![]()  | 
						
									 市场调查报告书 
										商品编码 
											1833541 
										2032 年个人护理和清洁美容市场预测:按产品、形式、价格分布范围、消费者类型、分销管道和地区进行的全球分析Personal Care and Clean Beauty Market Forecasts to 2032 - Global Analysis By Product (Facial Care, Hair Care, Makeup & Color Cosmetics, Body Care, Oral Care, and Sun Care), Form, Price Range, Consumer Type, Distribution Channel and By Geography | 
						||||||
根据 Stratistics MRC 的数据,全球个人护理和清洁美容市场预计在 2025 年达到 94 亿美元,到 2032 年将达到 248 亿美元,预测期内的复合年增长率为 14.8%。
个人护理和清洁美容被定义为消费品行业的细分领域,强调采用安全、透明、无毒的成分配製而成的护肤、护髮、化妆品和卫生用品。清洁美容强调消除对羟基苯甲酸酯、硫酸盐和合成香料等有害化学物质,推广天然、素食和无农药的替代品。此类别将个人护理与道德和永续的实践相结合,确保产品满足消费者对透明度和安全性的需求。它体现了对美丽、健康和自我表达的整体态度。
据 The 基准化分析 Company 称,清洁美容市场由消费者对无毒和永续成分的需求定义,并且正在超越「无添加」的宣称,包括经过验证的功效和可衡量的结果。
消费者对洁净标示的偏好日益增长
个人护理和清洁美容市场的发展得益于消费者对洁净标示产品日益增长的偏好。如今,消费者越来越追求不含有害化学物质、对羟基苯甲酸酯、硫酸盐和人工香料的配方。随着永续性和健康意识的不断增强,各大品牌正在不断改进产品,以突显其天然且符合道德标准的成分。此外,标籤透明度和环境认证正在增强消费者的信任。这一趋势正推动製造商不断创新,以满足全球护肤、护髮和彩妆品类对洁净标示不断变化的期望。
永续采购成本上升
市场的一个关键限制因素是采购永续且符合道德标准的成分的成本不断上升。有机植物药、植物来源活性成分和负责任采购的油等成分通常价格不菲。这些不断上涨的采购成本加剧了製造商利润率的压力,尤其是在与传统配方竞争时。此外,新兴市场的采购限制和全球供应波动加剧了定价挑战。这些与成本相关的障碍正在减缓注重价格的消费者对清洁和永续产品的接受度。
男性美容的接受度不断提高
一个新兴的商机是男性消费者对个人护理和清洁美容产品的接受度日益提升。日益提升的整装仪容意识,加上社群媒体的影响力,正促使男性养成注重护肤、护髮和健康的美容习惯。受天然和符合道德标准的配方需求的推动,各大品牌纷纷推出中性和男士专属产品线,以扩大市场覆盖范围。此外,由网红主导的宣传活动和生活方式行销也正在推动男士清洁美容的规范化。这为各地区尚未开发的男性市场开闢了重要的成长途径。
全球供应链不稳定
供应链不稳定对个人护理和清洁美容市场构成重大威胁。全球天然成分采购易受气候变迁、地缘政治紧张局势和物流中断的影响。精油、植物萃取物和永续包装材料的短缺加剧了这一情况,影响了生产计画。这些中断增加了成本,推迟了产品发布,并降低了市场竞争力。此外,对特定地区优质原料的依赖也增加了脆弱性,迫使企业寻求多元化供应商并加强库存管理策略以降低风险。
新冠疫情对市场产生了双重影响。由于封锁和客流量减少,实体店销售额暂时下滑,但随着消费者转向网路购物,电商通路销售额却出现激增。卫生和自我护理意识的提高增加了对护肤、护手和健康产品的需求。在数位行销宣传活动、订阅模式和宅配服务的推动下,清洁美容品牌广受欢迎。此外,疫情加速了多功能、安全且符合道德标准的产品的创新,增强了消费者对永续配方的长期信任。
脸部保养市场预计将成为预测期内最大的市场
由于消费者对护肤的兴趣日益浓厚,脸部保养预计将在预测期内占据最大的市场份额。在抗衰老、亮肤和保湿等趋势的推动下,精华液、护肤和麵膜等产品的普及率很高。社群媒体、护肤意见领袖和皮肤科医生的推荐日益增强的影响力,正在巩固这一领域的主导地位。此外,男性日益增长的美容和美容意识也推动了脸部护理消费的广泛增长,使脸部保养成为全球各地的领先类别。
预计在预测期内,液体部分将以最高的复合年增长率成长。
预计液体产品细分市场将在预测期内实现最高成长率。液体洁面乳、洗髮精、爽肤水和精华液等产品使用方便、吸收迅速,深受忙碌都市生活方式的青睐。在环保、可重复填充和浓缩液体产品创新的推动下,该细分市场顺应了永续包装的趋势。多用途液体配方的扩充性进一步推动了其应用,使其成为全球个人护理和清洁美容市场的关键成长要素。
由于人口密度高、可支配收入不断增长以及美容意识不断增强,预计亚太地区将在预测期内占据最大的市场份额。中国、日本、韩国和印度等国家对护肤、护髮和清洁美容产品的需求强劲。在都市化、数位行销和电商平台蓬勃发展的推动下,消费者越来越青睐天然、符合道德标准的高端个人保健产品。跨国品牌和本土创新者的加入正在巩固该地区市场的主导地位。
在预测期内,由于消费者对清洁、天然和永续美容产品的偏好日益增长,预计北美将实现最高的复合年增长率。健康意识、环保意识和高端自我护理趋势正在推动护肤、护髮和健康产品的普及。在创新配方、影响力宣传活动以及强大的零售和线上分销管道的推动下,各大品牌正在充分利用快速成长的需求。监管机构对透明度、认证和安全标准的支持进一步推动了市场成长,使北美成为全球高成长地区。
