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市场调查报告书
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1818061

全球农业牧草和饲料机械市场：2032 年预测 - 按机器类型、操作方法、应用和地区分析

Agricultural Haying Forage Machinery Market Forecasts to 2032 - Global Analysis By Machinery Type, Operation Type, Application, and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球农业牧草和饲料机械市场预计在 2025 年达到 91.8 亿美元，到 2032 年将达到 123.4 亿美元，预测期内的复合年增长率为 4.3%。

农业饲草和饲料机械是指用于种植、收割、加工和处理干草、青贮饲料和牧草等饲草作物的专用设备。这些机械帮助农民有效率地收割、耙草、包装、切碎和运输饲草，减少体力劳动并提高生产力。它们还在确保牲畜饲料品质、优化作物产量以及支持各种农业环境下的现代化机械化农业实践方面发挥着至关重要的作用。

根据粮农组织统计资料库，豇豆收穫面积将从 2022 年的 1,530 万公顷增加到 2023 年的 1,540 万公顷，这将鼓励使用牧草收割机，并增加对牧草和饲料机械的需求。

饲料需求增加

全球对畜牧产品的需求不断增长，推动了对高效饲料收穫解决方案的需求。为了满足酪农、家禽和畜牧业对高品质饲料日益增长的需求，饲料和饲料机械的应用日益广泛。这些机器能够及时收穫并保留营养，这对动物健康和生产力至关重要。酪农正在投资先进的打包机、割草机和搂草机，以优化饲料生产并减少收穫后损失。商业化畜牧场和饲养场的扩张进一步加速了机械的应用。随着饲料需求的增加，饲料机械已成为可扩展、永续畜牧生产的关键。

初期投资成本高

自走式牧草收割机和大容量打包机等先进设备的成本对于中小型农场来说可能过高。这种经济障碍限制了这些设备的普及，尤其是在土地分散或机械化率较低的地区。与维护、燃料和熟练劳动力相关的额外成本进一步增加了投资挑战。租赁和合作所有权模式正在兴起，但尚未普及到足以抵消这些限制。因此，高昂的初始成本仍然是阻碍其更广泛市场渗透的一大障碍。

精密农业和永续农业的采用日益增多

精密农业的转变正在为牧草和饲料设备製造商创造新的机会。农民越来越多地部署GPS导航割草机和配备感测器的打包机，以提高效率并减少浪费。这些技术透过优化投入品使用和最大限度地减少土壤压实来支持永续的实践。政府补贴和永续性要求正在推动环保收割解决方案的采用。自动化和数据分析领域的创新也使得更精准的作物监测和产量预测成为可能。随着农业现代化的推进，牧草设备也不断发展，以满足精准化和永续性的目标。

激烈的竞争与市场整合

大型跨国公司正在扩大其投资组合併收购规模较小的公司，以增强其市场份额。这种整合缩小了买家的选择范围，并加剧了价格竞争。小型製造商往往在技术、分销和售后服务方面难以竞争。快速的创新週期和品牌忠诚度进一步增强了现有製造商的优势。因此，市场分散化正在减少，日益激烈的竞争正在重塑产业动态。

COVID-19的影响

新冠疫情扰乱了农业机械供应链，延误了设备交付和维护计画。停工和劳动力短缺扰乱了田间作业，并影响了牧草收穫计画。然而，畜牧业的本质特性有助于维持对牧草机械的基准需求。这场危机凸显了可靠、低维护的机械对于确保牧草连续性的重要性。机械化和农村基础设施的再投资将为疫情后的復苏提供支援。

打包机市场预计将成为预测期内最大的市场

由于对高效饲料管理和省力技术的需求不断增长，打包机领域预计将在预测期内占据最大的市场份额。可变仓室设计、湿度感测器和自动化功能等进步正在提高生产力和捆包品质。新兴趋势包括精密农业以及与GPS和远端资讯处理技术的整合以实现即时监控。关键发展包括适用于小型农场和出口市场的紧凑型高密度打包机。永续性目标也正在推动节油电动车款的创新。

