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市场调查报告书
商品编码
1813274
榛果市场预测(至 2032 年):按品种、形态、品质等级、包装类型、分销管道、应用和地区进行的全球分析Hazelnut Market Forecasts to 2032 - Global Analysis By Type, Form, Quality Grade, Packaging Type, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,全球榛果市场规模预计在 2025 年达到 128 亿美元,到 2032 年将达到 229 亿美元,预测期内的复合年增长率为 8.7%。
榛果是一种可食用的坚果,主要产自欧洲榛树(Corylus avellana)。榛果外壳坚硬,果仁风味浓郁,富含健康脂肪、蛋白质、维生素和矿物质。榛果可以生吃、烤着吃,也可以加工成酱料、糖果甜点和食用油等产品。榛果以其独特的风味而闻名,在世界各地都扮演着重要的烹饪和营养角色。种植榛果需要排水良好的土壤和温暖的气候。
据国际坚果和干果理事会 (INC) 称,主要种植区因天气原因导致的供应不稳定以及糖果甜点和植物性乳製品行业不断增长的需求对全球价格和供应产生了重大影响。
烘焙和零食产业的需求不断增长
榛果市场在烘焙、糖果甜点和零食产品中的应用日益广泛,其独特的风味和营养成分为其增添了价值。消费者对高端烘焙产品、巧克力和植物来源零食的日益偏好,大大推动了榛果的需求。全球食品製造商正在将榛果融入各种配方中,从传统产品到创新产品,不一而足。此外,人们越来越注重健康,青睐富含蛋白质和抗氧化剂的坚果,也进一步刺激了榛果的应用。因此,烘焙和零食产业仍然是榛果市场成长的关键驱动力。
极易受到天气相关作物损失的影响
榛子市场的主要限制因素是其易受天气影响。榛果种植极易受到霜冻、干旱和冰雹的影响,尤其是在土耳其和义大利等主要产区。气候变迁加剧了这些风险,为供应和定价带来了不确定性。对稳定天气模式的依赖对稳定供应构成了挑战。因此,产量波动会影响全球贸易,限製成长潜力,并为製造商和经销商带来供应方面的不确定性。
全球对榛果酱的需求不断增长
在能多益 (Nutella) 等标誌性品牌和不断扩张的自有品牌产品的推动下,全球对榛果酱的需求正在飙升,创造了巨大的商机。消费者对美味又健康的涂抹酱的偏好正强劲推动市场发展,尤其是在年轻消费者群体中。此外,多样化的早餐选择和便利的零食趋势也推动了涂抹酱的消费。新兴经济体零售分销的扩张进一步拓宽了涂抹酱的供应。榛果酱在涂抹酱、乳製品、甜点和饮料中的应用日益广泛,使其具备推动长期成长的潜力。
地缘政治不稳定影响供应链
地缘政治不确定性对榛果市场构成重大威胁,尤其考虑到顶级榛果生产商集中在易受政治和贸易动盪影响的地区。出口限制、关税和地区衝突等问题可能会扰乱供应的连续性。主要生产国的货币波动进一步影响了国际买家的定价。这种波动给依赖稳定原料供应的全球製造商带来了挑战。因此,地缘政治不稳定仍然是一个重大威胁,它会破坏供应链的顺畅,并对市场稳定构成风险。
新冠疫情对榛果市场产生了多重影响。最初,物流和出口管道的中断阻碍了榛果的分销,尤其是在欧洲和亚洲。然而,烘焙产品、巧克力和涂抹酱等居家消费的增加显着提振了需求。电商通路成为主要的促销驱动力,抵销了传统零售业的放缓。此外,消费者对营养食品的兴趣日益浓厚,也支撑了榛果消费。疫情过后,供应链的韧性和数位零售的扩张保持了强劲势头,全球食品产业对榛果的需求仍然强劲。
预计全谷榛果市场在预测期内将达到最大
由于榛子在糖果甜点、烘焙和零嘴零食领域的广泛应用,预计在预测期内,榛果将占据最大的市场份额。榛果在高端巧克力、果仁糖和能量棒中备受青睐,巩固了其在加值产品中的主导地位。榛子的视觉吸引力、质地和营养价值增强了产品的差异化,尤其是在手工和美食产品中。此外,榛果在直接面向消费者的零售包装中越来越受欢迎,推动了全球市场的持续成长。
在预测期内,未烘烤的榛果将见证最高的复合年增长率。
预计在预测期内,未烘焙榛果市场将迎来最高成长率,这得益于消费者对低加工和健康食品需求的不断增长。未烘焙榛果保留了其天然的抗氧化剂和营养成分,对注重健康的消费者极具吸引力。它们在乳製品替代品、植物性饮料和洁净标示产品中的应用日益广泛,进一步推动了其普及。此外,消费者对客製化烘焙的工业配方的日益偏好也推动了需求成长。因此,未烘焙榛果在全球市场中正成为一个充满活力的成长领域。
在预测期内,亚太地区预计将占据最大的市场份额,这得益于烘焙、零食和糖果甜点行业消费的成长。中国、印度和东南亚的快速都市化和不断增长的可支配收入正在刺激对高端食品的需求。不断壮大的中产阶级消费者群体对美味又营养的产品的偏好,也正在增强市场扩张。此外,该地区对食品加工产业的投资也正在提高利用率。亚太地区强劲的零售和餐饮服务业正在巩固其在榛果市场的领先地位。
受植物性饮食和坚果创新日益普及的推动,北美地区预计将在预测期内实现最高的复合年增长率。在美国和加拿大,零食、乳製品替代品、涂抹酱和饮料中对榛果的需求正在上升。消费者对洁净标示和有机产品的强烈偏好推动了榛果的应用。此外,食品製造商和零售连锁店之间的策略合作伙伴关係正在扩大榛果供应。在高购买力和不断变化的饮食趋势的推动下,北美是榛果市场成长最快的地区。
According to Stratistics MRC, the Global Hazelnut Market is accounted for $12.8 billion in 2025 and is expected to reach $22.9 billion by 2032 growing at a CAGR of 8.7% during the forecast period. Hazelnuts are edible tree nuts produced by the hazel tree, primarily from the species Corylus avellana. They are characterized by a hard outer shell and a flavorful kernel rich in healthy fats, protein, vitamins, and minerals. Hazelnuts are consumed raw, roasted, or processed into products such as spreads, confectionery, and oils. Known for their distinct taste, they hold culinary and nutritional significance worldwide. Their cultivation requires temperate climates with well-drained soils.