According to Stratistics MRC, the Global Personal Care and Clean Beauty Market is accounted for $9.4 billion in 2025 and is expected to reach $24.8 billion by 2032 growing at a CAGR of 14.8% during the forecast period. Personal Care and Clean Beauty is defined as a segment of the consumer goods industry that emphasizes skincare, haircare, cosmetics, and hygiene products formulated with safe, transparent, and toxin-free ingredients. Clean beauty highlights the exclusion of harmful chemicals like parabens, sulfates, and synthetic fragrances, while promoting natural, vegan, and cruelty-free alternatives. The category integrates personal grooming with ethical and sustainable practices, ensuring products align with consumer demand for transparency and safety. It reflects a holistic approach to beauty, wellness, and self-expression.
According to The Benchmarking Company, the clean beauty market is defined by consumer demand for non-toxic, sustainably sourced ingredients and is moving beyond "free-from" claims to include proven efficacy and tangible results.
Rising consumer preference for clean labels
The Personal Care and Clean Beauty Market is being driven by a growing consumer preference for clean-label products. Modern consumers are increasingly seeking formulations free from harmful chemicals, parabens, sulfates, and artificial fragrances. Fueled by rising awareness of sustainability and health, brands are reformulating products to emphasize natural and ethically sourced ingredients. Additionally, transparency in labeling and eco-certifications has strengthened consumer trust. This trend is encouraging manufacturers to innovate in skincare, haircare, and makeup categories to meet evolving clean-label expectations globally.
Higher costs of sustainable sourcing
A key restraint in the market is the higher costs associated with sustainable and ethically sourced raw materials. Ingredients such as organic botanicals, plant-based actives, and responsibly sourced oils often carry premium pricing. Spurred by these higher procurement costs, manufacturers face pressure on profit margins, especially when competing with conventional formulations. Moreover, sourcing constraints in emerging markets and global supply fluctuations exacerbate pricing challenges. These cost-related barriers slow down adoption of clean and sustainable products among price-sensitive consumers.
Growing acceptance in men's beauty
An emerging opportunity is the increasing acceptance of personal care and clean beauty products among male consumers. Rising grooming awareness, coupled with social media influence, has driven men to adopt skincare, haircare, and wellness-focused beauty routines. Spurred by demand for natural and ethical formulations, brands are launching gender-neutral and men-specific lines, expanding market reach. Additionally, influencer-led campaigns and lifestyle marketing are helping to normalize clean beauty for men. This opens significant avenues for growth in untapped male segments across regions.
