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市场调查报告书
商品编码
1813219
冬虫夏草市场预测(至 2032 年):按产品类型、形式、分销管道、应用、最终用户和地区进行的全球分析Cordyceps Militaris Market Forecasts to 2032 - Global Analysis By Product Type (Powder, Extract, Capsules and Tinctures), Form (Dried and Fresh), Distribution Channel, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球冬虫夏草市场预计在 2025 年达到 13.6 亿美元,预计到 2032 年将达到 35.1 亿美元,预测期内的复合年增长率为 14.5%。
冬虫夏草是一种药用菌类,因其广泛的健康益处而受到亚洲医学的传统重视。作为一种天然的适应原,它被认为可以增强免疫力,提高能量、耐力和抗压力。目前的研究表明,冬虫夏草含有生物活性化合物,包括虫草素、多醣体和抗氧化剂,可能具有抗发炎、抗衰老,甚至抗癌的功效。此外,由于冬虫夏草比野生冬虫夏草更易于永续种植,因此广泛用于膳食补充剂、茶和机能性食品。
根据《国际食品科学与技术杂誌》报道,冬虫夏草子实体中虫草素的最高浓度为每100克干重377.82毫克,麦角硫因的最高浓度为每100克干重29.58毫克。
人们对自然和预防性医疗保健解决方案的兴趣日益浓厚
冬虫夏草市场主要受全球预防性医疗保健和自然疗法趋势的推动。随着消费者越来越关註文明病、免疫力和长期健康,他们正在寻求合成药物的替代品。冬虫夏草的免疫调节、抗发炎和抗氧化特性使其完美契合日益增长的整体医学趋势。其在中医药和阿育吠陀医学中的历史应用进一步增强了其可信度,现代科学研究也证实了其有效性。随着越来越多的人采用预防性医疗保健措施,冬虫夏草成为天然保健产品的关键成分,对冬虫夏草补充剂、茶和萃取物的需求预计将增长。
製造成本高且扩充性有限
高昂的种植和提取成本是限制冬虫夏草市场的主要因素之一。儘管技术不断进步,但大规模生产仍然成本高昂,需要专门的基材、无菌环境和受控条件。与许多其他药用菌不同,冬虫夏草需要密切监测以确保虫草素和其他活性成分的含量始终如一,这导致运作成本高。这些成本通常使成品价格高于竞争性补充剂,使中低收入消费者望而却步。此外,高昂的成本阻碍了购买力较低的开发中国家的广泛采用,从而限制了高端保健产品类型的成长。
机能性食品和饮料的成长
冬虫夏草的一个前景看好的市场是快速发展的机能性食品和饮料产业。能量棒、茶、蛋白奶昔和强化咖啡等产品不仅提供基本营养,还具有其他健康益处,越来越受到消费者的欢迎。冬虫夏草具有适应原和增强耐力的特性,非常适合满足这些需求。新产品的推出,既吸引了健身爱好者,也吸引了注重健康的普通消费者,包括健康补充品、营养零食和蘑菇拿铁。此外,透过将冬虫夏草打造成日常食品中的常见成分,企业可以超越专业补充剂的范畴,与全球更广泛的消费者群体建立联繫。
来自超级食品和其他适应原的激烈竞争
灵芝、山伏菇、猴头菇、南非醉睡茄和玛卡等知名的适应原和药用菌在竞争激烈的健康和营养补充剂市场中占据主导地位,而冬虫夏草则在其中扮演着重要的角色。这些替代品中有许多已经广为人知,有科学依据,而且生产成本较低,增加了消费者的可近性。此外,它们还解决了相关的健康问题,例如提升能量、减轻压力和增强免疫力,从而减少了差异化并产生了重迭。如果冬虫夏草品牌希望蓬勃发展,就必须持续投资于研究、产品开发和有效的行销,以让消费者了解其独特的益处。如果冬虫夏草缺乏明确的定位,这些替代品的竞争可能会阻碍其全球应用并侵蚀其市场份额。
新冠疫情对冬虫夏草市场产生了多方面的影响,但总体上是正面的。一方面,由于供应链中断、劳动力短缺和国际贸易限制,尤其是在2020年的前几个月,农业、加工和分销活动暂时停滞。然而,这场危机显着刺激了消费者对缓解压力、增强免疫力的天然健康食品的需求。冬虫夏草因其增强免疫力、适应原和抗氧化特性而广受欢迎。电商通路的拓展、补充剂消费的增加以及健康意识的增强,都加速了市场渗透。因此,儘管短期内存在生产挑战,但疫情最终增加了长期需求,并使冬虫夏草成为预防性医疗保健趋势的重要贡献者。
预计胶囊市场在预测期内将占据最大份额
胶囊的易用性、便携性和便利性使其成为日常补充剂的理想选择,并巩固了其市场主导地位。与粉剂和酊剂不同,胶囊提供预先计量的标准化剂量,增强了消费者信心,并确保了虫草素和其他活性成分的一致性。此外,胶囊可以掩盖虫草的泥土味,使其更受消费者欢迎,尤其是在西方市场。在膳食补充剂领域,忙碌的生活方式和日益增强的健康意识推动了胶囊的流行,确保了其在全球虫草市场继续占据主导地位。
机能性食品和饮料领域预计将在预测期内实现最高的复合年增长率
预计机能性食品和饮料领域将在预测期内实现最高成长率。这一增长源于消费者对能量棒、茶、强化饮料和健康零食等常见消费品中健康成分的偏好。冬虫夏草的功能特性,例如增强免疫力、提升耐力和天然适应原作用,正透过便利的加值产品进入主流饮食,越来越受到人们的追捧。因此,该市场正在经历快速成长,超越药品和膳食补充剂等成熟细分市场。
预计亚太地区将在预测期内占据最大的市场份额,这得益于其与中国、日本、韩国和印度等国家之间紧密的传统和文化联繫。冬虫夏草长期以来在阿育吠陀和传统中医中备受推崇,因其能够增强活力、能量和免疫力,确保了强劲的本地需求。此外,膳食补充剂消费的增加、可支配收入的增加以及政府对草药的支持,进一步巩固了亚太地区的领先地位。在历史传承和现代创新的推动下,该地区将继续主导全球冬虫夏草的生产和消费。
在预测期内,由于消费者对天然保健品、适应原和机能性食品的认识不断提高,预计北美将呈现最高的复合年增长率。对增强免疫力和能量水平的成分的需求不断增长,以及对植物来源保健产品日益增长的兴趣,正在推动植物性保健品的采用。该地区强大的电子商务基础设施、高可支配收入和注重健身的文化进一步支持了快速成长。此外,美国和加拿大正在进行的研究和临床试验正在提高冬虫夏草的合法性及其在运动营养、机能饮料和膳食补充剂中的广泛应用。所有这些因素共同使北美成为全球成长最快的冬虫夏草市场。
According to Stratistics MRC, the Global Cordyceps Militaris Market is accounted for $1.36 billion in 2025 and is expected to reach $3.51 billion by 2032 growing at a CAGR of 14.5% during the forecast period. Cordyceps militaris is a medicinal mushroom traditionally valued in Asian medicine for its wide range of health benefits. As a natural adaptogen, it is thought to boost immunity and improve energy, endurance, and stress tolerance. Based on current research, Cordyceps militaris may have anti-inflammatory, anti-aging, and possibly anticancer effects because it contains bioactive substances like cordycepin, polysaccharides, and antioxidants. Moreover, Cordyceps militaris is more widely available for use in dietary supplements, teas, and functional foods due to its more sustainable cultivation compared to its wild counterpart, Cordyceps sinensis.
