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市场调查报告书
商品编码
1856995
全球睡眠和放鬆饮品市场:预测(至2032年)-按产品类型、成分类型、消费者类型、分销管道、应用和地区进行分析Sleep and Relaxation Drinks Market Forecasts to 2032 - Global Analysis By Product Type, Type, Ingredient Type, Consumer Type, Distribution Channel, Application and By Geography |
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根据 Stratistics MRC 的数据,预计 2025 年全球睡眠和放鬆饮料市场规模将达到 44 亿美元,到 2032 年将达到 58 亿美元,预测期内复合年增长率为 4.1%。
助眠放鬆饮品是机能饮料,旨在促进平静、缓解压力并帮助获得安稳睡眠。这类饮品通常是用褪黑素、茶胺酸、洋甘菊、缬草根和镁等天然成分配製而成,有助于调节昼夜节律并缓解精神紧张。它们不含咖啡因,低糖,是睡前饮用的理想选择。助眠放鬆饮品专为注重健康的消费者而设计,为膳食补充剂提供了一种便捷的替代方案,满足了人们对改善睡眠品质和放鬆身心的整体性非药物解决方案日益增长的需求。
人们对心理健康和睡眠障碍的认识不断提高
助眠放鬆饮品为处方药提供了一种便利、天然的替代方案,并契合了人们日益增长的健康生活方式偏好。消费者教育的提升、社群媒体的支持以及褪黑素、茶胺酸和洋甘菊等舒缓成分的添加,都推动了市场的发展。此外,远距办公的普及和数位疲劳的加剧也推动了人们对有助于休息和恢復的机能饮料的需求。这种转变在千禧世代和Z世代中尤其明显,他们更加重视心理健康和整体健康。
缺乏标准化的疗效数据和监管核准
许多配方依赖植物萃取物和适应原,但由于缺乏普遍认可的剂量指南,其功效声明难以证实。不同地区监管规定的模糊性,导致产品可能被归类为膳食补充剂、食品或机能性食品,使标籤、行销和分销变得复杂。这种缺乏统一性会阻碍国际扩张,并降低消费者信心。此外,製造商还必须应对复杂的核准流程,以确保符合食品安全和健康声明法规。
具有增强的生物有效性和风味特征的即饮型 (RTD) 配方
乳化和奈米封装技术的创新正在提高助眠成分的生物有效性,从而增强产品功效。利用天然甜味剂、水果浸泡液和草本混合物优化口味,吸引追求愉悦健康体验的健康意识消费者。即饮型产品可实现精准剂量和品质稳定,使其成为零售和电商通路的理想选择。各大品牌正抓住这一机会,推出高端产品,并拓展至旅游、酒店和健身领域。
假讯息和炒作
有些品牌在缺乏充分科学依据的情况下,将助眠饮料宣传为治疗复杂疾病的万灵药,导致消费者强烈反对并损害品牌声誉。社群媒体上流传的轶事功效可能会扭曲大众认知,造成不切实际的期望。标籤资讯不准确、成分交互作用未公开以及缺乏透明度等问题,进一步加剧了消费者的疑虑。监管机构正日益严格地审查机能饮料的标籤,不合规的品牌可能面临罚款和产品召回。
新冠疫情再形成了消费者的行为模式,并加速了对免疫力、缓解压力和改善睡眠品质等保健产品的需求。封锁和远距办公加剧了焦虑,扰乱了睡眠规律,促使人们寻求天然疗法。助眠和放鬆饮品作为一种自我护理方式而广受欢迎,尤其是在都市区中。然而,供应链中断和原材料短缺暂时影响了这些产品的生产和分销。
预计在预测期内,褪黑素饮料细分市场将成为最大的细分市场。
由于褪黑素在调节睡眠-觉醒週期和改善入睡方面具有经临床验证的功效,预计在预测期内,褪黑素饮料将占据最大的市场份额。这些配方广受各年龄层的欢迎,并且通常添加缬草根、镁和茶氨酸等协同成分,以增强放鬆效果并缓解焦虑。消费者越来越倾向于选择天然助眠产品而非合成药物,尤其是在註重健康的族群中,这趋势正推动着该细分市场的发展。
预计在预测期内,粉末混合饮料和棒状饮料细分市场将实现最高的复合年增长率。
由于粉末冲剂和条状饮料具有便利性、保质期长以及能够适应个人化健康生活方式等优点,预计在预测期内,这两种产品形式将保持最高的成长率。这些产品形式尤其受到经常旅行的人、健身爱好者和重视便携性和易用性的数位消费者的青睐。可自订剂量和口味的功能也增强了它们的吸引力,尤其是在订阅和直销模式下。溶解性和营养成分保存技术的进步使製造商能够以紧凑的包装提供高效的配方。
由于可支配收入的成长、快速的都市化以及对草药和传统疗法的强烈文化偏好,亚太地区预计将在预测期内占据最大的市场份额。在中国、日本、韩国和印度等国家,由于生活节奏快、心理健康意识增强,促进睡眠和缓解压力的机能饮料的需求不断增长。本土企业正积极推出以南非睡茄、红枣和人参等本土草药配製的助眠饮料,而国际品牌则透过策略合作和独特的配方拓展业务。
预计北美地区在预测期内将实现最高的复合年增长率,这主要得益于失眠症的高发生率、强劲的健康趋势以及成熟的零售生态系统对产品快速普及的支持。美国和加拿大的消费者越来越多地将机能饮料纳入日常自我护理,其中助眠和放鬆饮品在主流市场和小众市场都越来越受欢迎。该地区监管透明度高,且高度重视洁净标示产品,这使得品牌能够做出有据可依的声明,从而建立消费者信任。