Supply chain instability worldwide
Supply chain instability poses a critical threat to the personal care and clean beauty market. Global sourcing of natural ingredients is vulnerable to climate change, geopolitical tensions, and logistical disruptions. Spurred by shortages of essential oils, plant extracts, and sustainable packaging materials, production timelines are affected. Such disruptions can increase costs, delay product launches, and reduce market competitiveness. Additionally, dependence on specific regions for premium ingredients amplifies vulnerability, compelling companies to diversify suppliers and enhance inventory management strategies to mitigate risks.
The Covid-19 pandemic had a dual effect on the market. While in-store retail faced temporary decline due to lockdowns and reduced foot traffic, e-commerce channels surged as consumers shifted to online shopping. Awareness of hygiene and self-care increased demand for skincare, handcare, and wellness products. Spurred by digital marketing campaigns, subscription models, and home-delivery services, clean beauty brands gained traction. Additionally, the pandemic accelerated innovation in multi-functional, safe, and ethical products, reinforcing long-term consumer trust in sustainable formulations.
The facial care segment is expected to be the largest during the forecast period
The facial care segment is expected to account for the largest market share during the forecast period, owing to increasing consumer focus on skincare routines. Fueled by anti-aging, brightening, and hydration trends, products such as serums, moisturizers, and masks are witnessing high adoption. The rising influence of social media, skincare influencers, and dermatologist endorsements has strengthened the segment's dominance. Moreover, growth in male grooming and conscious beauty trends contributes to broader consumption, making facial care a leading category across regions globally.
The liquid segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the liquid segment is predicted to witness the highest growth rate, reinforced by consumer preference for easy-to-apply, versatile formulations. Products like liquid cleansers, shampoos, toners, and serums offer convenience and rapid absorption, appealing to urban, busy lifestyles. Spurred by innovations in eco-friendly, refillable, and concentrated liquid products, this segment aligns with sustainable packaging trends. The scalability of liquid formulations for multi-purpose uses further boosts adoption, making it a key growth driver in the global personal care and clean beauty market.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to high population density, rising disposable income, and growing beauty consciousness. Countries such as China, Japan, South Korea, and India are experiencing strong demand for skincare, haircare, and clean beauty products. Fueled by urbanization, digital marketing, and the proliferation of e-commerce platforms, consumers increasingly prefer natural, ethical, and premium personal care offerings. The presence of both multinational brands and local innovators strengthens regional market dominance.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with rising consumer inclination toward clean, natural, and sustainable beauty products. Awareness of health, eco-consciousness, and premium self-care trends is driving adoption of skincare, haircare, and wellness products. Spurred by innovative formulations, influencer campaigns, and robust retail and online distribution channels, brands are rapidly capturing the growing demand. Regulatory support for transparency, certifications, and safety standards further reinforces market growth, making North America a high-growth region globally.
Key players in the market
Some of the key players in Personal Care and Clean Beauty Market include L'Oreal Group, Unilever PLC, Procter & Gamble Co., Estee Lauder Companies Inc., Shiseido Company Limited, Beiersdorf AG, Coty Inc., Johnson & Johnson Services, Inc., Revlon Inc., Amorepacific Corporation, Kao Corporation, Mary Kay Inc., Oriflame Holding AG, Avon Products Inc., Clarins Group, LG Household & Health Care Ltd., The Body Shop International Limited, and Patagonia, Inc.
In April 2025, Shiseido Company introduced a smart skincare collection featuring AI-driven diagnostics and personalized regimens, leveraging advanced sensors and mobile app integration.
In May 2025, Unilever expanded its Prestige division with acquisitions of emerging clean beauty brands focused on plant-based and clinically-backed natural formulations.
In January 2025, L'Oreal partnered with IBM to develop an AI model for sustainable cosmetics, enhancing formulation processes with renewable ingredients as part of its Digital Transformation Program.
Table
Table (2024-2032) ($MN)
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.