According to the International Nut and Dried Fruit Council (INC), climate-related supply volatility in key producing regions and rising demand from the confectionery and plant-based dairy industries are significantly impacting global prices and availability.
Growing demand from bakery and snack industries
The hazelnut market is propelled by increasing utilization in bakery, confectionery, and snack products, where their distinct flavor and nutritional profile enhance value. Rising consumer preference for premium bakery goods, chocolates, and plant-based snacks boosts demand significantly. Global food manufacturers are incorporating hazelnuts into diverse formulations, expanding usage across both traditional and innovative offerings. Additionally, health-conscious trends favoring nuts for protein and antioxidants further stimulate adoption. Thus, the bakery and snack industry remains a vital driver of hazelnut market growth.
High vulnerability to weather-driven crop losses
A key restraint for the hazelnut market lies in its sensitivity to weather conditions, which often leads to unpredictable crop yields. Hazelnut cultivation is highly vulnerable to frost, drought, and hailstorms, particularly in dominant producing regions like Turkey and Italy. Climate change exacerbates risks, creating volatility in supply and pricing. This dependency on stable weather patterns challenges consistent availability. Consequently, production fluctuations can impact global trade, limiting growth potential and creating supply-side uncertainty for both manufacturers and distributors.
Rising demand for hazelnut-based spreads globally
The market presents robust opportunities with surging global demand for hazelnut-based spreads, led by iconic brands like Nutella and expanding private labels. Consumer preference for indulgent yet healthier spreads drives strong market traction, especially among younger demographics. Additionally, the trend toward versatile breakfast options and on-the-go snacking reinforces spread consumption. Expanding retail distribution across emerging economies further broadens accessibility. With increasing applications beyond spreads into dairy, desserts, and beverages, hazelnut spreads represent a lucrative avenue fueling long-term growth opportunities.
