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市场调查报告书
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1818107

全球高等教育市场：2032年预测－依课程类型、机构类型、教学方法和地区分析

Higher Education Market Forecasts to 2032 - Global Analysis By Course Type, Institution Type, Mode of Education and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球高等教育市场规模预计在 2025 年达到 9,299 亿美元，到 2032 年将达到 20,815 亿美元，预测期内的复合年增长率为 12.2%。

高等教育市场是指高等教育机构和服务，包括提供本科、研究生和博士课程的大学、学院和技术学校。该市场涵盖传统的校园学习、线上教育平台和混合模式。受全球对技术纯熟劳工日益增长的需求、技术进步数位化程度不断提高的推动，该市场专注于扩大入学机会、提高品质和增强研究能力。随着数位化学习解决方案和个人化教育体验成为关键的策略重点，学生流动性的提高、政府投资和产业合作正在促进市场成长。

全球学生人数不断增加

在新兴经济体中，人口成长和中小学教育入学率的提高推动了入学率的上升，进而推动了对高等教育的需求。此外，亚太和非洲地区的中产阶级正在壮大，使得高等教育更加经济实惠。科技进步进一步促进了灵活的学习模式，以满足更多人群的需求。政府的教育推广措施以及奖学金计画也​​刺激了市场扩张。此外，全球化也促使学生寻求国际认可的学位。这些因素共同推动了整个市场的发展，推动了强劲的成长，并扩大了教育服务的供应。

高昂的学费限制了入学机会

不断上升的开发成本（尤其是在私立院校）推高了学费，使许多发展中地区的学生无法负担。此外，经济差距加剧了这个问题，低收入和中等收入家庭难以融资高等教育的费用。对学生贷款债务的担忧进一步阻碍了入学，尤其是在北美等市场。此外，一些地区不完善的助学金政策也加剧了入学机会问题。负担能力的差距缩小了潜在的学生群体，从而限制了市场扩张。

扩大线上学位课程

数位教育平台打破了地理障碍，提供灵活的学习时间，且与传统的校园课程相比成本更低。此外，雇主对线上认证的接受度不断提高也增强了其吸引力。教育机构可以透过大规模开放线上课程（MOOC）和微证书来丰富其课程设置，面向在职成年人和终身学习者。此外，与科技公司的合作可以促进数位学习基础设施的创新，提升使用者体验与互动性。疫情加速了数位教育的普及，凸显了其持续成长的潜力。

传统校园入学人数下降

远距教育的转变以及替代性认证体系的兴起，使得传统学位课程的吸引力下降。此外，高昂的学费和生活费给学生带来的经济负担，进一步阻碍了他们就读。已开发地区的人口结构变化，例如人口老化和出生率下降，导致学生群体不断缩小。此外，地缘政治紧张局势和签证限制阻碍了国际学生的流动，对依赖全球招生的院校产生了影响。这些变化迫使大学必须创新，否则将面临被淘汰的风险。

COVID-19的影响：

新冠疫情加速了数位转型，对高等教育市场产生了重大影响。在校园关闭期间，教育机构迅速转向线上学习以保持学术连续性，这也暴露了数位基础设施和教学方法方面的不足。此外，旅行限制和健康担忧导致国际学生流动急剧下降，大大减少了许多大学的收入来源。财政压力加剧，尤其是在私立大学，导致预算削减和教师休假。然而，这场危机也凸显了远端教育的可行性，并促使对数位平台的投资增加。它也促使政策转向灵活的学习模式。整体而言，疫情起到了催化剂的作用，重塑了高等教育格局，使其朝着更具韧性、技术主导的体系发展。

预计本科课程部分在预测期内将占最大份额

预计本科课程将在预测期内占据最大的市场份额。这种主导地位源自于全球对学士学位作为专业入门基础教育资格的旺盛需求。此外，本科课程吸引了广泛的学生群体，包括来自不同社会经济背景的新生。教育机构正致力于扩展跨学科的本科课程，以满足多样化的学生兴趣和就业市场需求。此外，政府政策和奖学金计画也​​经常以本科教育为目标，以提高识字率和就业率。对STEM领域和跨学科课程的日益重视也推动了这一领域的成长。

预计私立大学部门在预测期内的复合年增长率最高。

预计私立大学领域将在预测期内呈现最高成长率。该领域的扩张源于公立大学面临容量和品质限制的地区对优质教育日益增长的需求。此外，私立大学通常提供专业课程、强大的基础设施和全球伙伴关係，吸引雄心勃勃的学生。此外，课程设计的灵活性和数位化教育的快速普及使私立大学更具竞争力。新兴经济体的新兴中产阶级寻求私立大学以取得更优异的教育成果。此外，私立大学采用创新经营模式和投资校园建设的能力将推动其快速成长。

