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市场调查报告书
商品编码
1822460

2032 年乳清蛋白市场预测：按产品、形式、通路、应用和地区进行的全球分析

Whey Protein Market Forecasts to 2032 - Global Analysis By Product (Whey Protein Concentrate, Whey Protein Isolate, Whey Protein Hydrolysate, Native Whey Protein and Other Products), Form, Distribution Channel, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球乳清蛋白市场预计在 2025 年达到 141.3 亿美元，到 2032 年将达到 266.8 亿美元，预测期内复合年增长率为 9.5%。

乳清蛋白是一种优质蛋白质，源自于乳酪生产过程中产生的副产品乳清。它含有全部九种必需氨基酸，有助于肌肉生长、修復和整体健康。乳清蛋白能被人体快速吸收，因此深受运动员、健身者和健身爱好者的喜爱。乳清蛋白有多种形态，包括浓缩物、分离物和水解物，每种形态的蛋白质含​​量和加工方法都不同。除了支持肌肉生长外，将乳清蛋白纳入均衡饮食还可以帮助控制体重、提高免疫力并增强饱足感。

据印度青年事务和体育部称，政府正在积极推广「健康印度运动」等健身倡议，透过适合年龄的通讯协定将健身文化製度化，建议每天进行 30 至 60 分钟的中等至剧烈的体育活动。

提高健康和健身意识

消费者正在将蛋白质补充剂纳入日常生活，以支持运动表现、免疫力和代谢健康。与运动营养、机能性食品和个人化健康平台的整合正在扩大其影响力。公共宣传活动和健身达人正在加强健身房、零售店和电商管道对蛋白质补充剂的接受度。需求涵盖运动员、健身爱好者和注重健康的消费者。这些动态使健康和健身意识成为乳清蛋白市场的关键驱动力，并推动整体市场成长。

製造和加工成本高

成本效益原料和先进加工技术的取得管道有限，影响了盈利。法规遵循和品质保证进一步增加了营运成本。消费者价格敏感度正在减缓新兴市场的采用速度。研发强度和基础设施需求正在抑制创新。儘管市场对富含蛋白质的产品的需求不断增长，但这些因素仍在抑制市场扩张。

名人代言与媒体影响力

健身偶像和健康专家的认可正在塑造消费者的购买行为和品牌忠诚度。与数位平台、社群媒体和内容行销的整合正在提升认知度和转换率。公共和私人领域在品牌建立和消费者教育方面的投资正在蓬勃发展。不同年龄层和不同地域的消费者对偏好、生活方式营养的需求正在增加。这些发展为市场成长创造了有利条件，并加速了乳清蛋白产品的普及。

乳糖不耐症与饮食限制

製造商必须克服配方挑战，并使其产品多样化，以满足不断变化的营养需求。豌豆、大豆和大米等替代蛋白质正日益受到欢迎。监管审查和标籤要求使产品定位变得复杂。消费者对洁净标示、无过敏原产品的需求正在重塑市场动态。这些限制因素造成了竞争压力，并限制了真正的市场发展。

COVID-19的影响

新冠疫情扰乱了乳清蛋白市场，导致供应链暂时中断、健身房活动减少以及消费者支出变化。零售店关闭和物流挑战影响了产品的供应和分销。然而，人们对免疫接种、居家运动和自我护理的关注度增加，部分抵消了市场放缓的影响。疫情后的復苏得益于全球市场对便利、高品质、技术驱动的营养解决方案日益增长的需求，以及电子商务、个人化配方和临床级蛋白质应用领域的创新。

预计乳清蛋白浓缩物（WPC）市场在预测期内将占据最大份额

乳清蛋白浓缩物 (WPC) 预计将在预测期内占据最大的市场份额，这得益于其均衡的蛋白质含​​量、价格实惠和用途广泛。 WPC 因其易消化性和氨基酸组成，广泛应用于运动营养、机能性食品和膳食补充剂。製造商正在优化其配方，以改善口味、溶解度和货架稳定性。健身中心、零售店和线上平台的需求仍然强劲。监管支援和消费者的熟悉度正在推动其普及。

临床和医学营养领域预计将在预测期内实现最高的复合年增长率

预计临床和医疗营养领域将在预测期内实现最高成长率，这得益于復健期、老年护理和慢性病管理领域对治疗级蛋白质的需求。乳清蛋白正被纳入经肠营养、术后饮食和免疫支持配方中。医院、诊所和长期照护机构正在扩大蛋白质强化产品的使用，以改善患者的预后。公共卫生计划和保险覆盖正在推动其应用。对高纯度、生物可利用蛋白质的需求正在加速医疗配方的创新。

