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封面
市场调查报告书
商品编码
1817974

2032 年植物来源护肤市场预测：按产品类型、特性、成分类型、应用、最终用户和地区进行的全球分析

Plant-Based Skincare Market Forecasts to 2032 - Global Analysis By Product Type, Nature, Ingredient Type, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球植物来源护肤市场预计在 2025 年达到 77 亿美元，到 2032 年将达到 143 亿美元，预测期内的复合年增长率为 9.2%。

植物来源护肤是指主要采用植物成分、植物萃取物和天然油脂而非合成化学品或动物性物质配製而成的化妆品和皮肤护理产品。这些产品利用植物营养素、抗氧化剂、维生素和必需脂肪酸来滋养、保护和焕活肌肤。它们通常受到纯素、零残忍和注重可持续发展的消费者的青睐。植物来源护肤强调亲肤性和天然活性成分，旨在提供有效效果的同时，最大限度地减少刺激、环境影响以及对人工添加剂和刺激性防腐剂的依赖。

据 EWG 称，消费者越来越远离传统化妆品中的合成物质，更注重成分的透明度和安全性，并寻求植物来源成分。

人们对天然和有机护肤的认识日益增强

消费者对天然和有机护肤品益处的认识日益加深，推动了市场的发展。人们对合成化学品的担忧日益加剧，加上清洁美容的潮流，促使消费者转向植物来源配方。社群媒体、健康达人和皮肤科医生也正在提升消费者的认知度。消费者对透明度、永续性和环保采购的偏好日益增长，进一步推动了需求。年轻族群和具有环保意识的消费者尤其推动了人们对天然护肤品的接受度。因此，天然护肤正从小众市场走向全球主流市场。

植物来源活性剂的稳定性有限

植物萃取、精油和天然抗氧化剂等植物来源活性成分的稳定性有限，是一大阻碍因素。这些化合物易受光、氧气和温度波动的影响而劣化，从而缩短保质期并降低产品功效。製造商面临着在避免使用合成稳定剂的同时保持一致性的挑战。由于特殊的封装和储存方法，高昂的製造成本也限制了产品的可用性。这种技术限制制约了扩充性和市场渗透率，尤其是在竞争激烈、性能标准严格的全球护肤市场。

高端和奢侈护肤行业的成长

高端奢华护肤市场为植物来源品牌带来了巨大的成长机会。富裕消费者日益追求以稀有植物成分、永续包装和个人化配方为特色的高性能天然产品。高端定位使品牌能够在保持高利润率的同时，合理定价。全球奢侈品零售商和线上平台正在拓展其清洁美容产品线，并进一步提升其知名度。可支配收入的增加和消费者生活方式的改变将加速对植物来源高端护肤的需求，为市场参与者铺平一条利润丰厚的道路。

类似产品市场饱和

植物来源护肤市场面临过度饱和的威胁，许多品牌都在销售类似「天然」和「有机」的产品。这削弱了品牌差异化，并导致消费者产生混淆。 「绿色清洗」行为加剧了信任问题，有些产品甚至未能达到真正的植物来源或有机标准。现有企业和新兴企业之间的激烈竞争给定价和净利率带来了压力。如果缺乏配方、透明度和认证方面的创新，品牌可能会在拥挤的市场中迷失方向，儘管消费者需求强劲，但成长潜力仍会受到抑制。

COVID-19的影响

新冠疫情植物来源护肤市场产生了多方面的影响。最初，供应链中断和零售店关闭导致销售放缓，尤其是在线下高端通路。然而，疫情加速了消费者对自我护理、洁净标示、天然和健康产品的偏好。电商平台已成为主要的分销管道，显着提升了线上认知度。消费者越来越重视护肤的透明度和真实性，巩固了植物来源品牌的地位。随着疫情过后健康趋势的持续，植物来源护肤凭藉其韧性和长期的消费者忠诚度继续蓬勃发展。

预计在预测期内，乳霜和乳液细分市场将占据最大份额

乳霜和乳液因其多功能性、易用性和广泛的消费者偏好，预计将占据市场主导地位。这些产品富含天然油脂、萃取物和保湿成分，非常适合日常护肤。其从保湿到抗衰老和舒缓的多功能性正在推动需求。各大品牌正在创新，推出纯素、有机和无过敏原配方，以提升其吸引力。乳霜和乳液在零售和线上通路的广泛分销，仍然是植物来源护肤的基石。

比最大的地区

预计亚太地区将在预测期内占据最大的市场份额，这得益于其丰富的草药、自然疗法和美容仪式传统。印度、中国、日本和韩国等国家对植物护肤有着浓厚的文化亲和性。不断增长的中产阶级人口、不断增长的可支配收入以及蓬勃发展的电子商务进一步刺激了植物护肤品的普及。利用传统植物来源配方的本土品牌正在提升其市场渗透率。再加上政府对有机农业和天然成分生产的支持，亚太地区预计将在全球植物来源护肤市场占据主导地位。

