![]()  | 
						
									 市场调查报告书 
										商品编码 
											1848363 
										2032 年二手和租赁服饰市场预测:按产品类型、经营模式、消费者细分、通路、机会和地区进行的全球分析Thrifted or Rented Clothing Market Forecasts to 2032 - Global Analysis By Product Type, Business Model, Consumer Segment, Channel, Occasion and By Geography | 
						||||||
根据 Stratistics MRC 的数据,全球二手和租赁服饰市场预计在 2025 年达到 2,161.4 亿美元,预计到 2032 年将达到 5,408.5 亿美元,预测期内的复合年增长率为 14.0%。
随着消费者寻求永续、经济实惠的时尚选择,二手服装和租赁服饰越来越受欢迎。购买二手服装可以减少纺织品废弃物,并减少对新服装的需求。租赁服装让消费者能够购买奢侈品和设计师品牌服装,用于各种活动,而无需承担购买服装的负担和环境影响。这些方式透过延长服装寿命和减少生态足迹来支持循环时尚。此外,它们还提供多样独特的衣橱选择,激发个性和创造力。随着人们对环境永续性的关注日益增长,许多消费者开始将二手服装和租赁服装视为比传统购物更明智、更时尚、更环保的替代方案。
根据联合国环境规划署 (UNEP) 的数据,时尚产业占全球二氧化碳排放的 8%,并排放了全球约 20% 的污水,主要来自纺织品的染色和表面处理工程。二手服装和租赁等循环模式对于减少这种环境足迹至关重要。
对时尚多样性和个性的渴望
消费者对独特百搭时尚的渴望推动了二手和租赁服饰市场的成长。二手商店提供独特的个人化单品,而租赁服务则提供设计师和奢侈服饰的临时购买机会,让消费者有机会尝试新的风格。这种灵活性使时尚爱好者能够根据潮流趋势和个人喜好调整衣橱,而无需长期租赁。丰富的品牌、尺寸和款式选择,使得二手和租赁平台对追求原创性和便利性的消费者极具吸引力。定期更新衣橱,同时最大限度地降低成本和环境影响,增强了市场的吸引力,并支持了独特和永续的时尚选择文化。
卫生和品质问题
对卫生和品质的担忧严重阻碍了二手和租赁服饰市场的成长。许多消费者由于担心清洁度、异味和损坏而不愿使用二手服饰。保持高标准的卫生和服装耐用性对服务提供者来说是一项挑战,这会影响二手服装的普及率。即使经过专业清洁和严格的品质检查,潜在买家,尤其是首次使用者和对卫生要求较高的买家,仍可能因感知到的风险而却步。克服这一问题需要清晰的沟通、认证和可见的品质保证。然而,消费者对二手和租赁服装的安全性和状况的持续担忧,持续阻碍二手服装的广泛接受和市场扩张。
不断成长的都市区和千禧世代消费群
千禧世代和 Z 世代,以及不断增长的都市区,为二手和租赁服饰市场带来了巨大的成长机会。这些消费群体非常喜欢二手和租赁服饰,因为他们注重永续性和时尚风格。城市地区可以方便地访问数位平台、宅配服务和社会影响力,从而推动了二手和租赁服装的普及。年轻消费者也追求衣橱的多样性,喜欢尝试流行趋势,这刺激了对多样化和灵活时尚选择的需求。公司可以透过提供有针对性的行销、个人化体验和忠诚度计划来有效地吸引这些人群。消费者对环保、时尚和便利服饰的偏好将成为二手和租赁服饰持续成长的主要驱动力。
与快时尚的竞争
来自快时尚品牌的激烈竞争对二手和租赁服饰市场构成了重大威胁。透过以实惠的价格提供潮流服装并频繁发布新系列,快时尚公司吸引了那些喜欢即时而非永续选择的消费者。他们强大的行销、品牌知名度和快速的生产週期可能会吸引顾客远离二手和租赁服饰。儘管人们永续性的意识日益增强,但快时尚的便利性、多样性和低价格仍然具有吸引力。二手和租赁平台必须透过环保讯息、独特的选择和卓越的客户体验来脱颖而出。然而,快时尚品牌的主导地位继续给市场参与者带来压力,使该领域的客户维繫和扩张充满挑战。
新冠疫情对二手和租赁服饰市场产生了重大影响。封锁和保持社交距离措施暂时限制了实体店销售和麵对面租赁服务。同时,疫情加速了数位化应用,消费者越来越依赖线上平台来获取二手和租赁服饰。出于对卫生的担忧,企业实施了更严格的服饰和品质保证通讯协定。经济不确定性也促使消费者寻求价格实惠的时尚替代品,从而推动了对线上二手和租赁解决方案的需求。儘管实体店营运面临挑战,但疫情刺激了数位化创新,扩大了线上应用,并强化了永续服饰在消费行为中的作用。
预计日常休閒服饰市场在预测期内将占据最大份额
日常休閒服饰因其广泛普及和频繁穿着,预计将在预测期内占据最大的市场份额。牛仔裤、T恤、休閒衬衫和洋装等服饰穿着频率高,非常适合转售和租赁。这类服饰面向不同年龄、性别和生活方式的人群,确保了持续的需求。简单的保养说明和标准尺寸使平台能够有效率地管理库存、清洁和配送。价格实惠、实用性和高周转率的结合,激发了消费者的浓厚兴趣。这些因素共同作用,使日常休閒服饰成为二手和租赁服饰市场的主要细分领域,其市场份额超过其他服饰类别。
婚礼和庆祝服装领域预计将在预测期内以最高的复合年增长率成长
由于成本高、使用率低,婚礼和庆典服饰领域预计将在预测期内达到最高成长率。消费者更倾向于租赁或购买二手设计师、传统或奢华服饰,用于特殊活动,以节省开支并推广永续时尚。这类服饰非常适合一次性场合,因为它提供了各种奢华服饰的购买管道,而无需拥有。社交和文化活动将进一步推动需求。数位市场和租赁平台的兴起带来了便利,使用户可以在线上浏览和购买高端庆典服饰。这些因素共同推动了该市场的快速成长。
预计北美将在预测期内占据最大的市场份额,这得益于其高度意识的消费者、发达的数位基础设施以及对永续时尚的强烈偏好。成熟的租赁平台、线上转售市场和二手服装店为二手服装和租赁服饰的购买提供了便捷的途径,提高了便利性。消费者对服饰和高性价比时尚的日益偏好推动了其普及。二手服装和租赁服饰的文化接受度,加上支持性政策和强劲的电子商务应用,进一步推动了成长。综合这些因素,北美是全球市场的领先地区,并透过持续的需求、技术创新和消费者对永续服饰的承诺保持了其主导地位。
预计亚太地区在预测期内的复合年增长率最高,这得益于可支配收入的增加、数位化应用以及永续时尚意识的增强。快速的都市化和网路平台的扩张提高了二手服装和租赁服装的可及性,使其能够覆盖更广泛的消费者。该地区的二手和年轻专业人士越来越多地采用二手服装和租赁服饰。文化喜庆和节日以及不断壮大的中阶进一步推动了需求。此外,新兴企业和全球租赁平台在物流、数位基础设施和行销方面的投资正在推动市场发展,使亚太地区成为全球二手服装和租赁服饰行业成长最快的地区。
According to Stratistics MRC, the Global Thrifted or Rented Clothing Market is accounted for $216.14 billion in 2025 and is expected to reach $540.85 billion by 2032 growing at a CAGR of 14.0% during the forecast period. Thrifted or rented clothing has become increasingly popular as consumers seek sustainable and cost-effective fashion options. Buying second-hand clothing helps decrease textile waste and reduces the need for new manufacturing. Renting apparel allows access to premium or designer items for events without the burden of purchase or environmental strain. These approaches support circular fashion by prolonging the life of garments and lowering ecological footprints. Moreover, they provide varied and distinctive wardrobe options, inspiring individuality and creativity. With increasing concern for environmental sustainability, many consumers are turning to thrifted and rented clothing as a smart, eco-conscious, and stylish alternative to traditional shopping.
