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市场调查报告书
商品编码
1803002
2032 年连网生活客厅市场预测:按产品、连接性、应用、最终用户和地区进行的全球分析Connected Living Room Market Forecasts to 2032 - Global Analysis By Product, Connectivity, Application, End User and By Geography |
据 Stratistics MRC 称,全球连网生活市场预计在 2025 年达到 665 亿美元,到 2032 年将达到 1,373 亿美元,预测期内的复合年增长率为 10.9%。互联连网生活是一个数位整合空间,设备、娱乐系统、智慧技术和家庭自动化技术可以无缝交互,以增强舒适度、便利性和连接性。它通常包括智慧型电视、语音助理、串流媒体平台、照明控制和支援物联网的设备,所有这些都透过中央网路或生态系统连接起来。这种设定允许用户使用智慧型手机或语音命令控制媒体、氛围甚至安全功能。连网生活融合了娱乐、通讯和自动化,体现了现代生活方式的趋势,创造了一个个性化的身临其境型环境,可以适应用户偏好,同时提高能源效率和数位便利性。
根据 Hub Entertainment Research 提供的数据,到 2024 年第一季,美国智慧电视拥有量将成长至约 80%。
智慧家庭的普及和生活方式的改变
智慧家庭的普及正在彻底改变连网生活市场,推动对整合娱乐、语音控制设备和无缝物联网生态系统的需求。随着生活方式向便利、个人化和远端系统管理转变,消费者对沉浸式互联体验的需求日益增长。这种转变正在推动智慧电视、环境照明和多设备同步等创新,打造一个充满活力的数位生活中心。这一趋势不仅提升了用户参与度,也为技术供应商创造了新的收益来源,加速了市场成长和生态系统扩张。
平台碎片化和相容性障碍
平台碎片化和相容性障碍对连网生活客厅市场产生了负面影响,导致用户体验不一致,并限制了设备和服务之间的无缝整合。消费者在连接不同品牌的产品时面临挑战,这导致他们感到沮丧,并降低了产品采用率。开发人员为了确保跨平台相容性而承受着不断增加的开发成本,这阻碍了创新。这种碎片化削弱了市场的成长潜力,并破坏了建立完全互联的智慧家庭生态系统的愿景。
科技进步:人工智慧、5G、物联网
人工智慧、5G 和物联网 (IoT) 的技术进步正在透过实现无缝、智慧和身临其境型体验,彻底改变连网生活市场。人工智慧支援个人化内容建议和语音控制智慧助手,而 5G 则确保超高速、低延迟的串流媒体和设备互联。物联网将家电、照明和娱乐系统整合成一个紧密相连的生态系统,从而提升了便利性和能源效率。这些技术进步共同推动了消费者对智慧家庭的需求,并创造了一个充满活力的市场,为创新、收益和生活方式转型提供了丰富的机会。
复杂的设定和使用者挫败感
连网生活客厅系统复杂的设置和频繁的技术故障导致用户极度沮丧,并阻碍了市场成长。冗长的安装流程、复杂的配置以及对多设备整合的需求,让不懂技术的消费者望而却步。糟糕的用户体验导致采用率低,退货率也随之上升,因为客户会寻求更简单的选择。这些挑战迫使製造商加强对直觉设计和无缝互通性的投入,儘管市场兴趣日益增长,但整体市场扩张速度却有所放缓。
COVID-19的影响
新冠疫情显着加速了连网生活客厅市场的成长,因为封锁和远距办公增加了对家庭娱乐、智慧型装置和串流媒体服务的需求。消费者投资智慧电视、音响和家庭自动化设备,以提升便利性和休閒。这种应用的激增促进了销售和创新,而製造商则适应了供应链挑战,最终推动了人们对连网生活技术的长期兴趣,使其超越疫情。
预测期内联网照明市场预计将成为最大的市场
预计联网照明领域将在预测期内占据最大的市场占有率,这得益于其能够提升氛围、提高能源效率和用户互动性。智慧照明系统与语音助理和娱乐中心无缝集成,可实现个人化体验和基于情绪的自动化。这营造了更具沉浸感和适应性的环境,满足了消费者对便利性和永续性的需求。随着物联网的日益普及,连网照明将成为更广泛的智慧家庭整合的催化剂,推动市场成长,并重新定义现代客厅的动态。
预计预测期内蓝牙领域将以最高的复合年增长率成长。
预计蓝牙领域将在预测期内实现最高成长率,这得益于电视、扬声器、照明系统和家庭助理等设备之间的无缝无线连接。蓝牙的低功耗、经济实惠和易于整合的特性提升了使用者的便利性和可访问性。蓝牙支援多装置配对和高品质音讯串流传输,带来沉浸式娱乐体验。此外,低功耗蓝牙和网状网路等技术进步正在扩展智慧家庭的互通性,使其成为寻求高效且经济实惠的连网生活解决方案的消费者的首选。
由于快速的都市化、可支配收入的提高以及智慧家庭技术的日益普及,预计亚太地区将在预测期内占据最大的市场占有率。消费者正在采用联网电视、串流媒体设备和支援物联网的家用电器,以增强娱乐性和便利性。宽频基础设施的扩张、5G的推出以及年轻且精通技术的人口结构进一步推动了市场渗透。此外,政府推动数位化的倡议以及全球和区域家电品牌日益增长的影响力正在加速智慧家庭的普及,使亚太地区成为连网生活解决方案的关键成长中心。
在预测期内,由于智慧家庭生态系统和身临其境型娱乐技术的蓬勃发展,北美预计将实现最高的复合年增长率。消费者正在拥抱智慧型电视与物联网设备的无缝集成,将生活空间转变为舒适便利、控製便利的直觉中心。增强的连接性、人工智慧主导的个人化以及强大的基础设施正在推动创新,而技术领导者之间的策略伙伴关係则正在促进生态系统的扩张。这种充满活力的格局反映了不同人群正朝着高科技、节能生活方式的强劲文化转变。