复合年增长率最高的地区

在预测期内，北美预计将呈现最高的复合年增长率，这与对清洁美容、永续性和无农药产品的强劲需求有关。美国和加拿大的消费者正迅速转向透明且环保的护肤选择。高认知度加上网主导行销正在加速其普及。高端零售商和直销平台正在提升产品的可近性。纯素配方和生物基活性成分的创新将进一步增强成长。在成熟的美容产业和日益增长的绿色健康偏好的推动下，北美正引领市场加速发展。

免费客製化服务

此报告的订阅者可以选择以下免费自订选项之一：

  • 公司简介
    • 全面分析其他市场参与者（最多 3 家公司）
    • 主要企业的SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 应用分析
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球植物来源护肤市场（依产品类型）

  • 乳霜和乳液
  • 磨砂去角质
  • 洁面乳/爽肤水
  • 精油
  • 香脂奶油
  • 精华液和麵膜

第六章全球植物来源护肤市场（依类型）

  • 有机产品
  • 传统天然产品

7. 全球植物来源护肤市场（依成分类型）

  • 植物萃取物
  • 植物黄油
  • 保湿剂和植物来源维生素
  • 特殊待遇
  • 化妆品和香水

第八章全球植物来源护肤市场（按应用）

  • 脸部保养
  • 身体保养
  • 特殊待遇

9. 全球植物来源护肤市场（依最终用户划分）

  • 个人
  • 商业的

第 10 章全球植物来源护肤市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十二章 公司概况

  • L'Oreal SA
  • The Estee Lauder Companies Inc.
  • Unilever PLC
  • Natura &Co
  • Beiersdorf AG
  • Kao Corporation
  • Procter & Gamble Co.
  • Johnson & Johnson
  • Kenvue Inc.
  • Shiseido Company, Limited
  • Coty Inc.
  • Amorepacific Corporation
  • Henkel AG & Co. KGaA
  • Clorox Company
  • Colgate-Palmolive Company
  • LG Household & Health Care Ltd.
  • L'Occitane International SA
  • Reckitt Benckiser Group plc
Product Code: SMRC30937

According to Stratistics MRC, the Global Plant-Based Skincare Market is accounted for $7.7 billion in 2025 and is expected to reach $14.3 billion by 2032 growing at a CAGR of 9.2% during the forecast period. Plant-based skincare refers to cosmetic and dermatological products formulated primarily with botanical ingredients, plant extracts, and natural oils instead of synthetic chemicals or animal-derived substances. These products utilize phytonutrients, antioxidants, vitamins, and essential fatty acids to nourish, protect, and rejuvenate the skin. They often appeal to vegan, cruelty-free, and sustainability-focused consumers. By emphasizing gentle, naturally active compounds, plant-based skincare aims to deliver effective results while minimizing irritation, environmental impact, and dependence on artificial additives or harsh preservatives.

According to the EWG, consumers are increasingly seeking plant-derived ingredients to avoid synthetics found in conventional cosmetics, prioritizing ingredient transparency and safety.

Market Dynamics:

Driver:

Rising awareness of natural and organic skincare

The market is propelled by rising consumer awareness of the benefits of natural and organic skincare products. Growing concerns about synthetic chemicals, coupled with the clean beauty trend, are driving consumers toward plant-derived formulations. Social media, wellness influencers, and dermatologists are amplifying awareness. Increasing preference for transparency, sustainability, and eco-friendly sourcing further boosts demand. Younger demographics and environmentally conscious consumers are especially fueling adoption. As a result, natural skincare is transitioning from a niche to a mainstream global phenomenon.

Restraint:

Limited stability of plant-based actives

A major restraint lies in the limited stability of plant-based active ingredients such as botanical extracts, essential oils, and natural antioxidants. These compounds are prone to degradation under light, oxygen, or temperature fluctuations, reducing shelf life and product efficacy. Manufacturers face challenges in maintaining consistency while avoiding synthetic stabilizers. Higher production costs due to specialized encapsulation and preservation methods also limit accessibility. This technical limitation constrains scalability and market penetration, particularly in highly competitive global skincare markets with strict performance standards.

Opportunity:

Growth in premium and luxury skincare segments

The premium and luxury skincare segments present a significant growth opportunity for plant-based brands. Affluent consumers increasingly seek high-performance natural products with exotic botanicals, sustainable packaging, and personalized formulations. Premium positioning allows brands to justify higher pricing while maintaining strong margins. Global luxury retailers and online platforms are expanding their clean beauty offerings, further boosting visibility. With rising disposable incomes and shifting consumer lifestyles, demand for premium plant-based skincare is set to accelerate, opening lucrative avenues for market players.

