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市场调查报告书
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1813409

2032 年草根运动收益市场预测：按收益来源、运动类型、经营模式、最终用户和地区进行的全球分析

Grassroots Sports Monetization Market Forecasts to 2032 - Global Analysis By Revenue Stream, Sport Type, Business Model, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球草根体育收益市场预计在 2025 年达到 33 亿美元，到 2032 年将达到 68 亿美元，预测期内的复合年增长率为 10.9%。

草根体育收益是指透过赞助、数位互动、门票销售、串流媒体、商品销售等方式从地方体育赛事中获取收益的策略和平台。它使地方俱乐部、运动员和组织者能够在扩大球迷参与度的同时实现财务永续性。日益壮大的体育文化、数位转型以及瞄准本地受众的品牌兴趣推动着体育盈利的成长。行动应用程式和基于区块链的门票销售等新兴技术正在增加收益的可能性。

社区体育参与度的提高

日益增长的草根体育参与度是市场成长的主要驱动力。社区正在投资本地联赛、青少年计画和休閒设施，培育积极参与的文化。参与度的激增不仅扩大了球迷基础，吸引了赞助商，还为透过门票销售、週边商品销售和本地转播权实现收益铺平了道路。此外，人们对社区健康和福祉的日益重视进一步推动了这一趋势，使草根体育成为更广泛体育生态系统中的基础元素。

社区体育资金有限

资金限制仍然是草根体育扩张的一大障碍。许多地方计画面临预算不足的困境，阻碍了基础设施、教练团队和人才培养倡议的发展。缺乏资金导致设施简陋、推广受限，从而降低了草根运动的整体品质和吸引力。这反过来又使其难以吸引赞助和媒体关注，阻碍了潜在的收益来源和成长机会。

品牌对本地受众的兴趣日益浓厚

品牌越来越认识到透过草根体育与本地观众建立联繫的价值。这种转变的背后是品牌渴望与社群建立真诚的关係，并提升品牌忠诚度。赞助、本地行销宣传活动和社区参与计划为品牌提供了进入这一细分市场的丰厚机会。此外，数位平台的兴起使品牌能够更有效地接触和与本地体育迷互动，从而进一步扩大其影响力。

区域扩张面临的挑战

将草根体育项目拓展到地方之外面临重大挑战。地区利益、文化偏好和经济状况的差异可能会阻碍其均衡发展。此外，与基础设施、劳动力发展和监管合规相关的物流问题也使扩展工作变得复杂。这些障碍可能导致专案品质参差不齐和市场渗透率受限，从而影响草根体育运营的整体永续性和盈利。

COVID-19的影响：

新冠疫情严重扰乱了草根体育，导致地方联赛和区域项目暂停。封锁和健康担忧限制了人们的线下参与，财务不确定性也抑制了赞助和投资。然而，这场危机加速了数位转型，虚拟赛事和线上参与策略成为新的选择。这种适应性凸显了草根体育的韧性，并强调了在充满挑战的时期，创新方法对于维持社区联繫和参与的重要性。

混合模式市场预计将成为预测期内最大的市场

混合模式预计将在预测期内占据最大的市场份额。这种方式将传统的线下活动与数位平台结合，提供了灵活性和更广泛的覆盖范围。透过整合线上串流媒体、虚拟参与和社交媒体互动，混合模式增强了赛事的可及性和与粉丝的互动。这种适应性在后疫情时代尤其有利，因为观众正在寻求多样化、便捷的参与方式来观看草根体育赛事。

预计板球运动在预测期内将以最高的复合年增长率成长

预计板球运动将在预测期内实现最高成长率。快速成长得益于这项运动在亚洲等地区的持久人气以及日益增长的全球影响力。青少年参与度的提升、教练计画的强化以及基础设施的改善，使草根板球倡议受益匪浅。此外，透过区域联赛和数位平台，这项运动在草根层面的商业化也吸引了大量投资和赞助，从而推动了其快速成长。

比最大的地区

预计欧洲将在预测期内占据最大的市场份额。欧洲完善的体育基础设施、强大的社区参与度以及多元化的体育文化，使其在草根体育收益方面占据优势。拥有健全体育政策和资金筹措机制的国家进一步巩固了该地区的地位。此外，数位平台与创新商业化战略的整合，正在使欧洲的草根体育更具扩充性和盈利。

