![]() |
市场调查报告书
商品编码
1803116
全球摩洛哥坚果油市场:未来预测(至 2032 年)—按类型、形式、分销管道、应用和地区进行分析Argan Oil Market Forecasts to 2032 - Global Analysis By Type (Cosmetic, Culinary, Medicinal and Other Types), Form (Organic, Conventional and Other Forms), Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,全球摩洛哥坚果油市场预计在 2025 年达到 4.0844 亿美元,到 2032 年将达到 8.1126 亿美元,预测期内的复合年增长率为 10.3%。
摩洛哥坚果油是从摩洛哥本土植物摩洛哥坚果树(Argania spinosa)果仁中提取的天然植物油。摩洛哥坚果油富含必需脂肪酸、抗氧化剂和维生素E,因其滋补、保湿和修復功效而广受推崇。摩洛哥坚果油传统上用于烹饪、化妆品和医药,现已成为全球公认的优质护肤、护髮和保健产品成分。其独特的功效能够增强皮肤弹性、消炎并促进头髮健康生长。摩洛哥坚果油的永续采收也有助于保护生物多样性,并为摩洛哥当地社区,尤其是妇女合作社带来经济效益。
对天然和有机美容产品的需求不断增长
消费者越来越倾向于无化学成分、植物来源的护肤和护髮产品。富含维生素、抗氧化剂和必需脂肪酸的摩洛哥坚果油正契合这一偏好。美容品牌正将摩洛哥坚果油添加到洗髮精、精华液、乳液和化妆品中,以顺应清洁美容的潮流。人们对永续和环保成分的认识不断提高,进一步推动了摩洛哥坚果油的普及。这种消费者转变正在推动市场成长,并提升摩洛哥坚果油的全球接受度。
有限的地理可用性
摩洛哥坚果油的种植主要局限于摩洛哥,导致其高度依赖单一产地。这种限制使得市场容易受到气候变迁和过度采伐的威胁,供应也因此变得不确定。高昂的物流和出口成本进一步推高了价格,使其与其他油类相比缺乏竞争力。产能不足常常导致供不应求和成本上升。因此,与其他产地分布广泛的油类相比,摩洛哥坚果油市场的成长潜力仍然有限。
道德和永续采购的吸引力
消费者对负责任生产产品的偏好日益增长,这提升了市场信心,因为买家寻求符合社会和环境价值观的产品。透明的采购实务强调生物多样性保护,并鼓励环保的采伐方法。采用永续方式的公司在高端市场占据了有利地位,因为在这些市场中,理性消费日益兴起。有机和公平贸易等认证进一步提升了产品的可信度和吸引力。简而言之,道德采购透过将品质保证与积极的社会和环境贡献相结合,促进了市场成长。
真实性和掺假问题
一些供应商用低成本的替代品稀释纯摩洛哥坚果油,降低了其品质和真实性。这种做法欺骗了消费者,导致消费者不满,减少重复购买,从而削弱了整体需求。仿冒品的存在进一步加剧了价格竞争,使正品生产商处于不利地位。此外,严格的认证和品质标准也增加了合法製造商的成本。因此,杂质损害了摩洛哥坚果油的高端形象,并阻碍了市场扩张。
新冠疫情导致供应链中断、劳动力短缺和国际贸易限制,严重扰乱了摩洛哥坚果油市场。摩洛哥作为主要生产国,原材料资源供应受限,阻碍了其生产和出口。消费者在高檔化妆品和个人保健产品上的支出下降也影响了初期需求。然而,由于疫情期间消费者对天然和有机成分的关注度不断提升,市场兴趣也逐渐恢復。随着消费者寻求居家健康和护肤解决方案,电商通路使用率的提升也推动了市场復苏。
预计化妆品摩洛哥坚果油市场在预测期内将占据最大份额
由于摩洛哥坚果油在护肤、护髮和个人保健产品中的高需求,预计在预测期内,化妆品摩洛哥坚果油将占据最大的市场占有率。摩洛哥坚果油富含抗氧化剂、维生素E和必需脂肪酸,广泛用于抗衰老和保湿。消费者日益转向天然和有机美容产品,进一步加速了其应用。领先的化妆品品牌正在将摩洛哥坚果油添加到乳霜、洗髮精和精华液中,以提高市场认知度。人们对摩洛哥坚果油高端价值的认识不断提高,正在推动全球产品创新和市场扩张。
预计在预测期内,线上零售领域将以最高的复合年增长率成长。
线上零售领域为消费者提供了便捷的途径,让他们能够购买到种类繁多的摩洛哥坚果油产品,预计在预测期内将实现最高增长率。地域障碍的消除使品牌能够触及全球消费者,提升其市场占有率。电商平台也帮助小型利基摩洛哥坚果油生产商与知名企业一起获得认可。数位行销策略、客户评论和网红推广的兴起进一步提升了消费者对线上产品的信任和需求。此外,折扣、订阅模式和便利的配送服务使线上零售成为摩洛哥坚果油市场的关键成长要素。
在预测期内,欧洲地区预计将占据最大的市场占有率,因为该地区专注于永续采购和公平贸易实践。清洁美容和环保化妆品的流行,使摩洛哥坚果油成为护肤、护髮和抗衰老配方中的首选成分。法国、德国、义大利和英国等国家正在透过高端化妆品和小众品牌推动创新。烹饪用途也很重要,摩洛哥坚果油在美食领域越来越受欢迎。对天然和有机产品的监管支持,以及完善的分销网络,正在增强摩洛哥坚果油的整体市场影响力,并促进消费者的长期信任和采用。
预计亚太地区将在预测期内实现最高的复合年增长率,这得益于消费者对天然和有机美容产品的认知度不断提升。中国、日本、韩国和印度等国家正在将摩洛哥坚果油用于护肤、护髮和健康领域。电商平台的扩张和可支配收入的提高进一步提高了其可用性。此外,芳香疗法和草药疗法的流行也推动了该地区的需求。製造商正专注于产品多样化和创新配方,以满足地区偏好。永续采购和环保包装正在成为关键趋势,这与该地区对整体和天然产品的偏好相一致。
