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市场调查报告书
商品编码
1803044
全球 CBD机能水市场预测(至 2032 年):按产品类型、成分、配方、包装、分销管道、应用和地区进行分析CBD Functional Water Market Forecasts to 2032 - Global Analysis By Product Type, Composition, Formulation, Packaging, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,全球 CBD机能水市场规模预计在 2025 年将达到 23.3 亿美元,预计到 2032 年将达到 138 亿美元,预测期内复合年增长率为 29%。 CBD机能水是一种注入了大麻二酚 (CBD) 的健康饮料,CBD 是一种从大麻中提取的非精神活性化合物。
它们将补水与潜在的治疗功效相结合,例如缓解压力、抗发炎和提高注意力。它们采用奈米乳液或水溶性CBD技术配製而成,可提高生物利用度,从而实现高效吸收。 CBD机能水通常富含维生素、矿物质或适应原,目标客户是注重健康的消费者,他们寻求天然、无毒的日常健康和恢復替代品。
日益增长的健康与保健趋势
随着人们寻求天然替代品来管理压力、焦虑和炎症,CBD水因其公认的治疗功效和便利性而逐渐成为人们的首选。健康趋势与功能性补水的融合,促使製造商将CBD水定位为一种生活方式产品,而非药物补充剂。此外,洁净标示运动和对植物来源成分的偏好正在推动市场成长,尤其是在千禧世代和注重健康的消费者群体中。
消费者误解和缺乏教育
许多消费者仍然将CBD与精神活性作用联繫在一起,这使得他们犹豫是否要使用它。不一致的标籤检视和不明确的剂量进一步造成了混淆,并削弱了人们对产品功效的信任。此外,跨地区缺乏标准化的法律规范,使得行销工作更加复杂,并限制了产品在主流零售通路的知名度。总而言之,这些因素阻碍了CBD的市场渗透,并降低了消费者的转换率。
有针对性的产品供应和创新
诸如奈米乳化CBD以提高生物有效性、无糖配方以及融合了适应原和维生素的混合产品等创新技术正日益受到欢迎。各大品牌也正在探索个人化包装与订阅模式,以提升消费者参与。随着监管日益清晰,企业可以利用数位平台和网红行销来教育小众受众,并扩大其在尚未开发地区的影响力。
严格的规定和潜在的禁令
出于对安全性、标籤准确性和长期健康影响的担忧,一些国家的监管机构持续审查CBD产品,有些甚至实施限製或直接禁止。这种不确定性会影响投资决策,并延迟产品上市。此外,与THC含量、采购透明度和製造标准相关的严格合规要求可能会增加营运复杂性,并阻碍新进入者。
疫情对CBD机能水市场产生了双重影响。一方面,供应链中断和监管瓶颈导致产品供应延迟,分销受阻。另一方面,压力水平上升以及对免疫力和心理健康的日益关注,导致对健康饮料(包括注入CBD的饮料)的需求激增。消费者倾向于选择便利的居家解决方案来应对焦虑和睡眠障碍,这促进了线上销售和直销管道的销售。
预计无味/中性 CBD 水市场在预测期内将占据最大份额
由于其用途广泛且受到消费者的广泛青睐,无味/中性CBD水预计将在预测期内占据最大的市场占有率。这类产品通常受到寻求不添加糖、人工香料或遮罩剂的治疗功效人士的青睐。其极简成分符合洁净标示的偏好,易于融入日常补水习惯。此外,中性CBD水可作为客製化消费的基础,使用者可与其他饮料或补充品混合,进一步提升其效用。
预计 CBD隔离群机能水细分市场在预测期内的复合年增长率最高
由于其纯度和合规性优势,CBD隔离群机能水市场预计将在预测期内实现最高成长率。与全光谱和频谱配方不同,隔离群产品不含THC,这使得它们在大麻监管严格的地区更容易被接受。精准健康和针对性配方的需求日益增长,促使製造商投资隔离群技术,该技术可提供一致的剂量并提高货架稳定性。此细分市场也受惠于水溶性CBD输送系统的进步,这提高了产品的吸收率和消费者满意度。
由于监管发展良好、消费者意识高涨以及浓厚的健康文化,北美预计将在预测期内占据最大市场占有率。知名CBD品牌的出现以及超级市场、专卖店和电商平台的广泛零售,进一步巩固了该地区的主导地位。此外,持续进行的关于CBD健康益处的研究和积极的行销宣传活动正在增强消费者信心。
预计亚太地区在预测期内将呈现最高的复合年增长率,这得益于可支配收入的提高、城市人口的扩张以及人们对替代医学日益增长的兴趣。受消费者态度转变和法律规范不断发展的推动,日本、韩国和澳洲等国家正逐步向基于CBD的产品开放。该地区充满活力的饮料行业和强大的创新文化正在推动产品快速多样化。
According to Stratistics MRC, the Global CBD Functional Water Market is accounted for $2.33 billion in 2025 and is expected to reach $13.8 billion by 2032 growing at a CAGR of 29% during the forecast period. CBD functional water is a wellness beverage infused with cannabidiol (CBD), a non-psychoactive compound derived from hemp. It combines hydration with potential therapeutic benefits such as stress relief, anti-inflammatory support, and improved focus. Formulated through nanoemulsion or water-soluble CBD technology, it enhances bioavailability for efficient absorption. Often enriched with vitamins, minerals, or adaptogens, CBD functional water targets health-conscious consumers seeking natural, non-intoxicating alternatives for daily wellness and recovery.
