run the risk of being displaced if they are unable to significantly differentiate themselves or foster strong brand loyalty.
There were opportunities and challenges for the market for plant-based electrolytes as a result of the COVID-19 pandemic. On the one hand, the sourcing of natural ingredients such as coconuts and aloe vera was impacted by labor shortages, logistical delays, and global supply chain disruptions, which resulted in price fluctuations and limited product availability. Lockdowns had a negative impact on retail sales as well, especially in offline health stores, gyms, and sports clubs-all of which are important distribution channels. Nevertheless, the crisis sharply increased consumer interest in immunity, health, and natural hydration, which accelerated the demand for plant-based, clean-label beverages through direct-to-consumer and e-commerce channels.
The coconut water-based electrolytes segment is expected to be the largest during the forecast period
The coconut water-based electrolytes segment is expected to account for the largest market share during the forecast period. Coconut water, widely regarded as nature's first sports drink, is a reliable natural hydration source because it is high in potassium, sodium, and magnesium. Its widespread availability, strong consumer familiarity, and innovative product innovation-which include flavored, sparkling, and fortified varieties-are the reasons for its dominance. While cactus or maple water are niche options, coconut water is widely accepted in both developed and emerging regions. Its established retail distribution, functional advantages, and clean-label appeal solidify its leadership as the market leader for plant-based electrolytes.
The general consumers segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the general consumers segment is predicted to witness the highest growth rate. Growing awareness of health issues and the growing incorporation of functional hydration into daily life are the main drivers of this quick expansion. Natural electrolyte drinks are now sought after by general consumers for everyday hydration, stress reduction, and immunity support, in contrast to traditional sports-focused buyers. Adoption is further accelerated by e-commerce channels, convenient ready-to-drink formats, and expanding retail availability. Moreover, this market segment is the one with the fastest rate of growth in the industry, owing to marketing that emphasizes the health benefits of natural, clean-label, and multipurpose products.
During the forecast period, the North America region is expected to hold the largest market share. Strong consumer awareness of the benefits of hydration for health and wellness, an increase in sports and fitness participation, and a rise in the demand for functional beverages are the main drivers of this dominance. With well-known brands like Gatorade, which holds a 63% market share, the United States leads the world. Its market dominance is further supported by the region's well-established sports culture, high disposable incomes, and extensive availability of plant-based hydration products through retail and e-commerce channels.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, motivated by a move toward plant-based diets and growing health consciousness. Due to their nutritional advantages and compatibility with regional dietary preferences, coconut- and soy-based beverages are becoming increasingly popular in nations like China, India, and Indonesia. Additionally, the growing demand for natural, clean-label, and sustainably sourced ingredients by consumers; the expansion of retail networks; the growing popularity of functional beverages; and the penetration of e-commerce all contribute to this growth.
Key players in the market
Some of the key players in Plant-Based Electrolytes Market include The Coca-Cola Company, Kraft Foods Group Inc., Abbott Laboratories, PepsiCo Inc., Otsuka Pharmaceutical Co. Ltd., Suntory Holdings Limited, Electrolyte Water Co., Laird Superfood Inc, Nuun Hydration Inc, SOS Hydration Inc., Hydrant Inc., DripDrop Hydration Inc., Liquid I.V. (Unilever), PURE Sports Nutrition, LMNT (Elemental Labs) and 4 Purpose Energy Inc.
In July 2025, The Kraft Heinz Company announced that it has entered into an agreement to sell its infant and specialty food business in Italy to NewPrinces S.p.A., one of the country's leading food and beverage producers. The proposed transaction is expected to close at the end of 2025, subject to regulatory review and approval.
In May 2025, PepsiCo, Inc. has signed a multi-year agreement with Amazon Web Services (AWS). The American multinational food, snack, and beverage corporation will migrate its applications and workloads to AWS' cloud platform as part of its "cloud-first" strategy. The agreement spans PepsiCo's global operations and lines of business.
In December 2024, Abbott Laboratories and DexCom said they have reached an agreement to settle all patent disputes between them related to continuous glucose monitoring devices. The agreement will dismiss all pending cases in courts and patent offices worldwide, along with a provision preventing legal action between the companies for patent and appearance disputes for the next 10 years.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.