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市场调查报告书
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1813458

2032 年情绪追踪应用程式市场预测：按平台、数据分析、追踪机制、应用程式介面、订阅模式、应用程式和地区进行的全球分析

Mood Tracker App Market Forecasts to 2032 - Global Analysis By Platform (iOS, Android and Web-based), Data Analysis, Tracking Mechanism, App Interface, Subscription Model, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球情绪追踪应用程式市场预计在 2025 年达到 27.4 亿美元，到 2032 年将达到 53.5 亿美元，预测期内的复合年增长率为 10.0%。

情绪追踪应用程式是一种数位工具，可让使用者透过表情符号、笔记和标籤等可自订的输入方式记录和监测自身随时间变化的情绪状态。这有助于识别情绪模式、触发因素和行为之间的关联，从而提升心理健康意识和自我调节能力。许多应用程式提供分析、日记和提醒功能，以鼓励使用者持续使用。透过视觉化情绪趋势，这些应用可以帮助使用者识别压力源，增强自我反思，并指导治疗或生活方式的调整，从而改善健康状况。

根据《正向心理学杂誌》的报导，经常使用要点式情绪追踪器的人的情绪自我认知会提高 25%，这与随着时间的推移增强的情绪调节和更好的心理健康结果相关。

提高人们对心理健康的认识并减少对心理健康的耻辱感

公共卫生宣传活动、职场健康倡议和教育推广有助于消除心理健康讨论中的污名化，鼓励人们寻求情绪监测的数位工具。这些应用程式为使用者提供了非侵入式的方式来反思自己的心理状态、追踪情绪模式并识别触发因素。情绪追踪与更广泛的健康生态系统（包括健身应用程式和远距治疗平台）的整合，进一步扩大了其影响力。

资料隐私和安全问题

许多应用程式会收集详细的情绪日誌、行为模式，甚至生物特征输入，这引发了人们对未授权存取和资料外洩的担忧。遵守 GDPR 和 HIPAA 等监管框架至关重要，但并非所有平台都统一执行。使用者越来越担心在数据使用不透明的情况下共用个人心理健康资讯。缺乏标准化的加密通讯协定和第三方集成，进一步加剧了隐私保障的复杂性，并可能阻碍市场在註重隐私的消费者群体中的扩张。

游戏化和个人化用户体验

情绪条纹、成就徽章和互动日记等游戏化功能正在改变情绪追踪应用程式的使用者参与度。这些元素使情绪自我监测变得有益，不再局限于临床，从而鼓励使用者持续使用。此外，人工智慧驱动的个人化功能使应用能够根据个人行为提供客製化的洞察、情绪预测和应对策略。与穿戴式装置和语音输入的整合也提高了应用程式的可存取性。

与大型科技公司的竞争

苹果、Google和 Meta 等大型公司正利用其庞大的用户群和先进的基础设施，将情绪相关功能融入更广泛的健康生态系统。这些公司受益于跨平台整合、卓越的数据分析和品牌信任，这使得利基市场参与者难以竞争。此外，他们能够捆绑并提供健身追踪、睡眠监测和心理健康工具等服务，这可能会稀释独立情绪追踪应用程式的市场份额。

COVID-19的影响：

随着越来越多的人与孤立、焦虑和日常生活的干扰作斗争，疫情加速了情绪追踪应用的普及。封锁和远距工作环境增加了对自主心理健康工具的需求，推动了下载和日常使用的激增。许多应用程式推出了针对新冠疫情的功能，例如压力检查和虚拟支援社区，以应对新的情绪挑战。同时，向远端医疗的转变也为情绪追踪器与远端医疗平台的整合创造了机会，从而增强了护理的连续性。

预计 iOS 市场在预测期内将占据最大份额

预计iOS平台将在预测期内占据最大市场份额，这得益于其在高端市场强大的用户群和较高的应用程式收益率。 Apple生态系统提供强大的隐私控制，并与健康相关的API无缝集成，使其成为心理健康应用的理想平台。开发者通常优先考虑iOS的早期版本和功能丰富的版本，因为它们兼容高级分析和可穿戴设备，从而吸引了寻求安全、高品质解决方案的用户，并因此获得了较高的采用率。

