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市场调查报告书
商品编码
1848349
全球婴儿辅食搅拌机市场:预测至2032年-按产品类型、功能、容量、材料、分销管道、最终用户和地区进行分析Baby Food Blender Market Forecasts to 2032 - Global Analysis By Product Type, Functionality, Capacity, Material, Distribution Channel, End User and By Geography |
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根据 Stratistics MRC 的数据,预计 2025 年全球婴儿辅食搅拌机市场规模将达到 12.7 亿美元,到 2032 年将达到 19.7 亿美元,预测期内复合年增长率为 6.4%。
婴儿辅食搅拌机是一种专门为婴幼儿製作细腻营养辅食的厨房电器。它可以帮助父母将水果、蔬菜和蛋白质食物泥适合宝宝年龄的糊状,从而促进安全健康的餵食。这些搅拌机通常设计紧凑、易于清洁,并配备安全锁,以确保最佳的辅食製作效果。部分型号还具备蒸煮、加热和储存功能,为自製婴儿辅食提供便利的一站式解决方案,同时有助于膳食管理和保鲜。
自製婴儿食品的需求不断增长
受健康意识增强和对添加剂担忧的推动,越来越多的父母选择新鲜、不含防腐剂的婴儿食品,而非市售瓶装婴儿食品。这种转变源自于人们对婴儿营养需求的日益关注,以及对营养均衡、个人化辅食益处的认识不断提高。婴儿辅食搅拌机方便、安全,且能控製食材,使其成为现代看护者必备的工具。社群媒体社群和育儿部落格推广自製婴儿辅食的做法,进一步推动了这一趋势。
新兴市场对价格高度敏感
在对价格敏感的市场中,由于可支配收入有限,消费者往往优先考虑基本厨房电器而非婴儿辅食搅拌机。此外,进口关税和分销成本推高了零售价格,使得高端产品对许多人来说难以负担。本地製造商在生产符合安全标准且经济实惠的耐用产品方面面临挑战。这种经济限制因素限制了市场渗透率,并减缓了高出生率但低购买力地区的普及速度。
智慧应用程式连接的搅拌机
科技创新正透过智慧应用程式整合的婴儿辅食搅拌机开闢新的成长途径。这些先进的设备使用户能够透过行动应用程式监控搅拌机过程、存取食谱库并获取营养指导。可程式设计设定、语音控制和云端基础更新等功能提升了使用者体验,并推动了产品差异化。随着精通科技的父母对多功能解决方案的需求日益增长,製造商正投资研发融合搅拌、蒸煮和储存功能的物联网设计。
与多功能厨房电器的竞争
追求性价比和空间利用率的消费者可能会选择多功能一体机而非专用婴儿辅食搅拌机。此外,知名厨具品牌的积极行销以及捆绑式包装的使用,也降低了消费者对小众婴儿辅食产品的认知。这种功能上的重迭对市场独特性和品牌忠诚度构成了挑战。这些多功能工具通常提供类似的功能,例如搅拌、食物泥和蒸煮,价格分布相近甚至更低。
新冠疫情的影响
疫情再形成了消费者的行为,加速了自製婴儿辅食的趋势。由于封锁和健康方面的担忧限制了包装婴儿食品的供应,照顾者转向自製替代品,并将安全性和营养放在首位。这种需求的激增带动了婴儿辅食搅拌机的销售成长,尤其是适合小型厨房的便携式小巧型号。然而,供应链中断和生产延误暂时影响了产品的可得性。线上零售通路迅速回应,品牌也透过提供虚拟演示和食谱支援等方式回应。
预计在预测期内,携带式辅食搅拌机细分市场将达到最大。
携带式婴儿辅食搅拌机市场预计将迎来蓬勃发展,这得益于其符合人体工学的设计、便捷的操作以及适合旅行和小家庭使用的特点。这些小巧的电器满足了忙碌的父母的需求,为他们提供了快速便捷的便携式辅食製作方案。轻巧的结构、可充电电池和防漏容器进一步提升了产品的便利性和便携性。製造商们还推出了带有可拆卸部件和更静音马达的型号,以进一步提升易用性。随着都市化进程的加速以及双薪家庭数量的增加,人们对高效餵食工具的需求也日益增长,这一市场正从中受益。
预计在预测期内,不銹钢细分市场将以最高的复合年增长率成长。
由于不銹钢材质具有耐用性、卫生优势和美观性,预计在预测期内,不銹钢产品细分市场将以最快的复合年增长率成长。与塑胶零件相比,不锈钢零件耐腐蚀、能更好地保持食物风味,且更易于消毒。随着消费者越来越关注材料的安全性和长期价值,对金属搅拌机的需求也不断增长。高端消费群也青睐这一细分市场,他们将不銹钢与品质和性能联繫在一起。轻质合金和雾面处理的创新进一步提升了产品的吸引力。
预计亚太地区将在预测期内占据最大的市场份额,这主要得益于庞大的婴幼儿人口、不断增长的可支配收入以及人们对儿童营养意识的提高。中国和印度等国家的都市区托幼服务需求激增,照顾者积极寻求现代化的餵食解决方案。该地区也受益于电子商务平台的扩张和本地化生产,产品供应量不断增加。政府为促进妇幼健康所采取的措施也间接推动了对安全高效的婴幼儿辅食製作设备的需求。
受消费者对有机和自製婴儿食品的强烈偏好推动,预计欧洲在预测期内将实现最高的复合年增长率。该地区严格的安全法规和对环保材料的重视,正在推动搅拌机设计和包装的创新。欧洲父母率先采用智慧厨房技术,从而推动了对可透过应用程式控制的多功能搅拌机的需求。此外,部分国家出生率的上升以及消费者在高端婴儿护理产品上的支出增加,也促进了市场成长。