复合年增长率最高的地区：

预计亚太地区将在预测期内实现最高的复合年增长率。快速的都市化、不断增长的可支配收入以及不断壮大的中阶，正在推动印度、中国和日本等国家对草根体育的需求。体育基础设施的投资、政府推广体育活动的倡议以及板球和篮球等运动的普及，都推动了这一增长。此外，数位平台的兴起也促进了更广泛的覆盖范围和参与度，进一步加速了该地区的市场扩张。

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  • 公司简介
    • 对最多三家其他市场公司进行全面分析
    • 主要企业的SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

第五章全球草根运动收益市场（依收益来源）

  • 赞助与伙伴关係
  • 门票销售和活动收益
  • 商品行销和许可
  • 媒体权利与广播
  • 数位平台和串流媒体服务
  • 捐赠、津贴和群众集资

第六章 全球草根运动收益市场（依运动类型）

  • 足球
  • 篮球
  • 蟋蟀
  • 田径和跑步项目
  • 橄榄球
  • 其他社区体育

第七章 全球草根运动收益市场（依经营模式）

  • 直接面向风扇 (D2F) 平台
  • 专利权及学院体系
  • 混合模式

第八章全球草根运动收益市场（依最终用户）

  • 当地俱乐部和学院
  • 学校和大学
  • 社区协会
  • 体育赛事主办单位

9. 全球草根运动收益市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十一章 公司概况

  • Genius Sports
  • Hudl
  • IBM
  • Orion Innovation
  • Podium Analytics
  • SAP
  • Sportradar
  • Sportz Interactive
  • SportVot
  • STATS Perform
  • Telecoming
  • Trumedia Networks
Product Code: SMRC30858

According to Stratistics MRC, the Global Grassroots Sports Monetization Market is accounted for $3.3 billion in 2025 and is expected to reach $6.8 billion by 2032 growing at a CAGR of 10.9% during the forecast period. Grassroots sports monetization refers to strategies and platforms that generate revenue from community-level sports through sponsorships, digital engagement, ticketing, streaming, and merchandise. It enables local clubs, athletes, and organizers to build financial sustainability while expanding fan participation. Growth is driven by rising sports culture, digital transformation, and interest from brands targeting regional audiences. Emerging technologies like mobile apps and blockchain-based ticketing enhance monetization potential.

Market Dynamics:

Driver:

Rising popularity of local sports participation

The increasing engagement in grassroots sports is a significant driver of market growth. Communities are investing in local leagues, youth programs, and recreational facilities, fostering a culture of active participation. This surge in involvement enhances fan bases, attracts sponsors, and creates monetization avenues through ticket sales, merchandise, and local broadcasting rights. Moreover, the emphasis on community health and wellness further propels this trend, establishing grassroots sports as a foundational element in the broader sports ecosystem.

Restraint:

Limited funding for community sports

Financial constraints remain a substantial barrier to the expansion of grassroots sports. Many local programs struggle with inadequate budgets, hindering the development of infrastructure, coaching, and talent identification initiatives. This lack of investment can lead to subpar facilities and limited outreach, reducing the overall quality and appeal of grassroots sports. Consequently, attracting sponsorships and media attention becomes challenging, stifling potential revenue streams and growth opportunities within the sector.

Opportunity:

Growing brand interest in local audiences

Brands are increasingly recognizing the value of connecting with local audiences through grassroots sports. This shift is driven by the desire to build authentic relationships with communities and enhance brand loyalty. Sponsorships, localized marketing campaigns, and community engagement initiatives present lucrative opportunities for brands to tap into this market segment. Additionally, the rise of digital platforms enables brands to reach and interact with local sports fans more effectively, further amplifying their presence and impact.

Threat:

Challenges in scaling across regions

Expanding grassroots sports initiatives beyond local boundaries presents significant challenges. Variations in regional interests, cultural preferences, and economic conditions can impede uniform growth. Moreover, logistical issues related to infrastructure, talent development, and regulatory compliance complicate efforts to scale. These obstacles can lead to inconsistent program quality and limited market penetration, affecting the overall sustainability and profitability of grassroots sports ventures.