According to Stratistics MRC, the Global Connected Living Room Market is accounted for $66.5 billion in 2025 and is expected to reach $137.3 billion by 2032 growing at a CAGR of 10.9% during the forecast period. A Connected Living Room refers to a digitally integrated space where devices, entertainment systems, smart and home automation technologies seamlessly interact to enhance comfort, convenience, and connectivity. It typically includes smart TVs, voice assistants, streaming platforms, lighting controls, and IoT-enabled appliances, all linked through a central network or ecosystem. This setup allows users to control media, ambiance, and even security features via smartphones or voice commands. The Connected Living Room embodies modern lifestyle trends by merging entertainment, communication, and automation, creating a personalized and immersive environment that adapts to user preferences while promoting energy efficiency and digital convenience.
According to data provided by Hub Entertainment Research, in the U.S., the ownership of smart TVs grew to around 80% of households during the first quarter of 2024.
Smart Home Adoption & Lifestyle Shifts
The surge in smart home adoption is revolutionizing the connected living room market, driving demand for integrated entertainment, voice-controlled devices, and seamless IoT ecosystems. As lifestyles shift toward convenience, personalization, and remote management, consumers increasingly seek immersive, interconnected experiences. This transformation fuels innovation in smart TVs, ambient lighting, and multi-device synchronization, creating a dynamic hub for digital living. The trend not only enhances user engagement but also opens new revenue streams for tech providers, accelerating market growth and ecosystem expansion.
Fragmented Platforms & Compatibility Hurdles
Fragmented platforms and compatibility hurdles negatively impact the Connected Living Room Market by creating inconsistent user experiences and limiting seamless integration among devices and services. Consumers face challenges in connecting products from different brands, leading to frustration and reduced adoption rates. Manufacturers struggle with increased development costs to ensure cross-platform compatibility, slowing innovation. This fragmentation weakens market growth potential and undermines the vision of a fully interconnected smart home ecosystem.
Technological Advances: AI, 5G & IoT
Technological advances in AI, 5G, and IoT are revolutionizing the connected living room market by enabling seamless, intelligent, and immersive experiences. AI powers personalized content recommendations and voice-controlled smart assistants, while 5G ensures ultra-fast, low-latency streaming and device interconnectivity. IoT integrates appliances, lighting, and entertainment systems into cohesive ecosystems, enhancing convenience and energy efficiency. Together, these innovations drive consumer demand for smarter homes, fostering a dynamic market ripe with opportunities for innovation, monetization, and lifestyle transformation.