占比最大的地区：

预计北美将在预测期内占据最大的市场份额。这主要得益于该地区拥有众多世界知名大学和研究机构，以及完善的高等教育基础设施。此外，对教育科技的大量投资正在增强各机构在混合式和线上学习方面的能力。此外，庞大的国际学生群体进一步扩大了市场规模，并带来了可观的学费收入。政府支持、高额研发支出以及优惠的政策框架正在推动持续的创新和发展。该地区完善的认证和品质保证系统也提升了其全球信誉和声誉。

复合年增长率最高的地区：

预计亚太地区在预测期内将呈现最高的复合年增长率。快速成长的中阶和日益增长的寻求高等教育的年轻人口推动了这一增长。此外，政府旨在提高教育可及性和品质的倡议，例如中国计划将顶尖大学数量翻一番，也刺激了成长。该地区还在数位教育基础设施方面投入巨资，以缩小城乡差距。此外，国际伙伴关係关係和跨境计画的兴起也吸引了全球学习者。私立大学和职业院校的兴起提供了替代性的教育途径。因此，人口趋势、经济发展和政策支持的结合，使亚太地区成为高等教育市场成长最快的地区。

教育机构类型

  • 公立大学
  • 私立大学
  • 社区大学
  • 营利组织
  • 独立教育机构

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  • 公司简介
    • 对最多三家其他公司进行全面分析
    • 主要企业的SWOT分析（最多3家公司）
  • 区域分类
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第 2 章 简介

  • 概述
  • 相关利益者
  • 分析范围
  • 分析方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 分析方法
  • 分析材料
    • 主要研究资料
    • 二手研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 市场机会
  • 威胁
  • 新兴市场
  • COVID-19的感染疾病

第四章 波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代产品的威胁
  • 新参与企业的威胁
  • 企业之间的竞争

5. 全球高等教育市场（依课程类型）

  • 大学部课程
  • 研究生课程
  • 证书和学位课程
  • 持续教育和专业发展

6. 全球高等教育市场（依机构类型）

  • 公立大学
  • 私立大学
  • 社区大学
  • 营利组织
  • 独立组织

第七章 全球高等教育市场（依教育方式）

  • 校园/传统学习
  • 线上学习
  • 混合式学习

8. 全球高等教育市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第九章：主要趋势

  • 合约、商业伙伴关係和合资企业
  • 企业合併（M&A）
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十章：企业概况

  • Anthology Inc.
  • Blackbaud Inc.
  • Cengage Learning
  • Chegg Inc.
  • Coursera
  • Ellucian Company LP
  • Jenzabar
  • Macmillan Learning
  • McGraw Hill
  • Pearson
  • PowerSchool
  • SAGE Publishing
  • Simplilearn
  • Springer Nature
  • Udemy
  • upGrad
  • Wiley
  • Wolters Kluwer
Product Code: SMRC31070

According to Stratistics MRC, the Global Higher Education Market is accounted for $929.9 billion in 2025 and is expected to reach $2081.5 billion by 2032 growing at a CAGR of 12.2% during the forecast period. The Higher Education Market refers to post-secondary education institutions and services, including universities, colleges, and vocational schools providing undergraduate, postgraduate, and doctoral programs. This market encompasses traditional campus-based learning, online education platforms, and hybrid models. Driven by growing global demand for skilled labor, technological advancements, and rising digital adoption, the market focuses on expanding access, improving quality, and enhancing research capabilities. Increasing student mobility, government investments, and industry partnerships contribute to growth, with digital learning solutions and personalized educational experiences becoming key strategic priorities.

Market Dynamics:

Driver:

Rising global student population

Increasing enrollment rates in developing economies, due to demographic expansion and improved access to primary and secondary education, feed into higher education demand. Moreover, the growing middle-class population across Asia Pacific and Africa provides the financial capability to pursue tertiary education. Technological advancements further facilitate flexible learning modes, catering to a broader audience. Government initiatives promoting education, coupled with scholarship programs, also stimulate market expansion. Additionally, globalization prompts students to seek internationally recognized degrees. These factors collectively boost the overall market, fostering robust growth and broadening educational service offerings.

Restraint:

High tuition fees limiting accessibility

Escalating operational costs, especially in private institutions, contribute to increased tuition, making it unaffordable for many students in developing regions. Moreover, economic disparities amplify the issue, as middle and lower-income families struggle to finance higher education. Student loan debt concerns further deter enrollment, particularly in markets like North America. Additionally, inadequate financial aid policies in some regions exacerbate accessibility issues. The affordability gap limits market expansion by shrinking the potential student base.

