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市场调查报告书
商品编码
1813370

2032 年榴槤市场预测：按产品类型、形态、分销管道、最终用途和地区进行的全球分析

Durian Fruit Market Forecasts to 2032 - Global Analysis By Product Type (Musang King, Monthong, D24, Red Prawn, Black Thorn, Chanee and Other Product Types), Form, Distribution Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 预测，全球榴槤市场规模预计在 2025 年将达到 19.1 亿美元，到 2032 年将达到 26.7 亿美元，预测期内的复合年增长率为 4.9%。榴槤是一种原产于东南亚的热带水果，以其个头大、果皮多刺和香气浓郁而闻名。其独特的蛋奶冻状质地和复杂的风味，融合了甜味、咸味和坚果味，是其辛辣而鲜明的香气的特征。榴槤也因其丰富的营养成分而备受推崇，包括健康脂肪、维生素和矿物质。榴槤在泰国、马来西亚和印尼等国家广泛种植，是一种重要的农产品，既可鲜食，也可加工成各种形式食用。其独特的品质和高市场价值使其成为当地经济的重要组成部分，也是全球数百万人喜爱的美食。

电子商务和跨境贸易的成长

电子商务使生产商能够绕过传统的通路，直接接触海外消费者。完善的物流基础设施和数位支付系统促进了跨境贸易，从而促进了榴槤的全球出口。此外，西方市场对异域水果的需求日益增长，促使供应商扩大业务规模并改善包装标准。这种数位化转型也提升了不同地区的品牌知名度和消费者兴趣。

季节和价格波动

季节性波动常常导致供需失衡，进而引发价格突然波动，对种植者和零售商都造成影响。此外，干旱或过量降雨等恶劣天气条件会扰乱开花週期，降低水果的品质和产量。这些失衡因素给库存规划和长期合约带来了挑战，尤其是在出口市场。榴槤易腐烂的特性进一步加剧了物流的复杂性，增加了腐败和经济损失的风险。

加值产品开发

市面上榴槤衍生衍生正在快速创新，包括冷冻干燥零食、糕点、冰淇淋和即食果肉。这些加值产品迎合了追求便利性又不失风味的都市区消费者的需求。食品加工和保鲜技术的进步延长了榴槤的保质期，扩大了销售范围。此外，製造商正在探索机能性食品的应用，将榴槤的高营养价值融入到注重健康的产品中。这种多样化发展正在创造新的收益来源，并减少对新鲜水果销售的依赖。

害虫、疾病伴随经济波动和贸易争端

各地区缺乏标准化的植物检疫通讯协定，使国际贸易变得复杂，并经常导致货物被拒收。此外，地缘政治紧张局势和关税征收可能会扰乱现有的供应链，影响市场稳定。外汇波动和通膨压力也会影响生产成本和消费者的负担能力。所有这些因素都对市场的可持续成长和盈利构成了重大风险。

COVID-19的影响

疫情最初扰乱了榴槤供应链，原因是劳动力短缺、运输受限以及市场进入减少。然而，随着生产商转向线上平台维持销售，疫情也加速了数位化进程。封锁措施激发了消费者对宅配的异国水果的兴趣，推动了对卫生包装榴槤的需求。出口商对此作出了回应，投资于低温运输物流和非接触式配送模式。儘管国际贸易面临挑战，但国内消费却显着成长，尤其是在东南亚地区。

预计猫山王（Mao Shang Wang）市场在预测期内将占据最大份额

猫山王（猫山湾）苹果预计将在预测期内占据最大市场份额，这得益于其高端定位和强大的品牌认知度，并在国内外市场日益普及。种植者正在扩大种植面积并采用嫁接技术来满足日益增长的需求。该领域受益于有针对性的行销宣传活动以及与高端零售商的策略伙伴关係。此外，猫山王稳定的品质和较长的保质期也使其对出口导向企业具有吸引力。

预计 B2C 细分市场在预测期内将以最高复合年增长率成长

受线上市场和直销模式兴起的推动，B2C 市场预计将在预测期内实现最高成长率。受便利性和促销活动的推动，消费者越来越多地透过行动应用程式和电商平台购买榴槤。零售商正在利用数据分析来个人化产品并优化库存。基于订阅的配送服务和虚拟品嚐活动也越来越受欢迎，从而提升了客户忠诚度。

占比最高的地区

预计亚太地区将在预测期内占据最大市场份额，这得益于其良好的农业气候条件和对榴莲的文化亲和性。马来西亚、泰国和印尼等国家是榴槤的主要生产国，并受到政府措施和出口奖励措施的支持。该地区强劲的国内需求，加上通往中国和新加坡的贸易路线不断拓展，进一步增强了其优势。对收穫后技术和认证项目的投资正在进一步提升榴槤产品的品质和全球竞争力。

