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市场调查报告书
商品编码
1856996
全球氮气咖啡市场:预测至2032年-按产品类型、包装、咖啡因含量、口味、分销管道、最终用户和地区进行分析Nitrogen Infused Coffees Market Forecasts to 2032 - Global Analysis By Product Type, Packaging Format, Caffeine Content, Flavor, Distribution Channel, End User and By Geography |
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据 Stratistics MRC 称,全球氮气咖啡市场预计到 2025 年将达到 15 亿美元,到 2032 年将达到 72 亿美元,预测期内复合年增长率为 24.4%。
氮气咖啡(简称氮咖啡)是一种冷萃饮品,注入氮气以提升其口感和格式。这种注入方式无需添加乳製品或甜味剂,即可打造顺滑绵密的口感和连锁的泡沫。氮气咖啡通常以冷饮形式供应,其外观诱人,口感丝滑,是传统冰咖啡的理想替代品。氮气咖啡酸度低,风味浓郁,深受注重健康和追求创新清爽体验的专门食品咖啡爱好者的青睐。此外,氮气咖啡的製作过程还能延长保存期限,并提升感官体验。
健康意识强的消费者需求
氮气注入不仅能提升口感与滑顺度(无需乳製品),还能省去甜味剂,符合消费者对洁净标示的偏好。这一趋势在千禧世代和Z世代中尤其强劲,他们既重视功能性,也注重视觉吸引力,例如氮气气泡连锁的效果。此外,这种形式也符合日益增长的即饮(RTD)市场需求,在保证品质的前提下提供便利性。随着健康与偏好的融合,氮气咖啡正逐渐成为高端生活方式饮品。
有限的储存稳定性
与传统冷萃咖啡相比,冷萃咖啡的保存期限通常较短,尤其是在常温下储存时。此外,如何在不同分销管道中保持产品质地和风味的一致性仍然是一个挑战。这些因素限制了小型品牌的扩充性,并成为低温运输基础设施薄弱市场准入的障碍。冷萃过程需要特殊的加压包装来维持氮气效应,这增加了物流复杂性并提高了成本。因此,包装和保鲜技术的创新对于冷萃咖啡的广泛应用至关重要。
氮输液联合适应原、蛋白质和乳製品替代品
将氮气与适应原、植物性蛋白质和乳製品替代品等功能性成分融合,为市场创新提供了广阔空间。这种融合使品牌能够透过单一产品满足消费者对能量和健康的双重需求。例如,注入氮气的蛋白拿铁和燕麦冷萃咖啡可以吸引健身爱好者和注重灵活性的消费者。此外,这种形式非常适合限量版和季节性产品的推出,有助于增强品牌故事性和消费者互动。
地缘政治紧张局势和原材料供应中断
关键原料,例如专门食品咖啡豆、铝罐和氮气,都面临全球采购风险。物流中断和监管变化,例如关税和环境合规要求,都可能对生产计划和利润率产生重大影响。此外,依赖进口氮气生产设备可能使製造商面临外汇波动和采购延误的风险。这些不确定性要求企业制定稳健的风险缓解策略和多元化的采购模式,以确保业务永续营运。
疫情再形成了消费者的行为模式,加速了居家消费和非接触式零售的转变。由于咖啡馆暂时关闭或减少营业,消费者转向即饮型咖啡来满足日常咖啡因需求。氮气咖啡凭藉其高端定位和便利性,在超市和电商通路迅速走红。品牌利用数位行销和D2C平台建立社群并鼓励试饮,但从长远来看,疫情的影响是正面的,它强化了即饮型高端饮品的价值,让人们在家也能享受咖啡馆般的体验。
预计在预测期内,氮气冷萃咖啡细分市场将达到最大。
由于其在註重健康的高端饮品消费者中广受欢迎,预计在预测期内,氮气冷萃咖啡将占据最大的市场份额。其天然顺滑的口感、醇厚的奶香和低酸度使其成为传统冰咖啡和含糖饮料的理想替代品。流动的氮气泡带来的视觉享受提升了消费者的体验,尤其是在咖啡馆的现打咖啡和即饮罐装产品。随着更多品牌投资氮气添加技术并拓展分销管道,冷萃咖啡可望继续成为市场成长的关键驱动力。
预计在预测期内,常规咖啡因产品细分市场的复合年增长率将最高。
预计在预测期内,常规咖啡因饮料市场将保持最高的成长率,这主要得益于消费者对成分洁净标示醒脑的饮品的需求不断增长。与能量饮料不同,氮气咖啡不含合成添加剂,能够提供天然的提神效果,因此深受注重健身的职场人士的青睐。氮气咖啡包装多样,包括罐装、瓶装和龙头式等,满足从晨间日常到旅途中随时补充能量等各种场合的需求。该细分市场受众广泛,涵盖了从Z世代到老年人的各个年龄段,这也推动了其快速扩张。
由于北美地区拥有根深蒂固的咖啡文化,且消费者愿意为优质饮品买单,预计该地区将在预测期内占据最大的市场份额。美国在即饮咖啡创新方面处于领先地位,知名品牌和新兴企业正积极在零售、便利商店和餐饮通路推出氮气添加产品。强大的低温运输物流基础设施和广泛的咖啡馆网路确保了无缝分销和消费者购买管道。此外,策略伙伴关係和行销宣传活动也持续巩固该地区的市场领先地位。
预计亚太地区在预测期内将呈现最高的复合年增长率,这主要得益于快速的都市化、可支配收入的增长以及消费者对新颖高端饮品的偏好不断变化。日本和韩国等国家对冷萃咖啡和机能饮料的亲和性由来已久,使其成为氮气注入技术创新发展的沃土。澳洲的咖啡文化及其对精品咖啡形式的开放态度将进一步推动市场扩张。随着消费者意识的提高以及连锁咖啡馆尝试使用氮气龙头,亚太地区有望成为该品类强劲的成长引擎。