Complex Setup & User Frustration
The complex setup and frequent technical glitches in connected living room systems create significant user frustration, hindering market growth. Lengthy installation processes, complicated configurations, and the need for multiple device integrations discourage less tech-savvy consumers. Poor user experience leads to reduced adoption rates and higher return volumes, as customers seek simpler alternatives. This challenge compels manufacturers to invest more in intuitive designs and seamless interoperability, slowing overall market expansion despite growing interest.
Covid-19 Impact
The Covid-19 pandemic significantly accelerated the growth of the Connected Living Room Market as lockdowns and remote work increased demand for home entertainment, smart devices, and streaming services. Consumers invested in smart TVs, speakers, and home automation to enhance convenience and leisure. This surge in adoption boosted sales and innovation, while manufacturers adapted to supply chain challenges, ultimately driving long-term interest in connected living technologies even beyond the pandemic period.
The connected lighting segment is expected to be the largest during the forecast period
The connected lighting segment is expected to account for the largest market share during the forecast period, as it enhances ambiance, energy efficiency, and user interactivity. Smart lighting systems integrate seamlessly with voice assistants and entertainment hubs, enabling personalized experiences and mood-based automation. This fosters a more immersive and adaptive environment, aligning with consumer demand for convenience and sustainability. As IoT adoption rises, connected lighting acts as a catalyst for broader smart home integration, boosting market growth and redefining modern living room dynamics.
The bluetooth segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the bluetooth segment is predicted to witness the highest growth rate, due to seamless wireless connectivity among devices such as TVs, speakers, lighting systems, and home assistants. Its low power consumption, affordability, and ease of integration enhance user convenience and accessibility. Bluetooth's ability to support multi-device pairing and high-quality audio streaming fosters immersive entertainment experiences. Additionally, advancements like Bluetooth Low Energy and mesh networking expand smart home interoperability, making it a preferred choice for consumers seeking efficient and cost-effective connected living solutions.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rapid urbanization, rising disposable incomes, and increasing adoption of smart home technologies. Consumers are embracing connected TVs, streaming devices, and IoT-enabled appliances for enhanced entertainment and convenience. Expanding broadband infrastructure, 5G rollout, and tech-savvy younger populations further boost market penetration. Additionally, government initiatives promoting digitalization and the growing influence of global and regional consumer electronics brands are accelerating adoption, making Asia-Pacific a key growth hub for connected living solutions.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to widespread adoption of smart home ecosystems and immersive entertainment technologies. Consumers are embracing seamless integration of smart TVs and IoT-enabled devices, transforming living spaces into intuitive hubs of comfort and control. Enhanced connectivity, AI-driven personalization, and robust infrastructure are fueling innovation, while strategic partnerships among tech leaders foster ecosystem expansion. This dynamic landscape reflects a strong cultural shift toward high-tech, energy-efficient lifestyles across diverse demographics.
Key players in the market
Some of the key players profiled in the Connected Living Room Market include Samsung Electronics Co., Ltd., LG Electronics Inc., Sony Group Corporation, Panasonic Corporation, Philips, Toshiba Corporation, Apple Inc., Google LLC, Hisense Group, Amazon.com, Inc., Sharp Corporation, Microsoft Corporation, Vizio Holding Corp., Bose Corporation, TCL Technology Group Corporation, Logitech International S.A., Roku, Inc. and Sonos, Inc.
In April 2025, IIT Delhi and LG Electronics have entered a master agreement to unite academic brilliance with industrial might, pioneering breakthroughs in sustainable technologies, AI, smart manufacturing, and materials science. This alliance aims to push boundaries, fostering research that benefits both society and industry.
In February 2025, Philips and Mass General Brigham unite to weave real-time streams of medical device data, EMRs, and lab results into a unified, AI-powered fabric-alerting clinicians swiftly, refining care, and potentially saving lives.
In January 2025, Microsoft and OpenAI reaffirm their strategic alliance through 2030, preserving exclusive API access on Azure, shared revenue, and IP usage for tools like Copilot. New terms grant Microsoft first-option priority on OpenAI's infrastructure, while OpenAI gains flexibility for research and expansion.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.