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市场调查报告书
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1856814

功能性咖啡市场预测至2032年：按功能性成分、形态、烘焙类型、包装、消费者类型、销售管道和地区分類的全球分析

Functional Coffee Market Forecasts to 2032 - Global Analysis By Functional Ingredient (Adaptogens, Collagen, MCT Oil, and Vitamins), Form, Roast Type, Packaging, Consumer Type, Sales Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，预计 2025 年全球功能性咖啡市场规模将达到 44 亿美元，到 2032 年将达到 96 亿美元，预测期内复合年增长率为 11.5%。

功能性咖啡富含营养成分和天然化合物，除了咖啡因之外，还能带来其他健康益处。例如，其中的适应原、胶原蛋白和维生素等成分有助于提升专注力、增强免疫力并改善皮肤健康。这些饮品一杯即可提供能量和健康益处，是传统咖啡的全面替代品。消费者逐渐认可其营养价值，并将其融入日常生活中，以提升精力和口感。功能性咖啡兼顾个人喜好与实用功能，契合现代人着重健康与便利的生活方式。

人们对健康饮品的兴趣日益浓厚

人们对健康饮品的兴趣日益浓厚，推动了功能性咖啡市场的发展。由于人们越来越意识到功能性咖啡具有免疫力、提升认知能力和补充能量的功效，它正逐渐成为主流饮品。为了满足不断变化的消费者需求，生产商正在咖啡配方中添加维生素、适应原和其他生物活性化合物。此外，将健康与便利性结合的趋势也在全球范围内促进了功能性咖啡市场的发展，尤其是在註重健康的都市区白领和健身爱好者群体中。

活性成分高成本

活性成分的高成本仍是功能性咖啡领域的主要限制因素。添加适应原、益生菌和精神活性成分等特殊化合物会增加生产成本，可能会限制价格敏感型消费者的购买力。此外，采购高品质的天然成分需要严格的品管和可靠的供应链。因此，在竞争日益激烈的饮料行业中，企业必须在配方复杂性和价格可负担性之间取得平衡，以确保高级产品定位的同时，获得市场认可。

洁净标示咖啡创新兴起

洁净标示咖啡领域的创新不断涌现，为功能性咖啡市场创造了巨大的成长机会。消费者越来越重视成分透明度、尽可能减少加工以及永续的原料采购。各大品牌正透过利用天然香料、植物来源添加剂和环保包装来实现产品差异化。此外，数位化行销和订阅式配送模式也帮助企业高效能触及注重健康的消费者。因此，功能性咖啡融合了健康、便利性和永续性，被定位为一个具有长期成长潜力的多元化细分市场。

与能量饮料品牌的竞争

来自能量饮料品牌的竞争对功能性咖啡市场构成了显着威胁。能量饮料提供与功能性咖啡类似的功效，例如提升警觉性和耐力，而且通常价格更低、销售管道更广。这些饮料的激进行销降低了消费者对功能性咖啡的忠诚度。此外，功能性宣称的重迭也会造成消费者困惑，迫使品牌加强产品教育和差异化。企业必须不断创新，突显独特的健康益处和天然成分，才能在竞争激烈的机能饮料市场中保持优势。

新冠疫情的影响：

新冠疫情期间，居家隔离的消费者更重视健康、免疫力和心理健康，加速了功能性咖啡的需求成长。咖啡馆的关闭导致居家消费激增，促使即饮型和速溶型功能性咖啡配方不断创新。此外，线上零售通路成为主要的购买管道，提高了产品的可近性。疫情后，这种消费行为的转变持续推动市场成长，注重健康的消费者仍将机能饮料放在首位。各公司正利用此趋势拓展产品系列，并在全球建立直销模式。

预计在预测期内，适应原类产品将成为最大的细分市场。

由于消费者对适应原产品缓解压力、增强认知能力和提升免疫力的功效日益了解，预计在预测期内，适应原产品将占据最大的市场份额。诸如睡茄、玛卡和灵芝等成分正越来越多地被添加到咖啡混合物中。这一细分市场受益于机能饮料的趋势、以健康为中心的营销以及社交媒体的影响。天然来源的适应原产品本身的吸引力，加上人们日常饮用咖啡的习惯，正在推动其普及，并使这一品类成为功能性咖啡整体成长的主要贡献者。

预计在预测期内，即溶咖啡细分市场将以最高的复合年增长率成长。

预计在预测期内，即溶咖啡市场将保持最高的成长率，这主要得益于其便利性、便携性以及对功能性成分配方的适用性。都市化进程的加快和快节奏的生活方式推动了人们对既能快速冲泡又能保证健康益处的饮品的需求。此外，即溶咖啡加工技术的进步也更好地保留了其风味和生物活性成分。订阅和电商通路的兴起进一步提升了即溶咖啡的可及性，使其能够有效地渗透到传统和线上零售环境中。