According to Stratistics MRC, the Global Sleep and Relaxation Drinks Market is accounted for $4.4 billion in 2025 and is expected to reach $5.8 billion by 2032 growing at a CAGR of 4.1% during the forecast period. Sleep and relaxation drinks are functional beverages formulated to promote calmness, reduce stress, and support restful sleep. Typically infused with natural ingredients such as melatonin, L-theanine, chamomile, valerian root, or magnesium, these drinks help regulate circadian rhythms and ease mental tension. They are often marketed as non-caffeinated, low-sugar options suitable for evening consumption. Designed for wellness-conscious consumers, sleep drinks offer a convenient alternative to supplements, aligning with growing demand for holistic, non-pharmaceutical solutions to improve sleep quality and relaxation.
Increasing mental health awareness and sleep disorders
Sleep and relaxation drinks offer a convenient, natural alternative to prescription medications, aligning with the growing preference for wellness-oriented lifestyles. The market is benefiting from increased consumer education, social media advocacy, and integration of calming ingredients such as melatonin, L-theanine, and chamomile. Additionally, the rise in remote work and digital fatigue has amplified demand for functional beverages that support rest and recovery. This shift is particularly evident among millennials and Gen Z, who prioritize mental well-being and holistic health.
Lack of standardized efficacy data and regulatory approvals
Many formulations rely on botanical extracts and adaptogens that lack universally accepted dosage guidelines, making efficacy claims difficult to substantiate. Regulatory ambiguity across regions where products may be classified as supplements, beverages, or functional foods complicates labeling, marketing, and distribution. This lack of harmonization can hinder international expansion and reduce consumer trust. Moreover, manufacturers must navigate complex approval processes to ensure compliance with food safety and health claims regulations.
Ready-to-drink (RTD) formulations with enhanced bioavailability and flavor profiles
Innovations in emulsification and nanoencapsulation technologies are improving bioavailability of sleep-inducing compounds, enhancing product efficacy. Flavor optimization using natural sweeteners, fruit infusions, and herbal blends is attracting health-conscious consumers who seek enjoyable wellness experiences. RTD formats also enable precise dosing and consistent quality, making them ideal for retail and e-commerce channels. Brands are leveraging this opportunity to launch premium SKUs and expand into travel, hospitality, and fitness sectors.
