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市场调查报告书
商品编码
1813277
热巧克力市场预测至2032年:按产品类型、形态、口味、可可含量、包装类型、分销管道、应用和地区进行的全球分析Hot Chocolate Market Forecasts to 2032 - Global Analysis By Product Type, Form, Flavor, Cocoa Content, Packaging Type, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,全球热巧克力市场规模预计在 2025 年达到 52 亿美元,到 2032 年将达到 71 亿美元,预测期内的复合年增长率为 4.5%。
热巧克力是一种将可可粉、巧克力或可可固态与热牛奶或水混合,加糖调味,并通常添加香辛料和奶油调味而成的饮料。它因其浓郁的口感和暖心的功效而受到世界各地的人们的喜爱。热巧克力有多种形式,包括即时冲调和混合饮品。与可可饮料不同,热巧克力的巧克力含量较高,因此口感顺滑,令人沉醉。
根据加拿大农业食品部统计,加拿大每年消费约250万公斤可可,显示可可产品的需求稳定。
消费者对舒适饮品的偏好日益增长
热巧克力市场的成长动力源自于消费者对舒适饮品日益增长的偏爱,这种饮品能够带来偏好和放鬆身心。城市压力的不断上升以及对提神饮料日益增长的需求,正在全球强化这一趋势。热巧克力不仅被视为一种享受,也因其富含抗氧化剂而被视为机能饮料。此外,咖啡文化的扩张和偏好的优质化也推动了热巧克力的消费。这种日益增长的偏好巩固了热巧克力作为广受欢迎的舒适饮品的地位。
全球季节性需求波动
热巧克力市场的一个显着限制因素是季节性消费模式。这种波动会影响生产计画、库存管理和製造商的收益稳定性。由于全年需求有限,热带市场面临额外的挑战。虽然产品多样化有助于缓解季节性影响,但消费者偏好的周期性仍然存在。因此,季节性依赖限制了市场的稳定性,需要创新策略来提升淡季产品的销售。
即饮饮料的成长
即饮 (RTD) 热巧克力饮料的兴起带来了巨大的成长机会。消费者对便利性和随时随地偏好的需求日益增长,这加速了便携式预包装饮料的普及。 RTD 饮料吸引了年轻人和忙碌的专业,他们追求快速饮用又不失口感。此外,包装和货架稳定性方面的创新也提高了产品在各个零售通路的供应。随着高端口味和升级产品的推出,RTD 热巧克力市场预计将迅速扩张,为市场参与企业带来多元化的收益来源。
全球贸易中可可价格波动
热巧克力市场持续面临可可价格波动的威胁,直接影响生产成本。波动的因素包括不可预测的天气、可可产区的地缘政治不稳定以及全球供应链中断。投入成本的上升往往会导致价格上涨,给製造商带来压力,并降低消费者的承受能力。此外,高波动性对大型生产者和中小型企业的长期规划都构成挑战。透过策略性采购和避险来管理价格风险,对于减轻可可价格波动的影响仍然至关重要。
新冠疫情最初扰乱了供应链和零售业务,对热巧克力的销售产生了负面影响。然而,由于消费者在封锁期间寻求舒适的食品和饮料,居家消费激增,部分抵消了餐饮业关闭带来的损失。电商成为关键的销售管道,增加了供应。此外,人们对偏好又能提供功能的饮料的需求增强,支撑了热巧克力在疫情后得到广泛普及。虽然短期内疫情造成了巨大影响,但最终加速了数位化分销,改变了消费者习惯,并巩固了热巧克力作为舒适居家必需品的地位。
即溶热巧克力混合饮料预计将成为预测期内最大的市场
速溶热巧克力粉预计将在预测期内占据最大的市场份额,这得益于其在家庭中的广泛使用和易于准备的特性。消费者欣赏其便利性和始终如一的口味,使其成为居家和外出用餐的必备饮品。丰富多样的口味和强化版本进一步增强了其吸引力。此外,即溶热巧克力粉在超级市场、便利商店和线上平台的广泛渗透也推动了其成长。这些特性已使速溶热巧克力粉牢牢占据市场主导地位。
预测期内粉末市场预计将以最高复合年增长率成长
预计粉末细分市场将在预测期内实现最高成长率。粉末状热巧克力的市场覆盖范围正在扩大,因为它可用于家庭、咖啡馆和工业食品配方。此外,日益增长的高端化趋势也推动了对手工和有机可可粉的需求。此外,其较长的保质期和易于储存的特性也吸引了零售商和消费者。这些优势预计将推动粉末细分市场的快速扩张。
受可支配收入成长、都市化以及西方国家对饮料偏好日益增长的影响,预计亚太地区将在预测期内占据最大的市场份额。咖啡文化的扩张和国际巧克力品牌的渗透,正在增加消费者对热巧克力的接触。此外,该地区的年轻一代人口结构也推动了对偏好饮料的需求。强大的分销网络和本地风味创新进一步推动了该地区的普及。这些动态使亚太地区成为热巧克力消费的主要市场。
预计北美将在预测期内实现最高的复合年增长率。这得归功于产品形式的创新以及消费者对巧克力饮料的强烈热爱。该地区的咖啡馆和特色饮料文化为高端热巧克力的普及提供了肥沃的土壤。注重健康的消费者也对低糖和功能性巧克力表现出浓厚的兴趣。零售店和电商管道的扩张使更广泛的人群更容易接触到热巧克力。综合来看,这些因素使北美成为全球成长最快的热巧克力市场。