比最大的地区

在预测期内，北美预计将占据最大的市场份额，这得益于其先进的酪农基础设施、较高的消费者认知度以及强大的零售生态系统。美国和加拿大在产品创新、临床研究和运动营养应用方面处于领先地位。围绕预防性保健、健身和膳食补充剂的公共措施正在增强需求。区域製造商和全球品牌正在扩展其全通路策略和个人化产品供应。监管的明确性和媒体曝光度正在推动其应用。

复合年增长率最高的地区

在预测期内，亚太地区预计将呈现最高的复合年增长率，这得益于健康意识的提升、中阶人口的不断增长以及政府对营养项目的投入。中国、印度、日本和韩国等国家正在扩大蛋白质补充剂的生产、分销和消费者教育。官民合作关係和行动优先策略正在改善都市区和半都市区的营养获取。对价格实惠、文化适应性强且功能性的营养产品的需求正在推动技术创新。本地製造商和全球公司正在合作，以在地化和扩展解决方案。

免费客製化服务

此报告的订阅者可以从以下免费自订选项中选择一项：

  • 公司简介
    • 全面分析其他市场参与者（最多 3 家公司）
    • 主要企业的SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 应用分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球乳清蛋白市场（按产品）

  • 乳清蛋白浓缩物（WPC）
  • 乳清分离蛋白（WPI）
  • WheyPro 天然乳清蛋白
  • 其他的

6. 全球乳清蛋白市场（依型态）

  • 粉末
  • 即饮（RTD）
  • 酒吧和小吃店

7. 全球乳清蛋白市场（依分销管道）

  • 超级市场和大卖场
  • 专卖店
  • 网路零售
  • 药局和药局

8. 全球乳清蛋白市场（依应用）

  • 运动营养
  • 强化食品和饮料
  • 婴儿奶粉和婴儿食品
  • 临床和医学营养
  • 体重管理
  • 个人护理和化妆品
  • 动物营养/宠物食品
  • 营养补充品
  • 其他的

9. 全球乳清蛋白市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十一章 公司概况

  • Glanbia PLC
  • Arla Foods amba
  • Fonterra Co-operative Group Limited
  • Lactalis Group
  • FrieslandCampina NV
  • Hilmar Cheese Company, Inc.
  • Saputo Inc.
  • Agropur Cooperative
  • Kerry Group plc
  • Leprino Foods Company
  • Davisco Foods International, Inc.
  • Carbery Group
  • Milk Specialties Global
  • Alpavit
  • AMCO Proteins
Product Code: SMRC31215

According to Stratistics MRC, the Global Whey Protein Market is accounted for $14.13 billion in 2025 and is expected to reach $26.68 billion by 2032 growing at a CAGR of 9.5% during the forecast period. Whey protein is a high-quality protein derived from whey, the liquid by-product of cheese production. It contains all nine essential amino acids, making it a complete protein that supports muscle growth, repair, and overall health. Whey protein is rapidly absorbed by the body, which makes it popular among athletes, bodybuilders, and fitness enthusiasts. It is available in various forms, including concentrates, isolates, and hydrolysates, each differing in protein content and processing. Beyond muscle support, whey protein may aid weight management, improve immunity, and promote satiety when incorporated into a balanced diet.

According to the Ministry of Youth Affairs and Sports, the government has been actively promoting fitness initiatives, such as the Fit India Movement, which institutionalizes fitness culture through age-appropriate protocols recommending 30-60 minutes of moderate-to-vigorous physical activity daily.

Market Dynamics:

Driver:

Rising health and fitness awareness

Consumers are integrating protein supplements into daily routines to support athletic performance, immunity, and metabolic health. Integration with sports nutrition, functional foods, and personalized wellness platforms is expanding reach. Public campaigns and fitness influencers are reinforcing adoption across gyms, retail, and e-commerce channels. Demand spans across athletes, fitness enthusiasts, and health-conscious consumers. These dynamics are positioning health and fitness awareness as a key driver of the whey protein market, thereby boosting overall market growth.

Restraint:

High production and processing costs

Limited access to cost-efficient raw materials and advanced processing technologies is affecting profitability. Regulatory compliance and quality assurance further increase operational overhead. Price sensitivity among consumers is slowing adoption in emerging markets. R&D intensity and infrastructure requirements are tempering innovation. These factors are constraining market expansion despite rising demand for protein-rich products.

Opportunity:

Celebrity endorsements and media influence

Endorsements from fitness icons and health experts are shaping purchasing behavior and brand loyalty. Integration with digital platforms, social media, and content marketing is enhancing visibility and conversion. Public and private investments in brand-building and consumer education are reinforcing momentum. Demand for aspirational, lifestyle-aligned nutrition is expanding across age groups and regions. These developments are creating favorable conditions for market growth, thereby accelerating adoption of whey protein products.