高级分析领域预计将在预测期内实现最高复合年增长率

预计高阶分析领域将在预测期内实现最高成长率，这得益于对更深入的情绪洞察和预测性心理健康工具的需求不断增长。这些应用程式利用机器学习演算法来检测情绪趋势、预测情绪状态并推荐个人化介入措施。使用者越来越倾向于那些超越基本日誌记录、提供资料驱动回馈和可操作策略的平台。与生物识别感测器和语音情绪分析的整合进一步增强了这些应用程式的分析能力。

占比最大的地区：

预计亚太地区将在预测期内占据最大的市场份额，这得益于其庞大的智慧型手机用户群和日益增强的心理健康意识。在都市化、数位素养和政府主导的心理健康倡议的推动下，印度、中国和日本等国家正在越来越多地采用健康科技。本地开发者正在推出符合当地文化的应用程序，以迎合当地情感规范和语言偏好。

复合年增长率最高的地区：

受快速数位转型和心理健康资源获取管道不断拓展的推动，亚太地区预计将在预测期内实现最高的复合年增长率。新兴经济体正在投资行动行动医疗基础设施，使得情绪追踪应用程式即使在半都市区和农村地区也能广泛普及。正念、瑜伽和整体健康在亚洲的流行，正在与基于应用程式的情绪监测产生协同效应。

免费客製化服务：

此报告的订阅者可以使用以下免费自订选项之一：

  • 公司简介
    • 对最多三家其他市场公司进行全面分析
    • 主要企业的SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 应用分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球情绪追踪应用市场（按平台）

  • iOS
  • Android
  • 基于网路

第六章全球情绪追踪应用市场：数据分析

  • 基本分析
  • 进阶分析
  • 预测分析

7. 全球情绪追踪应用市场（按追踪机制）

  • 自我报告
  • 基于感测器

8. 全球情绪追踪应用市场（按应用程式介面）

  • 基于文字
  • 基于视觉
  • 游戏化

9. 全球情绪追踪应用程式市场（按订阅模式）

  • 自由的
  • 免费增值
  • 优质的

第十章全球情绪追踪应用程式市场（按应用程式）

  • 控制忧郁症和焦虑
  • 压力管理
  • 健康管理
  • 治疗躁郁症
  • 其他应用

第 11 章。按地区分類的全球情绪追踪应用程式市场

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十二章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十三章：企业概况

  • Daylio
  • Moodfit
  • Calm
  • Headspace
  • Sanvello
  • MoodKit
  • Worry Watch
  • eMoods Bipolar Mood Tracker
  • MoodTools-Depression Aid
  • Reflectly
  • MindShift CBT
  • MoodMission
  • Breathe2Relax
  • iMoodJournal
  • Moodtrack Diary
Product Code: SMRC30907

According to Stratistics MRC, the Global Mood Tracker Market is accounted for $2.74 billion in 2025 and is expected to reach $5.35 billion by 2032 growing at a CAGR of 10.0% during the forecast period. Mood Tracker App is a digital tool that enables users to log and monitor emotional states over time, often through customizable inputs like emojis, notes, or tags. It helps identify mood patterns, triggers, and behavioral correlations, supporting mental health awareness and self-regulation. Many apps offer analytics, journaling features, and reminders to encourage consistent use. By visualizing emotional trends, these apps assist users in recognizing stressors, enhancing self-reflection, and informing therapeutic or lifestyle adjustments for improved well-being

According to Journal of Positive Psychology, individuals who regularly used bullet journal mood trackers experienced a 25% improvement in emotional self-awareness, which correlated with enhanced emotional regulation and better mental health outcomes over time.

Market Dynamics:

Driver:

Growing mental health awareness and reduced stigma

Public health campaigns, workplace wellness initiatives, and educational outreach have contributed to destigmatizing mental health discussions, encouraging individuals to seek digital tools for emotional monitoring. These apps offer users a non-intrusive way to reflect on their psychological state, track emotional patterns, and identify triggers. The integration of mood tracking into broader wellness ecosystems such as fitness apps and teletherapy platforms has further expanded their reach.

Restraint:

Data privacy and security concerns

Many applications collect detailed emotional logs, behavioral patterns, and even biometric inputs, raising concerns about unauthorized access and data breaches. Regulatory compliance with frameworks like GDPR and HIPAA is essential, yet not uniformly enforced across all platforms. Users are increasingly cautious about sharing personal mental health information without clear transparency on data usage. The lack of standardized encryption protocols and third-party integrations further complicates privacy assurance, potentially hindering market expansion among privacy-conscious consumers.