According to Stratistics MRC, the Global Argan Oil Market is accounted for $408.44 million in 2025 and is expected to reach $811.26 million by 2032 growing at a CAGR of 10.3% during the forecast period. Argan oil is a natural plant oil extracted from the kernels of the argan tree (Argania spinosa), native to Morocco. Rich in essential fatty acids, antioxidants, and vitamin E, it is widely valued for its nourishing, moisturizing, and healing properties. Traditionally used in culinary practices, cosmetics, and medicine, argan oil has gained global recognition as a premium ingredient in skin care, hair care, and health products. Its unique composition helps improve skin elasticity, reduce inflammation, and promote healthy hair growth. Sustainable harvesting of argan oil also supports biodiversity and provides economic benefits to local Moroccan communities, especially women cooperatives.
Growing demand for natural & organic beauty products
Consumers are increasingly shifting toward chemical-free, plant-based skincare and haircare solutions. Argan oil, being rich in vitamins, antioxidants, and essential fatty acids, aligns well with this preference. Beauty brands are incorporating argan oil into shampoos, serums, lotions, and cosmetics to meet clean beauty trends. Rising awareness of sustainable and eco-friendly ingredients further boosts its adoption. This consumer shift enhances the market growth and global acceptance of argan oil.
Limited geographic availability
Argan oil's cultivation being restricted mostly to Morocco creates heavy reliance on a single source region. This limitation exposes the market to threats from climate fluctuations and overharvesting, making supply uncertain. High logistics and export costs further inflate prices, reducing its competitiveness against other oils. Such a narrow production capacity often causes supply shortages and rising costs. Therefore, the growth potential of the argan oil market remains limited compared to alternatives that are produced in multiple regions.
Ethical & sustainable sourcing appeal
Growing consumer preference for responsibly produced goods drives trust in the market, as buyers seek products aligned with social and environmental values. Transparent sourcing methods emphasize biodiversity preservation and encourage eco-friendly harvesting practices. Companies embracing sustainable approaches secure a strong position in premium markets where conscious consumption is expanding. Certifications such as organic and fair-trade further enhance product credibility and attractiveness. In essence, ethical sourcing fuels market growth by uniting quality assurance with positive social and environmental contributions.
