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市场调查报告书
商品编码
1857011
全球 Mighty Networks 和 Circle 市场:未来预测(至 2032 年)—按产品类型、功能集、用例、技术、最终用户和地区进行分析Mighty Networks and Circle Market Forecasts to 2032 - Global Analysis By Product Type, Feature Set, Use Case, Technology, End User and By Geography |
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根据 Stratistics MRC 的数据,全球大型网路和圈子市场预计到 2025 年将达到 183 亿美元,到 2032 年将达到 627 亿美元,在预测期内的复合年增长率为 19.2%。
Mighty Networks 是一个创作者、教育者和品牌的社群建立平台,用于创建品牌会员网站、线上课程和活动。它将内容、讨论和支付整合到一个统一的体验中,以提升用户参与和实现盈利。 Circle 是一个现代化的社群平台,供创作者和企业举办讨论、活动和会员活动。它提供可自订的空间,整合了 Slack 和 Zoom 等工具,并支援内容设置,使其成为建立私人社群和提供结构化会员体验的理想选择。
MemberPress 的使用统计显示,MemberPress 在超过 21,800 个网站上被积极使用,并在超过 63,000 个网域上使用,其中包括 12,689 个美国网站。这种广泛的采用凸显了它作为领先的 WordPress 会员外挂在内容货币化和封闭社群管理方面的作用。
创作者经济的兴起和对品牌社群平台的需求
Mighty Networks 和 Circle 正利用这项转变,提供整合的会员、内容传送和互动工具。随着创作者寻求演算法主导型社群媒体的替代方案,这些平台提供了对受众的直接控制和可扩展的获利模式。付费社群、以小组为基础的课程和微学习模式的兴起,进一步强化了对可自订、以社群为先的生态系统的需求。随着创作者更加重视所有权和持续性收入模式,这一趋势预计将会加速发展。
与开放原始码替代方案相比,可自订性有限
高级用户和开发者通常更倾向于使用 Discourse 和 BuddyBoss 等开放原始码解决方案。专有平台可能会限制 API 存取、第三方整合和设计变更,从而阻碍复杂用例的可扩充性。这些限制在企业部署和与旧有系统整合时尤为突出。随着用户期望的不断变化,缺乏扩充性可能会影响技术水平较高的用户的采用率。
拓展至企业及品牌教育领域
企业正日益采用以社群为先的模式来提升员工敬业度、促进新进员工入职和同侪学习。同样,教育机构也在探索用于校友网路、小组学习和认证课程的私有平台。 Circle 与 Slack 和 Zoom 等工具的集成,以及 Mighty Networks 的原生课程交付功能,对于结构化和可扩展的部署极具吸引力。与学习管理系统 (LMS) 提供者和客户关係管理 (CRM) 平台建立策略伙伴关係,预计将开拓新的领域和收入来源。
使用多种工具的创作者会出现平台疲劳。
随着创作者需要在多个平台上管理内容、支付、分析和社群互动,工具疲劳正日益成为一个突出的问题。整合多种服务(例如电子邮件行销、课程託管和客户关係管理)的需求会导致工作流程分散和操作复杂化。 Kajabi 和 Skool 等一体化平台凭藉其提供的整合解决方案,有效减少了用户摩擦,因此广受欢迎。如果 Mighty Networks 和 Circle 无法简化整合或扩展原生功能,它们将面临用户流失到提供更完善整合体验的竞争对手的风险。
疫情加速了各行各业的数位转型,促使创作者、教育工作者和企业建立线上社群并实现虚拟体验的商业化。随着用户寻求线下互动以外的替代方案,Mighty Networks 和 Circle 等平台的使用量激增。远距办公、虚拟活动和线上学习逐渐成为主流,对可扩展、安全的社群平台的需求也随之飙升。然而,用户的快速涌入也暴露了平台在用户引导、支援和功能深度方面的不足。
预计在预测期内,以社区为先的平台细分市场将达到最大。
在预测期内,以社群为先的平台预计将占据最大的市场份额,这主要得益于创作者主导的获利模式与去中心化互动模式的契合。像 Mighty Networks 和 Circle 这样的平台优先考虑社群互动而非内容传播,从而能够建立更深层的成员关係并提高用户留存率。这些平台支援结构化讨论、权限控制和活动举办,使其成为创作者、教育者和垂直品牌的理想选择。此细分市场的成长将由受众从被动接受转向积极参与的生态系统所驱动。
预计在预测期内,交易费用分析细分市场将以最高的复合年增长率成长。
在预测期内,由于会员平台微交易的兴起,交易费用分析领域预计将实现最高成长率。随着创作者透过订阅、付费内容和活动参与等方式来获利,了解收费系统对于提高盈利至关重要。提供透明且优化定价模式的平台正日益受到欢迎,尤其是那些与 Stripe、PayPal 和加密钱包整合的平台。这一领域受益于创作者主导企业对财务透明度和成本效益日益增长的需求。
预计北美将在预测期内占据最大的市场份额,这主要得益于其成熟的内容创作经济、较高的数位素养以及强大的SaaS应用基础设施。该地区聚集了大量的新兴企业、教育工作者和意见领袖,他们依赖社区平台来实现盈利和用户互动。数位支付和资料隐私监管政策的日益明朗进一步推动了平台的发展。此外,主要参与者和投资者的存在也加速了创新和市场渗透。
在预测期内,北美预计将展现出最高的复合年增长率,这主要得益于创作工具、人工智慧驱动的个人化服务以及混合学习模式等领域的持续技术创新。用户对小众社群、去中心化教育和订阅平台的需求正在推动该地区的快速发展。随着越来越多的创作者从社群媒体转向自有生态系统,Mighty Networks 和 Circle 等平台有望显着成长。战略投资和不断变化的用户期望将继续影响该地区的发展轨迹。
According to Stratistics MRC, the Global Mighty Networks and Circle Market is accounted for $18.3 billion in 2025 and is expected to reach $62.7 billion by 2032 growing at a CAGR of 19.2% during the forecast period. Mighty Networks is a community-building platform that empowers creators, educators, and brands to launch branded membership sites, online courses, and events. It integrates content, discussions, and payments into a unified experience, fostering engagement and monetization. Circle is a modern community platform tailored for creators and businesses to host discussions, events, and memberships. It offers customizable spaces, integrations with tools like Slack and Zoom, and supports gated content, making it ideal for nurturing private communities and delivering structured member experiences.
