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市场调查报告书
商品编码
1833559
2032年虚拟实境认知疗法市场预测:按组件、软体、服务、技术、应用、最终用户和地区进行的全球分析Virtual Reality-Based Cognitive Therapy Market Forecasts to 2032 - Global Analysis By Component (Hardware, VR Headsets, Sensors & Trackers and Haptic Devices), Software, Services, Technology, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球基于虚拟实境的认知疗法市场预计在 2025 年将达到 13 亿美元,到 2032 年将达到 47 亿美元,预测期内的复合年增长率为 19.9%。
基于虚拟实境的认知疗法 (VR-CBT) 是一种创新治疗方法身临其境型虚拟实境技术与传统认知疗法相结合,用于治疗精神、认知和神经病变。透过创造逼真的互动式环境,VR-CBT 使患者能够在接受治疗师指导的干预措施的同时,安全地面对和应对压力源、恐惧症和认知挑战。与传统疗法相比,该方法提高了参与度、积极性和依从性,并提供即时回馈和可自订的场景,以针对特定的认知功能、情绪调节和行为矫正,最终改善心理和认知健康结果。
VR技术的进步
即时模拟、空间沉浸和自适应回馈正在改变各种治疗模式的认知参与方式。与暴露疗法、记忆训练和执行功能模组的整合正在拓展临床应用。远端存取和游戏化模式在年轻且精通科技的人群中越来越受欢迎。研究机构和数位健康创新者正在推动基于VR的认知治疗平台的技术创新。这些动态预计将显着推动基于VR的认知治疗市场的发展。
有限的临床检验和指南
缺乏同侪审查证据和标准化通讯协定限制了其融入受监管的护理路径。分散的试验设计和缺乏统一的指标加剧了报销路径的复杂性。医疗保健提供者在将身临其境型工具与实证认知护理模式相结合方面面临挑战。开发人员必须投资严格的测试和跨学科框架,以克服这些障碍。这些限制预计将限制基于虚拟实境的认知疗法市场的发展。
精神健康障碍盛行率上升
对非侵入性和个人化介入日益增长的需求正在重塑治疗方式。远距治疗、行动平台以及与行为分析的整合正在推动机构和家庭的采用。公共卫生宣传活动和雇主健康计画正在推动早期采用。对可扩展和个人化解决方案的需求正在推动VR认知疗法应用的技术创新。这些趋势预计将显着推动VR认知疗法市场的发展。
拒绝聘请治疗师
专业人士的怀疑和工作流程的中断阻碍了其与传统治疗模式的整合。对身临其境型技术的缺乏了解限制了治疗信心和机构支持。医疗保健提供者在入职、临床协作和结果追踪方面面临障碍。开发人员必须解决可用性、教育和支援方面的差距,才能获得更广泛的认可。这些限制预计将阻碍基于虚拟实境的认知疗法市场的发展。
新冠疫情扰乱了面对面的认知治疗模式,并加速了对远端身临其境型解决方案的需求。封锁措施和日益加剧的心理困扰,激发了人们对基于虚拟实境(VR)的认知韧性和行为健康干预措施的兴趣。在疫情期间,提供记忆力增强、注意力训练和情绪调节的平台获得了广泛关注。混合照护模式和远距治疗的整合正在扩大VR认知工具在疫情后的应用范围。公共卫生部门对心理敏捷性和数位健康的重视,正在推动可扩展干预措施的投资。预计此类转变将推动基于虚拟实境的认知治疗市场的发展。
身临其境型VR 系统预计将成为预测期内最大的细分市场
受VR技术进步和高保真认知治疗环境需求的推动,身临其境型VR系统预计将在预测期内占据最大的市场份额。全身临其境型头显和多感官平台正在推动临床参与度和患者留存率的提升。医院、诊所和学术中心越来越多地使用它们来训练注意力、记忆力和执行功能。与生物回馈和人工智慧个人化的结合正在提高治疗的精确度。市场区隔正在利用模组化、针对特定病理的格式,预计将显着促进市场发展。
预计预测期内家庭护理部门的复合年增长率最高。
预计家庭治疗领域将在预测期内实现最高成长率,这将推动对便利认知护理解决方案的需求。可携式耳机、基于应用程式的模组和引导式治疗方案正在加速其在家庭环境中的普及。与远端医疗平台和自我指导程序的整合正在推动医疗资源匮乏人群的参与。开发人员正专注于价格实惠、易于使用和自适应内容,以扩大覆盖范围。支持远距认知护理的公共和私人倡议正在推动家庭模式的创新。
在预测期内,由于对VR创新和数位认知健康的大力投资,北美预计将占据最大的市场份额。美国和加拿大在临床、学术和消费者领域的应用正在增加。监管支援、报销途径和官民合作关係正在加速其部署。学术机构和新兴企业正在推动身临其境型认知疗法通讯协定的研究。与保险支援的健康计划的整合正在推动医疗保健机构的采用。
受心理健康意识不断提升和数位基础设施不断扩展的推动,亚太地区预计将在预测期内呈现最高的复合年增长率。中国、印度、韩国和日本等国家正在投资基于VR的认知健康平台和学校干预措施。行动优先的人群和具有竞争力的价格正在加速消费者的采用。政府在情绪復原力和青少年心理健康方面的支持措施正在推动相关技术的普及。身临其境型内容和多语言治疗模组的区域创新正在推动相关技术的采用。
According to Stratistics MRC, the Global Virtual Reality-Based Cognitive Therapy Market is accounted for $1.3 billion in 2025 and is expected to reach $4.7 billion by 2032 growing at a CAGR of 19.9% during the forecast period. Virtual Reality-Based Cognitive Therapy (VR-CBT) is an innovative therapeutic approach that integrates immersive virtual reality technology with traditional cognitive therapy techniques to treat mental health conditions, cognitive impairments, and neurological disorders. By creating realistic, interactive environments, VR-CBT allows patients to safely confront and manage stressors, phobias, or cognitive challenges while receiving guided interventions from therapists. This method enhances engagement, motivation, and adherence compared to conventional therapy, offering real-time feedback and customizable scenarios that target specific cognitive functions, emotional regulation, and behavioral modification, ultimately improving mental and cognitive health outcomes.