Opportunity:

Expansion of online degree programs

Digital learning platforms break geographical barriers, offering flexible schedules and lower costs compared to traditional on-campus programs. Moreover, the rising acceptance of online certifications by employers enhances program attractiveness. Institutions can diversify offerings through Massive Open Online Courses (MOOCs) and micro-credentials, targeting working professionals and lifelong learners. Additionally, partnerships with technology firms drive innovation in e-learning infrastructure, improving user experience and interactivity. The pandemic accelerated digital adoption, highlighting the potential for sustained growth.

Threat:

Declining traditional campus enrollments

The shift toward remote learning and the rise of alternative credentialing systems reduce the appeal of conventional degree programs. Additionally, the financial strain on students due to high tuition and living expenses further deters campus-based attendance. Demographic changes in developed regions, including aging populations and declining birth rates, contribute to a shrinking student base. Moreover, geopolitical tensions and visa restrictions hinder international student mobility, impacting institutions reliant on global enrollment. This disruption pressures universities to innovate or risk obsolescence.

Covid-19 Impact:

The COVID-19 pandemic profoundly impacted the Higher Education Market by accelerating digital transformation. Institutions rapidly transitioned to online learning to maintain academic continuity amid campus closures, revealing gaps in digital infrastructure and pedagogical methods. Moreover, international student mobility sharply declined due to travel restrictions and health concerns, significantly reducing revenue streams for many universities. Financial pressures intensified, particularly for private institutions, leading to budget cuts and furloughs. However, the crisis underscored the viability of remote education, prompting increased investment in digital platforms. Additionally, policy shifts toward flexible learning models emerged. Overall, COVID-19 acted as a catalyst, reshaping the higher education landscape toward more resilient, technology-driven systems.

The undergraduate programs segment is expected to be the largest during the forecast period

The undergraduate programs segment is expected to account for the largest market share during the forecast period. This dominance is driven by the high global demand for bachelor's degrees as the foundational academic qualification for professional careers. Moreover, undergraduate courses attract a broad demographic, including first-time college entrants from diverse socio-economic backgrounds. Institutions focus on expanding undergraduate offerings across disciplines to meet varied student interests and job market requirements. Additionally, government policies and scholarship schemes frequently target undergraduate education to boost literacy and employability rates. The growing emphasis on STEM fields and interdisciplinary programs further propels segment growth.

The private universities segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the private universities segment is predicted to witness the highest growth rate. Increasing demand for quality education in regions where public institutions face capacity or quality constraints drives this expansion. Moreover, private universities often offer specialized programs, enhanced infrastructure, and global partnerships that appeal to aspirational students. Additionally, flexibility in curriculum design and faster adoption of digital education practices bolster their competitive edge. The rising middle class in emerging economies seeks private institutions for perceived superior outcomes. Furthermore, private universities' ability to implement innovative business models and invest in campus development positions them for rapid growth.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share. This is primarily due to its well-established higher education infrastructure, comprising numerous world-renowned universities and research institutions. Moreover, significant investment in education technology enhances institutional capabilities in hybrid and online learning. Additionally, the presence of a large international student population further strengthens market size, contributing significant tuition revenue. Government support, high R&D spending, and favorable policy frameworks drive continuous innovation and development. The region's comprehensive accreditation and quality assurance systems also foster trust and reputation globally.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. The growth is fueled by a rapidly expanding middle class and increasing youth population seeking higher education. Additionally, government initiatives aimed at enhancing education accessibility and quality, such as China's Double First-Class University Plan, stimulate growth. The region also witnesses substantial investment in digital education infrastructure, addressing urban-rural disparities. Moreover, increasing international partnerships and cross-border programs attract global learners. The emergence of private universities and vocational institutions offers alternative education pathways. Consequently, the combination of demographic trends, economic development, and policy support positions Asia Pacific as the fastest-growing region in the higher education market.

Key players in the market

Some of the key players in Higher Education Market include Anthology Inc., Blackbaud Inc., Cengage Learning, Chegg Inc., Coursera, Ellucian Company L.P., Jenzabar, Macmillan Learning, McGraw Hill, Pearson, PowerSchool, SAGE Publishing, Simplilearn, Springer Nature, Udemy, upGrad, Wiley, and Wolters Kluwer.

Key Developments:

In September 2025, Blackbaud was named #20 on Fast Company's list of the 2025 Best Workplaces for Innovators, highlighting its culture of experimentation and investment in AI capabilities.

In May 2025, Adobe Learning Manager launched Group Success Dashboard for real-time learner progress monitoring across departments, and enhanced custom roles allowing users to have multiple roles with up to 500 users per role. The platform now supports seamless role switching and improved administrative delegation capabilities.

