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市场调查报告书
商品编码
1848440
全球永续时尚市场:预测(至2032年)-按产品、材料类型、永续性方法、分销管道、最终用户和地区进行分析Sustainable Fashion Market Forecasts to 2032 - Global Analysis By Product (Apparel, Footwear and Accessories), Material Type, Sustainability Approach, Distribution Channel, End User and By Geography |
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根据 Stratistics MRC 的数据,预计 2025 年全球永续时尚市场规模将达到 101 亿美元,到 2032 年将达到 479 亿美元,预测期内复合年增长率为 24.9%。
永续时尚是指服装产业的一项运动和流程,它优先考虑服装在其整个生命週期中的环境、社会和道德责任。它强调使用环保材料,例如有机材料和再生材料,并鼓励减少废弃物、污染和碳排放。永续时尚也提倡公平的工作条件、符合道德规范的生产、优质的设计,并透过理性消费延长服装的使用寿命。透过平衡时尚与生态和社会因素,它旨在创造一个负责任的时尚产业,使其意识到自身对地球和社会的影响。
政策支持和法律
各国政府正推行加强生产者责任制和强制性纺织品回收。贸易法规支持低环境影响材料和符合道德规范的采购方式。公共采购优先考虑经认证的永续供应商。时尚品牌致力于实现应对气候变迁和循环经济的目标。这些措施正在推动整个产业的变革。
永续产品的高成本
环保材料和符合道德规范的劳动实践往往会增加生产成本。注重价格的消费者很难接受产品在缺乏明显价值差异的情况下收取高价。小型品牌在实现永续营运的获利规模化方面面临挑战。零售商必须在价格可负担性和环境影响之间取得平衡。这些因素持续限制市场渗透。
消费者对透明度的需求
买家要求了解产品的来源、工作条件和环境影响等资讯。数位化平台能够即时追踪供应链和产品来源。认证和区块链工具增强了信任度和课责。品牌将透明度作为在竞争激烈的市场中的竞争优势。这些因素共同促进了更深层的客户互动和忠诚度。
消费者的怀疑和知识匮乏
「漂绿」和含糊不清的讯息会降低整个产品类型的可信度。许多消费者难以区分真正的环保努力和表面功夫。标籤不一致和教育不足阻碍了消费者做出明智的购买决策。品牌必须加大投入,进行清晰的沟通并引入第三方检验。这些不足之处持续阻碍消费者的信任和接受度。
疫情扰乱了供应链,改变了消费者在各个时尚领域的消费重心。短期内,居家服和生活必需品的需求导致人们对永续性的关注度下降。品牌在采购和认证流程方面面临延误。如今,復苏工作的重点转向了韧性和符合道德规范的采购。疫情封锁结束后,人们更关注自身对环境的影响。这些转变正在加速人们对永续时尚模式的兴趣。
预计服装业在预测期内将成为最大的产业。
由于服装业规模庞大、知名度高,且在永续材料方面不断创新,预计在预测期内,该产业将占据最大的市场份额。各大品牌纷纷推出采用有机棉、再生纤维和可生物降解纺织品的系列产品。零售商正在重新设计供应链,以减少排放和废弃物。各个年龄层和地区的消费者对符合道德标准的服饰的需求都在增加。对循环设计和回收计划的投资也在迅速增加。这些发展趋势正在巩固服装产业在永续时尚领域的领先地位。
预计在预测期内,再生聚酯细分市场将实现最高的复合年增长率。
预计在预测期内,再生聚酯纤维领域将实现最高成长率,因为各大品牌都在寻求原生合成纤维的替代品。 PET宝特瓶的回收和纤维到纤维的加工过程提高了这种材料的可得性。再生聚酯纤维的性能和耐用性使其适用于运动服和主流时尚服饰。纺织品製造商和时装公司之间的合作正在推动创新。监管部门对再生材料的支持正在促进其应用。
在预测期内,北美预计将占据最大的市场份额,这主要得益于其强大的零售基础设施、消费者意识以及监管机构的积极参与。美国和加拿大正通过认证和品牌承诺,大力推广永续时尚。对回收系统和道德采购的投资正在提升供应链的韧性。大型时尚零售商和创新者的存在,进一步增强了市场的实力。社会对透明度和影响力的需求,正在影响产品开发。这些因素共同推动了该地区在永续时尚领域的领先地位。
预计亚太地区在预测期内将实现最高的复合年增长率,这主要得益于製造业规模、政策支持和消费者需求的共同推动。中国、印度和越南等国正在扩大其永续纺织品生产和创新基地。本土品牌纷纷推出符合当地偏好的环保系列产品。政府支持的项目正在促进回收、认证和出口发展。都市区消费者和数位化消费者对符合道德规范的时尚产品的需求日益增长。这些趋势正在推动整个区域永续时尚生态系统的发展。
According to Stratistics MRC, the Global Sustainable Fashion Market is accounted for $10.1 billion in 2025 and is expected to reach $47.9 billion by 2032 growing at a CAGR of 24.9% during the forecast period. Sustainable fashion refers to a movement and process in the apparel industry that prioritizes environmental, social, and ethical responsibility throughout the lifecycle of clothing. It emphasizes the use of eco-friendly materials, such as organic or recycled fabrics, and encourages practices that reduce waste, pollution, and carbon emissions. Sustainable fashion also promotes fair labor conditions, ethical production, and longevity of garments through quality design and mindful consumption. By balancing style with ecological and social considerations, it seeks to create a fashion industry that is both responsible and conscious of its impact on the planet and society.