Advancements in VR technology
Real-time simulation, spatial immersion, and adaptive feedback are transforming cognitive engagement across therapy formats. Integration with exposure therapy, memory training, and executive function modules is expanding clinical applications. Remote access and gamified formats are fostering adoption among younger and tech-savvy populations. Research institutions and digital health innovators are propelling innovation in VR-based cognitive therapy platforms. These dynamics are expected to significantly boost the virtual reality-based cognitive therapy market.
Limited clinical validation and guidelines
Absence of peer-reviewed evidence and standardized protocols is restricting integration into regulated care pathways. Fragmented trial designs and lack of harmonized metrics are degrading reimbursement pathways. Healthcare providers face challenges in aligning immersive tools with evidence-based cognitive care models. Developers must invest in rigorous trials and cross-disciplinary frameworks to overcome these barriers. These limitations are expected to constrain the virtual reality-based cognitive therapy market.
Rising prevalence of mental health disorders
Increasing demand for non-invasive, personalized interventions is reshaping therapeutic delivery. Integration with teletherapy, mobile platforms, and behavioral analytics is fostering uptake in institutional and home settings. Public health campaigns and employer wellness programs are driving early engagement. Demand for scalable, personalized solutions is propelling innovation in VR cognitive therapy applications. These trends are expected to significantly boost the virtual reality-based cognitive therapy market.
Resistance to adoption among therapists
Professional skepticism and workflow disruption are impeding integration into conventional therapy models. Lack of familiarity with immersive technologies is constraining therapeutic confidence and institutional support. Institutions face barriers in onboarding, clinical alignment, and outcome tracking. Developers must address usability, education, and support gaps to enable broader acceptance. Such constraints are expected to hinder the virtual reality-based cognitive therapy market.
The Covid-19 pandemic disrupted in-person cognitive therapy models and accelerated demand for remote, immersive solutions. Lockdowns and rising psychological distress drove interest in VR-based interventions for cognitive resilience and behavioral health. Platforms offering memory enhancement, attention training, and emotional regulation gained traction during the crisis. Hybrid care models and teletherapy integration are expanding access to VR cognitive tools post-pandemic. Public health focus on mental agility and digital wellness is fostering investment in scalable interventions. These shifts are expected to propel the virtual reality-based cognitive therapy market.
The immersive VR systems segment is expected to be the largest during the forecast period
The immersive VR systems segment is expected to account for the largest market share during the forecast period due to advancements in VR technology and demand for high-fidelity cognitive therapy environments. Fully immersive headsets and multisensory platforms are driving clinical engagement and patient retention. Hospitals, clinics, and academic centers are expanding use for attention, memory, and executive function training. Integration with biometric feedback and AI-driven personalization is fostering therapeutic precision. Manufacturers are investing in modular, condition-specific formats to broaden reach, this segment is expected to significantly boost the market.
The home-based therapy segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the home-based therapy segment is predicted to witness the highest growth rate drive demand for accessible cognitive care solutions. Portable headsets, app-based modules, and guided therapy programs are accelerating adoption across residential settings. Integration with telehealth platforms and self-guided routines is fostering engagement among underserved populations. Developers are focusing on affordability, ease of use, and adaptive content to expand reach. Public and private initiatives supporting remote cognitive care are propelling innovation in home-based formats.
During the forecast period, the North America region is expected to hold the largest market share by VR technology innovation and strong investment in digital cognitive health. United States and Canada are scaling adoption across clinical, academic, and consumer segments. Regulatory support, reimbursement pathways, and public-private partnerships are accelerating deployment. Academic institutions and startups are fostering research in immersive cognitive therapy protocols. Integration with insurance-backed wellness programs is expanding institutional uptake.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, propelled by rising mental health awareness and expanding digital infrastructure. Countries like China, India, South Korea, and Japan are investing in VR-based cognitive wellness platforms and school-based interventions. Mobile-first populations and competitive pricing are accelerating consumer adoption. Government-backed initiatives in emotional resilience and youth mental health are fostering engagement. Regional innovation in immersive content and multilingual therapy modules is driving uptake.
Key players in the market
Some of the key players in Virtual Reality-Based Cognitive Therapy Market include XRHealth Inc., MyndVR Inc., AppliedVR, Inc., MindMaze SA, Neuroelectrics, Emotiv Inc., Flow Neuroscience, Cognifit Inc., Posit Science Corporation, Novela Neurotechnologies, BrainCo, Inc., Neurable, OpenBCI and Aural Analytics, Inc.
In August 2025, XRHealth launched XRHealth 2.0, a unified XR healthcare ecosystem for patients and clinicians. This platform streamlined therapy delivery, integrated tools from recent mergers and partnerships, and opened access to third-party developers.
In March 2023, MyndVR partnered with Stage Access to offer classical music and performances to older adults through virtual reality. This collaboration aims to improve the quality of life for seniors, particularly those who are isolated or have limited mobility.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.