比最大的地区

预计亚太地区将在预测期内占据最大的市场份额，这主要得益于咖啡文化的蓬勃发展、健康意识的增强以及快速的都市化。中国、印度、日本和韩国等国家由于可支配收入的增加和生活方式的转变，正在推动机能饮料的需求成长。咖啡文化的兴起、电子商务的蓬勃发展以及西方健康潮流的影响，进一步促进了市场对功能性咖啡的接受度，使亚太地区成为功能性咖啡消费和创新的重要中心。

复合年增长率最高的地区：

在预测期内，北美预计将呈现最高的复合年增长率，这主要得益于消费者对健康饮品的偏好日益增长以及强劲的研发投入。美国和加拿大正透过即饮和专卖零售通路，推动功能性咖啡的普及。日益增强的健康意识，加上数位化行销策略和订阅服务的运用，正在推动这一成长。此外，含有适应原、精神活性成分和洁净标示成分的创新产品的推出，进一步巩固了北美功能性咖啡市场领先的复合年增长率。

免费客製化服务：

订阅本报告的用户可享有以下免费客製化服务之一：

  • 公司简介
    • 对其他市场参与者（最多 3 家公司）进行全面分析
    • 对主要企业进行SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行市场估算、预测和复合年增长率分析（註：基于可行性检查）
  • 竞争基准化分析
    • 基于产品系列、地域覆盖和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究资讯来源
    • 初级研究资讯来源
    • 次级研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 新兴市场
  • 新冠疫情的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球功能性咖啡市场（依功能性成分划分）

  • 适应原
  • 胶原蛋白
  • MCT油
  • 维他命

6. 全球功能性咖啡市场（依形式划分）

  • 即溶咖啡
  • 研磨咖啡
  • 咖啡胶囊

7. 全球功能性咖啡市场（依烘焙类型划分）

  • 光
  • 中型的
  • 黑暗的

8. 全球功能性咖啡市场（依包装类型划分）

  • 单份包装
  • 瓶子
  • 包包

9. 全球功能性咖啡市场（依消费者类型划分）

  • 健身爱好者
  • 职场人士
  • 学生

第十章 全球功能性咖啡市场（依销售管道划分）

  • 线上零售
  • 超级市场
  • 咖啡店

第十一章 全球功能性咖啡市场（按地区划分）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十二章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与併购
  • 新产品上市
  • 业务拓展
  • 其他关键策略

第十三章：企业概况

  • Nestle
  • Starbucks
  • Keurig Dr Pepper
  • JAB Holding
  • Kraft Heinz
  • Lavazza
  • Illy
  • Vessel Coffee
  • Bulletproof
  • Gotham Greens
  • Four Sigmatic
  • Rise Brewing Co.
  • Hibiscus Coffee
  • Tru Fru
  • Wakuli Coffee
Product Code: SMRC31686

According to Stratistics MRC, the Global Functional Coffee Market is accounted for $4.4 billion in 2025 and is expected to reach $9.6 billion by 2032 growing at a CAGR of 11.5% during the forecast period. Functional Coffee is infused with nutrients or natural compounds that deliver health benefits beyond caffeine. Ingredients like adaptogens, collagen, and vitamins support focus, immunity, and skin health. This beverage offers both energy and wellness in one cup, making it a holistic alternative to traditional coffee. Consumers embrace it for its added nutritional value, integrating it into daily routines for enhanced vitality and flavor. Functional Coffee blends indulgence with purpose, aligning with modern lifestyles focused on health and convenience.

Market Dynamics:

Driver:

Growing focus on wellness beverages

Growing focus on wellness beverages is driving the functional coffee market, as consumers increasingly seek products that deliver both taste and health benefits. Fueled by rising awareness of immunity, cognitive enhancement, and energy-boosting properties, functional coffee is gaining mainstream adoption. Manufacturers are integrating vitamins, adaptogens, and other bioactive compounds into coffee formulations to meet evolving consumer demands. Additionally, the trend of combining wellness with convenience is strengthening the market, particularly among health-conscious urban professionals and fitness-oriented consumers globally.

Restraint:

High cost of active ingredients

High cost of active ingredients remains a significant restraint in the functional coffee segment. Incorporating specialized compounds such as adaptogens, probiotics, and nootropics elevates production expenses, which may limit accessibility for price-sensitive consumers. Furthermore, sourcing high-quality natural ingredients requires stringent quality control and supply chain reliability. Consequently, companies must balance formulation complexity and affordability, ensuring market acceptance while maintaining efficacy and premium product positioning in an increasingly competitive beverage landscape.