预计在预测期内，中型农场部门的复合年增长率最高。

受机械化和成本效益驱动，中型农场预计将在预测期内呈现最高成长率。这些农场正在采用配备GPS导航、湿度感测器和半自动系统的中型打包机、割草机和翻晒机。新兴趋势包括模组化设备设计和与农场管理软体的兼容性。关键发展包括针对混合种植系统量身定制的紧凑型多功能机器。政府补贴和合作所有製模式也在促进饲料机械的普及。随着技术规模的缩小，中型农场正成为饲料机械的关键成长领域。

占比最大的地区：

由于机械化程度不断提高、劳动力短缺以及牲畜饲料需求不断增长，预计亚太地区将在预测期内占据最大的市场份额。自动化系统、精密农业工具和自动驾驶收割机等技术进步正在提高营运效率。值得注意的趋势包括智慧打包机的采用以及日本和中国等国家试点实施的自主农业。久保田和迪尔公司等主要企业正在大力投资技术创新，以提高产量品质并降低成本，从而进一步推动全部区域的成长。

复合年增长率最高的地区：

预计北美在预测期内的复合年增长率最高，这得益于牲畜饲料需求增长、劳动力短缺以及机械化配套倡议。 GPS导航设备、智慧收割机和物联网系统等技术进步正在重塑农业营运。永续性正成为优先事项，创新旨在最大限度地减少燃料消耗和作物损失。近期取得的里程碑包括加拿大推动农业科技发展，以及智慧打包机和牧草工具的广泛应用，这些措施正在提高全部区域的生产力和资源效率。

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  • 公司简介
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目录

第一章执行摘要

第 2 章 简介

  • 概述
  • 相关利益者
  • 分析范围
  • 分析方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 分析方法
  • 分析材料
    • 主要研究资料
    • 二手研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 市场机会
  • 威胁
  • 应用分析
  • 新兴市场
  • COVID-19的感染疾病

第四章 波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代产品的威胁
  • 新参与企业的威胁
  • 企业之间的竞争

5. 全球农业牧草和饲料机械市场（按机器类型）

  • 打包机
    • 圆捆打包机
    • 方捆打包机
  • 割草机
    • 圆盘割草机
    • 镰刀式割草机
  • 青贮收割机
    • 自走式
    • 联结
  • 耙子和摊草机
    • 旋转耙
    • 泰德
    • 轮式耙
  • 割晒机
  • 饲料加工机械
  • 护髮素
  • 其他机器类型

6. 全球农业牧草和饲料设备市场（依营运方式）

  • 拖拉机悬挂
  • 自走式
  • 拖曳式

7. 全球农业牧草和饲料机械市场（按应用）

  • 小型农场
  • 中型农场
  • 大型农场

8. 全球农业牧草和饲料机械市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第九章：主要趋势

  • 合约、商业伙伴关係和合资企业
  • 企业合併（M&A）
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十章：企业概况

  • John Deere
  • Mahindra & Mahindra Ltd.
  • AGCO Corporation
  • SIP Strojna Industrija dd
  • CNH Industrial
  • Tonutti Wolagri Group
  • Kubota Corporation
  • Mascar SpA
  • Krone Group
  • Alamo Group Inc.
  • Kuhn Group
  • Iseki & Co., Ltd.
  • Vermeer Corporation
  • Yanmar Co., Ltd.
  • CLAAS KGaA mbH
Product Code: SMRC31024

According to Stratistics MRC, the Global Agricultural Haying Forage Machinery Market is accounted for $9.18 billion in 2025 and is expected to reach $12.34 billion by 2032 growing at a CAGR of 4.3% during the forecast period. Agricultural haying and forage machinery refers to specialized equipment used in the cultivation, harvesting, processing, and handling of forage crops like hay, silage, and pasture plants. These machines assist farmers in cutting, raking, baling, chopping, and transporting fodder efficiently, reducing manual labor and improving productivity. They play a crucial role in ensuring quality feed for livestock, optimizing crop yield, and supporting modern, mechanized farming practices across diverse agricultural settings.

According to FAOSTAT, the area harvested under cowpea grew from 15.3 million hectares in 2022 to 15.4 million hectares in 2023, enhancing the use of forage harvesters and increasing the demand for haying and forage machinery.

