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市场调查报告书
商品编码
1813306
CBD 舒缓碳酸饮料市场预测(至 2032 年):按产品、CBD 含量、包装类型、分销管道、应用、最终用户和地区进行的全球分析CBD Relaxation Seltzers Market Forecasts to 2032 - Global Analysis By Product (Flavored CBD Seltzers and Original CBD Seltzers), CBD Content, Packaging Type, Sales Channel, Distribution Channel, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球 CBD 舒缓型碳酸饮料市场预计在 2025 年达到 2.2901 亿美元,预测期内的复合年增长率为 28.3%,到 2032 年将达到 13.105 亿美元。 CBD 舒缓型碳酸饮料旨在促进平静、缓解压力和整体放鬆。它们通常含有大麻二酚 (CBD),一种从工业大麻中提取的非精神活性化合物,并与碳酸水、天然香料混合,有时还会添加适应原和植物成分以增强健康益处。与传统软性饮料和酒精饮料不同,这些碳酸饮料提供了一种清爽且具有功效的替代品,有助于保持心理平衡而不会让人陶醉。它们方便且低调,通常作为生活方式饮料销售,面向注重健康、寻求自然压力管理的消费者。 CBD 舒缓型碳酸饮料因其将保湿、风味和治疗功效融合于一体的能力而越来越受欢迎。
功能性健康饮料的需求不断增长
消费者正在寻求天然、无酒精和补充剂的替代品。年轻一代透过生活方式的契合和社交媒体的影响力推动了这类产品的普及。低卡路里和洁净标示的特性对注重健康的消费者越来越有吸引力。不断扩展的数位零售通路也提高了产品的可近性。这些趋势正在将CBD碳酸饮料定位为主流的健康解决方案。
标籤检视和品管问题
缺乏标准化的测试和认证通讯协定,导致产品安全存在不确定性。区域监管分散,使合规和行销工作更加复杂。标籤错误的风险会影响品牌声誉和消费者忠诚度。规模较小的生产商可能难以满足不断变化的透明度要求。这些挑战持续限制市场的扩充性。
产品创新和多样化
各大品牌纷纷推出专注于睡眠、专注力和免疫力支援的产品。混合了草药、适应原和维生素的冲剂广受消费者青睐。季节性和限量版产品的推出也吸引了那些跟上潮流的消费者。包装升级和品牌故事的叙述也提升了品牌的差异化。这些创新正在促进品类的多元化和成长。
耻辱感和消费者犹豫
对合法性和精神活性作用的担忧阻碍了人们尝试和重复购买。广告和零售通路的限制降低了人们对该产品的认知度。监管方面的挫折和负面报告加剧了消费者的犹豫。缺乏明确的教育和宣传,限制了人们对产品益处的理解。这些因素对主流市场的接受度构成了风险。
新冠疫情对CBD舒缓型碳酸饮料市场产生了多方面的影响。最初,供应链中断、生产停工和分销挑战减缓了市场成长。然而,疫情封锁期间,人们的压力、焦虑和睡眠问题加剧,刺激了消费者对健康型饮料的需求。人们对自然疗法的认知度不断提高,线上零售通路的扩张也支撑了销售。儘管监管的不确定性和有限的店内促销活动带来了一些障碍,但人们向健康生活方式的转变,加速了后疫情时代CBD舒缓型碳酸饮料的接受度。
预计在预测期内,调味 CBD 碳酸饮料市场将成为最大的市场。
由于消费者对口味和多样性的强烈偏好,预计调味型CBD碳酸饮料细分市场将在预测期内占据最大市场份额。植物、柑橘和浆果的风味增强了产品吸引力,并推动了重复购买。口味创新正在帮助品牌在竞争激烈的零售环境中脱颖而出。洁净标示和低糖配方符合健康趋势。零售商正在优先考虑调味产品以满足需求。预计该细分市场将在整个CBD饮料类别中保持主导地位。
睡眠和放鬆辅助产品领域预计将在预测期内以最高复合年增长率成长
在预测期内,由于对天然压力和睡眠解决方案的需求不断增长,睡眠和放鬆辅助产品领域预计将实现最高成长率。 CBD的镇静作用正被用于专门的夜间配方中。焦虑和睡眠障碍的日益流行,推动了人们对非药物疗法的兴趣。功能性品牌和网红行销正在提升认知度。数位平台正在助力消费者教育和试用。该领域预计将在以健康为中心的市场中快速成长。
预计北美将在预测期内占据最大市场份额,这得益于消费者对健康和机能饮料的强烈认知。该地区受益于有利的监管发展、创新产品的推出以及成熟的零售网络。人们对缓解压力和天然酒精替代品的兴趣日益浓厚,进一步推动了饮料的普及。品牌和生活方式的定位对购买模式有着显着的影响,其中年轻族群的接受度更高。然而,市场竞争和各州法律的差异化构成了障碍,迫使企业优先考虑品质差异化和透明度。
受健康趋势和植物来源放鬆产品日益普及的推动,预计欧洲将在预测期内实现最高的复合年增长率。零售扩张步伐缓慢,主要受线上通路和小众健康食品商店的推动。文化多样性影响口味偏好和行销策略,因此在地化必不可少。儘管监管协调存在挑战,但对酒精替代品和健康饮料日益增长的需求预计将带来机会,尤其是在都市区注重健康的人群中。
According to Stratistics MRC, the Global CBD Relaxation Seltzers Market is accounted for $229.01 million in 2025 and is expected to reach $1310.5 million by 2032 growing at a CAGR of 28.3% during the forecast period. CBD relaxation seltzers are sparkling, infused beverages designed to promote calmness, stress relief, and overall relaxation. They typically contain cannabidiol (CBD), a non-psychoactive compound derived from hemp, combined with carbonated water, natural flavors, and sometimes adapt gens or botanicals for added wellness benefits. Unlike traditional soft drinks or alcoholic beverages, these seltzers offer a refreshing and functional alternative that supports mental balance without intoxication. Convenient and discreet, they are often marketed as lifestyle drinks for wellness-conscious consumers seeking natural stress management. CBD relaxation seltzers are gaining popularity for their ability to blend hydration, flavor, and therapeutic benefits in a single product.
