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市场调查报告书
商品编码
1856818

宠物订阅盒市场预测至2032年：按产品、宠物类型、目标年龄、主题和地区分類的全球分析

Pet Subscription Boxes Market Forecasts to 2032 - Global Analysis By Product (Accessories, Toys, Supplements, and Grooming Products), Pet Type, Target Age, Theme and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，预计 2025 年全球宠物订阅盒市场规模将达到 8 亿美元，到 2032 年将达到 29 亿美元，预测期内复合年增长率将达到 19.9%。

宠物订阅盒是一种定期配送服务，提供根据您宠物的体型、品种和喜好精心挑选的零食、玩具和配件。这些订阅盒每月都会推出新的产品和品牌，带来丰富多元的选择和便利的体验。它们兼具惊喜与价值，透过持续的互动与探索，提升宠物主人的养宠体验。宠物订阅盒深受宠物爱好者的欢迎，简化了购物流程，同时为宠物和饲主带来快乐。这种模式以轻鬆有趣的方式，支持个人化护理和寓教于乐的宠物生活。

根据 Packaged Facts 报导，装满零食、玩具、美容用品等的精选宠物礼盒因其惊喜、个性化和便利性，正受到千禧一代饲主的欢迎。

宠物个人化趋势日益增长

宠物个人化需求的日益增长正在推动宠物订阅盒市场的发展。受消费者对客製化产品、精选玩具、零食和健康用品的需求驱动，订阅服务提供了便利性和个人化选择。在社群媒体的影响以及宠物拟人化趋势的推动下，饲主越来越倾向于寻找能够满足宠物喜好、健康状况和生活方式的产品。此外，个人化订阅模式能够提高用户参与度、忠诚度和供应商的持续收入，使客製化服务成为全球市场扩张的关键驱动力。

高解约率和物流成本

高解约率和物流成本仍然是宠物订阅盒市场的主要限制因素。频繁的取消订阅、季节性需求波动以及配送效率低下都会影响收入的可预测性。此外，运输易腐的零食和体积较大的物品会增加物流成本，尤其是跨境配送。为了应对这些挑战，各公司正在投资预测分析、优化包装和建立区域履约中心。在确保成本效益的同时，保持订阅的灵活性和品管，对于实现可持续盈利和全球客户维繫至关重要。

精选环保健康产品

精心挑选的环保健康产品为宠物订阅盒市场带来了巨大的成长机会。消费者对永续性、天然成分和道德采购的日益关注，促使订阅服务商提供有机零食、可回收包装和以健康为中心的商品。在消费者对全方位宠物照护的关注推动下，精选礼盒能够提升品牌差异化和用户参与度。此外，与精品品牌和健康产品线合作，能够帮助企业开拓高端市场，从而推动全球线上和线下通路的普及和长期市场成长。

与D2C品牌的激烈竞争

来自D2C品牌的激烈竞争对宠物订阅盒市场构成重大威胁。直接面向消费者的新兴企业和线上平台凭藉便利性、低成本和可客製化选项，正挑战现有供应商的地位。积极的营销、快速的产品创新和灵活的订阅模式加剧了竞争压力。为了维持市场份额，订阅公司正增加对差异化产品、忠诚度计画和数位化互动策略的投资。保护品牌股权并确保产品品质始终如一，对于缓解竞争威胁和在全球市场保持成长至关重要。

新冠疫情的影响：

新冠疫情加速了宠物订阅盒的普及，这主要归因于封锁措施、实体店购物限制以及宠物饲养量的增加。出于安全考量和便利性考虑，消费者纷纷选择宅配的方式购买零食、玩具和保健产品。订阅服务利用数位化管道、非接触式配送和灵活的套餐计划来维持用户黏性。即使在疫情结束后，随着宠物拟人化趋势的持续以及消费者对客製化、个人化产品的重视，市场需求仍然强劲。这种转变永久扩大了基本客群，并巩固了订阅模式在全球宠物市场的地位。

预计在预测期内，配件细分市场将成为最大的细分市场。

预计在预测期内，宠物配件细分市场将占据最大的市场份额，这主要得益于消费者对项圈、牵引绳、服装和娱乐产品的日益增长的需求。随着宠物拟人化趋势和生活方式理念的兴起，宠物配件通常被纳入订阅产品中，以提升产品的吸引力和感知价值。客製化、季节性变化和优质材料也促进了产品的普及。订阅服务供应商利用精心策划的配件盒来打造差异化产品、提高用户参与度并扩大经常性收入来源，使其成为全球宠物订阅盒市场的主导者。