Authenticity issues & adulteration
Several suppliers dilute pure argan oil with lower-cost substitutes, reducing its quality and authenticity. Such practices deceive consumers, leading to dissatisfaction and fewer repeat purchases, which weakens overall demand. The presence of counterfeit products further intensifies price competition, putting genuine producers at a disadvantage. Additionally, maintaining strict certification and quality standards raises costs for authentic manufacturers. Consequently, adulteration harms the premium image of argan oil and acts as a barrier to market expansion.
The Covid-19 pandemic significantly disrupted the argan oil market due to supply chain interruptions, labor shortages, and restrictions on international trade. Morocco, the main producer, has limited access to raw resources, which has hindered output and exports. Reduced consumer spending on luxury cosmetics and personal care products also impacted demand in the early phase. However, the rising focus on natural and organic ingredients during the pandemic gradually revived market interest. Growing use of e-commerce channels supported recovery, as consumers sought wellness and skincare solutions from home.
The cosmetic argan oil segment is expected to be the largest during the forecast period
The cosmetic argan oil segment is expected to account for the largest market share during the forecast period its high demand in skincare, haircare, and personal care products. Rich in antioxidants, vitamin E, and essential fatty acids, it is widely used for anti-aging and moisturizing benefits. The rising consumer shift toward natural and organic beauty products further accelerates its adoption. Leading cosmetic brands incorporate argan oil in creams, shampoos, and serums, boosting market visibility. Growing awareness of its premium value drives both product innovation and global expansion of the market.
The online retail segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online retail segment is predicted to witness the highest growth rate by providing consumers with convenient access to a wide variety of argan oil-based products. It eliminates geographical barriers, allowing brands to reach global audiences and increase their market presence. E-commerce platforms also support small and niche argan oil producers in gaining visibility alongside established players. Rising digital marketing strategies, customer reviews, and influencer promotions further boost consumer trust and demand online. Additionally, the availability of discounts, subscription models, and easy delivery options make online retail a key growth driver for the argan oil market.
During the forecast period, the Europe region is expected to hold the largest market share by the region's emphasis on sustainable sourcing and fair-trade practices. The popularity of clean beauty and eco-friendly cosmetics has positioned argan oil as a preferred ingredient in skincare, haircare, and anti-aging formulations. Countries such as France, Germany, Italy, and the United Kingdom drive innovation through premium cosmetics and niche brands. Culinary use is also significant, with argan oil gaining traction in gourmet food sectors. Regulatory support for natural and organic products, along with established distribution networks, enhances the overall market presence and promotes long-term consumer trust and adoption.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rising consumer awareness of natural and organic beauty products. Countries such as China, Japan, South Korea, and India are embracing argan oil in skincare, haircare, and wellness applications. Expanding e-commerce platforms and growing disposable incomes further enhance accessibility. Additionally, the popularity of aromatherapy and herbal remedies is boosting demand in the region. Manufacturers are focusing on product diversification and innovative blends to cater to local preferences. Sustainable sourcing and eco-friendly packaging are becoming significant trends, aligning with the region's preference for holistic and nature-based products.
Key players in the market
Some of the key players in Argan Oil Market include OLVEA Group, Zineglob, Biopur, Kahina Giving Beauty, Josie Maran Cosmetics, Zahara Group, Shea Terra Organics, Arganisme, Nadifi Argan, Ixora Cosmetics, Bio Morocco, Arganour, Pura D'or, Melvita, SULA NYC, NOW Foods, Mountain Rose Herbs and L'Oreal.
In March 2025, Josie Maran introduced a new fragrance, Golden Hour, for its Whipped Argan Oil Body Butter. This launch was part of the brand's ongoing efforts to expand its product line and cater to evolving consumer preferences.
In October 2023, OLVEA Foundation, through its MarocaVie association, partnered with Nuxe to launch a breast cancer awareness and screening campaign in rural Morocco, providing free medical check-ups, promoting early detection, and supporting women's health in underserved communities.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.