Market Dynamics:

Driver:

Increasing demand for animal feed

The rising global demand for livestock products is fueling the need for efficient forage harvesting solutions. Haying and forage machinery are increasingly adopted to meet the growing requirement for high-quality feed across dairy, poultry, and cattle sectors. These machines enable timely harvesting and preservation of nutritional value, which is critical for animal health and productivity. Farmers are investing in advanced balers, mowers, and rakes to optimize feed output and reduce post-harvest losses. The expansion of commercial livestock farms and feedlots is further accelerating machinery uptake. As feed demand intensifies, haying equipment is becoming indispensable for scalable and sustainable animal husbandry.

Restraint:

High initial investment costs

The cost of advanced equipment such as self-propelled forage harvesters or high-capacity balers can be prohibitive for small and mid-sized farms. This financial barrier limits adoption, especially in regions with fragmented landholdings or low mechanization rates. Additional expenses related to maintenance, fuel, and skilled labor compound the investment challenge. While leasing and cooperative ownership models are emerging, they are not yet widespread enough to offset the restraint. Consequently, high initial costs remain a key hurdle to broader market penetration.

Opportunity:

Growing adoption of precision and sustainable agriculture

The shift toward precision farming is creating new opportunities for haying and forage machinery manufacturers. Farmers are increasingly integrating GPS-guided mowers and sensor-equipped balers to enhance efficiency and reduce waste. These technologies support sustainable practices by optimizing input use and minimizing soil compaction. Government subsidies and sustainability mandates are encouraging adoption of eco-friendly harvesting solutions. Innovations in automation and data analytics are also enabling better crop monitoring and yield forecasting. As agriculture modernizes, forage machinery is evolving to align with precision and sustainability goals.

Threat:

Intense competition and market consolidation

Large multinational players are expanding their portfolios and acquiring smaller firms to strengthen market share. This consolidation is narrowing choices for buyers and intensifying pricing battles. Smaller manufacturers often struggle to compete on technology, distribution, and after-sales service. Rapid innovation cycles and brand loyalty further reinforce the dominance of established players. As a result, market fragmentation is declining, and competitive intensity is reshaping industry dynamics.

Covid-19 Impact

The COVID-19 pandemic disrupted the agricultural machinery supply chain, delaying equipment deliveries and maintenance schedules. Lockdowns and labor shortages hindered field operations, affecting forage harvesting timelines. However, the essential nature of livestock farming helped sustain baseline demand for haying equipment. The crisis underscored the importance of reliable, low-maintenance machinery in ensuring feed continuity. Post-pandemic recovery has been supported by renewed investments in mechanization and rural infrastructure.

The balers segment is expected to be the largest during the forecast period

The balers segment is expected to account for the largest market share during the forecast period, driven by rising demand for efficient feed management and labor-saving technologies. Advancements such as variable chamber designs, moisture sensors, and automation features are enhancing productivity and bale quality. Emerging trends include integration with GPS and telematics for precision farming and real-time monitoring. Key developments involve compact, high-density balers suited for small farms and export markets. Sustainability goals are also pushing innovation in fuel-efficient and electrically powered models.

The medium farms segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the medium farms segment is predicted to witness the highest growth rate, due to their push for mechanization and cost-efficiency. These farms are adopting mid-range balers, mowers, and tedders equipped with GPS guidance, moisture sensors, and semi-autonomous controls. Emerging trends include modular equipment designs and compatibility with farm management software. Key developments involve compact, multi-functional machines tailored for mixed cropping systems. Government subsidies and cooperative ownership models are also boosting access. As technology scales down, medium farms are becoming a key growth segment for forage machinery.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to increased mechanization, labor shortages, and rising livestock feed demand. Technological advancements such as automated systems, precision agriculture tools, and self-driving harvesters are boosting operational efficiency. Notable trends include smart baler adoption and autonomous farming pilots in countries like Japan and China. Leading manufacturers, including Kubota and Deere & Company, are investing heavily in innovation to enhance yield quality and reduce costs, driving further growth across the region.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, propelled by increasing demand for livestock feed, labor shortages, and supportive mechanization initiatives. Technological advancements such as GPS-guided equipment, smart harvesters, and IoT-enabled systems are reshaping operations. Sustainability is a rising priority, with innovations aimed at minimizing fuel consumption and crop loss. Recent milestones include Canada's push for agri-tech growth and the widespread use of intelligent balers and forage tools that enhance productivity and resource efficiency across the region.