复合年增长率最高的地区

在预测期内，北美预计将出现最高的复合年增长率，这得益于人们对异国风味和机能性食品日益增长的兴趣。注重健康的消费者正在探索榴槤的抗氧化特性和独特的口味。进口商正在与东南亚的供应商合作，以确保稳定的供应并遵守食品安全标准。零售连锁店和专卖店正在扩大其热带水果的种类，并进行有针对性的行销和教育宣传活动。

免费客製化服务

此报告的订阅者可以选择以下免费自订选项之一：

  • 公司简介
    • 全面分析其他市场参与者（最多 3 家公司）
    • 主要企业的SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球榴槤市场依产品类型

  • 茂山王(茅山湾)
  • Monton（金枕头）
  • D24（苏丹）
  • 红虾
  • 黑刺李
  • 钱尼
  • 其他的

6. 全球榴槤市场类型

  • 新鲜整果
  • 冷冻果肉和果酱
  • 冷冻榴莲
  • 加工产品
  • 其他的

7. 全球榴槤市场分销管道

  • B2B
  • B2C
    • 大卖场/超级市场
    • 专卖店
    • 网上零售/电子商务
    • 便利商店
  • 其他的

8. 全球榴槤市场（依最终用途）

  • 家庭消费
  • 饮食
  • 化妆品和个人护理
  • 营养补充品
  • 其他的

9. 全球榴槤市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十一章 公司概况

  • Bao Sheng Durian Farm
  • Chainoi Food Co., Ltd.
  • Charoen Pokphand Group
  • Dole Asia Holdings
  • Durian Harvests
  • Freshmax Group
  • Fruitways
  • Green World Durian
  • Monthong Exporters Co. Ltd.
  • PT Great Giant Pineapple
  • Sunshine International Co., Ltd.
  • Tan Beng Huat Farm
  • Thai Agri Foods Public Co. Ltd.
  • Tridge Inc.
  • DurianBB
Product Code: SMRC30817

According to Stratistics MRC, the Global Durian Fruit Market is accounted for $1.91 billion in 2025 and is expected to reach $2.67 billion by 2032 growing at a CAGR of 4.9% during the forecast period. Durian is a tropical fruit native to Southeast Asia, recognized for its large size, spiky outer shell, and potent aroma. Renowned for its unique, custard-like texture and complex flavor profile, it combines sweet, savory, and nutty notes. While its pungent and polarizing aroma is a defining characteristic, the fruit is highly prized for its rich nutritional content, including healthy fats, vitamins, and minerals. Cultivated extensively across countries like Thailand, Malaysia, and Indonesia, durian is a significant agricultural product, consumed both fresh and in various processed forms. Its distinct qualities and high market value have made it a cornerstone of the regional economy and a culinary delicacy enjoyed by millions worldwide.

Market Dynamics:

Driver:

Growth of e-commerce and cross-border trade

E-commerce enables producers to bypass traditional distribution channels, offering direct access to international consumers. Enhanced logistics infrastructure and digital payment systems have facilitated smoother cross-border transactions, boosting global durian exports. Moreover, the increasing demand for exotic fruits in Western markets is encouraging suppliers to scale operations and improve packaging standards. This digital shift is also fostering brand visibility and consumer engagement across diverse geographies.

Restraint:

Seasonal availability and price volatility

Seasonal fluctuations often result in supply-demand imbalances, causing sharp price variations that affect both producers and retailers. Additionally, adverse weather events such as droughts or excessive rainfall can disrupt flowering cycles, reducing fruit quality and volume. These inconsistencies pose challenges for inventory planning and long-term contracts, especially in export markets. The perishability of durians further complicates logistics, increasing the risk of spoilage and financial losses.

Opportunity:

Development of value-added products

The market is witnessing a surge in innovation around durian-based derivatives such as freeze-dried snacks, pastries, ice creams, and ready-to-eat pulp. These value-added formats cater to urban consumers seeking convenience without compromising on flavor. Technological advancements in food processing and preservation are enabling longer shelf life and broader distribution. Additionally, manufacturers are exploring functional food applications by incorporating durian into health-oriented products, leveraging its nutritional profile. This diversification is opening new revenue streams and reducing dependence on fresh fruit sales.