According to the United Nations Environment Programme (UNEP), the fashion industry is responsible for up to 8% of global carbon emissions and contributes approximately 20% of global wastewater, primarily through textile dyeing and finishing processes. Circular models such as thrifted and rented clothing are essential to reducing this environmental footprint.
Desire for fashion variety and personalization
Consumers' desire for distinct and versatile fashion fuels the growth of the thrifted and rented clothing market. Thrift stores offer unique, individual pieces, while rental services provide temporary access to designer or premium garments, enabling shoppers to experiment with new styles. This flexibility allows fashion enthusiasts to adapt wardrobes to trends and personal preferences without long-term commitments. A wide selection of brands, sizes, and designs makes thrifted and rented platforms attractive for those seeking originality and convenience. The chance to update wardrobes regularly while minimizing both costs and environmental impact enhances the appeal of this market, supporting a culture of personalized and sustainable fashion choices.
Hygiene and quality concerns
Hygiene and quality concerns act as major barriers to the growth of the thrifted and rented clothing market. Many consumers hesitate to use pre-owned garments due to fears of cleanliness issues, odors, or damage. Maintaining high standards of sanitation and garment durability is a challenge for service providers, impacting adoption rates. Even with professional cleaning and strict quality checks, perceived risks may deter potential buyers, particularly first-time users or hygiene-conscious individuals. Overcoming this requires clear communication, certifications, and visible quality assurances. Nonetheless, persistent consumer apprehension regarding the safety and condition of thrifted or rented clothing continues to restrain widespread acceptance and market expansion.
Growth in urban and millennial consumer base
The growing urban population, alongside millennials and Gen Z, presents key growth opportunities for the thrifted and rented clothing market. These groups value affordability, sustainability, and style, making them highly receptive to second-hand and rental clothing models. Urban centers provide convenient access to digital platforms, delivery services, and social influence, encouraging adoption. Younger consumers also seek wardrobe variety and enjoy experimenting with current trends, increasing demand for diverse and flexible fashion options. By offering targeted marketing, personalized experiences, and loyalty programs, companies can effectively engage these demographics. Their preference for eco-conscious, stylish, and convenient clothing positions them as a critical driver for the continued growth of the thrifted and rented clothing sector.