Key players in the market

Some of the key players profiled in the Agricultural Haying Forage Machinery Market include John Deere, Mahindra & Mahindra Ltd., AGCO Corporation, SIP Strojna Industrija d.d., CNH Industrial, Tonutti Wolagri Group, Kubota Corporation, Mascar S.p.A., Krone Group, Alamo Group Inc., Kuhn Group, Iseki & Co., Ltd., Vermeer Corporation, Yanmar Co., Ltd., and CLAAS KGaA mbH.

Key Developments:

In September 2025, John Deere announced the introduction of the V452M round baler to the North American lineup, providing enhanced productivity and precision to larger-scale hay and forage operations. The V452M headlines the newly updated lineup of VR and CR round baler models, introducing a new naming convention and advanced features purpose-built for heavy crop and silage conditions, while the current 1 Series round balers remain and continue to serve customers with their baling needs.

In September 2025, Tech Mahindra and Abacus Insights announced a strategic partnership to enable seamless compliance and modernize healthcare data interoperability. The partnership will streamline and accelerate the implementation lifecycle for U.S. healthcare payers required to comply with the Centers for Medicare & Medicaid Services (CMS) Interoperability and Priority Authorization Final Rule (CMS-0057-F).

Machinery Types Covered:

  • Balers
  • Mowers
  • Forage Harvesters
  • Rakes & Tedders
  • Windrowers
  • Fodder Processors
  • Conditioners
  • Other Machinery Types

Operation Types Covered:

  • Tractor-mounted
  • Self-propelled
  • Pull-type

Applications Covered:

  • Small Farms
  • Medium Farms
  • Large Farms

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Agricultural Haying Forage Machinery Market, By Machinery Type

  • 5.1 Introduction
  • 5.2 Balers
    • 5.2.1 Round Balers
    • 5.2.2 Square Balers
  • 5.3 Mowers
    • 5.3.1 Disc Mowers
    • 5.3.2 Sickle Bar Mowers
  • 5.4 Forage Harvesters
    • 5.4.1 Self-Propelled
    • 5.4.2 Tractor-Mounted
  • 5.5 Rakes & Tedders
    • 5.5.1 Rotary Rakes
    • 5.5.2 Tedders
    • 5.5.3 Wheel Rakes
  • 5.6 Windrowers
  • 5.7 Fodder Processors
  • 5.8 Conditioners
  • 5.9 Other Machinery Types

6 Global Agricultural Haying Forage Machinery Market, By Operation Type

  • 6.1 Introduction
  • 6.2 Tractor-mounted
  • 6.3 Self-propelled
  • 6.4 Pull-type

7 Global Agricultural Haying Forage Machinery Market, By Application

  • 7.1 Introduction
  • 7.2 Small Farms
  • 7.3 Medium Farms
  • 7.4 Large Farms

8 Global Agricultural Haying Forage Machinery Market, By Geography

  • 8.1 Introduction
  • 8.2 North America
    • 8.2.1 US
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 Italy
    • 8.3.4 France
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 Japan
    • 8.4.2 China
    • 8.4.3 India
    • 8.4.4 Australia
    • 8.4.5 New Zealand
    • 8.4.6 South Korea
    • 8.4.7 Rest of Asia Pacific
  • 8.5 South America
    • 8.5.1 Argentina
    • 8.5.2 Brazil
    • 8.5.3 Chile
    • 8.5.4 Rest of South America
  • 8.6 Middle East & Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 UAE
    • 8.6.3 Qatar
    • 8.6.4 South Africa
    • 8.6.5 Rest of Middle East & Africa

9 Key Developments

  • 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 9.2 Acquisitions & Mergers
  • 9.3 New Product Launch
  • 9.4 Expansions
  • 9.5 Other Key Strategies