Threat:

Pests, diseases with economic volatility and trade disputes

The lack of standardized phytosanitary protocols across regions complicates international trade, often leading to shipment rejections. Furthermore, geopolitical tensions and tariff impositions can disrupt established supply chains, affecting market stability. Currency fluctuations and inflationary pressures also influence production costs and consumer affordability. These factors collectively pose significant risks to sustained market growth and profitability.

Covid-19 Impact:

The pandemic initially disrupted durian supply chains due to labor shortages, transport restrictions, and reduced market access. However, it also accelerated digital adoption, with producers turning to online platforms to maintain sales. Lockdowns increased consumer interest in home-delivered exotic fruits, driving demand for hygienically packaged durians. Exporters adapted by investing in cold chain logistics and contactless delivery models. While international trade faced hurdles, domestic consumption saw a notable uptick, especially in Southeast Asia.

The musang king (mao shan wang) segment is expected to be the largest during the forecast period

The musang king (mao shan wang) segment is expected to account for the largest market share during the forecast period propelled by its premium positioning and strong brand recognition make it highly sought-after in both domestic and international markets. Producers are expanding cultivation acreage and adopting grafting techniques to meet rising demand. The segment benefits from targeted marketing campaigns and strategic partnerships with luxury retailers. Additionally, Musang King's consistent quality and longer shelf life enhance its appeal for export-oriented businesses.

The business-to-consumer segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the business-to-consumer segment is predicted to witness the highest growth rate driven by the proliferation of online marketplaces and direct-to-consumer models. Consumers are increasingly purchasing durians through mobile apps and e-commerce platforms, attracted by convenience and promotional offers. Retailers are leveraging data analytics to personalize offerings and optimize inventory. Subscription-based delivery services and virtual tasting events are also gaining traction, enhancing customer loyalty.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to its favorable agro-climatic conditions and cultural affinity for durians. Countries like Malaysia, Thailand, and Indonesia are leading producers, supported by government initiatives and export incentives. The region's robust domestic demand, coupled with expanding trade routes to China and Singapore, reinforces its dominance. Investments in post-harvest technologies and certification programs are further enhancing product quality and global competitiveness.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR propelled by growing interest in exotic and functional foods. Health-conscious consumers are exploring durians for their antioxidant properties and unique taste profile. Importers are collaborating with Southeast Asian suppliers to ensure consistent supply and compliance with food safety standards. Retail chains and specialty stores are expanding their tropical fruit offerings, supported by targeted marketing and educational campaigns.

Key players in the market

Some of the key players in Durian Fruit Market include Bao Sheng Durian Farm, Chainoi Food Co., Ltd., Charoen Pokphand Group, Dole Asia Holdings, Durian Harvests, Freshmax Group, Fruitways, Green World Durian, Monthong Exporters Co. Ltd., PT Great Giant Pineapple, Sunshine International Co., Ltd., Tan Beng Huat Farm, Thai Agri Foods Public Co. Ltd., Tridge Inc., and DurianBB.

Key Developments:

In April 2025, CPF announced it will acquire Itochu's remaining 23.8% stake in C.P. Pokphand for about $1.1 billion. This makes CPF the sole owner of C.P. Pokphand, giving CPF greater management flexibility and strategic control over the China/Vietnam agri-food operations.

In March 2025, Dole Asia Holdings announced a commercial collaboration with Givaudan to upcycle unripe/green bananas into a commercial green-banana powder ingredient. The partnership makes Givaudan the exclusive commercial collaborator for Dole's green banana powder in key European and American markets, enabling new ingredient uses in flavours and formulations.

In January 2025, Freshmax Group announced it will be acquired by Roc Partners Roc Partners stated plans to invest for long-term growth while retaining Freshmax leadership. The transaction was positioned as a strategic investment to support Freshmax's growth, innovation and market expansion across Australasian fresh-produce operations.

Product Types Covered:

  • Musang King (Mao Shan Wang)
  • Monthong (Golden Pillow)
  • D24 (Sultan)
  • Red Prawn
  • Black Thorn
  • Chanee
  • Other Product Types

Forms Covered:

  • Whole Fresh Fruit
  • Frozen Pulp & Paste
  • Frozen Whole Durian
  • Processed Goods
  • Other Forms

Distribution Channels Covered:

  • Business-to-Business
  • Business-to-Consumer
  • Other Distribution Channels

End Users Covered:

  • Household Consumption
  • Food & Beverage
  • Cosmetics & Personal Care
  • Nutritional Supplements
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Durian Fruit Market, By Product Type