According to Stratistics MRC, the Global Nitrogen Infused Coffees Market is accounted for $1.5 billion in 2025 and is expected to reach $7.2 billion by 2032 growing at a CAGR of 24.4% during the forecast period. Nitrogen-infused coffees are cold brew beverages charged with nitrogen gas to enhance texture and presentation. This infusion creates a smooth, creamy mouthfeel and a cascading, frothy head without added dairy or sweeteners. Typically served chilled and on tap, nitrogen coffee offers a visually appealing and velvety alternative to traditional iced coffee. Its low acidity and rich flavor profile appeal to health-conscious and specialty coffee consumers seeking innovative, refreshing formats. The process also extends shelf life and elevates sensory experience.
Health-conscious consumer demand
The infusion of nitrogen not only enhances mouthfeel and creaminess without dairy but also eliminates the need for sweeteners, aligning with clean-label preferences. This trend is particularly strong among millennials and Gen Z, who value both functional benefits and visual appeal such as the cascading effect of nitrogen bubbles. Additionally, the format supports the growing ready-to-drink (RTD) segment, offering convenience without compromising quality. As wellness and indulgence converge, nitrogen coffee is emerging as a premium lifestyle beverage.
Limited shelf stability
Shelf life is often shorter compared to conventional cold brews, especially in ambient storage conditions. Moreover, maintaining consistent texture and flavor across distribution channels remains a challenge. These factors limit scalability for smaller brands and pose barriers to entry in markets with limited cold chain infrastructure. The infusion process requires specialized pressurized packaging to preserve the nitrogen effect, which can complicate logistics and increase costs. As a result, innovation in packaging and preservation technologies is critical to unlocking broader adoption.
Infusing nitrogen with adaptogens, protein, or dairy alternatives
The market is ripe for innovation through the integration of nitrogen with functional ingredients such as adaptogens, plant-based proteins, and dairy alternatives. This convergence allows brands to cater to consumers seeking both energy and wellness in a single product. For instance, nitrogen-infused protein lattes or oat-based cold brews can appeal to fitness enthusiasts and flexitarian consumers alike. Additionally, the format lends itself well to limited-edition and seasonal launches, enhancing brand storytelling and consumer engagement.