According to the International Journal of Food Science and Technology, The highest recorded concentration of cordycepin in Cordyceps militaris fruiting bodies was 377.82 mg per 100 g dry weight, and the highest ergothioneine concentration was 29.58 mg per 100 g dry weight.
Growing interest in natural and preventive medical solutions
The market for Cordyceps militaris is being driven largely by the global trend toward preventive healthcare and natural remedies. Consumers are looking for alternatives to synthetic pharmaceuticals as their concerns about lifestyle-related illnesses, immunity, and long-term wellness grow. The immunomodulatory, anti-inflammatory, and antioxidant properties of Cordyceps militaris make it a perfect fit for the growing trend toward holistic medicine. Credibility is further enhanced by its historical application in Chinese and Ayurvedic medicine, and contemporary scientific research confirms its effectiveness. Demand for Cordyceps militaris supplements, teas, and extracts is predicted to increase as more people embrace preventive healthcare practices, positioning it as a key component of natural health products.
Expensive manufacturing and restricted scalability
The high cost of cultivation and extraction is one of the main factors limiting the market for Cordyceps militaris. Large-scale production is still costly because it requires specialized substrates, sterile environments, and controlled conditions, despite technological advancements. In contrast to many other medicinal mushrooms, Cordyceps militaris necessitates close observation to guarantee steady levels of cordycepin and other active ingredients, which raises operating expenses. Due to these costs, finished products are frequently more costly than competing supplements, making them unaffordable for middle-class and lower-class consumers. Additionally, high costs prevent broad adoption in developing nations with lower purchasing power, limiting growth to premium health product categories.
Growth of functional foods and drinks
A highly promising market for Cordyceps militaris is the rapidly expanding functional foods and beverages industry. Products like energy bars, teas, protein shakes, and fortified coffees that offer additional health benefits beyond basic nutrition are becoming more and more popular with consumers. Cordyceps militaris is ideally suited to meet this need due to its adaptogenic and endurance-enhancing qualities. New product introductions that appeal to both fitness enthusiasts and consumers who are generally health-conscious include wellness tonics, nutraceutical snacks, and lattes with mushrooms. Moreover, companies can transcend specialized supplements and connect with a large global consumer base by establishing Cordyceps as a common ingredient in everyday foods.