Growing demand for functional wellness beverages
Consumers are gravitating toward natural, non-intoxicating alternatives to alcohol and supplements. Younger demographics are driving adoption through lifestyle alignment and social media influence. Low-calorie and clean-label attributes are enhancing appeal across health-conscious segments. Expansion of digital retail channels is improving product accessibility. These trends are positioning CBD seltzers as mainstream wellness solutions.
Labeling & quality control concerns
Lack of standardized testing and certification protocols creates uncertainty around product safety. Regulatory fragmentation across regions complicates compliance and marketing efforts. Risk of mislabeling affects brand reputation and consumer loyalty. Smaller producers may struggle to meet evolving transparency requirements. These challenges continue to restrict market scalability.
Product innovation & diversification
Brands are launching products tailored to sleep, focus, and immunity enhancement. Infusions with herbs, adaptogens, and vitamins are broadening consumer appeal. Seasonal and limited-edition releases are driving engagement among trend-sensitive buyers. Packaging upgrades and storytelling are improving brand differentiation. These innovations are fueling category diversification and growth.
Stigma & consumer hesitation
Concerns about legality and psychoactive effects hinder trial and repeat purchases. Restrictions on advertising and retail placement reduce visibility. Regulatory setbacks or negative press can amplify consumer hesitation. Lack of clear educational outreach limits understanding of product benefits. These factors pose risks to mainstream market acceptance.
The Covid-19 pandemic had a mixed impact on the CBD relaxation seltzers market. Initially, supply chain disruptions, production halts, and distribution challenges slowed market growth. However, rising stress, anxiety, and sleep-related issues during lockdowns fueled consumer demand for wellness-oriented beverages. Increased awareness of natural remedies and growing online retail channels supported sales. While regulatory uncertainties and limited in-store promotions posed hurdles, the shift toward health-focused lifestyles accelerated the acceptance of CBD relaxation seltzers in the post-pandemic era.
The flavored CBD seltzers segment is expected to be the largest during the forecast period
The flavored CBD seltzers segment is expected to account for the largest market share during the forecast period owing to strong consumer preference for taste and variety. Botanical, citrus, and berry profiles are improving product appeal and driving repeat purchases. Flavor innovation is helping brands stand out in competitive retail environments. Clean-label and low-sugar formulations are aligning with wellness trends. Retailers are prioritizing flavored offerings to meet demand. This segment will remain dominant across CBD beverage categories.
The sleep & relaxation aid segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the sleep & relaxation aid segment is predicted to witness the highest growth rate due to rising demand for natural stress and sleep solutions. CBD's calming effects are being utilized in targeted night-time formulations. Increasing prevalence of anxiety and sleep disorders is boosting interest in non-pharmaceutical options. Functional branding and influencer marketing are enhancing visibility. Digital platforms are supporting consumer education and trial. This segment is poised for rapid growth across wellness-focused markets.
During the forecast period, the North America region is expected to hold the largest market share is shaped by strong consumer awareness of wellness and functional beverages. The region benefits from favorable regulatory movements, innovative product launches, and an established retail network. Growing interest in stress relief and natural alternatives to alcohol further drives adoption. Branding and lifestyle positioning strongly influence purchasing patterns, with younger demographics showing higher acceptance. However, there are obstacles due to market rivalry and differing state laws, which force businesses to prioritise quality distinction and transparency.
Over the forecast period, the Europe region is anticipated to exhibit the highest CAGR is driven by wellness trends and increasing acceptance of plant-based relaxation products. Retail expansion is gradual, with more traction in online channels and niche health stores. Cultural diversity influences flavor preferences and marketing strategies, requiring localization. Despite challenges in harmonized regulations, growing demand for alcohol alternatives and wellness beverages is expected to foster opportunities, especially among urban health-conscious populations.
Key players in the market
Some of the key players in CBD Relaxation Seltzers Market include Recess, Mad Tasty, Vybes, Day One, Cann, Cloud Water, Aplos, Miraflora, Weller, Rhythm CBD Seltzers, CBD Living, Kalo, Sweet Reason, Bimble and Plnt Water.
In June 2025, Vybes expanded its "Gentle Energy" line with two new canned flavors-Strawberry Rose and Passionfruit Hibiscus-infused with CBD isolate and guayusa-derived caffeine. These beverages offer a dual benefit of calm and alertness, targeting wellness consumers seeking non-alcoholic functional drinks.
In May 2025, Recess launched its "Zero Proof" mocktail line, combining hemp extract, adaptogens, and natural fruit flavors to offer alcohol-free relaxation alternatives. The line includes Blackberry Chai and Pomegranate Hibiscus, designed for social occasions and marketed as a calming substitute for wine or cocktails.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.