Opportunity:

Gamification and personalized user experience

Gamified features such as mood streaks, achievement badges, and interactive journaling-are transforming user engagement in mood tracking apps. These elements foster consistent usage by making emotional self-monitoring feel rewarding and less clinical. Additionally, AI-driven personalization is enabling apps to deliver tailored insights, mood predictions, and coping strategies based on individual behavior. Integration with wearable devices and voice-based input is also enhancing accessibility.

Threat:

Competition from large technology companies

Giants like Apple, Google, and Meta are embedding mood-related features into their broader health ecosystems, leveraging vast user bases and advanced infrastructure. These companies benefit from cross-platform integration, superior data analytics, and brand trust, making it difficult for niche players to compete. Additionally, their ability to offer bundled services such as fitness tracking, sleep monitoring, and emotional health tools can dilute the market share of standalone mood tracking apps.

Covid-19 Impact:

The pandemic accelerated the adoption of mood tracker apps as individuals grappled with isolation, anxiety, and disrupted routines. Lockdowns and remote work environments heightened the need for self-guided mental health tools, prompting a surge in downloads and daily usage. Many apps introduced COVID-specific features, such as stress check-ins and virtual support communities, to address emerging emotional challenges. At the same time, the shift toward telehealth created opportunities for mood trackers to integrate with remote therapy platforms, enhancing continuity of care.

The iOS segment is expected to be the largest during the forecast period

The iOS segment is expected to account for the largest market share during the forecast period due to its strong user base in premium markets and higher app monetization rates. Apple's ecosystem offers robust privacy controls and seamless integration with health-related APIs, making it a preferred platform for mental wellness applications. Developers often prioritize iOS for early releases and feature-rich versions, given its compatibility with advanced analytics and wearable devices contributing to higher adoption among users seeking secure and high-quality solutions.

The advanced analysis segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the advanced analysis segment is predicted to witness the highest growth rate driven by rising demand for deeper emotional insights and predictive mental health tools. These applications leverage machine learning algorithms to detect mood trends, forecast emotional states, and recommend personalized interventions. Users are increasingly drawn to platforms that go beyond basic journaling, offering data-driven feedback and actionable strategies. Integration with biometric sensors and voice sentiment analysis is further enhancing the analytical capabilities of these apps.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share attributed to massive smartphone user base and growing mental health awareness. Countries like India, China, and Japan are witnessing increased adoption of wellness technologies, fueled by urbanization, digital literacy, and government-led mental health initiatives. Local developers are launching culturally tailored apps that resonate with regional emotional norms and language preferences.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by rapid digital transformation and expanding access to mental health resources. Emerging economies are investing in mobile health infrastructure, enabling broader reach of mood tracking applications even in semi-urban and rural areas. The popularity of mindfulness, yoga, and holistic wellness practices in Asia is synergizing with app-based emotional monitoring.

Key players in the market

Some of the key players in Mood Tracker Market include Daylio, Moodfit, Calm, Headspace, Sanvello, MoodKit, Worry Watch, eMoods Bipolar Mood Tracker, MoodTools - Depression Aid, Reflectly, MindShift CBT, MoodMission, Breathe2Relax, iMoodJournal, and Moodtrack Diary.

Key Developments:

In June 2025, Headspace announced a direct-to-consumer, insurance-covered therapy offering, making therapy accessible to ~90M Americans via its platform. The corporate press release / BusinessWire listing summarises scope, pricing context and national rollout.

In May 2025, Discover Puerto Rico announced a destination partnership with Calm to release immersive audio experiences and promoted limited free/discounted Calm Premium access. This collaboration was published as a May 22, 2025 press release and covered by PR Newswire / Discover Puerto Rico.

Platforms Covered:

  • iOS
  • Android
  • Web-based

Data Analysis Covered:

  • Basic Analysis
  • Advanced Analysis
  • Predictive Analysis

Tracking Mechanisms Covered:

  • Self-Report
  • Sensor-Based

App Interfaces Covered:

  • Text-Based
  • Visual-Based
  • Gamified

Subscription Models Covered:

  • Free
  • Freemium
  • Premium

Applications Covered:

  • Depression & Anxiety Management
  • Stress Management
  • Wellness Management
  • Bipolar Disorder Management
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Mood Tracker App Market, By Platform

