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市场调查报告书
商品编码
1822453
合成媒体机器客户市场预测至 2032 年:按类型、部署、技术、应用、最终用户和地区进行的全球分析Synthetic Media & Machine Customers Market Forecasts to 2032 - Global Analysis By Type (Synthetic Media and Machine Customers), Deployment, Technology, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球合成介质机器客户市场预计在 2025 年达到 129 亿美元,到 2032 年将达到 732 亿美元,预测期内的复合年增长率为 28.1%。
合成媒体是指由人工智慧产生或修改的内容,包括深度造假和人工智慧产生的文字、图像、音讯和影片。它能够实现扩充性、个人化和沈浸式的数位体验。另一方面,机器客户是像机器人和人工智慧代理这样的自主系统,它们代表人类和组织做出购买决策和交易。总而言之,合成媒体和机器客户代表了数位互动和商业的变革性转变,人工智慧不仅创造内容,还充当内容的消费者。这种融合正在透过自动化互动、增强个人化以及重新定义数位经济中价值创造和交换的方式再形成产业。
人工智慧和机器学习的进步
人工智慧和机器学习的快速发展正在推动合成媒体和机器客户市场的成长。深度学习、自然语言处理和生成模型的创新正在实现更逼真、个人化和可扩展的内容製作。这些技术也使自主系统能够做出智慧采购决策,进而提高各行各业的效率。随着人工智慧能力的扩展,越来越多的企业采用合成媒体和机器客户来简化营运、提高参与度并开拓新的收益来源。
道德和监管问题
伦理和监管方面的担忧严重阻碍了合成媒体和机器生成媒体的发展,因为它们带来了不确定性并限制了创新。资料隐私、虚假资讯和课责等挑战阻碍了其应用,而不断变化的法规则减缓了部署速度并增加了合规成本。公众的不信任和对操纵的恐惧进一步限制了市场扩张。这些障碍抑制了投资,并减缓了其与主流应用的整合,从而扼杀了人工智慧主导的客户参与和媒体创作的潜力。
对可扩展内容的需求
对可扩展、个人化内容日益增长的需求为合成媒体带来了巨大的机会。从行销到教育,各行各业的公司都在利用人工智慧以低成本产生大量客製化媒体。这种扩充性实现了前所未有的功能,例如即时自订、多语言支援和身临其境型体验。结合自动化交易的机器客户,企业可以实现无缝的端到端数位互动。这一趋势正在推动创新,并为数位经济的收益开闢新的途径。
版权和智慧财产权风险
版权和智慧财产权风险造成法律不确定性,扼杀创新,严重阻碍了合成媒体和机器生成内容的发展。对侵权的担忧会抑制投资,推迟产品发布,并限制创作自由。人工智慧生成内容所有权的不确定性使许可和收益变得复杂。这些挑战降低了相关人员之间的信任,抑制了合作,减缓了市场采用,并最终阻碍了合成媒体技术的可扩展性和商业性可行性。
COVID-19的影响
新冠疫情加速了数位转型,推动了对合成媒体和机器客户的需求。封锁和远距办公增加了沟通、娱乐和行销对人工智慧生成内容的依赖。企业转向自动化来维持营运并与消费者进行线上互动。机器客户帮助简化了电子商务和供应链。疫情虽然暴露了脆弱性,但也凸显了人工智慧主导解决方案的韧性和扩充性,为合成媒体应用的长期成长奠定了基础。
预测期内,生成式人工智慧领域预计将占据最大份额
生成式人工智慧领域预计将在预测期内占据最大的市场份额,这得益于其能够生成跨文字、图像、音讯和影片等格式的高品质多样化内容。其应用程式涵盖行销、娱乐、教育和客户服务,可实现大规模的超个人化体验。随着模型日益复杂,生成式人工智慧正在改变创新工作流程并降低生产成本。其多功能性和高效性使其成为合成媒体的基础,推动了其广泛应用并支持了市场的快速扩张。
娱乐和媒体领域预计将在预测期内实现最高复合年增长率
预计娱乐和媒体领域将在预测期内实现最高成长率,这得益于对身临其境型和个人化内容的需求。合成媒体正在透过支援动态叙事、虚拟网红以及人工智慧生成的音乐和视觉效果,彻底改变内容创作。机器消费者正在增强受众定位并实现内容传送的自动化。随着消费者对更具互动性和客製化体验的需求,媒体公司正在大力投资生成性人工智慧工具。这股创新浪潮正在重塑娱乐的製作、消费和收益方式。
在预测期内,亚太地区预计将占据最大的市场份额,这得益于其强大的数位基础设施、日益增长的技术型人口以及政府对人工智慧专案的大力支持。中国、日本和韩国等国家在人工智慧研究和应用方面处于领先地位。该地区的电子商务、娱乐和游戏产业蓬勃发展,推动了对合成媒体和机器消费者的需求。战略投资和有利政策使亚太地区成为人工智慧主导的数位转型的全球中心。
北美地区凭藉其先进的人工智慧生态系统、强大的研发实力以及对新兴技术的早期应用,预计将在预测期内实现最高的复合年增长率。美国和加拿大拥有领先的科技公司和新创公司,这些公司和新兴企业正在开创合成媒体和自主系统。广告、娱乐和教育领域对个人化内容的旺盛需求正在推动这一成长。监管的明确性和对符合伦理道德的人工智慧的投资也促进了市场扩张,使北美成为创新和可扩展性的关键驱动力。
According to Stratistics MRC, the Global Synthetic Media & Machine Customers Market is accounted for $12.9 billion in 2025 and is expected to reach $73.2 billion by 2032 growing at a CAGR of 28.1% during the forecast period. Synthetic media refers to content generated or modified by artificial intelligence, including deepfakes, AI-generated text, images, audio, and video. It enables scalable, personalized, and immersive digital experiences. Machine customers, on the other hand, are autonomous systems-like bots or AI agents-that make purchasing decisions and transactions on behalf of humans or organizations. Together, synthetic media and machine customers represent a transformative shift in digital interaction and commerce, where AI not only creates content but also acts as a consumer. This convergence is reshaping industries by automating engagement, enhancing personalization, and redefining how value is created and exchanged in the digital economy.
