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市场调查报告书
商品编码
1813472

2032 年线上二手货市场预测：按产品类型、平台类型、用户类型、最终用户和地区进行的全球分析

Online Thrifting Market Forecasts to 2032 - Global Analysis By Product Type, Platform Type, User Type, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球线上二手货市场规模预计在 2025 年将达到 190.8 亿美元，预测期内复合年增长率为 13.6%，到 ​​2032 年将达到 465.9 亿美元。线上二手货是指透过网路平台和应用程式以数位方式买卖二手服装及配件。它为消费者提供价格实惠、永续的时尚产品，同时延长产品生命週期并减少废弃物。市场将个人卖家、二手商店和品牌与寻求独特、復古或折扣服装的买家联繫起来。线上二手货吸引了具有环保意识的消费者和廉价的消费者，促进了时尚产业的循环经济。

据Capital One Shopping Research称，约有93%的美国人使用网路平台购买二手商品，研究也显示，到2023年，美国二手市场将产生约530亿美元的收益。

永续消费主义的成长与 Z 世代的接受

一个关键的市场驱动力是消费者加速转向永续时尚，这从根本上改变了购买模式。身为数位原民，Z世代正迅速拥抱循环经济原则，并倡导二手购物作为浪费型快时尚的道德替代方案。他们热衷于透过二手物品来表达独特的自我，再加上社群媒体平台的激增，这些平台将二手购物正常化并推崇起来，从而创造了强劲的需求面增长。他们的价值观与线上二手购物的核心价值主张完美契合，使其成为一个重要且持久的消费群体，并透过他们的倡导和消费积极推动市场扩张。

库存品质和规模不一致

与千篇一律的新品不同，二手产品独一无二，因此难以在数位化平台上准确呈现。这种不一致会增加消费者对购买风险的认知，进而导致更高的退货率和顾客不满。此外，管理和评级大量不统一的库存需要先进的物流和专业知识，这会增加平台的营运成本。在产品异质性显着的市场中，克服此障碍对于建立消费者信任和实现可扩展性至关重要。

影响者与社交商务的整合

影响者提供真实的故事和产品检验，有效地为其庞大的粉丝策划选择，并阐明二手购物流程。平台可以利用这一点，直接在社群媒体应用程式中提供无缝的购物体验，利用可购物的贴文和二手商品直播。这种策略利用社区主导的发现和衝动购买，以低成本吸引新客户。它还将二手购物从一项实际任务转变为引人入胜、具有社交联繫的零售娱乐体验。

来自快时尚和折扣店的竞争

市场面临着来自快时尚和折扣零售商的强大威胁，这些零售商正迅速拥抱永续发展概念。这些老牌企业在供应链速度、行销预算和尺寸一致性方面拥有显着优势，这使得他们能够提供模仿復古风格的全新超低价产品。他们采用的服饰回收计划虽然往往只是表面功夫，但可能会让消费者感到困惑，并削弱他们独特的正宗二手服装价值提案。此外，他们强大的数位广告影响力可能会掩盖小型二手经销商的平台，在日益拥挤和竞争激烈的线上零售环境中，威胁到客户的获取和保留。

COVID-19的影响：

新冠疫情是线上二手市场蓬勃发展的重要催化剂。实体店的关闭迫使消费者迅速转向电商，并引入了一批新的消费群体进入数位二手平台。日益增长的卫生担忧最初带来了挑战，但加强的卫生通讯协定缓解了这些担忧。此外，经济不确定性增加了消费者对价值主导购物的需求，而封锁措施也增加了消费者在线上二手平台上的互动时间。这段期间将线上二手市场的普及速度加快了约三到五年，永久改变了消费者的行为，并巩固了其作为主流零售通路的地位。

服饰市场预计将成为预测期内最大的市场

服饰细分市场预计将在预测期内占据最大的市场份额，因为其在二手交易生态系统中占据高频消费类别的根本地位。该领域涵盖了大量且持续不断的商品，从日常服饰到高端復古单品和设计师单品，确保了多样化且可补充的库存，从而吸引着广泛的人群。该细分市场受益于高周转率和对服装的普遍需求，使其成为大多数平台产品的核心。此外，服饰是自我表达和时尚实验的主要载体，推动着寻求独特、实惠且永续的衣橱选择的消费者持续且反覆参与。