Threat:

Lactose intolerance and dietary restrictions

Manufacturers must navigate formulation challenges and diversify offerings to meet evolving nutritional needs. Alternative proteins such as pea, soy, and rice are gaining traction as substitutes. Regulatory scrutiny and labeling requirements are increasing complexity in product positioning. Consumer demand for clean-label, allergen-free options is reshaping market dynamics. These limitations are introducing competitive pressure and constraining full-scale market development.

Covid-19 Impact:

The Covid-19 pandemic disrupted the Whey Protein market, causing temporary supply chain interruptions, reduced gym activity, and shifts in consumer spending. Retail closures and logistics challenges affected product availability and distribution. However, the increased focus on immunity, home workouts, and self-care partially offset the slowdown. Post-pandemic recovery is driven by growing demand for accessible, high-quality, and tech-enabled nutrition solutions, along with innovations in e-commerce, personalized formulations, and clinical-grade protein applications across global markets.

The whey protein concentrate (WPC) segment is expected to be the largest during the forecast period

The whey protein concentrate (WPC) segment is expected to account for the largest market share during the forecast period owing to its balanced protein content, affordability, and versatility across applications. WPC is widely used in sports nutrition, functional foods, and dietary supplements due to its digestibility and amino acid profile. Manufacturers are optimizing formulations for taste, solubility, and shelf stability. Demand remains strong across fitness centres, retail outlets, and online platforms. Regulatory support and consumer familiarity are reinforcing adoption.

The clinical & medical nutrition segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the clinical & medical nutrition segment is predicted to witness the highest growth rate driven by demand for therapeutic-grade protein in recovery, elderly care, and chronic disease management. Whey protein is being integrated into enteral nutrition, post-surgical diets, and immune-support formulations. Hospitals, clinics, and long-term care facilities are expanding use of protein-enriched products for patient outcomes. Public health initiatives and insurance coverage are reinforcing adoption. Demand for high-purity, bioavailable protein is accelerating innovation in medical-grade formulations.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share due to its advanced dairy infrastructure, high consumer awareness, and strong retail ecosystem. The U.S. and Canada are leading in product innovation, clinical research, and sports nutrition adoption. Public initiatives in preventive health, fitness, and dietary supplementation are reinforcing demand. Regional manufacturers and global brands are scaling omnichannel strategies and personalized offerings. Regulatory clarity and media visibility are supporting widespread deployment.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by rising health consciousness, expanding middle-class population, and government investment in nutrition programs. Countries like China, India, Japan, and South Korea are scaling production, distribution, and consumer education around protein supplementation. Public-private partnerships and mobile-first strategies are improving access in urban and semi-urban areas. Demand for affordable, culturally adaptive, and functional nutrition products is reinforcing innovation. Regional manufacturers and global players are collaborating to localize and scale solutions.

Key players in the market

Some of the key players in Whey Protein Market include Glanbia PLC, Arla Foods amba, Fonterra Co-operative Group Limited, Lactalis Group, FrieslandCampina N.V., Hilmar Cheese Company, Inc., Saputo Inc., Agropur Cooperative, Kerry Group plc, Leprino Foods Company, Davisco Foods International, Inc., Carbery Group, Milk Specialties Global, Alpavit and AMCO Proteins.

Key Developments:

In April 2024, Arla Foods Ingredients partnered with Tetra Pak to optimize whey protein processing using energy-efficient filtration and heat exchange systems. This collaboration supports sustainable production and enhances the nutritional integrity of Arla's functional whey protein isolates.

In November 2023, Glanbia Performance Nutrition (GPN) partnered with Amazon and Walmart to expand digital shelf space for its whey-based brands, including Optimum Nutrition. These partnerships enhance global visibility and support omnichannel growth for Gold Standard Whey and related performance nutrition products.