Opportunity:

Rising clean-label coffee innovations

Rising clean-label coffee innovations present substantial growth opportunities in the functional coffee market. Consumers are seeking transparency in ingredients, minimal processing, and sustainable sourcing practices. Brands are leveraging natural flavors, plant-based additives, and eco-friendly packaging to differentiate products. Additionally, digital marketing and subscription-based delivery models enable companies to reach wellness-oriented consumers efficiently. This integration of health, convenience, and sustainability positions functional coffee as a versatile segment with strong potential for long-term growth.

Threat:

Competition from energy drink brands

Competition from energy drink brands poses a notable threat to the functional coffee market. Energy drinks offer similar benefits such as increased alertness and endurance, often at lower cost and with broader distribution. The aggressive marketing of these beverages challenges consumer loyalty to functional coffee. Additionally, overlapping functional claims can create confusion, prompting brands to enhance education and differentiation. Companies must innovate continuously, highlighting unique health benefits and natural ingredients to maintain competitive advantage in a crowded functional beverage space.

Covid-19 Impact:

The COVID-19 pandemic accelerated demand for functional coffee as consumers focused on health, immunity, and mental wellness during lockdowns. Home consumption surged due to cafe closures, prompting innovation in ready-to-drink and instant functional formulations. Additionally, digital retail channels became primary purchase points, increasing accessibility. Post-pandemic, this behavioral shift has sustained market growth, with wellness-conscious consumers continuing to prioritize functional beverages. Companies have leveraged this trend to expand product portfolios and establish direct-to-consumer distribution models globally.

The adaptogens segment is expected to be the largest during the forecast period

The adaptogens segment is expected to account for the largest market share during the forecast period, owing to growing consumer awareness of stress-relief, cognitive enhancement, and immune-support benefits. Ingredients like ashwagandha, maca, and reishi mushrooms are increasingly integrated into coffee blends. This segment benefits from functional beverage trends, wellness-focused marketing, and social media influence. The appeal of naturally derived adaptogens combined with the daily ritual of coffee strengthens adoption, positioning this category as a dominant contributor to overall functional coffee growth.

The instant coffee segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the instant coffee segment is predicted to witness the highest growth rate, reinforced by convenience, portability, and compatibility with functional ingredient integration. Rising urbanization and busy lifestyles have amplified demand for quick-prep beverages without compromising wellness benefits. Additionally, advancements in instant coffee processing preserve flavor and bioactive properties. Subscription and e-commerce channels further facilitate accessibility, allowing functional instant coffee to penetrate both traditional and digital retail environments efficiently.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to expanding coffee culture, rising health awareness, and rapid urbanization. Countries such as China, India, Japan, and South Korea are driving demand for functional beverages due to increasing disposable incomes and evolving lifestyle preferences. Growing cafe culture, e-commerce penetration, and exposure to Western wellness trends further amplify market adoption, positioning Asia Pacific as the leading hub for functional coffee consumption and innovation.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with increasing consumer preference for wellness-focused beverages, coupled with strong R&D investment. The U.S. and Canada are witnessing heightened adoption of functional coffee through ready-to-drink and specialty retail channels. Rising health consciousness, combined with digital marketing strategies and subscription services, is accelerating growth. Additionally, innovative product launches featuring adaptogens, nootropics, and clean-label ingredients further strengthen North America's leading CAGR trajectory in functional coffee.

Key players in the market

Some of the key players in Functional Coffee Market include Nestle, Starbucks, Keurig Dr Pepper, JAB Holding, Kraft Heinz, Lavazza, Illy, Vessel Coffee, Bulletproof, Gotham Greens, Four Sigmatic, Rise Brewing Co., Hibiscus Coffee, Tru Fru, and Wakuli Coffee.

Key Developments:

In October 2025, Nestle launched its new "Nescafe Zen Cafe" line, a range of instant coffee sticks infused with L-Theanine and adaptogenic mushrooms, designed to provide a "calm alertness" and directly compete with emerging brands in the functional coffee space.

In September 2025, Starbucks introduced a nationwide rollout of its "Starbucks Well-being Blends," featuring three new core menu items: a "Focus" blend with MCT oil and lion's mane, a "Calm" blend with ashwagandha, and a "Glow" blend with collagen and cocoa, marking its largest-ever investment in functional ingredients.

In August 2025, Keurig Dr Pepper announced a strategic partnership with Bulletproof to launch a new line of "Bulletproof K-Cup Pods," bringing officially licensed pods containing Brain Octane C8 MCT Oil and grass-fed butter powder directly to the at-home single-serve market for the first time.