Misinformation and overpromising
Some brands promote sleep drinks as cure-alls for complex disorders without sufficient scientific backing, risking backlash and reputational damage. Social media amplification of anecdotal benefits may distort public perception, leading to unrealistic expectations. Inaccurate labeling, undisclosed ingredient interactions, and lack of transparency further contribute to consumer hesitancy. Regulatory bodies are increasingly monitoring functional beverage claims, and non-compliant brands may face penalties or product recalls.
The COVID-19 pandemic reshaped consumer behavior, accelerating demand for wellness products that support immunity, stress relief, and sleep hygiene. Lockdowns and remote work heightened anxiety and disrupted sleep patterns, prompting individuals to explore natural remedies. Sleep and relaxation drinks gained traction as part of self-care routines, especially among urban populations. However, supply chain disruptions and ingredient shortages temporarily affected production and distribution.
The melatonin-based drinks segment is expected to be the largest during the forecast period
The melatonin-based drinks segment is expected to account for the largest market share during the forecast period owing to their clinically supported role in regulating sleep-wake cycles and improving sleep onset. These formulations are widely accepted across age groups and are often fortified with synergistic ingredients such as valerian root, magnesium, and L-theanine to enhance relaxation and reduce anxiety. The segment benefits from growing consumer preference for natural sleep aids over synthetic pharmaceuticals, especially in wellness-conscious demographics.
The powdered mixes and drink sticks segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the powdered mixes and drink sticks segment is predicted to witness the highest growth rate driven by their convenience, extended shelf life, and adaptability to personalized wellness routines. These formats are particularly popular among frequent travelers, fitness enthusiasts, and digital consumers who value portability and ease of use. The ability to customize dosage and flavor profiles adds to their appeal, especially in subscription-based and direct-to-consumer models. Technological advancements in solubility and nutrient preservation are enabling manufacturers to deliver potent formulations in compact packaging.
During the forecast period, the Asia Pacific region is expected to hold the largest market share attributed to rising disposable incomes, rapid urbanization, and a strong cultural inclination toward herbal and traditional remedies. Countries such as China, Japan, South Korea, and India are witnessing increased demand for functional beverages that promote sleep and stress relief, driven by hectic lifestyles and growing mental health awareness. Local players are actively launching sleep drinks infused with native herbs like ashwagandha, jujube, and ginseng, while international brands are expanding through strategic partnerships and tailored formulations.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR fueled by a combination of high insomnia prevalence, strong wellness trends, and a mature retail ecosystem that supports rapid product adoption. Consumers in the U.S. and Canada are increasingly turning to functional beverages as part of their daily self-care routines, with sleep and relaxation drinks gaining traction in both mainstream and niche segments. The region's regulatory transparency and emphasis on clean-label products enable brands to make substantiated claims and build consumer trust.
Key players in the market
Some of the key players in Sleep and Relaxation Drinks Market include PepsiCo, The Coca-Cola Company, New Age, Inc., Dream Water, Som Sleep, NeuroBrands, LLC, Tranquini GmbH, Kin Euphorics, Boisson Slow Cow, Inc., iChill Beverages, Inc., Liquid I.V., Celestial Seasonings, Yogi Products, Natural Calm, Hiyo, Ghia, Cove Water Co., Afterwork Sleep Drinks, and Chillbev.
In August 2025, Dream Water launched 6-count sleep gummies in Saudi Arabia and GCC markets. The expansion targets airports, pharmacies, and e-commerce channels with wellness-focused SKUs.
In August 2025, Coca-Cola partnered with Universal and Blumhouse to launch a horror-themed Fanta campaign. This global collaboration merges beverage branding with pop culture storytelling.
In March 2025, PepsiCo acquired Poppi, a prebiotic soda brand, for $1.95B to expand its better-for-you beverage portfolio. The deal includes performance-based earnouts and tax benefits, aligning with PepsiCo's wellness strategy.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.