According to Stratistics MRC, the Global Baby Food Blender Market is accounted for $1.27 billion in 2025 and is expected to reach $1.97 billion by 2032 growing at a CAGR of 6.4% during the forecast period. Baby food blender is a specialized kitchen appliance designed to prepare smooth, nutrient-rich meals for infants and toddlers. It enables parents to puree fruits, vegetables, and proteins into age-appropriate textures, ensuring safe and healthy feeding. These blenders often feature compact designs, easy-to-clean components, and safety locks tailored for baby food preparation. Some models also include steaming, reheating, and storage functions, offering a convenient all-in-one solution for homemade baby nutrition while supporting dietary control and freshness.
Rising demand for homemade baby food
Parents are increasingly opting for fresh, preservative-free nutrition over commercial jarred options, motivated by health consciousness and concerns over additives. This shift is supported by rising awareness of infant dietary needs and the benefits of nutrient-rich, customized food blends. Baby food blenders offer convenience, safety, and control over ingredients, making them essential tools for modern caregivers. The trend is further amplified by social media communities and parenting blogs promoting DIY baby food preparation.
High price sensitivity in emerging markets
Consumers in price-sensitive markets often prioritize basic kitchen appliances over specialized baby food blenders due to limited disposable income. Additionally, import duties and distribution costs inflate retail prices, making premium models inaccessible to a large segment of the population. Local manufacturers face challenges in producing cost-effective yet durable products that meet safety standards. This economic constraint limits market penetration and slows adoption rates in regions with high birth rates but low purchasing power.
Smart and app-connected blenders
Technological innovation is unlocking new growth avenues through smart and app-integrated baby food blenders. These advanced appliances allow users to monitor blending cycles, access recipe libraries, and receive nutritional guidance via mobile apps. Features such as programmable settings, voice control, and cloud-based updates are enhancing user experience and driving product differentiation. As tech-savvy parents seek multifunctional solutions, manufacturers are investing in IoT-enabled designs that combine blending, steaming, and storage functionalities.