Competition from fast fashion
Intense competition from fast fashion brands poses a significant threat to the thrifted and rented clothing market. Fast fashion companies provide affordable, trendy clothing with frequent new collections, appealing to consumers who favor immediacy over sustainable choices. Their strong marketing, brand visibility, and rapid production cycles can draw customers away from pre-owned or rental clothing. Even with increasing sustainability awareness, convenience, variety, and low pricing of fast fashion remain compelling. Thrift and rental platforms need to differentiate through eco-friendly messaging, unique selections, and exceptional customer experiences. Nevertheless, the dominance of fast fashion brands continues to pressure market players, making customer retention and expansion challenging in this segment.
The COVID-19 outbreak significantly affected the thrifted and rented clothing market. Lockdowns and social distancing measures caused a temporary reduction in physical store sales and in-person rental services. At the same time, the pandemic accelerated digital adoption, with consumers relying more on online platforms to access pre-owned and rental clothing. Concerns about hygiene led businesses to implement stricter cleaning and quality assurance protocols. Economic uncertainty also prompted shoppers to seek affordable fashion alternatives, increasing demand for online thrift and rental solutions. Despite challenges in brick-and-mortar operations, the pandemic fostered digital innovation, expanded online adoption, and strengthened the role of sustainable clothing practices in consumer behavior.
The everyday casualwear segment is expected to be the largest during the forecast period
The everyday casualwear segment is expected to account for the largest market share during the forecast period due to its widespread popularity and frequent use. Items like jeans, t-shirts, casual shirts, and dresses are commonly worn, making them highly suitable for resale or rental. This category appeals to diverse age groups, genders, and lifestyles, ensuring continuous demand. It's simple care requirements and standard sizing make it easier for platforms to manage inventory, cleaning, and distribution efficiently. The combination of affordability, practicality, and high turnover supports strong consumer interest. These factors collectively establish everyday casualwear as the dominant segment in the thrifted and rented clothing market, outperforming other apparel categories in market share.
The wedding & festive wear segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the wedding & festive wear segment is predicted to witness the highest growth rate due to its high value and infrequent usage. Consumers prefer renting or buying pre-owned designer, traditional, or luxury attire for special events to reduce expenses and promote sustainable fashion. This category provides access to diverse and exclusive outfits without the need for ownership, making it ideal for one-time occasions. Social and cultural occasions drive demand further. The rise of digital marketplaces and rental platforms enhances convenience, enabling users to browse and secure premium festive clothing online. These factors collectively contribute to its rapid growth in the market.
During the forecast period, the North America region is expected to hold the largest market share due to high consumer awareness advanced digital infrastructure, and a strong inclination toward sustainable fashion. Well-established rental platforms, online resale marketplaces, and thrift stores provide easy access to pre-owned and rented garments, enhancing convenience. Consumers increasingly prefer eco-friendly and cost-saving fashion options, supporting widespread adoption. Cultural acceptance of second-hand and rental apparel, combined with supportive policies and robust e-commerce penetration, further drives growth. These factors collectively position North America as the leading region in the global market, maintaining dominance through consistent demand, innovation, and consumer engagement in sustainable clothing practices.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to increasing disposable income, digital penetration, and awareness of sustainable fashion. Rapid urbanization, along with the expansion of online platforms, has enhanced access to second-hand and rental apparel for a wider consumer base. Millennials and young professionals in the region favor affordable, trendy, and eco-conscious clothing options, driving higher adoption. Cultural celebrations, festivals, and an expanding middle class further fuel demand. Additionally, investments by startups and global rental platforms in logistics, digital infrastructure, and marketing contribute to market acceleration, making Asia-Pacific the fastest-growing region in the global thrifted and rented clothing industry.
Key players in the market
Some of the key players in Thrifted or Rented Clothing Market include Rent the Runway Inc, Le Tote, GlamCorner, Nuuly (by URBN), HURR Collective, My Wardrobe HQ, Style Lend, Armarium, Girl Meets Dress, YCloset, The Thrift Kart, Rewago India, Swap Fashions, Bombay Closet Cleanse and Flyrobe Inc.
In August 2025, Rent the Runway has reached an agreement with its shareholders to reduce part of the liabilities that the company is carrying. Specifically, the exchange involves handing over the majority of the company's capital in exchange for $240 million of its debt.
In May 2024, My Wardrobe HQ merges with Cercle to scale luxury fashion rental and resale ops, combining their tech platforms, designer networks, and sustainability missions to expand globally, empower B2B brand services, and drive circular fashion innovation.
In February 2020, HURR, the peer-to-peer fashion rental service, has launched a pop-up at Selfridges Oxford Street offering customers access to high-end fashion at a fraction of the retail price, featuring rotating designer collections, flexible rental durations, in-store styling support, and sustainable fashion choices aligned with Selfridges' Project Earth initiative.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.