10 Company Profiling

  • 10.1 John Deere
  • 10.2 Mahindra & Mahindra Ltd.
  • 10.3 AGCO Corporation
  • 10.4 SIP Strojna Industrija d.d.
  • 10.5 CNH Industrial
  • 10.6 Tonutti Wolagri Group
  • 10.7 Kubota Corporation
  • 10.8 Mascar S.p.A.
  • 10.9 Krone Group
  • 10.10 Alamo Group Inc.
  • 10.11 Kuhn Group
  • 10.12 Iseki & Co., Ltd.
  • 10.13 Vermeer Corporation
  • 10.14 Yanmar Co., Ltd.
  • 10.15 CLAAS KGaA mbH

List of Tables

  • Table 1 Global Agricultural Haying Forage Machinery Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Agricultural Haying Forage Machinery Market Outlook, By Machinery Type (2024-2032) ($MN)
  • Table 3 Global Agricultural Haying Forage Machinery Market Outlook, By Balers (2024-2032) ($MN)
  • Table 4 Global Agricultural Haying Forage Machinery Market Outlook, By Round Balers (2024-2032) ($MN)
  • Table 5 Global Agricultural Haying Forage Machinery Market Outlook, By Square Balers (2024-2032) ($MN)
  • Table 6 Global Agricultural Haying Forage Machinery Market Outlook, By Mowers (2024-2032) ($MN)
  • Table 7 Global Agricultural Haying Forage Machinery Market Outlook, By Disc Mowers (2024-2032) ($MN)
  • Table 8 Global Agricultural Haying Forage Machinery Market Outlook, By Sickle Bar Mowers (2024-2032) ($MN)
  • Table 9 Global Agricultural Haying Forage Machinery Market Outlook, By Forage Harvesters (2024-2032) ($MN)
  • Table 10 Global Agricultural Haying Forage Machinery Market Outlook, By Self-Propelled (2024-2032) ($MN)
  • Table 11 Global Agricultural Haying Forage Machinery Market Outlook, By Tractor-Mounted (2024-2032) ($MN)
  • Table 12 Global Agricultural Haying Forage Machinery Market Outlook, By Rakes & Tedders (2024-2032) ($MN)
  • Table 13 Global Agricultural Haying Forage Machinery Market Outlook, By Rotary Rakes (2024-2032) ($MN)
  • Table 14 Global Agricultural Haying Forage Machinery Market Outlook, By Tedders (2024-2032) ($MN)
  • Table 15 Global Agricultural Haying Forage Machinery Market Outlook, By Wheel Rakes (2024-2032) ($MN)
  • Table 16 Global Agricultural Haying Forage Machinery Market Outlook, By Windrowers (2024-2032) ($MN)
  • Table 17 Global Agricultural Haying Forage Machinery Market Outlook, By Fodder Processors (2024-2032) ($MN)
  • Table 18 Global Agricultural Haying Forage Machinery Market Outlook, By Conditioners (2024-2032) ($MN)
  • Table 19 Global Agricultural Haying Forage Machinery Market Outlook, By Other Machinery Types (2024-2032) ($MN)
  • Table 20 Global Agricultural Haying Forage Machinery Market Outlook, By Operation Type (2024-2032) ($MN)
  • Table 21 Global Agricultural Haying Forage Machinery Market Outlook, By Tractor-mounted (2024-2032) ($MN)
  • Table 22 Global Agricultural Haying Forage Machinery Market Outlook, By Self-propelled (2024-2032) ($MN)
  • Table 23 Global Agricultural Haying Forage Machinery Market Outlook, By Pull-type (2024-2032) ($MN)
  • Table 24 Global Agricultural Haying Forage Machinery Market Outlook, By Application (2024-2032) ($MN)
  • Table 25 Global Agricultural Haying Forage Machinery Market Outlook, By Small Farms (2024-2032) ($MN)
  • Table 26 Global Agricultural Haying Forage Machinery Market Outlook, By Medium Farms (2024-2032) ($MN)
  • Table 27 Global Agricultural Haying Forage Machinery Market Outlook, By Large Farms (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.