预计 Z 世代细分市场在预测期内将以最高复合年增长率成长

预计Z世代群体将在预测期内呈现最高成长率。身为数位原民，他们精于二手交易平台的运营，其坚定的永续性有助于消除二手商品一直以来的污名。此外，他们更重视个性和体验式消费，而不是购买新商品，并将二手购物视为一种自我表达和精心策划的形式。这群人日益增长的购买力及其对市场趋势的影响力将推动其指数级成长，使其成为未来扩张中最重要、最具活力的消费群体。

占比最大的地区：

预计北美将在预测期内占据最大的市场份额。这个主导地位归功于ThredUp和The RealReal等成熟的电商平台，它们赢得了消费者的信任和品牌认知。该地区拥有较高的电商渗透率和成熟的物流基础设施，可实现无缝托运和配送。强大的永续性文化和蓬勃发展的时尚转售文化进一步推动了这一趋势。此外，高额的可支配收入使得人们能够频繁购买价格实惠的二手商品和奢侈品，从而巩固了北美在全球线上二手市场收益领先地位。

复合年增长率最高的地区：

预计亚太地区在预测期内的复合年增长率最高。这一爆炸式增长的驱动力来自于快速数位化、不断增长的年轻人口以及行动商务的兴起。都市化的加速和环保意识的增强，正在改变消费者对循环时尚的态度。本地平台的创新推动了市场发展，例如社交优先的转售应用程式和二手服装直播活动，这些创新与当地购物偏好产生了深刻共鸣。此外，日益壮大的中阶追求价值和品牌多样性，这带来了巨大的尚未开发的机会，使亚太地区成为全球成长最快的二手服饰市场。

平台类型

  • 线上二手货平台
  • 网路商城
  • 社群媒体平台

免费客製化服务：

此报告的订阅者可以选择以下免费自订选项之一：

  • 公司简介
    • 全面分析其他市场参与者（最多 3 家公司）
    • 主要企业的SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 二手研究资料
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

第五章全球线上二手货市场（依产品类型）

  • 衣服
  • 配件
  • 鞋类
  • 包包
  • 其他产品类型

6. 全球线上二手市场（依平台类型）

  • 线上二手交易平台
  • 网路商城
  • 社群媒体平台

7. 全球线上二手市场（按使用者类型）

  • 私人卖家
  • 小型企业/回收店
  • 大型经销商

8. 全球线上二手市场（依最终用户划分）

  • Z 世代
  • 千禧世代
  • 其他年龄段

9. 全球线上二手市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十一章 公司概况

  • Poshmark
  • ThredUp
  • The RealReal
  • Depop
  • Vinted
  • Vestiaire Collective
  • eBay
  • Mercari
  • Rebag
  • Fashionphile
  • Beyond Retro
  • Grailed
  • Swap.com
  • Tradesy
Product Code: SMRC30921

According to Stratistics MRC, the Global Online Thrifting Market is accounted for $19.08 billion in 2025 and is expected to reach $46.59 billion by 2032 growing at a CAGR of 13.6% during the forecast period. Online thrifting refers to the digital buying and selling of secondhand clothing and accessories through web platforms or apps. It enables consumers to access affordable, sustainable fashion while extending product life cycles and reducing waste. Marketplaces connect individual sellers, thrift stores, and brands with buyers seeking unique, vintage, or discounted apparel. Online thrifting appeals to environmentally conscious consumers and budget shoppers, fostering a circular economy in the fashion industry.

According to Capital One Shopping Research, approximately 93% of Americans utilize online platforms for purchasing secondhand products. The research also shows that in 2023, the U.S. secondhand market generated an estimated $53 billion in revenue.

Market Dynamics:

Driver:

Growth in sustainable consumerism and Gen Z adoption

The primary market driver is the accelerating consumer shift towards sustainable fashion, fundamentally altering purchasing paradigms. Gen Z, as digital natives, are early adopters who champion circular economy principles, viewing thrifting as an ethical alternative to wasteful fast fashion. Their propensity for unique self-expression through vintage items, combined with the ubiquity of social media platforms that normalize and celebrate secondhand shopping, creates powerful demand-side growth. This demographic's values are seamlessly aligned with the core value proposition of online thrifting, making them a critical and enduring consumer base that actively fuels market expansion through advocacy and spending.