  • 5.1 Introduction
  • 5.2 Musang King (Mao Shan Wang)
  • 5.3 Monthong (Golden Pillow)
  • 5.4 D24 (Sultan)
  • 5.5 Red Prawn
  • 5.6 Black Thorn
  • 5.7 Chanee
  • 5.8 Other Product Types

6 Global Durian Fruit Market, By Form

  • 6.1 Introduction
  • 6.2 Whole Fresh Fruit
  • 6.3 Frozen Pulp & Paste
  • 6.4 Frozen Whole Durian
  • 6.5 Processed Goods
  • 6.6 Other Forms

7 Global Durian Fruit Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Business-to-Business
  • 7.3 Business-to-Consumer
    • 7.3.1 Hypermarkets/Supermarkets
    • 7.3.2 Specialty Stores
    • 7.3.3 Online Retail/E-commerce
    • 7.3.4 Convenience Stores
  • 7.4 Other Distribution Channels

8 Global Durian Fruit Market, By End User

  • 8.1 Introduction
  • 8.2 Household Consumption
  • 8.3 Food & Beverage
  • 8.4 Cosmetics & Personal Care
  • 8.5 Nutritional Supplements
  • 8.6 Other End Users

9 Global Durian Fruit Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Bao Sheng Durian Farm
  • 11.2 Chainoi Food Co., Ltd.
  • 11.3 Charoen Pokphand Group
  • 11.4 Dole Asia Holdings
  • 11.5 Durian Harvests
  • 11.6 Freshmax Group
  • 11.7 Fruitways
  • 11.8 Green World Durian
  • 11.9 Monthong Exporters Co. Ltd.
  • 11.10 PT Great Giant Pineapple
  • 11.11 Sunshine International Co., Ltd.
  • 11.12 Tan Beng Huat Farm
  • 11.13 Thai Agri Foods Public Co. Ltd.
  • 11.14 Tridge Inc.
  • 11.15 DurianBB

List of Tables

  • Table 1 Global Durian Fruit Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Durian Fruit Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Durian Fruit Market Outlook, By Musang King (Mao Shan Wang) (2024-2032) ($MN)
  • Table 4 Global Durian Fruit Market Outlook, By Monthong (Golden Pillow) (2024-2032) ($MN)
  • Table 5 Global Durian Fruit Market Outlook, By D24 (Sultan) (2024-2032) ($MN)
  • Table 6 Global Durian Fruit Market Outlook, By Red Prawn (2024-2032) ($MN)
  • Table 7 Global Durian Fruit Market Outlook, By Black Thorn (2024-2032) ($MN)
  • Table 8 Global Durian Fruit Market Outlook, By Chanee (2024-2032) ($MN)
  • Table 9 Global Durian Fruit Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 10 Global Durian Fruit Market Outlook, By Form (2024-2032) ($MN)
  • Table 11 Global Durian Fruit Market Outlook, By Whole Fresh Fruit (2024-2032) ($MN)
  • Table 12 Global Durian Fruit Market Outlook, By Frozen Pulp & Paste (2024-2032) ($MN)
  • Table 13 Global Durian Fruit Market Outlook, By Frozen Whole Durian (2024-2032) ($MN)
  • Table 14 Global Durian Fruit Market Outlook, By Processed Goods (2024-2032) ($MN)
  • Table 15 Global Durian Fruit Market Outlook, By Other Forms (2024-2032) ($MN)
  • Table 16 Global Durian Fruit Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 17 Global Durian Fruit Market Outlook, By Business-to-Business (2024-2032) ($MN)
  • Table 18 Global Durian Fruit Market Outlook, By Business-to-Consumer (2024-2032) ($MN)
  • Table 19 Global Durian Fruit Market Outlook, By Hypermarkets/Supermarkets (2024-2032) ($MN)
  • Table 20 Global Durian Fruit Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 21 Global Durian Fruit Market Outlook, By Online Retail/E-commerce (2024-2032) ($MN)
  • Table 22 Global Durian Fruit Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 23 Global Durian Fruit Market Outlook, By Other Distribution Channels (2024-2032) ($MN)
  • Table 24 Global Durian Fruit Market Outlook, By End User (2024-2032) ($MN)
  • Table 25 Global Durian Fruit Market Outlook, By Household Consumption (2024-2032) ($MN)
  • Table 26 Global Durian Fruit Market Outlook, By Food & Beverage (2024-2032) ($MN)
  • Table 27 Global Durian Fruit Market Outlook, By Cosmetics & Personal Care (2024-2032) ($MN)
  • Table 28 Global Durian Fruit Market Outlook, By Nutritional Supplements (2024-2032) ($MN)
  • Table 29 Global Durian Fruit Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.