According to Stratistics MRC, the Global Hot Chocolate Market is accounted for $5.2 billion in 2025 and is expected to reach $7.1 billion by 2032 growing at a CAGR of 4.5% during the forecast period. Hot Chocolate is a beverage made by mixing cocoa powder, chocolate, or cocoa solids with hot milk or water, often sweetened with sugar and flavored with spices or cream. It is enjoyed worldwide for its rich taste and warming qualities. The drink can be prepared in various forms, including instant mixes and gourmet blends. Hot chocolate is distinct from cocoa beverages by its higher chocolate content, offering a creamy, indulgent experience.
According to the Agriculture and Agri-Food Canada, every year Canada consumes about 2.5 million kilograms of cocoa which demonstrates consistent cocoa product demand in the nation.
Rising preference for comfort beverages
The hot chocolate market is driven by consumers' increasing inclination toward comfort beverages that provide indulgence and relaxation. Growing urban stress levels, coupled with rising demand for mood-enhancing drinks, are strengthening this trend globally. Hot chocolate is perceived not only as a treat but also as a functional beverage due to its antioxidant content. Moreover, expanding cafe culture and premiumization of beverage offerings are fueling consumption. This rising preference is consolidating hot chocolate's position as a widely favored comfort beverage.
Seasonal demand fluctuations globally
A notable restraint for the hot chocolate market is its seasonal consumption pattern, with peak demand during colder months and lower sales in warmer seasons. This fluctuation impacts production planning, inventory management, and revenue stability for manufacturers. Markets in tropical regions face additional challenges due to limited year-round demand. While product diversification helps mitigate seasonality, the cyclical nature of consumer preferences persists. Consequently, seasonal dependency restricts consistent market performance and necessitates innovative strategies for boosting off-season product uptake.
Growth in ready-to-drink variants
The emergence of ready-to-drink (RTD) hot chocolate beverages presents a significant growth opportunity. Increasing consumer demand for convenience and on-the-go indulgence has accelerated the adoption of portable, pre-packaged formats. RTD variants appeal to younger demographics and busy professionals seeking quick consumption without compromising taste. Additionally, innovations in packaging and shelf-stability enhance product accessibility across retail channels. As premium flavors and functional fortifications are introduced, the RTD hot chocolate segment is set to expand rapidly, diversifying revenue streams for market participants.