Geopolitical tensions and raw material disruptions
Key inputs such as specialty coffee beans, aluminum cans, and nitrogen gas are subject to global sourcing risks. Disruptions in logistics or regulatory shifts such as tariffs or environmental compliance mandates can significantly impact production timelines and margins. Moreover, reliance on imported equipment for nitrogenation may expose manufacturers to currency fluctuations and procurement delays. These uncertainties necessitate robust risk mitigation strategies and diversified sourcing models to ensure business continuity.
The pandemic reshaped consumer behavior, accelerating the shift toward at-home consumption and contactless retail. With cafes temporarily closed or operating at reduced capacity, consumers turned to RTD formats for their daily caffeine fix. Nitrogen-infused coffee, with its premium positioning and convenience, gained traction in grocery and e-commerce channels. Brands leveraged digital marketing and D2C platforms to build community and drive trial, the long-term impact has been positive, reinforcing the value of shelf-ready, indulgent beverages that replicate the cafe experience at home.
The nitrogen-infused cold brew segment is expected to be the largest during the forecast period
The nitrogen-infused cold brew segment is expected to account for the largest market share during the forecast period driven by its widespread popularity among health-conscious and premium beverage consumers. Its naturally smooth texture, creamy mouthfeel, and low acidity profile make it an attractive alternative to traditional iced coffee and sugary drinks. The visual appeal of cascading nitrogen bubbles enhances consumer experience, especially in on-tap cafe formats and RTD cans. As more brands invest in nitrogenation technology and expand distribution, cold brew is expected to remain the cornerstone of market growth.
The regular caffeine segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the regular caffeine segment is predicted to witness the highest growth rate fueled by rising demand for energizing beverages that offer a clean-label profile. Unlike energy drinks, nitrogen-infused caffeinated coffee delivers a natural boost without synthetic additives, appealing to both fitness-conscious and working professionals. Its versatility across formats cans, bottles, and tap systems supports consumption in multiple settings, from morning routines to on-the-go refreshment. The segment's broad demographic appeal, spanning Gen Z to older adults, contributes to its rapid expansion.
During the forecast period, the North America region is expected to hold the largest market share attributed to deeply entrenched coffee culture and high consumer willingness to pay for premium beverages. The U.S. leads in RTD coffee innovation, with major brands and startups actively launching nitrogenated products across retail, convenience, and foodservice channels. Strong infrastructure for cold chain logistics and widespread cafe networks enable seamless distribution and consumer access. Moreover, strategic partnerships and marketing campaigns continue to reinforce its position as the leading regional market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by rapid urbanization, rising disposable incomes, and evolving consumer preferences toward novel and premium beverages. Countries such as Japan and South Korea already have a strong affinity for cold brew and functional drinks, making them fertile ground for nitrogen-infused innovations. Australia's cafe culture and openness to artisanal coffee formats further support market expansion. As awareness grows and cafe chains experiment with nitrogen taps, Asia Pacific is set to become a dynamic growth engine for the category.
Key players in the market
Some of the key players in Nitrogen Infused Coffees Market include Starbucks Corporation, The Coca-Cola Company, Peet's Coffee, La Colombe Coffee Roasters, Stumptown Coffee Roasters, RISE Brewing Co., Wandering Bear Coffee Co., Slingshot Coffee Co., Califia Farms, Minor Figures, Blue Bottle Coffee, Black & White Coffee Roasters, Cuvee Coffee, Boss Coffee (Suntory), High Brew Coffee, Sandows, and Canned Coffee Co.
In October 2025, Peet's Coffee launched a revamped Innovation Laboratory in Utrecht to accelerate coffee product development. The modular setup enables rapid prototyping and global scaling of new beverages and packaging. This investment complements their Joure facility focused on extraction tech.
In May 2025, La Colombe Coffee Roasters launched a limited-edition S'mores Latte, inspired by classic summer desserts. The product blends nostalgic flavors with the brand's signature draft latte format. It's part of their seasonal innovation strategy.
In May 2025, Stumptown introduced redesigned packaging for its coffee bags, emphasizing sustainability and freshness. The new look aligns with their brand refresh and commitment to quality. It was featured in Daily Coffee News' industry roundup.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.