Products Covered:

  • Whey Protein Concentrate (WPC)
  • Whey Protein Isolate (WPI)
  • Whey Protein Hydrolysate (WPH)
  • Native Whey Protein
  • Other Products

Forms Covered:

  • Powder
  • Ready-to-Drink (RTD)
  • Bars & Snacks
  • Protein-enriched Bakery & Dairy Products

Distribution Channels Covered:

  • Supermarkets & Hypermarkets
  • Specialty Stores
  • Online Retail
  • Pharmacies & Drug Stores

Applications Covered:

  • Sports Nutrition
  • Fortified Food & Beverages
  • Infant Formula & Baby Food
  • Clinical & Medical Nutrition
  • Weight Management
  • Personal Care & Cosmetics
  • Animal Nutrition & Pet Food
  • Nutraceutical Companies
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Application Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Whey Protein Market, By Product

  • 5.1 Introduction
  • 5.2 Whey Protein Concentrate (WPC)
  • 5.3 Whey Protein Isolate (WPI)
  • 5.4 Whey Protein Hydrolysate (WPH)
  • 5.5 Native Whey Protein
  • 5.6 Other Products

6 Global Whey Protein Market, By Form

  • 6.1 Introduction
  • 6.2 Powder
  • 6.3 Ready-to-Drink (RTD)
  • 6.4 Bars & Snacks

7 Global Whey Protein Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Supermarkets & Hypermarkets
  • 7.3 Specialty Stores
  • 7.4 Online Retail
  • 7.5 Pharmacies & Drug Stores

8 Global Whey Protein Market, By Application

  • 8.1 Introduction
  • 8.2 Sports Nutrition
  • 8.3 Fortified Food & Beverages
  • 8.4 Infant Formula & Baby Food
  • 8.5 Clinical & Medical Nutrition
  • 8.6 Weight Management
  • 8.7 Personal Care & Cosmetics
  • 8.8 Animal Nutrition & Pet Food
  • 8.9 Nutraceutical Companies
  • 8.10 Other Applications

9 Global Whey Protein Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Glanbia PLC
  • 11.2 Arla Foods amba
  • 11.3 Fonterra Co-operative Group Limited
  • 11.4 Lactalis Group
  • 11.5 FrieslandCampina N.V.
  • 11.6 Hilmar Cheese Company, Inc.
  • 11.7 Saputo Inc.
  • 11.8 Agropur Cooperative
  • 11.9 Kerry Group plc
  • 11.10 Leprino Foods Company
  • 11.11 Davisco Foods International, Inc.
  • 11.12 Carbery Group
  • 11.13 Milk Specialties Global
  • 11.14 Alpavit
  • 11.15 AMCO Proteins

List of Tables

  • Table 1 Global Whey Protein Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Whey Protein Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Whey Protein Market Outlook, By Whey Protein Concentrate (WPC) (2024-2032) ($MN)
  • Table 4 Global Whey Protein Market Outlook, By Whey Protein Isolate (WPI) (2024-2032) ($MN)
  • Table 5 Global Whey Protein Market Outlook, By Whey Protein Hydrolysate (WPH) (2024-2032) ($MN)
  • Table 6 Global Whey Protein Market Outlook, By Native Whey Protein (2024-2032) ($MN)
  • Table 7 Global Whey Protein Market Outlook, By Other Products (2024-2032) ($MN)
  • Table 8 Global Whey Protein Market Outlook, By Form (2024-2032) ($MN)
  • Table 9 Global Whey Protein Market Outlook, By Powder (2024-2032) ($MN)
  • Table 10 Global Whey Protein Market Outlook, By Ready-to-Drink (RTD) (2024-2032) ($MN)
  • Table 11 Global Whey Protein Market Outlook, By Bars & Snacks (2024-2032) ($MN)
  • Table 12 Global Whey Protein Market Outlook, By Protein-enriched Bakery & Dairy Products (2024-2032) ($MN)
  • Table 13 Global Whey Protein Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 14 Global Whey Protein Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
  • Table 15 Global Whey Protein Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 16 Global Whey Protein Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 17 Global Whey Protein Market Outlook, By Pharmacies & Drug Stores (2024-2032) ($MN)
  • Table 18 Global Whey Protein Market Outlook, By Application (2024-2032) ($MN)
  • Table 19 Global Whey Protein Market Outlook, By Sports Nutrition (2024-2032) ($MN)
  • Table 20 Global Whey Protein Market Outlook, By Fortified Food & Beverages (2024-2032) ($MN)
  • Table 21 Global Whey Protein Market Outlook, By Infant Formula & Baby Food (2024-2032) ($MN)
  • Table 22 Global Whey Protein Market Outlook, By Clinical & Medical Nutrition (2024-2032) ($MN)
  • Table 23 Global Whey Protein Market Outlook, By Weight Management (2024-2032) ($MN)
  • Table 24 Global Whey Protein Market Outlook, By Personal Care & Cosmetics (2024-2032) ($MN)
  • Table 25 Global Whey Protein Market Outlook, By Animal Nutrition & Pet Food (2024-2032) ($MN)
  • Table 26 Global Whey Protein Market Outlook, By Nutraceutical Companies (2024-2032) ($MN)
  • Table 27 Global Whey Protein Market Outlook, By Other Applications (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.