![]() |
市场调查报告书
商品编码
1836418
2032 年烤麵包机市场预测:按产品类型、价格分布、分销管道、功能、材料、应用和地区进行的全球分析Toast Maker Market Forecasts to 2032 - Global Analysis By Product Type (Pop-Up Toasters, Toaster Ovens, Conveyor Toasters, and Other Product Types), Price Range, Distribution Channel, Feature, Material, Application and By Geography |
||||||
根据 Stratistics MRC 的数据,全球烤麵包机市场预计在 2025 年达到 14.7 亿美元,到 2032 年将达到 26.3 亿美元,预测期内复合年增长率为 8.6%。
烤麵包机是一种小型厨房电器,它能有效率地烘烤麵包,透过同时加热麵包两面,使麵包快速均匀地上色。许多设备都具有可调节的烘烤设定、易于清洁的不沾板以及自动断电等安全功能。这些电器广泛用于快速准备早餐或轻食,让您轻鬆便捷地享用烤麵包。
根据英国和爱尔兰磨坊主协会 2019 年发布的《强劲的麵粉和麵包消费》报告,英国生产的麵粉约有 60% 用于製作烘焙产品,而每天约有 1.3 亿条麵包被购买。
对便利性的需求日益增加
消费者对省时厨房电器的偏好日益增长,推动了烤麵包机的需求。都市生活方式和繁忙的日程安排促使家庭投资于快速的早餐解决方案。烤麵包机提供了一种轻鬆的备餐方式,满足了人们日益增长的便利需求。製造商正在推出紧凑型多功能机型,以适应空间有限的厨房。单人家庭和专业人士的快速成长进一步推动了烤麵包机的普及。随着智慧厨房成为主流,烤麵包机越来越被视为日常必备电器。
维修和维护成本高
加热线圈和定时器等零件容易磨损,需要专业维修。消费者通常会发现替换零件价格昂贵或难以取得,尤其是进口型号。这阻碍了消费者购买高端型号,从而影响了整体市场的成长。有限的保固期和缺乏标准化的服务网络也加重了负担。因此,长期拥有成本阻碍了精打细算的买家升级或更换设备。
与智慧家庭生态系统(IoT)集成
将烤麵包机融入智慧家庭生态系统,展现出充满希望的成长路径。支援物联网的机型允许用户使用行动应用程式或语音助理远端控制设定。可程式设计烘烤程度和自动关机等功能提升了使用者体验和能源效率。製造商正在探索与其他厨房电器的连接,以同步早餐流程。这一趋势在精通科技的消费者中越来越受欢迎,他们希望与家电进行个人化互动。随着智慧家庭在全球的普及,具备物联网功能的烤麵包机有望成为互联厨房的必备之选。
贸易政策和关税
全球贸易紧张局势和关税波动给烤麵包机製造商和经销商带来风险。电子元件和成品的进口关税可能会推高製造成本。国际贸易协定的变化可能会扰乱供应链和筹资策略。依赖海外生产的小品牌尤其容易受到监管变化的影响。海关政策的不确定性可能会导致延迟发货并影响库存计划。这些因素可能导致价格波动,并降低国际市场的竞争力。
疫情最初因工厂停工和供应链瓶颈而中断了烤麵包机的生产。消费者支出转向必需品,导致家用电器的销售暂时放缓。然而,居家隔离时间的延长重新点燃了人们对厨房电器(包括烤麵包机)的兴趣。随着消费者升级家用烹饪设备,电商平台的需求激增。各大品牌纷纷增加数位行销力度,并提供非接触式配送服务。后疫情时代,策略重点转向弹性采购、自动化和直接消费者互动。
弹出式烤麵包机市场预计将在预测期内占据最大份额
弹出式烤麵包机凭藉其易用性、价格实惠和紧凑的设计,预计将在预测期内占据最大的市场份额。弹出式烤麵包机可容纳各种麵包,并能提供均匀的烘烤效果。数位计时器和解冻功能等技术升级增强了产品的吸引力。零售商正在备货各种不同型号的产品,以满足不同地区的口味偏好和美学趋势。由于早餐仍然是日常生活中不可或缺的一部分,弹出式烤麵包机在销售和销售额方面继续保持领先地位。
预测期内,商用应用领域将见证最高的复合年增长率。
预计商用应用领域将在预测期内呈现最高成长率。饭店、咖啡馆和快餐店越来越多地投资于大容量、耐用的机型。以早餐为主的菜单和自助餐服务的兴起推动了批量采购。製造商正在推出具有更快处理能力和可程式设计设定的商用烤麵包机。节能设计和易于维护的特点正在吸引餐厅经营者。随着疫情后外出用餐的復苏,对烤麵包机的商用需求可能会加速成长。
预计亚太地区将在预测期内占据最大的市场份额。这得益于中国、印度和日本等国消费群的不断扩大,这些国家受快速都市化和可支配收入成长的推动。本土品牌正在推出符合当地偏好和电压标准的平价机型。政府推动国内製造业发展的措施也支撑了市场成长。透过超级市场和线上平台的零售渗透正在提升产品的可及性。该地区不断变化的早餐习惯和技术应用正在巩固其在烤麵包机市场的领先地位。
预计北美地区在预测期内的复合年增长率最高。美国和加拿大消费者正逐渐接受功能先进的智慧厨房电器。对能源效率和产品创新的高度重视正在推动高端市场的成长。零售商提供捆绑式厨房解决方案,推动了烤麵包机的销售。该地区受益于强大的电商基础设施和积极主动的客户支援服务。随着个人化和自动化趋势的日益增长,北美地区正成为烤麵包机创新和普及的标竿。
