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市场调查报告书
商品编码
1833519
2032 年墙面腻子市场预测:按类型、基材类型、包装、整理加工剂、黏合剂技术、应用、最终用户和地区进行的全球分析Wall Putty Market Forecasts to 2032 - Global Analysis By Type (White Cement-Based Putty, Polymer-Based Putty and Gypsum-Based Putty), Substrate Type, Packaging Format, Finish, Binder Technology, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球墙面腻子市场预计在 2025 年达到 32.3 亿美元,到 2032 年将达到 55.8 亿美元,预测期内的复合年增长率为 8.1%。
墙面腻子是一种水泥基底材料,广泛用于内外墙的饰面层,在涂漆前使墙面光滑均匀。它可作为强力底漆,延长油漆寿命,使墙面呈现光亮外观。它能有效遮盖细微裂纹、隐藏不平整处,并保护墙面免受潮湿,从而延长油漆寿命。它还能提高油漆附着力,最大限度地减少油漆剥落和碎裂。腻子通常为粉末状,可与水混合成糊状,方便施工,是建筑商、油漆工和房主的热门选择。
据印度住房和城市事务部称,预计到2030年,印度城镇居民将增加1亿以上,将对住宅和商业建筑产生巨大的需求。这一增长直接推动了对墙面腻子等表面处理产品的需求,以确保室内装潢平整、易于涂漆。
增加建筑和基础设施建设
都市化进程的加速和建筑计划的激增显着推动了墙面腻子的需求。在新兴经济体中,政府和私人开发商对房屋项目、商业建筑和基础设施的投资正在推动市场发展。现代住宅和大型计划需要光滑、持久的墙面饰面,这使得墙面腻子成为必不可少的材料。智慧城市计画和豪华公寓的兴起进一步刺激了对高品质表面处理产品的需求。客户越来越重视墙面的美观和耐用性,这使得墙面腻子在住宅、商业和基础设施建设领域中发挥着至关重要的作用。
原物料价格波动
原物料价格波动对墙面腻子市场构成了重大挑战。由于该产品主要依赖水泥、聚合物和矿物,这些原材料价格上涨会直接增加生产成本。製造商面临利润率下降的问题,尤其是在全球通膨、能源成本上升和供应链中断的情况下。规模较小的製造商难以承受这些波动,往往会失去与知名品牌的竞争优势。此外,价格波动使得发展中地区注重成本的买家难以负担墙面腻子。因此,原物料价格波动限制了製造商的盈利,同时也削弱了其更广泛的市场成长和渗透潜力。
改造和翻新增加
房屋重建和维修日益普及,为墙面腻子市场带来了巨大的成长潜力。随着高可支配收入消费者专注于改善生活空间的外观和使用寿命,墙面腻子已成为重新粉刷计划的重要组成部分。它有助于修復细微裂缝、遮盖表面不平整之处,并为新漆层提供完美的基底。住宅、办公室和商业建筑都会定期进行翻新,以保持室内空间的时尚和实用。这种持续的整修趋势,尤其是在都市区,正在推动墙面腻子需求的稳定成长。此外,DIY 粉刷的兴起也推动了腻子的应用。
市场竞争激烈
墙面腻子产业面临的一大威胁是本土企业和跨国企业之间的激烈竞争。众多规模较小的製造商提供更便宜的替代品,迫使知名品牌降低价格,并在成本敏感的市场中牺牲利润率。同时,国际建筑化学品公司正在推出先进产品,进一步加剧了竞争压力。为了维持市场地位,知名品牌被迫在促销、技术创新和更强大的分销管道上投入更多资金。如果没有有效的差异化和消费者信任,许多公司可能难以生存,这凸显了竞争是一个严重的市场威胁。
新冠疫情(COVID-19)导致建设活动停滞,全球供应链中断,墙面腻子市场受到严重影响。出行限制和封锁措施导致计划暂停、劳动力短缺以及对墙面腻子的需求急剧下降。同时,製造商也面临原材料短缺、成本增加和生产效率下降的困境。随着限制措施的放鬆,随着建筑计划的推进和住房需求的回升,墙面腻子行业开始出现復苏迹象。值得一提的是,疫情也激发了人们对房屋维修和改造的兴趣,从而增加了对用于翻新的墙面腻子的需求,部分抵消了先前的负面影响。
预测期内,白水泥基腻子市场预计将成为最大的市场
预计在预测期内,白色水泥腻子将占据最大的市场份额,这主要得益于其多功能性和可靠性。白色水泥腻子广泛应用于室内外墙面,具有强大的附着力、持久的保护性能,并为涂装提供完美的表面效果。其特性包括防潮、减少油漆剥落的可能性以及更高的耐久性,使其成为专业人士和消费者的热门选择。白色水泥腻子易于混合、施工顺畅且经济实惠,适用于住宅和商业环境。经实践证明,白色水泥腻子能够提供持久耐用的高品质饰面,并将继续引领市场,成为首选产品。
在预测期内,AAC 区块部分将见证最高的复合年增长率。
预计加气混凝土砌块市场将在预测期内实现最高成长率。加气混凝土块以其轻质、永续和节能的特性而闻名,在绿色建筑领域广受欢迎。然而,为了获得光滑的表面并延长油漆的使用寿命,需要可靠的涂层,而墙面腻子起着关键作用。腻子可以提高附着力,减少表面不平整,并增强加气混凝土块墙体的整体耐久性。随着建设产业越来越多地采用环保且隔热高效的材料,加气混凝土块为墙面腻子创造了机会,推动了该领域的快速成长。
由于建设活动不断扩大、人口不断增长以及城市化持续发展,预计亚太地区将在预测期内占据最大的市场份额。中国、印度和东南亚等国家正在透过大型住宅、商业和计划推动需求。收入水准的提高和消费者对高端室内装饰的偏好,推动了对腻子涂料所支持的光滑、耐用墙面饰面的需求。政府支持的住房计画和智慧城市发展也大大促进了腻子的普及。价格实惠、易于获取以及与各种表面的兼容性使墙面腻子成为亚太地区的首选材料,确保了其在市场上的主导地位。
由于都市化蓬勃发展、基础设施建设以及商业和住宅建设不断增加,预计中东和非洲地区将在预测期内实现最高的复合年增长率。沙乌地阿拉伯、阿拉伯联合大公国和南非等主要国家正在大力投资房地产、工业计划和现代化住宅,推动了对墙面腻子等高品质表面处理产品的需求。消费者对耐用墙体和美观内装的认识不断提高,进一步推动了墙面腻子的应用。政府支持的住房项目和大规模基础设施正在推动这一需求,使中东和非洲成为复合年增长率最高的地区,也是墙面腻子製造商最大的机会。