Geopolitical instability affecting supply chains
Geopolitical uncertainties present significant threats to the hazelnut market, particularly as top producers are concentrated in regions susceptible to political and trade disruptions. Issues such as export restrictions, tariffs, and regional conflicts can disrupt supply continuity. Currency fluctuations in major producing countries further destabilize pricing for international buyers. This volatility creates challenges for global manufacturers relying on consistent raw material flows. Hence, geopolitical instability remains a critical threat, undermining smooth supply chains and posing risks to market stability.
The COVID-19 pandemic created mixed implications for the hazelnut market. Initial disruptions in logistics and export channels hindered distribution, particularly across Europe and Asia. However, rising at-home consumption of bakery products, chocolates, and spreads significantly boosted demand. E-commerce channels emerged as critical sales enablers, offsetting traditional retail slowdowns. Moreover, heightened consumer interest in nutrient-rich foods supported nut consumption. Post-pandemic, renewed supply chain resilience and digital retail expansion have sustained momentum, keeping hazelnuts in strong demand within global food sectors.
The whole hazelnut segment is expected to be the largest during the forecast period
The whole hazelnut segment is expected to account for the largest market share during the period, forecast propelled by its widespread use in confectionery, bakery, and snack applications. Whole hazelnuts are preferred for premium chocolates, pralines, and energy bars, reinforcing their dominance in value-added products. Their visual appeal, texture, and nutritional richness enhance product differentiation, especially in artisanal and gourmet offerings. Additionally, whole hazelnuts are gaining traction in retail packs for direct consumption, driving consistent growth across global markets.
The unroasted segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the unroasted segment is predicted to witness the highest growth rate, influenced by rising consumer demand for minimally processed and health-focused foods. Unroasted hazelnuts retain natural antioxidants and nutrients, making them attractive to health-conscious buyers. Expanding applications in dairy alternatives, plant-based beverages, and clean-label products further enhance adoption. Moreover, growing preference in industrial formulations where customized roasting is performed boosts demand. Consequently, unroasted hazelnuts are positioned as a dynamic growth segment within global markets.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, fuelled by rising consumption in bakery, snacks, and confectionery industries. Rapid urbanization and growing disposable incomes in China, India, and Southeast Asia elevate demand for premium food products. Expanding middle-class consumer bases favor indulgent yet nutritious nut-based products, strengthening market expansion. Additionally, regional investments in food processing industries bolster utilization. Asia Pacific's strong retail and foodservice sector reinforces its leadership in the hazelnut market.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by increasing popularity of plant-based diets and nut-based innovations. The U.S. and Canada are witnessing rising demand for hazelnuts in snacks, dairy alternatives, spreads, and beverages. Strong consumer preference for clean-label and organic products amplifies adoption. Furthermore, strategic collaborations between food manufacturers and retail chains broaden availability. Supported by high purchasing power and evolving dietary trends, North America emerges as the fastest-growing hazelnut market.
Key players in the market
Some of the key players in Hazelnut Market include Ferrero International S.A., Olam International Ltd., Balsu Gida Sanayi ve Tic. A.S., Barry Callebaut AG, Nestle S.A., Gerbs, LLC, Intersnack Group GmbH & Co. KG, Kerry Group plc, American Hazelnut Company, B&G Foods, Inc., Mondelez International, Inc., John B. Sanfilippo & Son, Inc., The Hershey Company, Callebaut, Nutkao S.r.l., Agrimontana, Valrhona, Olam Cocoa, Daarnhouwer Group, and Alpavit.
In August 2025, Ferrero International S.A. expanded its sustainable hazelnut sourcing initiatives, partnering with growers in Turkey to improve yield and quality while supporting local communities through training and resource investment.
In July 2025, Olam International Ltd. launched a digital platform for hazelnut supply chain transparency, allowing traceability from farm to consumer to enhance quality control and sustainability.
In June 2025, Balsu Gida Sanayi ve Tic. A.S. introduced new hazelnut processing technologies to increase nut shelf life and product consistency for international export markets.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.