According to Stratistics MRC, the Global Toast Maker Market is accounted for $1.47 billion in 2025 and is expected to reach $2.63 billion by 2032 growing at a CAGR of 8.6% during the forecast period. A toast maker is a small kitchen device that efficiently toasts bread by applying heat to both sides at once, producing evenly browned slices in a short time. Many units feature adjustable browning controls, non-stick plates for hassle-free cleaning, and safety mechanisms like automatic shut-off. This appliance is widely used to quickly prepare breakfast or snacks, offering a simple and convenient way to enjoy toasted bread.
According to the 'Flour & Bread Consumption' report published in 2019 by the National Association of British and Irish Millers, in the U.K. about 60% of flour produced is used for manufacturing of bread products, whereas, about 130 million slices of bread are purchased per day.
Increasing demand for convenience
The growing consumer preference for time-saving kitchen appliances is fueling demand for toast makers. Urban lifestyles and busy schedules are prompting households to invest in quick breakfast solutions. Toast makers offer a hassle-free way to prepare meals, aligning with the rising need for convenience. Manufacturers are introducing compact, multi-functional models to cater to space-constrained kitchens. The surge in single-person households and working professionals is further boosting adoption. As smart kitchens become mainstream, toast makers are increasingly viewed as essential daily-use appliances.
High repair and maintenance costs
Components such as heating coils and timers are prone to wear, requiring specialized servicing. Consumers often find replacement parts expensive or hard to source, especially for imported models. This drives reluctance in purchasing high-end variants, impacting overall market growth. Warranty limitations and lack of standardized servicing networks add to the burden. As a result, long-term ownership costs can deter budget-conscious buyers from upgrading or replacing units.
Integration with smart home ecosystems (IoT)
The integration of toast makers into smart home ecosystems presents a promising growth avenue. IoT-enabled models allow users to control settings remotely via mobile apps or voice assistants. Features like programmable browning levels and auto shut-off enhance user experience and energy efficiency. Manufacturers are exploring connectivity with other kitchen devices to create synchronized breakfast routines. This trend is gaining traction among tech-savvy consumers seeking personalized appliance interactions. As smart home adoption rises globally, toast makers with IoT capabilities are poised to become a staple in connected kitchens.