Covid-19 Impact:

The COVID-19 pandemic severely disrupted grassroots sports, leading to the suspension of local leagues and community programs. Lockdowns and health concerns limited physical participation, while financial uncertainties curtailed sponsorships and investments. However, the crisis also accelerated digital transformation, with virtual events and online engagement strategies emerging as alternatives. This adaptation highlighted the resilience of grassroots sports and underscored the importance of innovative approaches in maintaining community connection and engagement during challenging times.

The hybrid models segment is expected to be the largest during the forecast period

The hybrid models segment is expected to account for the largest market share during the forecast period. This approach combines traditional in-person events with digital platforms, offering flexibility and broader reach. By integrating online streaming, virtual participation, and social media engagement, hybrid models enhance accessibility and fan interaction. This adaptability is particularly advantageous in the post-pandemic era, where audiences seek diverse and convenient ways to engage with grassroots sports.

The cricket segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the cricket segment is predicted to witness the highest growth rate. This surge is attributed to the sport's deep-rooted popularity in regions like Asia and its expanding global footprint. Grassroots cricket initiatives are benefiting from increased youth participation, enhanced coaching programs, and improved infrastructure. Additionally, the sport's commercialization at the grassroots level, through local leagues and digital platforms, is attracting significant investment and sponsorship, fueling its rapid growth.

Region with largest share:

During the forecast period, the Europe region is expected to hold the largest market share. Europe's well-established sports infrastructure, strong community engagement, and diverse sporting culture contribute to its dominance in grassroots sports monetization. Countries with robust sports policies and funding mechanisms further bolster the region's position. Moreover, the integration of digital platforms and innovative monetization strategies enhances the scalability and profitability of grassroots sports in Europe.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid urbanization, increasing disposable incomes, and a growing middle class are driving the demand for grassroots sports in countries like India, China, and Japan. Investments in sports infrastructure, government initiatives promoting physical activity, and the popularity of sports like cricket and basketball are fueling this growth. Additionally, the rise of digital platforms facilitates broader reach and engagement, further accelerating market expansion in the region.

Key players in the market

Some of the key players in Grassroots Sports Monetization Market include Genius Sports, Hudl, IBM, Orion Innovation, Podium Analytics, SAP, Sportradar, Sportz Interactive, SportVot, STATS Perform, Telecoming, and Trumedia Networks.

Key Developments:

In September 2025, Genius Sports announced a partnership with Todos Querem Jogar to power multiple Brazilian sportsbook brands with official data and BetVision technology. This partnership covers top-tier sports competitions.

In August 2025, Hudl acquired SportContract, a hockey-first software platform built to streamline video, data, and communication workflows for professional and youth teams. This strategic move represents their third acquisition in hockey as they continue to invest in the sport.

In June 2025, TruMedia announced a first-of-its-kind partnership with Trackman and the Cape Cod Baseball League to bring Trackman's ball-tracking data to college baseball teams through TruMedia's platform. This collaboration allows college teams to utilize data for scouting and transfer portal efforts.

Revenue Systems Covered:

  • Sponsorships & Partnerships
  • Ticketing & Event Revenue
  • Merchandising & Licensing
  • Media Rights & Broadcasting
  • Digital Platforms & Streaming Services
  • Donations, Grants, and Crowd Funding

Sports Types:

  • Football (Soccer)
  • Basketball
  • Cricket
  • Athletics & Running Events
  • Rugby
  • Other Community Sports

Business Models Covered:

  • Direct-to-Fan (D2F) Platforms
  • Franchise & Academy Systems
  • Hybrid Models

End Users Covered:

  • Local Clubs & Academies
  • Schools & Universities
  • Community Associations
  • Sports Event Organizers

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Grassroots Sports Monetization Market, By Revenue Stream

  • 5.1 Introduction
  • 5.2 Sponsorships & Partnerships
  • 5.3 Ticketing & Event Revenue
  • 5.4 Merchandising & Licensing
  • 5.5 Media Rights & Broadcasting
  • 5.6 Digital Platforms & Streaming Services
  • 5.7 Donations, Grants, and Crowd Funding