Competition from multipurpose kitchen appliances
Consumers seeking value and space efficiency may opt for all-in-one appliances instead of dedicated baby food blenders. Additionally, aggressive marketing by established kitchen brands and the availability of bundled appliance packages dilute the visibility of niche baby food products. This overlap in functionality poses a challenge to market exclusivity and brand loyalty. These multipurpose tools often offer similar capabilities blending, pureeing, and steaming at comparable or lower price points.
Covid-19 Impact
The pandemic reshaped consumer behavior, accelerating the shift toward home-based baby food preparation. With lockdowns and health concerns limiting access to packaged baby foods, caregivers turned to homemade alternatives for safety and nutrition. This surge in demand boosted sales of baby food blenders, especially compact and portable models suited for small kitchens. However, supply chain disruptions and manufacturing delays temporarily affected product availability. Online retail channels gained prominence, and brands adapted by offering virtual demos and recipe support.
The portable baby food blenders segment is expected to be the largest during the forecast period
The portable baby food blenders segment is estimated to have a lucrative growth, due to their ergonomic design, ease of use, and suitability for travel and small households. These compact devices cater to busy parents who need quick, on-the-go solutions for preparing fresh meals. Their lightweight build, rechargeable batteries, and spill-proof containers enhance convenience and mobility. Manufacturers are also introducing models with detachable components and silent motors to improve usability. The segment benefits from rising urbanization and the growing number of dual-income families seeking efficient feeding tools.
The stainless steel segment is expected to have the highest CAGR during the forecast period
The stainless steel segment is anticipated to witness the fastest CAGR growth during the forecast period, driven by its durability, hygiene benefits, and aesthetic appeal. Stainless steel components resist corrosion, retain flavor integrity, and are easier to sterilize compared to plastic alternatives. As consumers become more conscious of material safety and long-term value, demand for metal-based blenders is rising. This segment is also gaining traction among premium buyers who associate stainless steel with quality and performance. Innovations in lightweight alloys and brushed finishes are further enhancing product appeal.
Asia Pacific is projected to hold the highest market share during the forecast period attributed to a large infant population, rising disposable incomes, and increasing awareness of child nutrition. Countries like China and India are witnessing a surge in urban parenting trends, with caregivers actively seeking modern feeding solutions. The region also benefits from expanding e-commerce platforms and localized manufacturing, which improve product accessibility. Government initiatives promoting maternal and child health are indirectly boosting demand for safe and efficient baby food preparation tools.
Europe is projected to have the highest CAGR over the forecast period, fueled by strong consumer preference for organic and homemade baby food. The region's stringent safety regulations and emphasis on eco-friendly materials are encouraging innovation in blender design and packaging. European parents are early adopters of smart kitchen technologies, driving demand for app-connected and multifunctional blenders. Additionally, rising birth rates in select countries and increased spending on premium baby care products are contributing to market growth.
Key players in the market
Some of the key players profiled in the Baby Food Blender Market include Philips Avent, BEABA, Baby Brezza, Cuisinart, Hamilton Beach Brands, Tommee Tippee, NutriBullet, Ninja, Munchkin Inc., Chicco, Babymoov, Oster, KitchenAid, Braun Household, Magic Bullet, Elechomes, and Whale's Love.
In October 2025, Cuisinart launched its "Dreams" brand campaign to connect with younger families. The campaign emphasizes the kitchen as a creative space, not just for cooking. It features cinematic storytelling and new product showcases.
In August 2025, Philips Avent launched its Hands-free Electric Breast Pump in India during World Breastfeeding Week. Masaba Gupta was announced as the brand ambassador. Philips also partnered with Apollo Cradle & Children's Hospital to support maternal care.
In March 2025, NutriBullet launched the Ultra Plus+ Compact Kitchen System. It combines a blender, food processor, and grinder in one sleek unit. The system targets space-saving and multifunctional kitchen needs.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.