Growing health and wellness trend
As individuals seek natural alternatives to manage stress, anxiety, and inflammation, CBD water is emerging as a preferred choice due to its perceived therapeutic benefits and ease of consumption. The convergence of wellness trends with functional hydration is encouraging manufacturers to position CBD water as a lifestyle product rather than a medicinal supplement. Additionally, the clean-label movement and preference for plant-based ingredients are reinforcing market growth, especially among millennials and health-focused consumers.
Consumer misconceptions and lack of education
Many consumers still associate CBD with psychoactive effects, leading to hesitation in adoption. Inconsistent labeling and unclear dosage guidelines further contribute to confusion, undermining trust in product efficacy. Moreover, the absence of standardized regulatory frameworks across regions complicates marketing efforts and restricts product visibility in mainstream retail channels. These factors collectively hinder broader market penetration and slow down consumer conversion rates.
Targeting specific demographics & innovation in product offerings
Innovations such as nano-emulsified CBD for enhanced bioavailability, sugar-free formulations, and hybrid products combining adaptogens or vitamins are gaining traction. Brands are also exploring personalized packaging and subscription models to increase consumer engagement. As regulatory clarity improves, companies can leverage digital platforms and influencer marketing to educate niche audiences and expand their footprint in untapped regions.
Stringent regulations and potential bans
Regulatory bodies in several countries continue to scrutinize CBD-infused products, with some imposing restrictions or outright bans due to concerns over safety, labeling accuracy, and long-term health effects. This unpredictability affects investment decisions and delays product launches. Additionally, stringent compliance requirements related to THC content, sourcing transparency, and manufacturing standards increase operational complexity and may deter new entrants from entering the market.
The pandemic had a dual impact on the CBD functional water market. On one hand, supply chain disruptions and regulatory bottlenecks delayed product availability and hindered distribution. On the other, heightened stress levels and increased focus on immunity and mental health created a surge in demand for wellness beverages, including CBD-infused options. Consumers gravitated toward convenient, at-home solutions to manage anxiety and sleep disorders, boosting online sales and direct-to-consumer channels.
The unflavoured / neutral CBD water segment is expected to be the largest during the forecast period
The unflavoured / neutral CBD water segment is expected to account for the largest market share during the forecast period due to its versatility and broad consumer appeal. These products are often preferred by individuals seeking therapeutic benefits without added sugars, artificial flavors, or masking agents. Their minimalist composition aligns with clean-label preferences and allows for easier integration into daily hydration routines. Additionally, neutral CBD water serves as a base for customized consumption, enabling users to mix it with other beverages or supplements, further enhancing its utility.
The CBD isolate functional water segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the CBD isolate functional water segment is predicted to witness the highest growth rate driven by its purity and compliance advantages. Unlike full-spectrum or broad-spectrum formulations, isolate products contain no THC, making them more acceptable in regions with strict cannabis regulations. The growing demand for precision wellness and targeted formulations is encouraging manufacturers to invest in isolate technologies that offer consistent dosing and improved shelf stability. This segment is also benefiting from advancements in water-soluble CBD delivery systems, which enhance absorption and consumer satisfaction.
During the forecast period, the North America region is expected to hold the largest market share attributed favorable regulatory developments, high consumer awareness, and a robust wellness culture. The presence of established CBD brands and widespread retail availability across supermarkets, specialty stores, and e-commerce platforms contributes to regional dominance. Additionally, ongoing research into CBD's health benefits and proactive marketing campaigns are fostering consumer confidence.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR fueled by rising disposable incomes, expanding urban populations, and growing interest in alternative health solutions. Countries like Japan, South Korea, and Australia are gradually opening up to CBD-based products, driven by changing consumer attitudes and evolving regulatory frameworks. The region's dynamic beverage industry and strong innovation culture are enabling rapid product diversification.
Key players in the market
Some of the key players in CBD Functional Water Market include Charlotte's Web Holdings Inc., CV Sciences Inc., Gaia Botanicals LLC, American Premium Water Corp., Alkaline Water Company Inc., Recess, Cloud Water Brands, CBD Living, Cannaki Beverage Inc., VYBES, Day One Beverages, Miraflora Naturals Inc., Oleo Inc. and Hemp Hydrate.
In August 2025, CV Sciences Inc. debuted Ignite, a new men's performance supplement focused on vitality, recovery, libido, and focus bridging their wellness and nutraceutical innovation.
In March 2025, CV Sciences Inc. introduced its new Aura Collection THC Fizz Tablets, expanding its cannabinoid product line with innovative functional beverage formats.
In February 2025, Charlotte's Web's DeFloria, a joint venture with Ajna BioSciences and BAT, received FDA clearance to begin Phase 2 clinical trials for AJA001, a botanical solution targeting irritability in autism. Charlotte's Web holds exclusive manufacturing rights for the drug if approved, offering significant future upside.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.