预计在预测期内，犬类市场将以最高的复合年增长率成长。

预计在预测期内，犬类宠物订阅盒市场将呈现最高的成长率，这主要得益于养犬数量的成长以及相关照护支出的增加。犬类健康、客製化零食和个人化配件等趋势正在推动犬类专属订阅盒的需求。此外，针对不同犬种、年龄和健康需求量身订製的产品也促进了此类订阅盒的普及。供应商正利用精准行销、社群媒体和数位平台触达犬饲主，确保强劲成长，进而巩固犬隻宠物订阅盒在全球宠物订阅盒市场的主导地位。

比最大的地区

由于宠物拥有量不断增长、都市化加快以及可支配收入增加，预计亚太地区将在预测期内占据最大的市场份额。中国、日本和印度等国家正见证着订阅式宠物服务和精选产品日益普及。此外，数位普及、电子商务渗透率上升以及不断扩展的宠物零售生态系统也推动了区域市场的成长。在消费者对便利性、个人化和高品质宠物照护产品的需求驱动下，亚太地区正崛起为宠物订阅服务的重要中心。

复合年增长率最高的地区：

在预测期内，北美预计将呈现最高的复合年增长率，这主要得益于其较高的宠物拥有率、较高的可支配收入以及高端宠物护理文化。订阅模式、客製化服务和数位互动策略在美国和加拿大广泛应用。在健康趋势、个人化和电子商务便利性的推动下，订阅服务供应商正在拓展产品系列和配送网路。持续创新和强大的品牌忠诚度预计将推动北美在全球宠物订阅盒市场的强劲成长。

免费客製化服务：

订阅本报告的用户可享有以下免费客製化服务之一：

  • 公司简介
    • 对其他市场参与者（最多 3 家公司）进行全面分析
    • 对主要企业进行SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行市场估算、预测和复合年增长率分析（註：基于可行性检查）
  • 竞争基准化分析
    • 基于产品系列、地域覆盖和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究资讯来源
    • 初级研究资讯来源
    • 次级研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 新兴市场
  • 新冠疫情的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球宠物订阅盒市场（依产品划分）

  • 配件
  • 玩具
  • 补充
  • 个人护理产品

6. 全球宠物订阅盒市场（以宠物类型划分）

  • 狗
  • 鸟
  • 小型哺乳动物
  • 其他宠物类型

7. 全球宠物订阅盒市场按目标年龄划分

  • 幼犬/幼猫
  • 成人
  • 老年宠物

第八章 全球宠物订阅盒市场主题

  • 健康
  • 训练
  • 季节/节日
  • 美食家
  • 环保

9. 全球宠物订阅盒市场（按地区划分）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与併购
  • 新产品上市
  • 业务拓展
  • 其他关键策略

第十一章 企业概况

  • BarkBox
  • Meowbox
  • PetBox
  • PawPack
  • KitNipBox
  • PupJoy
  • Chewy's Goody Box
  • Pet Treater
  • Petco Surprise Box
  • Bulu Box Pets
  • PetGiftBox
  • RescueBox
  • Whimsy & Row
  • Lovepets
  • PetLabCo subscriptions
Product Code: SMRC31690

According to Stratistics MRC, the Global Pet Subscription Boxes Market is accounted for $0.8 billion in 2025 and is expected to reach $2.9 billion by 2032 growing at a CAGR of 19.9% during the forecast period. Pet Subscription Boxes are recurring delivery services offering curated treats, toys, and accessories tailored to a pet's size, breed, or preferences. These boxes provide variety and convenience, introducing new products and brands each month. They combine surprise with value, enhancing the pet ownership experience through consistent engagement and discovery. Popular among pet lovers, they simplify shopping while delivering joy to pets and owners alike. This model supports personalized care and playful enrichment in a fun, hassle-free format.

According to Packaged Facts, curated pet boxes featuring treats, toys, and grooming essentials are gaining popularity for their surprise element, personalization, and convenience among millennial pet owners.

Market Dynamics:

Driver:

Rising trend of pet personalization

Rising trend of pet personalization is driving growth in the pet subscription boxes market. Fueled by consumer demand for tailored products, curated toys, treats, and wellness items, subscription services offer convenience and customization. Spurred by social media influence and pet humanization trends, owners increasingly seek products that cater to pet preferences, health, and lifestyle. Additionally, personalized subscription models enhance engagement, loyalty, and recurring revenue for providers, making tailored offerings a key driver of market expansion globally.