  • 5.1 Introduction
  • 5.2 iOS
  • 5.3 Android
  • 5.4 Web-based

6 Global Mood Tracker App Market, By Data Analysis

  • 6.1 Introduction
  • 6.2 Basic Analysis
  • 6.3 Advanced Analysis
  • 6.4 Predictive Analysis

7 Global Mood Tracker App Market, By Tracking Mechanism

  • 7.1 Introduction
  • 7.2 Self-Report
  • 7.3 Sensor-Based

8 Global Mood Tracker App Market, By App Interface

  • 8.1 Introduction
  • 8.2 Text-Based
  • 8.3 Visual-Based
  • 8.4 Gamified

9 Global Mood Tracker App Market, By Subscription Model

  • 9.1 Introduction
  • 9.2 Free
  • 9.3 Freemium
  • 9.4 Premium

10 Global Mood Tracker App Market, By Application

  • 10.1 Introduction
  • 10.2 Depression & Anxiety Management
  • 10.3 Stress Management
  • 10.4 Wellness Management
  • 10.5 Bipolar Disorder Management
  • 10.6 Other Applications

11 Global Mood Tracker App Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 Daylio
  • 13.2 Moodfit
  • 13.3 Calm
  • 13.4 Headspace
  • 13.5 Sanvello
  • 13.6 MoodKit
  • 13.7 Worry Watch
  • 13.8 eMoods Bipolar Mood Tracker
  • 13.9 MoodTools - Depression Aid
  • 13.10 Reflectly
  • 13.11 MindShift CBT
  • 13.12 MoodMission
  • 13.13 Breathe2Relax
  • 13.14 iMoodJournal
  • 13.15 Moodtrack Diary

List of Tables

  • Table 1 Global Mood Tracker App Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Mood Tracker App Market Outlook, By Platform (2024-2032) ($MN)
  • Table 3 Global Mood Tracker App Market Outlook, By iOS (2024-2032) ($MN)
  • Table 4 Global Mood Tracker App Market Outlook, By Android (2024-2032) ($MN)
  • Table 5 Global Mood Tracker App Market Outlook, By Web-based (2024-2032) ($MN)
  • Table 6 Global Mood Tracker App Market Outlook, By Data Analysis (2024-2032) ($MN)
  • Table 7 Global Mood Tracker App Market Outlook, By Basic Analysis (2024-2032) ($MN)
  • Table 8 Global Mood Tracker App Market Outlook, By Advanced Analysis (2024-2032) ($MN)
  • Table 9 Global Mood Tracker App Market Outlook, By Predictive Analysis (2024-2032) ($MN)
  • Table 10 Global Mood Tracker App Market Outlook, By Tracking Mechanism (2024-2032) ($MN)
  • Table 11 Global Mood Tracker App Market Outlook, By Self-Report (2024-2032) ($MN)
  • Table 12 Global Mood Tracker App Market Outlook, By Sensor-Based (2024-2032) ($MN)
  • Table 13 Global Mood Tracker App Market Outlook, By App Interface (2024-2032) ($MN)
  • Table 14 Global Mood Tracker App Market Outlook, By Text-Based (2024-2032) ($MN)
  • Table 15 Global Mood Tracker App Market Outlook, By Visual-Based (2024-2032) ($MN)
  • Table 16 Global Mood Tracker App Market Outlook, By Gamified (2024-2032) ($MN)
  • Table 17 Global Mood Tracker App Market Outlook, By Subscription Model (2024-2032) ($MN)
  • Table 18 Global Mood Tracker App Market Outlook, By Free (2024-2032) ($MN)
  • Table 19 Global Mood Tracker App Market Outlook, By Freemium (2024-2032) ($MN)
  • Table 20 Global Mood Tracker App Market Outlook, By Premium (2024-2032) ($MN)
  • Table 21 Global Mood Tracker App Market Outlook, By Application (2024-2032) ($MN)
  • Table 22 Global Mood Tracker App Market Outlook, By Depression & Anxiety Management (2024-2032) ($MN)
  • Table 23 Global Mood Tracker App Market Outlook, By Stress Management (2024-2032) ($MN)
  • Table 24 Global Mood Tracker App Market Outlook, By Wellness Management (2024-2032) ($MN)
  • Table 25 Global Mood Tracker App Market Outlook, By Bipolar Disorder Management (2024-2032) ($MN)
  • Table 26 Global Mood Tracker App Market Outlook, By Other Applications (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.