According to Stratistics MRC, the Global Wall Putty Market is accounted for $3.23 billion in 2025 and is expected to reach $5.58 billion by 2032 growing at a CAGR of 8.1% during the forecast period. Wall putty is a cement-based material widely used as a finishing layer on walls, both indoors and outdoors, to achieve a smooth and uniform surface before painting. Serving as a strong undercoat, it boosts the longevity of paints while delivering a polished look to walls. It effectively covers hairline cracks, conceals uneven patches, and safeguards walls from dampness, thereby extending the paint's life. By improving paint adhesion, wall putty minimizes peeling and chipping. Generally available in powder form, it is mixed with water to form a paste and easily applied, which makes it highly popular among builders, painters, and homeowners.
According to India's Ministry of Housing and Urban Affairs, the country is projected to add over 100 million urban residents by 2030, driving massive demand for residential and commercial construction. This surge directly fuels the need for surface finishing products like wall putty to ensure smooth, paint-ready interiors.
Rising construction and infrastructure development
The accelerating pace of urbanization and the surge in construction projects have significantly boosted the demand for wall putty. Investments in housing programs, commercial buildings, and infrastructure by governments and private developers in emerging economies are driving market expansion. The need for smooth, long-lasting wall finishes in modern housing and large-scale projects makes wall putty a vital material. Smart city initiatives and the growth of luxury apartments further stimulate the demand for quality surface preparation products. As customers increasingly prioritize well-finished, durable walls, the role of wall putty has become indispensable across residential, commercial, and infrastructure construction segments.
Fluctuating raw material prices
The instability in raw material prices poses a significant challenge to the wall putty market. As the product mainly relies on cement, polymers, and minerals, any price hike in these materials directly raises production costs. Manufacturers face reduced profit margins, especially when global inflation, high energy costs, or supply chain disruptions occur. Smaller producers find it harder to withstand these fluctuations, often losing competitiveness against larger brands. In addition, inconsistent pricing makes wall putty less affordable for cost-conscious buyers in developing regions. Thus, fluctuating raw material prices limit manufacturers' profitability while slowing the wider market's growth and adoption potential.
Growing renovation and remodeling activities
The increasing popularity of renovations and home upgrades offers strong growth potential for the wall putty market. As consumers with higher disposable incomes focus on improving the appearance and longevity of their living spaces, wall putty has become a vital part of repainting projects. It helps repair small cracks, hides uneven surfaces, and provides a flawless base for fresh paint applications. Beyond homes, offices and commercial establishments are also undergoing regular remodeling to maintain stylish and functional interiors. This ongoing refurbishment trend, especially in cities, fuels consistent demand for wall putty. Additionally, the rise of DIY painting activities further supports its adoption.