Restraint:

High churn and logistics costs

High churn and logistics costs remain significant restraints for the pet subscription boxes market. Frequent cancellations, seasonal fluctuations in demand, and delivery inefficiencies impact revenue predictability. Additionally, shipping perishable treats and bulky products increases operational costs, particularly for cross-border deliveries. Companies are investing in predictive analytics, optimized packaging, and localized fulfillment centers to mitigate these challenges. Ensuring cost-effective logistics while maintaining subscription flexibility and quality control is crucial for sustained profitability and customer retention globally.

Opportunity:

Eco-friendly and wellness product curation

Eco-friendly and wellness product curation presents a substantial growth opportunity in the pet subscription boxes market. Rising awareness of sustainability, natural ingredients, and ethical sourcing encourages subscription providers to offer organic treats, recyclable packaging, and wellness-focused items. Spurred by consumer interest in holistic pet care, curated boxes enhance brand differentiation and engagement. Additionally, partnerships with boutique brands and health-focused product lines allow companies to capture premium segments, driving adoption and long-term market growth across digital and retail channels globally.

Threat:

Intense competition from D2C brands

Intense competition from D2C brands poses a major threat to the pet subscription boxes market. Direct-to-consumer startups and online platforms offer convenience, lower costs, and customizable options, challenging established providers. Aggressive marketing, rapid product innovation, and flexible subscription models intensify competitive pressure. To maintain market share, subscription companies are investing in differentiated offerings, loyalty programs, and digital engagement strategies. Protecting brand equity and ensuring consistent product quality is critical for mitigating competitive threats and sustaining growth in the global market.

Covid-19 Impact:

The COVID-19 pandemic accelerated adoption of pet subscription boxes due to lockdowns, restricted in-store shopping, and increased pet ownership. Spurred by safety concerns and convenience, consumers turned to home delivery for treats, toys, and wellness items. Subscription services leveraged digital channels, contactless delivery, and flexible plans to maintain engagement. Post-pandemic, demand remains strong as pet humanization trends continue, with consumers valuing curated, personalized offerings. This shift has permanently expanded the customer base and reinforced subscription models in the global pet market.

The accessories segment is expected to be the largest during the forecast period

The accessories segment is expected to account for the largest market share during the forecast period, resulting from rising consumer preference for collars, leashes, clothing, and enrichment products. Fueled by pet humanization and lifestyle-focused trends, accessories are often included in subscription offerings to enhance appeal and perceived value. Customization, seasonal variations, and premium materials increase adoption. Subscription providers leverage curated accessory boxes to differentiate offerings, drive engagement, and expand recurring revenue streams, making this the dominant segment in the pet subscription boxes market globally.

The dogs segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the dogs segment is predicted to witness the highest growth rate, propelled by increasing dog ownership and associated care spending. Spurred by trends in canine wellness, treat customization, and accessory personalization, dog-focused subscription boxes are in high demand. Additionally, specialized products for breed, age, and health needs support adoption. Providers are leveraging targeted marketing, social media, and digital platforms to engage dog owners, ensuring strong growth and reinforcing the dog segment's prominence in the global pet subscription boxes market.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to rising pet ownership, urbanization, and increasing disposable incomes. Countries such as China, Japan, and India are witnessing growing adoption of subscription-based pet services and curated product offerings. Additionally, digital adoption, e-commerce penetration, and expanding pet retail ecosystems support regional market growth. Asia Pacific is emerging as the leading hub for pet subscription services, driven by consumer demand for convenience, personalization, and high-quality pet care products.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with strong pet ownership rates, high disposable incomes, and a culture of premium pet care. The U.S. and Canada are witnessing widespread adoption of subscription-based models, customized offerings, and digital engagement strategies. Spurred by wellness trends, personalization, and e-commerce convenience, subscription providers are expanding product portfolios and delivery networks. Continuous innovation and strong brand loyalty are expected to drive robust growth for North America in the pet subscription boxes market globally.

Key players in the market

Some of the key players in Pet Subscription Boxes Market include BarkBox, Meowbox, PetBox, PawPack, KitNipBox, PupJoy, Chewy's Goody Box, Pet Treater, Petco Surprise Box, Bulu Box Pets, PetGiftBox, RescueBox, Whimsy & Paws, Lovepets, and PetLabCo.

Key Developments:

In September 2025, Chewy announced a major overhaul of its "Chewy Goody Box" into a fully customizable "Goody Box Plus." The new model uses an AI-powered "Play Style Quiz" and dietary preference tracker to allow owners to hand-pick every toy, treat, and accessory in their recurring box, moving beyond the traditional surprise model.

In August 2025, Petco unveiled its new "Petco Vital Care Box," a subscription service focused on pet health and wellness. Each box includes a monthly health monitoring supplement, a dental care product, a wellness-focused toy, and a digital coupon for a vet check-up, integrating their retail and veterinary services.