Threat:

Market saturation with similar product claims

The plant-based skincare market faces a threat from oversaturation, with numerous brands marketing products under similar "natural" and "organic" claims. This dilutes brand differentiation and creates consumer confusion. Greenwashing practices exacerbate trust issues, as some products fail to meet true plant-based or organic standards. Intense competition among both established players and emerging startups pressures pricing and margins. Without innovation in formulations, transparency, and certifications, brands risk being lost in a crowded landscape, slowing growth potential despite strong consumer demand.

Covid-19 Impact:

COVID-19 had a mixed impact on the plant-based skincare market. Initially, supply chain disruptions and retail closures slowed sales, especially in offline premium channels. However, the pandemic accelerated consumer preference for self-care, clean-label, and natural wellness products. E-commerce platforms became primary distribution channels, significantly boosting online visibility. Consumers increasingly valued transparency and authenticity in skincare, strengthening the position of plant-based brands. As post-pandemic wellness trends persist, plant-based skincare continues to thrive with resilience and long-term consumer loyalty.

The creams & lotions segment is expected to be the largest during the forecast period

The creams & lotions segment is expected to dominate the market, owing to its versatility, ease of application, and widespread consumer preference. These products are enriched with natural oils, extracts, and hydrating agents that appeal to daily skincare routines. Their multifunctional benefits, ranging from moisturization to anti-aging and soothing, strengthen their demand. Brands are innovating with vegan, organic, and allergen-free formulations, enhancing appeal. With broad distribution across retail and online channels, creams and lotions remain the cornerstone of plant-based skincare.

The dry segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the dry segment is predicted to witness the highest growth rate, reinforced by rising demand for concentrated, waterless skincare formats. Dry formulations such as powders, bars, and solid cleansers appeal to eco-conscious consumers due to minimal packaging and lower carbon footprints. They offer extended shelf life and reduced need for preservatives, addressing plant-based stability concerns. With sustainability becoming a key purchasing driver, innovative dry formats are gaining momentum. This positions the segment as the fastest-growing category globally.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to its rich tradition of herbal medicine, natural remedies, and beauty rituals. Countries like India, China, Japan, and South Korea have strong cultural affinity for botanical skincare. Expanding middle-class populations, rising disposable incomes, and booming e-commerce further strengthen adoption. Local brands leveraging traditional plant-based formulations enhance market penetration. Combined with government support for organic farming and natural ingredient production, Asia Pacific secures dominance in the global plant-based skincare market.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with strong demand for clean beauty, sustainability, and cruelty-free products. Consumers in the U.S. and Canada are rapidly shifting toward transparent and eco-conscious skincare choices. High levels of awareness, coupled with influencer-driven marketing, accelerate adoption. Premium retailers and direct-to-consumer platforms boost product accessibility. Innovation in vegan formulations and bio-based actives further strengthens growth. With a mature beauty industry and rising preference for green wellness, North America leads in market acceleration.

Key players in the market

Some of the key players in Plant-Based Skincare Market include L'Oreal S.A., The Estee Lauder Companies Inc., Unilever PLC, Natura &Co, Beiersdorf AG, Kao Corporation, Procter & Gamble Co., Johnson & Johnson, Kenvue Inc., Shiseido Company, Limited, Coty Inc., Amorepacific Corporation, Henkel AG & Co. KGaA, Clorox Company, Colgate-Palmolive Company, LG Household & Health Care Ltd., L'Occitane International S.A., and Reckitt Benckiser Group plc

Key Developments:

In Aug 2025, The Estee Lauder Companies Inc. introduced "Nutrient-Rich Fermentation," a night cream powered by bio-fermented snow mushrooms and chia seeds, designed to deliver intense hydration and improve skin elasticity with a 100% plant-derived formula.

In July 2025, Unilever PLC (under the Dove brand) announced "Melanin-Balance Tonic," a gentle exfoliating toner made with fermented papaya and licorice root, specifically formulated to even skin tone and reduce the appearance of dark spots for melanin-rich skin.

In June 2025, Natura &Co commercialized its "Amazonian Superfruit Retinol Alternative," a potent blend of buriti oil and bacuri extract that mimics the effects of retinol to reduce wrinkles without the associated sensitivity, making it suitable for all skin types.