Functional Ingredients Covered:

  • Adaptogens
  • Collagen
  • MCT Oil
  • Vitamins

Forms Covered:

  • Instant Coffee
  • Ground Coffee
  • Coffee Pods

Roast Types Covered:

  • Light
  • Medium
  • Dark

Packagings Covered:

  • Single-Serve Packs
  • Bottles
  • Bags

Consumer Types Covered:

  • Fitness Enthusiasts
  • Working Professionals
  • Students

Sales Channels Covered:

  • Online Retail
  • Supermarkets
  • Cafes

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Emerging Markets
  • 3.7 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Functional Coffee Market, By Functional Ingredient

  • 5.1 Introduction
  • 5.2 Adaptogens
  • 5.3 Collagen
  • 5.4 MCT Oil
  • 5.5 Vitamins

6 Global Functional Coffee Market, By Form

  • 6.1 Introduction
  • 6.2 Instant Coffee
  • 6.3 Ground Coffee
  • 6.4 Coffee Pods

7 Global Functional Coffee Market, By Roast Type

  • 7.1 Introduction
  • 7.2 Light
  • 7.3 Medium
  • 7.4 Dark

8 Global Functional Coffee Market, By Packaging

  • 8.1 Introduction
  • 8.2 Single-Serve Packs
  • 8.3 Bottles
  • 8.4 Bags

9 Global Functional Coffee Market, By Consumer Type

  • 9.1 Introduction
  • 9.2 Fitness Enthusiasts
  • 9.3 Working Professionals
  • 9.4 Students

10 Global Functional Coffee Market, By Sales Channel

  • 10.1 Introduction
  • 10.2 Online Retail
  • 10.3 Supermarkets
  • 10.4 Cafes

11 Global Functional Coffee Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 Nestle
  • 13.2 Starbucks
  • 13.3 Keurig Dr Pepper
  • 13.4 JAB Holding
  • 13.5 Kraft Heinz
  • 13.6 Lavazza
  • 13.7 Illy
  • 13.8 Vessel Coffee
  • 13.9 Bulletproof
  • 13.10 Gotham Greens
  • 13.11 Four Sigmatic
  • 13.12 Rise Brewing Co.
  • 13.13 Hibiscus Coffee
  • 13.14 Tru Fru
  • 13.15 Wakuli Coffee

List of Tables

  • Table 1 Global Functional Coffee Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Functional Coffee Market Outlook, By Functional Ingredient (2024-2032) ($MN)
  • Table 3 Global Functional Coffee Market Outlook, By Adaptogens (2024-2032) ($MN)
  • Table 4 Global Functional Coffee Market Outlook, By Collagen (2024-2032) ($MN)
  • Table 5 Global Functional Coffee Market Outlook, By MCT Oil (2024-2032) ($MN)
  • Table 6 Global Functional Coffee Market Outlook, By Vitamins (2024-2032) ($MN)
  • Table 7 Global Functional Coffee Market Outlook, By Form (2024-2032) ($MN)
  • Table 8 Global Functional Coffee Market Outlook, By Instant Coffee (2024-2032) ($MN)
  • Table 9 Global Functional Coffee Market Outlook, By Ground Coffee (2024-2032) ($MN)
  • Table 10 Global Functional Coffee Market Outlook, By Coffee Pods (2024-2032) ($MN)
  • Table 11 Global Functional Coffee Market Outlook, By Roast Type (2024-2032) ($MN)
  • Table 12 Global Functional Coffee Market Outlook, By Light (2024-2032) ($MN)
  • Table 13 Global Functional Coffee Market Outlook, By Medium (2024-2032) ($MN)
  • Table 14 Global Functional Coffee Market Outlook, By Dark (2024-2032) ($MN)
  • Table 15 Global Functional Coffee Market Outlook, By Packaging (2024-2032) ($MN)
  • Table 16 Global Functional Coffee Market Outlook, By Single-Serve Packs (2024-2032) ($MN)
  • Table 17 Global Functional Coffee Market Outlook, By Bottles (2024-2032) ($MN)
  • Table 18 Global Functional Coffee Market Outlook, By Bags (2024-2032) ($MN)
  • Table 19 Global Functional Coffee Market Outlook, By Consumer Type (2024-2032) ($MN)
  • Table 20 Global Functional Coffee Market Outlook, By Fitness Enthusiasts (2024-2032) ($MN)
  • Table 21 Global Functional Coffee Market Outlook, By Working Professionals (2024-2032) ($MN)
  • Table 22 Global Functional Coffee Market Outlook, By Students (2024-2032) ($MN)
  • Table 23 Global Functional Coffee Market Outlook, By Sales Channel (2024-2032) ($MN)
  • Table 24 Global Functional Coffee Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 25 Global Functional Coffee Market Outlook, By Supermarkets (2024-2032) ($MN)
  • Table 26 Global Functional Coffee Market Outlook, By Cafes (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.