Strong competition from superfoods and other adaptogens
The well-known adaptogens and medicinal mushrooms like reishi, lion's mane, chaga, ashwagandha, and maca dominate the crowded wellness and nutraceutical market in which Cordyceps militaris competes. Many of these substitutes are already more widely known, have more scientific support, and are less expensive to produce, which increases their accessibility to customers. Additionally, they address related health issues like energy enhancement, stress reduction, and immunity, which reduces differentiation and causes overlap. Brands of cordyceps must consistently make investments in research, product development, and effective marketing to inform consumers of its special advantages if they want to thrive. Competition from these alternatives could impede Cordyceps's worldwide adoption and reduce its market share if it lacks a clear positioning.
The Cordyceps militaris market was affected by the COVID-19 pandemic in a mixed but generally positive way. On the one hand, agriculture, processing, and distribution were momentarily slowed, particularly in the first few months of 2020, by supply chain interruptions, labor shortages, and restrictions on international trade. The crisis did, however, greatly increase consumer demand for natural health products that reduce stress and boost immunity. Cordyceps militaris gained popularity due to its immune-supporting, adaptogenic, and antioxidant qualities. The expansion of e-commerce channels, growing supplement consumption, and growing health consciousness all sped up market penetration. Therefore, in spite of short-term production issues, the pandemic eventually increased long-term demand and established Cordyceps militaris as a major contributor to trends in preventive healthcare.
The capsules segment is expected to be the largest during the forecast period
The capsules segment is expected to account for the largest market share during the forecast period because of their ease of use, portability, and convenience, capsules are the go-to option for daily supplementation, which accounts for their dominance. The pre-measured, standardized doses that capsules provide, as opposed to powders or tinctures, increase consumer confidence and guarantee consistency in cordycepin and other active ingredients. Additionally, they cover up the earthy flavor of cordyceps, making them more palatable to a larger range of customers, particularly in Western markets. In nutraceuticals, capsules are becoming more and more popular due to busy lifestyles and growing health consciousness, which guarantees their sustained dominance in the global Cordyceps militaris market.
The functional foods & beverages segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the functional foods & beverages segment is predicted to witness the highest growth rate. This increase is being driven by consumers' increasing preference for health-promoting ingredients in commonplace consumables like energy bars, teas, fortified beverages, and wellness snacks. Cordyceps militaris's functional qualities-such as immune support, increased stamina, and natural adaptogen benefits-are becoming more and more sought after as it makes its way into mainstream diets through convenient, value-added products. As a result, this market is growing quickly and surpassing more established sectors like pharmaceuticals and nutraceuticals.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, motivated by its strong traditional and cultural ties to nations like China, Japan, Korea, and India. Strong local demand is guaranteed because cordyceps has long been prized in Ayurveda and Traditional Chinese Medicine for enhancing vitality, energy, and immunity. Additionally, Asia-Pacific's leadership is further reinforced by growing nutraceutical consumption, rising disposable incomes, and government support for herbal medicine. This region continues to dominate the production and consumption of Cordyceps militaris worldwide, owing to both historical acceptance and contemporary innovations.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by growing consumer knowledge of natural health supplements, adaptogens, and functional foods. Adoption is accelerating due to rising demand for ingredients that boost immunity and energy levels as well as growing interest in plant-based wellness products. Rapid growth is further supported by the region's robust e-commerce infrastructure, high disposable incomes, and fitness-focused culture. Furthermore, continuing studies and clinical trials in the US and Canada are increasing Cordyceps' legitimacy and promoting its widespread use in sports nutrition, functional drinks, and nutraceuticals. All of these factors combine to make North America the Cordyceps militaris market with the fastest rate of growth in the world.
Key players in the market
Some of the key players in Cordyceps Militaris Market include Nutra Green Biotechnology Co., Ltd., Dalong Biotechnology Co., Ltd., Sunrise Nutrachem Group Ltd., Naturalin Bio-Resources Co., Ltd., Host Defense Cordyceps, Aloha Medicinals, MRM Cordyceps, BulkSupplements Pure, Real Herbs Cordyceps, Swanson Health Products, Nammex, Dalian Lanshi Cordyceps Biotech Co. Ltd., Henan Huazhong Biotech Co. Ltd., Beijing Jingdu Cordyceps Biotech Co. Ltd., Jiangmen Honghao Bioscience Co. Ltd. and Nutrastar International, Inc.
In October 2023, Nammex is introducing two new mushroom-based ingredients: ErgoGold, a natural extract from Golden Oyster mushrooms that delivers ergothioneine along with beta-glucans, ergosterol, and dietary fiber as a clean-label, whole-food alternative to synthetic sources; and a mushroom-derived vitamin D2 ingredient produced using pulsed UV light to convert ergosterol into high-potency vitamin D2, offering a vegan-friendly solution that meets daily nutritional needs with just 60 mg.
In September 2018, Swanson Health Selects Alliance Data's Conversant For Personalized Digital Marketing Services. Conversant(R), the digital media arm of Epsilon(R), an Alliance Data company, announced a new agreement with Swanson Health, a wellness leader for nearly five decades. Conversant will lead Swanson Health's personalized digital marketing to help increase product sales, grow its customer base and drive marketing efficiency.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.