6 Global Grassroots Sports Monetization Market, By Sport Type

  • 6.1 Introduction
  • 6.2 Football (Soccer)
  • 6.3 Basketball
  • 6.4 Cricket
  • 6.5 Athletics & Running Events
  • 6.6 Rugby
  • 6.7 Other Community Sports

7 Global Grassroots Sports Monetization Market, By Business Model

  • 7.1 Introduction
  • 7.2 Direct-to-Fan (D2F) Platforms
  • 7.3 Franchise & Academy Systems
  • 7.4 Hybrid Models

8 Global Grassroots Sports Monetization Market, By End User

  • 8.1 Introduction
  • 8.2 Local Clubs & Academies
  • 8.3 Schools & Universities
  • 8.4 Community Associations
  • 8.5 Sports Event Organizers

9 Global Grassroots Sports Monetization Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Genius Sports
  • 11.2 Hudl
  • 11.3 IBM
  • 11.4 Orion Innovation
  • 11.5 Podium Analytics
  • 11.6 SAP
  • 11.7 Sportradar
  • 11.8 Sportz Interactive
  • 11.9 SportVot
  • 11.10 STATS Perform
  • 11.11 Telecoming
  • 11.12 Trumedia Networks

List of Tables

  • Table 1 Global Grassroots Sports Monetization Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Grassroots Sports Monetization Market Outlook, By Revenue Stream (2024-2032) ($MN)
  • Table 3 Global Grassroots Sports Monetization Market Outlook, By Sponsorships & Partnerships (2024-2032) ($MN)
  • Table 4 Global Grassroots Sports Monetization Market Outlook, By Ticketing & Event Revenue (2024-2032) ($MN)
  • Table 5 Global Grassroots Sports Monetization Market Outlook, By Merchandising & Licensing (2024-2032) ($MN)
  • Table 6 Global Grassroots Sports Monetization Market Outlook, By Media Rights & Broadcasting (2024-2032) ($MN)
  • Table 7 Global Grassroots Sports Monetization Market Outlook, By Digital Platforms & Streaming Services (2024-2032) ($MN)
  • Table 8 Global Grassroots Sports Monetization Market Outlook, By Donations, Grants, and Crowd Funding (2024-2032) ($MN)
  • Table 9 Global Grassroots Sports Monetization Market Outlook, By Sport Type (2024-2032) ($MN)
  • Table 10 Global Grassroots Sports Monetization Market Outlook, By Football (Soccer) (2024-2032) ($MN)
  • Table 11 Global Grassroots Sports Monetization Market Outlook, By Basketball (2024-2032) ($MN)
  • Table 12 Global Grassroots Sports Monetization Market Outlook, By Cricket (2024-2032) ($MN)
  • Table 13 Global Grassroots Sports Monetization Market Outlook, By Athletics & Running Events (2024-2032) ($MN)
  • Table 14 Global Grassroots Sports Monetization Market Outlook, By Rugby (2024-2032) ($MN)
  • Table 15 Global Grassroots Sports Monetization Market Outlook, By Other Community Sports (2024-2032) ($MN)
  • Table 16 Global Grassroots Sports Monetization Market Outlook, By Business Model (2024-2032) ($MN)
  • Table 17 Global Grassroots Sports Monetization Market Outlook, By Direct-to-Fan (D2F) Platforms (2024-2032) ($MN)
  • Table 18 Global Grassroots Sports Monetization Market Outlook, By Franchise & Academy Systems (2024-2032) ($MN)
  • Table 19 Global Grassroots Sports Monetization Market Outlook, By Hybrid Models (2024-2032) ($MN)
  • Table 20 Global Grassroots Sports Monetization Market Outlook, By End User (2024-2032) ($MN)
  • Table 21 Global Grassroots Sports Monetization Market Outlook, By Local Clubs & Academies (2024-2032) ($MN)
  • Table 22 Global Grassroots Sports Monetization Market Outlook, By Schools & Universities (2024-2032) ($MN)
  • Table 23 Global Grassroots Sports Monetization Market Outlook, By Community Associations (2024-2032) ($MN)
  • Table 24 Global Grassroots Sports Monetization Market Outlook, By Sports Event Organizers (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.