Product Types Covered:

  • Creams & Lotions
  • Scrub Exfoliators
  • Cleansers & Toners
  • Essential Oils
  • Balms & Butters
  • Serums & Masks

Natures Covered:

  • Organic Products
  • Conventional Natural Products

Ingredient Types Covered:

  • Sensors
  • Probes and Analyzers
  • Software and Services

Applications Covered:

  • Facial Care
  • Body Care
  • Specialized Treatments

End Users Covered:

  • Personal
  • Commercial

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Application Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Plant-Based Skincare Market, By Product Type

  • 5.1 Introduction
  • 5.2 Creams & Lotions
  • 5.3 Scrub Exfoliators
  • 5.4 Cleansers & Toners
  • 5.5 Essential Oils
  • 5.6 Balms & Butters
  • 5.7 Serums & Masks

6 Global Plant-Based Skincare Market, By Nature

  • 6.1 Introduction
  • 6.2 Organic Products
  • 6.3 Conventional Natural Products

7 Global Plant-Based Skincare Market, By Ingredient Type

  • 7.1 Introduction
  • 7.2 Botanical Extracts
  • 7.3 Plant Butters
  • 7.4 Humectants & Plant-Based Vitamins
  • 7.5 Specialized Treatments
  • 7.6 Makeup & Fragrances

8 Global Plant-Based Skincare Market, By Application

  • 8.1 Introduction
  • 8.2 Facial Care
  • 8.3 Body Care
  • 8.4 Specialized Treatments

9 Global Plant-Based Skincare Market, By End User

  • 9.1 Introduction
  • 9.2 Personal
  • 9.3 Commercial

10 Global Plant-Based Skincare Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 L'Oreal S.A.
  • 12.2 The Estee Lauder Companies Inc.
  • 12.3 Unilever PLC
  • 12.4 Natura &Co
  • 12.5 Beiersdorf AG
  • 12.6 Kao Corporation
  • 12.7 Procter & Gamble Co.
  • 12.8 Johnson & Johnson
  • 12.9 Kenvue Inc.
  • 12.10 Shiseido Company, Limited
  • 12.11 Coty Inc.
  • 12.12 Amorepacific Corporation
  • 12.13 Henkel AG & Co. KGaA
  • 12.14 Clorox Company
  • 12.15 Colgate-Palmolive Company
  • 12.16 LG Household & Health Care Ltd.
  • 12.17 L'Occitane International S.A.
  • 12.18 Reckitt Benckiser Group plc

List of Tables

  • Table 1 Global Plant-Based Skincare Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Plant-Based Skincare Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Plant-Based Skincare Market Outlook, By Creams & Lotions (2024-2032) ($MN)
  • Table 4 Global Plant-Based Skincare Market Outlook, By Scrub Exfoliators (2024-2032) ($MN)
  • Table 5 Global Plant-Based Skincare Market Outlook, By Cleansers & Toners (2024-2032) ($MN)
  • Table 6 Global Plant-Based Skincare Market Outlook, By Essential Oils (2024-2032) ($MN)
  • Table 7 Global Plant-Based Skincare Market Outlook, By Balms & Butters (2024-2032) ($MN)
  • Table 8 Global Plant-Based Skincare Market Outlook, By Serums & Masks (2024-2032) ($MN)
  • Table 9 Global Plant-Based Skincare Market Outlook, By Nature (2024-2032) ($MN)
  • Table 10 Global Plant-Based Skincare Market Outlook, By Organic Products (2024-2032) ($MN)
  • Table 11 Global Plant-Based Skincare Market Outlook, By Conventional Natural Products (2024-2032) ($MN)
  • Table 12 Global Plant-Based Skincare Market Outlook, By Ingredient Type (2024-2032) ($MN)
  • Table 13 Global Plant-Based Skincare Market Outlook, By Botanical Extracts (2024-2032) ($MN)
  • Table 14 Global Plant-Based Skincare Market Outlook, By Plant Butters (2024-2032) ($MN)
  • Table 15 Global Plant-Based Skincare Market Outlook, By Humectants & Plant-Based Vitamins (2024-2032) ($MN)
  • Table 16 Global Plant-Based Skincare Market Outlook, By Specialized Treatments (2024-2032) ($MN)
  • Table 17 Global Plant-Based Skincare Market Outlook, By Makeup & Fragrances (2024-2032) ($MN)
  • Table 18 Global Plant-Based Skincare Market Outlook, By Application (2024-2032) ($MN)
  • Table 19 Global Plant-Based Skincare Market Outlook, By Facial Care (2024-2032) ($MN)
  • Table 20 Global Plant-Based Skincare Market Outlook, By Body Care (2024-2032) ($MN)
  • Table 21 Global Plant-Based Skincare Market Outlook, By Specialized Treatments (2024-2032) ($MN)
  • Table 22 Global Plant-Based Skincare Market Outlook, By End User (2024-2032) ($MN)
  • Table 23 Global Plant-Based Skincare Market Outlook, By Personal (2024-2032) ($MN)
  • Table 24 Global Plant-Based Skincare Market Outlook, By Commercial (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.