Intense market competition
A major threat to the wall putty industry is the high level of competition among local producers and global companies. Numerous small manufacturers offer cheaper alternatives, forcing established brands to lower prices and compromise on profit margins in cost-sensitive markets. At the same time, international construction chemical firms are introducing advanced products, raising the competitive pressure even further. Larger brands are compelled to spend more on promotions, innovation, and stronger distribution channels to maintain their position. In the absence of effective differentiation and consumer trust, many companies may struggle to survive, highlighting competition as a serious market threat.
The wall putty market was heavily influenced by the Covid-19 crisis as construction activities slowed and global supply chains were disrupted. Restrictions on movement and lockdown measures caused project suspensions, labor unavailability, and a sharp decline in demand for finishing products. At the same time, manufacturers encountered raw material shortages, rising expenses, and lower production efficiency. As restrictions eased, the sector showed signs of recovery with ongoing construction projects and renewed housing demand. Interestingly, the pandemic also boosted interest in home improvement and renovation, which created additional demand for wall putty in repainting applications, partially offsetting the earlier negative impact.
The white cement-based putty segment is expected to be the largest during the forecast period
The white cement-based putty segment is expected to account for the largest market share during the forecast period, mainly due to its versatility and reliability. Widely applied on both indoor and outdoor walls, it provides strong bonding, long-lasting protection, and a flawless surface for painting. Its qualities include resistance to dampness, reduced chances of paint peeling, and improved paint durability, which make it the go-to choice among professionals and consumers. Easy mixing, smooth application, and cost-effectiveness add to its appeal in residential and commercial construction. With its proven ability to deliver durable, high-quality finishes, white cement-based putty continues to lead the market as the preferred segment.
The AAC blocks segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the AAC blocks segment is predicted to witness the highest growth rate, driven by their growing adoption in contemporary building projects. Known for being lightweight, sustainable, and energy-efficient, AAC blocks are widely preferred in green construction. However, to achieve smooth finishes and extend paint life, they require a reliable coating, where wall putty plays a crucial role. Putty ensures better adhesion, reduces surface imperfections, and strengthens the overall durability of AAC block walls. With the construction industry increasingly embracing environmentally friendly and thermally efficient materials, AAC blocks create strong opportunities for wall putty usage, fueling this segment's rapid growth.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to expanding construction activities, rising populations, and ongoing urban growth. Nations such as China, India, and several Southeast Asian countries are driving demand through massive residential, commercial, and infrastructure projects. Increasing income levels and consumer preference for premium interiors have boosted the need for smooth, durable wall finishes supported by putty application. Government-backed housing programs and smart city developments are also key contributors to its widespread adoption. With affordable pricing, easy availability, and compatibility with diverse surfaces, wall putty has become a preferred material in this region, ensuring Asia-Pacific's market dominance.
Over the forecast period, the Middle East & Africa region is anticipated to exhibit the highest CAGR due to booming urbanization, infrastructure development, and the rise of commercial and residential construction. Key countries, including Saudi Arabia, UAE, and South Africa, are investing heavily in real estate, industrial projects, and modern housing, driving the need for quality surface finishing products such as wall putty. Growing consumer awareness regarding durable walls and aesthetically pleasing interiors further fuels adoption. Government-backed housing schemes and large-scale infrastructure initiatives amplify this demand, making Middle East & Africa the region with the highest CAGR and the most significant opportunities for wall putty manufacturers.
Key players in the market
Some of the key players in Wall Putty Market include Saint-Gobain India Pvt Ltd, Aultra Paints Pvt Ltd, VBond, Myk, Asian Paints, JK Cement Ltd, Dr. FIXIT (Pidilite Industries), Birla White (Aditya Birla Group), Trimurti Products, UltraTech Cement Ltd., Magna Green Building Materials, Weber Saint-Gobain, Rudra Paint, Magicrete and Walplast.
In August 2025, PPG, Asian Paints renew India joint venture in 15-year agreement. The 15-year renewal will allow the companies to continue serving the country's industrial, protective, marine, packaging, automotive and powder coatings customers with industry-leading solutions that solve customers' biggest challenges. The extension will take effect in 2026 and run through 2041.
In June 2025, JK Cement Ltd has officially entered a joint venture with Saifco Cements Pvt Ltd, acquiring a 60% stake in the company. This milestone agreement positions JK Cement as the first major cement producer to set up operations in Srinagar, marking a significant step towards the region's infrastructural growth and economic upliftment.
In July 2024, Saint-Gobain announced a definitive agreement to acquire FORSOC, global construction chemicals, for $1,025 million (approximately €960 million) in cash. The acquisition with FOSROC is expected to create value by the third year and will expand presence of the construction and industrial material company in India, Middle-East.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.