Advancements in AI & Machine Learning
Rapid progress in AI and machine learning is fueling the growth of synthetic media and machine customers. Innovations in deep learning, natural language processing, and generative models are enabling more realistic, personalized, and scalable content creation. These technologies also empower autonomous systems to make intelligent purchasing decisions, enhancing efficiency across industries. As AI capabilities expand, businesses are increasingly adopting synthetic media and machine customers to streamline operations, improve engagement, and unlock new revenue streams.
Ethical & Regulatory Concerns
Ethical and regulatory concerns significantly hinder the growth of synthetic media and machine customers by creating uncertainty and limiting innovation. Issues like data privacy, misinformation, and accountability challenge adoption, while evolving regulations delay deployment and increase compliance costs. Public distrust and fear of manipulation further restrict market expansion. These barriers discourage investment and slow down integration into mainstream applications, stalling the potential of AI-driven customer engagement and media creation.
Demand for Scalable Content
The surging demand for scalable, personalized content presents a major opportunity for synthetic media. Businesses across sectors-from marketing to education-are leveraging AI to generate vast volumes of tailored media at low cost. This scalability enables real-time customization, multilingual outreach, and immersive experiences that were previously unattainable. Combined with machine customers that automate transactions, organizations can deliver seamless, end-to-end digital engagement. This trend is driving innovation and opening new monetization avenues in the digital economy.
Copyright & IP Risks
Copyright and IP risks significantly hinder the growth of synthetic media and machine customers by creating legal uncertainty and stifling innovation. Fear of infringement deters investment, delays product launches, and limits creative freedom. Ambiguous ownership rights over AI-generated content complicate licensing and monetization. These challenges reduce trust among stakeholders, discourage collaboration, and slow market adoption-ultimately impeding the scalability and commercial viability of synthetic media technologies.
Covid-19 Impact
The Covid-19 pandemic accelerated digital transformation, boosting demand for synthetic media and machine customers. Lockdowns and remote work increased reliance on AI-generated content for communication, entertainment, and marketing. Businesses turned to automation to maintain operations and engage consumers virtually. Machine customers helped streamline e-commerce and supply chains. While the pandemic exposed vulnerabilities, it also highlighted the resilience and scalability of AI-driven solutions, setting the stage for long-term growth in synthetic media adoption.
The generative AI segment is expected to be the largest during the forecast period
The generative AI segment is expected to account for the largest market share during the forecast period, due to its ability to produce high-quality, diverse content across formats-text, images, audio, and video. Its applications span marketing, entertainment, education, and customer service, enabling hyper-personalized experiences at scale. As models become more sophisticated, generative AI is transforming creative workflows and reducing production costs. Its versatility and efficiency make it the cornerstone of synthetic media, driving widespread adoption and anchoring the market's rapid expansion.
The entertainment & media segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the entertainment & media segment is predicted to witness the highest growth rate, due to demand for immersive and personalized content. Synthetic media enables dynamic storytelling, virtual influencers, and AI-generated music and visuals, revolutionizing content creation. Machine customers enhance audience targeting and automate content delivery. As consumers seek more interactive and tailored experiences, media companies are investing heavily in generative AI tools. This surge in innovation is reshaping how entertainment is produced, consumed, and monetized.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to its robust digital infrastructure, growing tech-savvy population, and strong government support for AI initiatives. Countries like China, Japan, and South Korea are leading in AI research and adoption. The region's booming e-commerce, entertainment, and gaming industries are driving demand for synthetic media and machine customers. Strategic investments and favorable policies are positioning Asia Pacific as a global hub for AI-driven digital transformation.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to its advanced AI ecosystem, strong R&D capabilities, and early adoption of emerging technologies. The U.S. and Canada host leading tech firms and startups pioneering synthetic media and autonomous systems. High demand for personalized content in advertising, entertainment, and education is accelerating growth. Regulatory clarity and investment in ethical AI are also contributing to market expansion, making North America a key driver of innovation and scalability.
Key players in the market
Some of the key players profiled in the Synthetic Media & Machine Customers Market include Synthesia, Rephrase.ai, Lovo, Hour One, Papercup, Descript, ZMO.ai, D-ID, HeyGen, Runway, Colossyan, Soul Machines, Altered, DeepBrain, Aflorithmic, ObEN, Neosapience and Respeecher.
In September 2025, Soul Machines has launched Workforce Connect, now available via the ServiceNow Store. This app brings "Digital Workers" into enterprise workflows, enabling empathetic face-to-face AI agents to automate conversational tasks, capture data, boost engagement, and drive efficiencies for HR, sales, CX and more.
In May 2025, Soul Machines has partnered with ServiceNow to launch the Experiential AI Agents Connector app on the ServiceNow Store, combining Soul Machines' emotional, human-like conversational agents with ServiceNow's workflow orchestration. The app enables organizations to automate and humanize interactions-seeing, hearing, responding-with adaptive empathy, triggering ServiceNow workflows to boost user engagement and operational efficiency.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.