Volatile cocoa prices in global trade
The hot chocolate market faces a persistent threat from volatile cocoa prices, which directly influence production costs. Fluctuations are driven by unpredictable weather conditions, geopolitical instability in cocoa-producing regions, and global supply chain disruptions. Rising input costs often pressure manufacturers, leading to price increases that may reduce consumer affordability. Additionally, volatility challenges long-term planning for both large producers and smaller enterprises. Managing price risks through strategic sourcing and hedging remains critical for mitigating the impact of cocoa price fluctuations.
The COVID-19 pandemic initially disrupted supply chains and retail operations, negatively affecting hot chocolate sales. However, at-home consumption surged as consumers sought comfort foods and beverages during lockdowns, partially offsetting losses from foodservice closures. E-commerce emerged as a vital sales channel, enhancing accessibility. Moreover, demand for indulgent yet functional beverages strengthened, supporting hot chocolate adoption post-pandemic. While short-term disruptions were significant, the pandemic ultimately accelerated digital distribution, reshaped consumer habits, and reinforced hot chocolate's positioning as a comforting household staple.
The instant hot chocolate mix segment is expected to be the largest during the forecast period
The instant hot chocolate mix segment is expected to account for the largest market share during the forecast period, propelled by its widespread household adoption and ease of preparation. Consumers appreciate its convenience and consistent taste, making it a staple in both home and foodservice settings. Availability in diverse flavors and fortified versions further enhances its appeal. Additionally, strong penetration across supermarkets, convenience stores, and online platforms bolsters growth. These attributes firmly position instant mixes as the dominant segment in the market.
The powder segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the powder segment is predicted to witness the highest growth rate, influenced by its versatility in preparation and application. Powdered hot chocolate can be used in households, cafes, and industrial food formulations, broadening its scope. The rising trend of premiumization has also led to demand for artisanal and organic cocoa powders. Furthermore, its longer shelf life and easy storage appeal to retailers and consumers alike. Collectively, these advantages are expected to drive rapid expansion in the powdered segment.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, fueled by rising disposable incomes, urbanization, and increasing Western influence on beverage preferences. Expanding cafe culture and growing penetration of international chocolate brands enhance consumer exposure to hot chocolate. Additionally, the region's young demographic is driving demand for indulgent beverages. Strong distribution networks and localized flavor innovation further support regional adoption. These dynamics position Asia Pacific as the leading market for hot chocolate consumption.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by innovation in product formats and strong consumer affinity for chocolate-based beverages. The region's robust cafe and specialty beverage culture provides fertile ground for premium hot chocolate adoption. Health-conscious consumers are also showing interest in low-sugar and functional variants. Expanding retail and e-commerce channels amplify accessibility across demographics. Collectively, these elements enable North America to emerge as the fastest-growing hot chocolate market worldwide.
Key players in the market
Some of the key players in Hot Chocolate Market include Nestle S.A., The Hershey Company, Mondelez International, Inc., Barry Callebaut AG, Chocoladefabriken Lindt & Sprungli AG, Conagra Brands, Inc., Keurig Dr Pepper Inc., The Coca-Cola Company, JDE Peet's N.V., Meiji Holdings Co., Ltd., Morinaga & Co., Ltd., Lotte Confectionery Co., Ltd., Ezaki Glico Co., Ltd., Olam Group Limited, Kerry Group plc, Tate & Lyle plc, and Uni-President Enterprises Corp.
In May 2025, Nestle S.A. launched a new premium line of hot chocolate under its Starbucks(R) at Home brand, featuring oat milk-based and sugar-free varieties, directly targeting the growing health-conscious and plant-based consumer segments.
In April 2025, Barry Callebaut AG introduced its "Cacaofruit Experience" range to the retail market, which includes a hot chocolate mix made from upcycled cocoa pulp, promoting sustainability and a unique flavor profile.
In March 2025, The Hershey Company expanded its Reese's(R) brand into the hot beverage aisle with the launch of Reese's Peanut Butter Hot Cocoa, leveraging its strong brand recognition to capture new seasonal sales.
In February 2025, Mondelez International, Inc. (through its Cadbury brand) partnered with a leading sustainable cocoa sourcing initiative to launch a carbon-neutral hot chocolate product line in the European market.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.