Restraint:

Inconsistent inventory quality and sizing

Unlike uniform new goods, secondhand items are singular, making accurate digital representation challenging. This inconsistency elevates perceived purchase risk, potentially leading to higher return rates and customer dissatisfaction. Moreover, managing and grading a vast, non-uniform inventory requires sophisticated logistics and expertise, increasing operational overhead for platforms. Overcoming this restraint is crucial for building consumer trust and achieving scalability in a market where product heterogeneity is a defining characteristic.

Opportunity:

Integration with influencer and social commerce

Influencers provide authentic storytelling and product validation, effectively curating selections for their vast followings and demystifying the thrifting process. Platforms can leverage this by facilitating seamless shopping experiences directly within social media apps, utilizing shoppable posts and live-streamed thrift hauls. This strategy taps into community-driven discovery and impulse purchasing, acquiring new customers at a lower cost. Additionally, it transforms the act of thrifting from a utilitarian task into an engaging, socially connected retail entertainment experience.

Threat:

Competition from fast fashion and discount retailers

The market faces a potent threat from fast fashion and discount retailers who are rapidly co-opting sustainability narratives. These established players possess significant advantages in supply chain speed, marketing budgets, and consistent sizing, allowing them to offer new, ultra-low-price goods that mimic vintage styles. Their embrace of clothing recycling programs, while often superficial, can create consumer confusion and dilute the unique value proposition of genuine thrift. Furthermore, their immense digital advertising power can overshadow smaller thrift platforms, threatening customer acquisition and retention in an increasingly crowded and competitive online retail landscape.

Covid-19 Impact:

The COVID-19 pandemic acted as a significant catalyst for the online thrifting market. Physical store closures forced a rapid consumer shift to e-commerce, introducing a new demographic to digital secondhand platforms. Heightened hygiene concerns initially posed a challenge, but enhanced sanitation protocols mitigated these apprehensions. Moreover, economic uncertainties increased demand for value-driven shopping, while lockdowns provided consumers more time to engage with online resale platforms. This period accelerated the adoption of online thrifting by an estimated three to five years, permanently altering consumer behavior and solidifying its position as a mainstream retail channel.

The clothing segment is expected to be the largest during the forecast period

The clothing segment is expected to account for the largest market share during the forecast period due to its fundamental position as a high-frequency consumption category within the thrifting ecosystem. It encompasses a vast and continuous inflow of product, from everyday wear to high-end vintage and designer pieces, ensuring a diverse and replenishable inventory that appeal to a broad audience. The segment benefits from high turnover rates and the universal need for apparel, making it the core offering of most platforms. Additionally, clothing is a primary vector for self-expression and fashion experimentation, driving consistent and repeat engagement from consumers seeking unique, affordable, and sustainable wardrobe options.

The Generation Z segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the Generation Z segment is predicted to witness the highest growth rate, as they are the demographic cohort most intrinsically aligned with the values of online thrifting. Their digital nativity makes them adept at navigating resale platforms, while their strong advocacy for sustainability overshadows the stigma historically associated with secondhand goods. Moreover, they prioritize individuality and experiential spending over brand-new ownership, viewing thrifting as a form of curation and self-expression. This group's increasing purchasing power and influence on market trends will drive exponential growth, making them the most critical and dynamic consumer segment for future expansion.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share. This dominance is attributed to well-established marketplaces like ThredUp and The RealReal, which have cultivated widespread consumer trust and brand recognition. The region exhibits high e-commerce penetration and a mature logistics infrastructure, enabling seamless consignment and delivery. A strong cultural emphasis on sustainability and a robust fashion resale culture further drive adoption. Additionally, high disposable incomes allow for frequent purchases of both affordable secondhand items and luxury consignment, solidifying North America's position as the revenue leader in the global online thrifting market.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. This explosive growth is fueled by rapid digitalization, a massive and growing youth population, and the proliferation of mobile commerce. Increasing urbanization and environmental awareness are shifting consumer attitudes towards circular fashion. The market is being propelled by local platform innovation, such as social-first resale apps and live streaming thrift events, which resonate deeply with regional shopping preferences. Moreover, a growing middle class seeking value and brand diversity presents a vast, untapped opportunity, positioning APAC as the fastest-growing thrifting market globally.