In July 2025, Meowbox introduced its "Sustainable Seeker" line, a new tier of subscription boxes featuring toys made entirely from recycled materials and treats sourced from ethical, environmentally responsible suppliers, directly responding to growing consumer demand for eco-conscious pet products.

Products Covered:

  • Accessories
  • Toys
  • Supplements
  • Grooming Products

Pet Types Covered:

  • Dogs
  • Birds
  • Small Mammals
  • Other Pet Types

Target Ages Covered:

  • Puppies/Kittens
  • Adult
  • Senior Pets

Themes Covered:

  • Wellness
  • Training
  • Seasonal/Holiday
  • Gourmet
  • Eco-Friendly

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Pet Subscription Boxes Market, By Product

  • 5.1 Introduction
  • 5.2 Accessories
  • 5.3 Toys
  • 5.4 Supplements
  • 5.5 Grooming Products

6 Global Pet Subscription Boxes Market, By Pet Type

  • 6.1 Introduction
  • 6.2 Dogs
  • 6.3 Birds
  • 6.4 Small Mammals
  • 6.5 Other Pet Types

7 Global Pet Subscription Boxes Market, By Target Age

  • 7.1 Introduction
  • 7.2 Puppies/Kittens
  • 7.3 Adult
  • 7.4 Senior Pets

8 Global Pet Subscription Boxes Market, By Theme

  • 8.1 Introduction
  • 8.2 Wellness
  • 8.3 Training
  • 8.4 Seasonal/Holiday
  • 8.5 Gourmet
  • 8.6 Eco-Friendly

9 Global Pet Subscription Boxes Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 BarkBox
  • 11.2 Meowbox
  • 11.3 PetBox
  • 11.4 PawPack
  • 11.5 KitNipBox
  • 11.6 PupJoy
  • 11.7 Chewy's Goody Box
  • 11.8 Pet Treater
  • 11.9 Petco Surprise Box
  • 11.10 Bulu Box Pets
  • 11.11 PetGiftBox
  • 11.12 RescueBox
  • 11.13 Whimsy & Row
  • 11.14 Lovepets
  • 11.15 PetLabCo subscriptions

List of Tables

  • Table 1 Global Pet Subscription Boxes Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Pet Subscription Boxes Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Pet Subscription Boxes Market Outlook, By Accessories (2024-2032) ($MN)
  • Table 4 Global Pet Subscription Boxes Market Outlook, By Toys (2024-2032) ($MN)
  • Table 5 Global Pet Subscription Boxes Market Outlook, By Supplements (2024-2032) ($MN)
  • Table 6 Global Pet Subscription Boxes Market Outlook, By Grooming Products (2024-2032) ($MN)
  • Table 7 Global Pet Subscription Boxes Market Outlook, By Pet Type (2024-2032) ($MN)
  • Table 8 Global Pet Subscription Boxes Market Outlook, By Dogs (2024-2032) ($MN)
  • Table 9 Global Pet Subscription Boxes Market Outlook, By Cats (2024-2032) ($MN)
  • Table 10 Global Pet Subscription Boxes Market Outlook, By Birds (2024-2032) ($MN)
  • Table 11 Global Pet Subscription Boxes Market Outlook, By Small Mammals (2024-2032) ($MN)
  • Table 12 Global Pet Subscription Boxes Market Outlook, By Other Pet Types (2024-2032) ($MN)
  • Table 13 Global Pet Subscription Boxes Market Outlook, By Target Age (2024-2032) ($MN)
  • Table 14 Global Pet Subscription Boxes Market Outlook, By Puppies/Kittens (2024-2032) ($MN)
  • Table 15 Global Pet Subscription Boxes Market Outlook, By Adult (2024-2032) ($MN)
  • Table 16 Global Pet Subscription Boxes Market Outlook, By Senior Pets (2024-2032) ($MN)
  • Table 17 Global Pet Subscription Boxes Market Outlook, By Theme (2024-2032) ($MN)
  • Table 18 Global Pet Subscription Boxes Market Outlook, By Wellness (2024-2032) ($MN)
  • Table 19 Global Pet Subscription Boxes Market Outlook, By Training (2024-2032) ($MN)
  • Table 20 Global Pet Subscription Boxes Market Outlook, By Seasonal/Holiday (2024-2032) ($MN)
  • Table 21 Global Pet Subscription Boxes Market Outlook, By Gourmet (2024-2032) ($MN)
  • Table 22 Global Pet Subscription Boxes Market Outlook, By Eco-Friendly (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.