Policy support and legislation
Governments are introducing extended producer responsibility and textile recycling mandates. Trade regulations are favoring low-impact materials and ethical sourcing practices. Public procurement is prioritizing certified sustainable suppliers. Fashion brands are aligning with climate targets and circular economy goals. These measures are propelling industry-wide transformation.
High costs of sustainable products
Eco-friendly materials and ethical labor practices often increase production expenses. Price-sensitive consumers struggle to justify premium pricing without clear value differentiation. Small brands face challenges in scaling sustainable operations profitably. Retailers must balance affordability with environmental impact. These factors continue to constrain market penetration.
Consumer demand for transparency
Buyers are seeking clarity on sourcing, labor conditions, and environmental footprint. Digital platforms are enabling real-time visibility into supply chains and product origins. Certifications and block chain tools are improving trust and accountability. Brands are using transparency as a competitive advantage in crowded markets. These dynamics are fostering deeper engagement and loyalty.
Consumer skepticism and lack of knowledge
Green washing and vague messaging reduce credibility across product categories. Many shoppers struggle to distinguish between genuine and superficial efforts. Inconsistent labeling and limited education hinder informed decision-making. Brands must invest in clear communication and third-party validation. These gaps continue to hamper consumer confidence and adoption.
The pandemic disrupted supply chains and shifted consumer priorities across fashion segments. Demand for loungewear and essentials reduced focus on sustainability in the short term. Brands faced delays in sourcing and certification processes. Recovery efforts are now emphasizing resilience and ethical sourcing. Public awareness of environmental impact has grown post-lockdown. These shifts are accelerating interest in sustainable fashion models.
The apparel segment is expected to be the largest during the forecast period
The apparel segment is expected to account for the largest market share during the forecast period due to its volume, visibility, and innovation in sustainable materials. Brands are launching collections made from organic cotton, recycled fibers, and biodegradable textiles. Retailers are redesigning supply chains to reduce emissions and waste. Consumer demand for ethical clothing is rising across age groups and regions. Investment in circular design and take-back programs is scaling rapidly. These developments are boosting apparel's dominance in sustainable fashion.
The recycled polyester segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the recycled polyester segment is predicted to witness the highest growth rate as brands seek alternatives to virgin synthetics. PET bottle recycling and textile-to-textile processes are improving material availability. Performance and durability are making recycled polyester suitable for activewear and mainstream fashion. Partnerships between fiber producers and fashion houses are accelerating innovation. Regulatory support for recycled content is reinforcing adoption.
During the forecast period, the North America region is expected to hold the largest market share due to its strong retail infrastructure, consumer awareness, and regulatory engagement. The United States and Canada are scaling sustainable fashion through certifications and brand commitments. Investment in recycling systems and ethical sourcing is improving supply chain resilience. Presence of leading fashion retailers and innovators is reinforcing market strength. Public demand for transparency and impact is shaping product development. These factors are boosting regional leadership in sustainable fashion.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR as manufacturing scale, policy support, and consumer demand converge. Countries like China, India, and Vietnam are expanding sustainable textile production and innovation hubs. Local brands are launching eco-conscious lines tailored to regional preferences. Government-backed programs are supporting recycling, certification, and export development. Demand for ethical fashion is rising across urban and digital-first consumers. These dynamics are accelerating regional growth across sustainable fashion ecosystems.
Key players in the market
Some of the key players in Sustainable Fashion Market include Patagonia, Inc., Stella McCartney Ltd., EILEEN FISHER, Inc., Reformation Group Holdings LLC, Allbirds, Inc., Veja Fair Trade SARL, PANGAIA Materials Science Ltd., Tentree International Inc., Outerknown LLC, Nudie Jeans Co. AB, People Tree Ltd., Rothy's, Inc., TOMs Shoes, LLC, BAM Bamboo Clothing Ltd. and Everlane, Inc.
In October 2025, Stella McCartney partnered with Reliance Brands Limited to launch her sustainable luxury label in India via standalone stores and Ajio Luxe. This multichannel collaboration brings vegan accessories, ready-to-wear collections, and cruelty-free fashion to India's growing base of environmentally conscious consumers.
In June 2025, Veja reinforced its long-term partnerships with rubber tappers in the Reserva Extrativista Chico Mendes (RECM) in Acre, Brazil, supporting over 400 households. Through its Payment for Social and Environmental Services (PSES) program, Veja guarantees fair prices and pre-finances up to 50% of harvests, promoting forest preservation and economic dignity.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.