In May 2024, Jenzabar launched a cloud-based finance solution designed to streamline higher education business offices and enhance affordability.

Course Types Covered:

  • Undergraduate Programs
  • Graduate & Postgraduate Programs
  • Certificate & Diploma Programs
  • Continuing Education & Professional Development

Institution Types:

  • Public Universities
  • Private Universities
  • Community Colleges
  • For-Profit Institutions
  • Standalone Institutes

Mode of Educations Covered:

  • On-Campus/Traditional Learning
  • Online Learning
  • Hybrid/Blended Learning

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Emerging Markets
  • 3.7 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Higher Education Market, By Course Type

  • 5.1 Introduction
  • 5.2 Undergraduate Programs
  • 5.3 Graduate & Postgraduate Programs
  • 5.4 Certificate & Diploma Programs
  • 5.5 Continuing Education & Professional Development

6 Global Higher Education Market, By Institution Type

  • 6.1 Introduction
  • 6.2 Public Universities
  • 6.3 Private Universities
  • 6.4 Community Colleges
  • 6.5 For-Profit Institutions
  • 6.6 Standalone Institutes

7 Global Higher Education Market, By Mode of Education

  • 7.1 Introduction
  • 7.2 On-Campus/Traditional Learning
  • 7.3 Online Learning
  • 7.4 Hybrid/Blended Learning

8 Global Higher Education Market, By Geography

  • 8.1 Introduction
  • 8.2 North America
    • 8.2.1 US
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 Italy
    • 8.3.4 France
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 Japan
    • 8.4.2 China
    • 8.4.3 India
    • 8.4.4 Australia
    • 8.4.5 New Zealand
    • 8.4.6 South Korea
    • 8.4.7 Rest of Asia Pacific
  • 8.5 South America
    • 8.5.1 Argentina
    • 8.5.2 Brazil
    • 8.5.3 Chile
    • 8.5.4 Rest of South America
  • 8.6 Middle East & Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 UAE
    • 8.6.3 Qatar
    • 8.6.4 South Africa
    • 8.6.5 Rest of Middle East & Africa

9 Key Developments

  • 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 9.2 Acquisitions & Mergers
  • 9.3 New Product Launch
  • 9.4 Expansions
  • 9.5 Other Key Strategies

10 Company Profiling

  • 10.1 Anthology Inc.
  • 10.2 Blackbaud Inc.
  • 10.3 Cengage Learning
  • 10.4 Chegg Inc.
  • 10.5 Coursera
  • 10.6 Ellucian Company L.P.
  • 10.7 Jenzabar
  • 10.8 Macmillan Learning
  • 10.9 McGraw Hill
  • 10.10 Pearson
  • 10.11 PowerSchool
  • 10.12 SAGE Publishing
  • 10.13 Simplilearn
  • 10.14 Springer Nature
  • 10.15 Udemy
  • 10.16 upGrad
  • 10.17 Wiley
  • 10.18 Wolters Kluwer

List of Tables

  • Table 1 Global Higher Education Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Higher Education Market Outlook, By Course Type (2024-2032) ($MN)
  • Table 3 Global Higher Education Market Outlook, By Undergraduate Programs (2024-2032) ($MN)
  • Table 4 Global Higher Education Market Outlook, By Graduate & Postgraduate Programs (2024-2032) ($MN)
  • Table 5 Global Higher Education Market Outlook, By Certificate & Diploma Programs (2024-2032) ($MN)
  • Table 6 Global Higher Education Market Outlook, By Continuing Education & Professional Development (2024-2032) ($MN)
  • Table 7 Global Higher Education Market Outlook, By Institution Type (2024-2032) ($MN)
  • Table 8 Global Higher Education Market Outlook, By Public Universities (2024-2032) ($MN)
  • Table 9 Global Higher Education Market Outlook, By Private Universities (2024-2032) ($MN)
  • Table 10 Global Higher Education Market Outlook, By Community Colleges (2024-2032) ($MN)
  • Table 11 Global Higher Education Market Outlook, By For-Profit Institutions (2024-2032) ($MN)
  • Table 12 Global Higher Education Market Outlook, By Standalone Institutes (2024-2032) ($MN)
  • Table 13 Global Higher Education Market Outlook, By Mode of Education (2024-2032) ($MN)
  • Table 14 Global Higher Education Market Outlook, By On-Campus/Traditional Learning (2024-2032) ($MN)
  • Table 15 Global Higher Education Market Outlook, By Online Learning (2024-2032) ($MN)
  • Table 16 Global Higher Education Market Outlook, By Hybrid/Blended Learning (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.