Trade policy and tariffs
Global trade tensions and fluctuating tariffs pose risks to toast maker manufacturers and distributors. Import duties on electrical components and finished goods can inflate production costs. Countries revising trade agreements may disrupt supply chains and sourcing strategies. Smaller brands relying on overseas manufacturing are particularly vulnerable to regulatory shifts. Uncertainty around customs policies can delay shipments and affect inventory planning. These factors may lead to price volatility and reduced competitiveness in international markets.
The pandemic initially disrupted toast maker production due to factory shutdowns and supply chain bottlenecks. Consumer spending shifted toward essential goods, temporarily slowing appliance sales. However, prolonged home confinement revived interest in kitchen gadgets, including toast makers. E-commerce platforms saw a surge in demand as consumers upgraded home cooking setups. Brands responded by enhancing digital marketing and offering contactless delivery options. Post-Covid strategies now focus on resilient sourcing, automation, and direct-to-consumer engagement.
The pop-up toasters segment is expected to be the largest during the forecast period
The pop-up toasters segment is expected to account for the largest market share during the forecast period, due to their ease of use, affordability, and compact design make them a preferred choice for households. Pop-up models cater to a wide range of bread types and offer consistent browning results. Technological upgrades such as digital timers and defrost functions are enhancing product appeal. Retailers are stocking diverse variants to meet regional taste preferences and aesthetic trends. As breakfast routines remain central to daily life, pop-up toasters continue to lead in volume and value.
The commercial applications segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the commercial applications segment is predicted to witness the highest growth rate. Hotels, cafes, and quick-service restaurants are increasingly investing in high-capacity, durable models. The rise in breakfast-focused menus and buffet services is driving bulk procurement. Manufacturers are introducing industrial-grade toast makers with faster throughput and programmable settings. Energy-efficient designs and easy maintenance features are attracting foodservice operators. As dining out rebounds post-pandemic, commercial demand for toast makers is set to accelerate.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rapid urbanization and rising disposable incomes are expanding the consumer base across countries like China, India, and Japan. Local brands are launching affordable models tailored to regional preferences and voltage standards. Government initiatives promoting domestic manufacturing are supporting market growth. Retail penetration through supermarkets and online platforms is increasing product accessibility. The region's evolving breakfast habits and tech adoption are reinforcing its leadership in the toast maker market.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR. Consumers in the U.S. and Canada are embracing smart kitchen appliances with advanced features. High awareness of energy efficiency and product innovation is driving premium segment growth. Retailers are offering bundled kitchen solutions, boosting toast maker sales. The region benefits from strong e-commerce infrastructure and proactive customer support services. As personalization and automation trends deepen, North America is setting benchmarks for toast maker innovation and adoption.
Key players in the market
Some of the key players in Toast Maker Market include Breville Group Limited, Koninklijke Philips N.V., Panasonic Corporation, Spectrum Brands Holdings, Inc., Hamilton Beach Brands Holding Company, Morphy Richards Ltd., Dualit Ltd., Cuisinart, De'Longhi S.p.A., Sunbeam Products, Inc., KitchenAid, Russell Hobbs Inc., Bajaj Electricals Ltd., Havells India Ltd., TTK Prestige Ltd., Kenwood Limited, and SMEG S.p.A.
In August 2025, Panasonic Automotive Systems Co., Ltd. and VicOne Corporation have expanded the capabilities of their security innovation to support container environments in next-generation cockpit systems and have completed the technical validation. This security innovation integrates VicOne's xCarbon vehicle security software into Panasonic Automotive Systems' VERZEUSE(R) for Virtualization Extensions Type-3 attack detection and protection innovation, which was announced in October 2024, to expand its capabilities.
In May 2025, Morphy Richards has launched its Central American presence with the opening of its premier brand experience store. The flagship location has seen overwhelming consumer enthusiasm, validating strong demand for the brand's innovative offerings. Consumers here are drawn to Morphy Richards' British heritage and innovative design," stated a key Central American distribution partner. "We're confident the products will resonate widely and plan to steadily expand the local lineup, bringing a blend of classic and innovative appliances into consumers' lives.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.