Key players in the market

Some of the key players in Online Thrifting Market include Poshmark, ThredUp, The RealReal, Depop, Vinted, Vestiaire Collective, eBay, Mercari, Rebag, Fashionphile, Beyond Retro, Grailed, Swap.com, and Tradesy.

Key Developments:

In January 2025, Poshmark announced collaboration with Klarna to enable shoppers to list past Klarna purchases on Poshmark, facilitating seamless resale opportunities.

In April 2024, ThredUp introduced a program where customers can earn Goldie shopping credit by sending in gently-worn items, promoting sustainable fashion practices.

Product Types Covered:

  • Clothing
  • Accessories
  • Footwear
  • Bags
  • Other Product Types

Platform Types:

  • Online Thrift Platforms
  • Online Marketplaces
  • Social Media Platforms

User Types Covered:

  • Individual Sellers
  • Small Businesses/Thrift Stores
  • Large Resellers

End Users Covered:

  • Generation Z
  • Millennials
  • Other Age Groups

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Online Thrifting Market, By Product Type

  • 5.1 Introduction
  • 5.2 Clothing
  • 5.3 Accessories
  • 5.4 Footwear
  • 5.5 Bags
  • 5.6 Other Product Types

6 Global Online Thrifting Market, By Platform Type

  • 6.1 Introduction
  • 6.2 Online Thrift Platforms
  • 6.3 Online Marketplaces
  • 6.4 Social Media Platforms

7 Global Online Thrifting Market, By User Type

  • 7.1 Introduction
  • 7.2 Individual Sellers
  • 7.3 Small Businesses/Thrift Stores
  • 7.4 Large Resellers

8 Global Online Thrifting Market, By End User

  • 8.1 Introduction
  • 8.2 Generation Z
  • 8.3 Millennials
  • 8.4 Other Age Groups

9 Global Online Thrifting Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Poshmark
  • 11.2 ThredUp
  • 11.3 The RealReal
  • 11.4 Depop
  • 11.5 Vinted
  • 11.6 Vestiaire Collective
  • 11.7 eBay
  • 11.8 Mercari
  • 11.9 Rebag
  • 11.10 Fashionphile
  • 11.11 Beyond Retro
  • 11.12 Grailed
  • 11.13 Swap.com
  • 11.14 Tradesy

List of Tables

  • Table 1 Global Online Thrifting Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Online Thrifting Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Online Thrifting Market Outlook, By Clothing (2024-2032) ($MN)
  • Table 4 Global Online Thrifting Market Outlook, By Accessories (2024-2032) ($MN)
  • Table 5 Global Online Thrifting Market Outlook, By Footwear (2024-2032) ($MN)
  • Table 6 Global Online Thrifting Market Outlook, By Bags (2024-2032) ($MN)
  • Table 7 Global Online Thrifting Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 8 Global Online Thrifting Market Outlook, By Platform Type (2024-2032) ($MN)
  • Table 9 Global Online Thrifting Market Outlook, By Online Thrift Platforms (2024-2032) ($MN)
  • Table 10 Global Online Thrifting Market Outlook, By Online Marketplaces (2024-2032) ($MN)
  • Table 11 Global Online Thrifting Market Outlook, By Social Media Platforms (2024-2032) ($MN)
  • Table 12 Global Online Thrifting Market Outlook, By User Type (2024-2032) ($MN)
  • Table 13 Global Online Thrifting Market Outlook, By Individual Sellers (2024-2032) ($MN)
  • Table 14 Global Online Thrifting Market Outlook, By Small Businesses/Thrift (2024-2032) ($MN) Stores (2024-2032)
  • Table 15 Global Online Thrifting Market Outlook, By Large Resellers ($MN)
  • Table 16 Global Online Thrifting Market Outlook, By End User (2024-2032) ($MN)
  • Table 17 Global Online Thrifting Market Outlook, By Generation Z (2024-2032) ($MN)
  • Table 18 Global Online Thrifting Market Outlook, By Millennials (2024-2032) ($MN)
  • Table 19 Global Online Thrifting Market Outlook, By Other Age Groups (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.