According to MemberPress usage statistics MemberPress is actively used by over 21,800 live websites, with a historical footprint on more than 63,000 domains globally, including 12,689 sites in the United States. This widespread adoption underscores its role as a leading WordPress membership plugin for monetizing content and managing gated communities.
Rise of the creator economy and demand for branded community platforms
Mighty Networks and Circle are capitalizing on this shift by providing integrated tools for memberships, content delivery, and engagement. As creators seek alternatives to algorithm-driven social media, these platforms offer direct audience control and scalable monetization. The rise of paid communities, cohort-based courses, and micro-learning formats further reinforces the need for customizable, community-first ecosystems. This trend is expected to accelerate as creators prioritize ownership and recurring revenue models.
Limited customization compared to open-source alternatives
Advanced users and developers often prefer open-source solutions such as Discourse or BuddyBoss, which allow deeper customization and control over data architecture. Proprietary platforms may restrict API access, third-party integrations, or design modifications, which can hinder scalability for complex use cases. These limitations are particularly evident in enterprise deployments or when integrating with legacy systems. As user expectations evolve, the lack of extensibility may impact adoption among technically sophisticated segments.
Expansion into enterprise and branded education sectors
Enterprises are increasingly adopting community-first models for employee engagement, onboarding, and peer learning. Similarly, educational institutions are exploring private platforms for alumni networks, cohort-based learning, and certification programs. Circle's integrations with tools like Slack and Zoom, and Mighty Networks' native course delivery features, make them attractive for structured, scalable deployments. Strategic partnerships with LMS providers and CRM platforms could unlock new verticals and revenue streams.
Platform fatigue among creators juggling multiple tools
As creators manage content, payments, analytics, and community engagement across various platforms, tool fatigue is becoming a notable concern. The need to integrate multiple services such as email marketing, course hosting, and CRM can lead to fragmented workflows and increased operational complexity. All-in-one platforms like Kajabi and Skool are gaining traction by offering consolidated solutions that reduce friction. If Mighty Networks and Circle fail to streamline integrations or expand native capabilities, they risk losing users to competitors offering more unified experiences.
The pandemic accelerated digital adoption across sectors, driving creators, educators, and businesses to build online communities and monetize virtual experiences. Platforms like Mighty Networks and Circle saw increased usage as users sought alternatives to in-person engagement. Remote work, virtual events, and online learning became mainstream, prompting a surge in demand for scalable, secure community platforms. However, the rapid influx of users also exposed gaps in onboarding, support, and feature depth.
The community-first platforms segment is expected to be the largest during the forecast period
The community-first platforms segment is expected to account for the largest market share during the forecast period due to its alignment with creator-led monetization and decentralized engagement. Platforms like Mighty Networks and Circle prioritize community interaction over content broadcasting, enabling deeper member relationships and higher retention. Their design supports structured discussions, gated access, and event hosting, making them ideal for creators, educators, and niche brands. The segment's growth is fueled by the shift from passive audiences to active, participatory ecosystems.
The transaction fees analysis segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the transaction fees analysis segment is predicted to witness the highest growth rate driven by the increasing volume of microtransactions across membership platforms. As creators monetize through subscriptions, paywalled content, and event access, understanding fee structures becomes critical for profitability. Platforms offering transparent, optimized fee models especially those integrating with Stripe, PayPal, or crypto wallets are gaining favor. This segment benefits from rising demand for financial clarity and cost-efficiency in creator-led businesses.
During the forecast period, the North America region is expected to hold the largest market share attributed to mature creator economy, high digital literacy, and strong infrastructure for SaaS adoption. The region hosts a dense concentration of startups, educators, and influencers who rely on community platforms for monetization and engagement. Regulatory clarity around digital payments and data privacy further supports platform growth. Additionally, the presence of major players and investors accelerates innovation and market penetration.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR driven by continuous innovation in creator tools, AI-powered personalization, and hybrid learning models. The region's appetite for niche communities, decentralized education, and subscription-based platforms fuels rapid adoption. As more creators transition from social media to owned ecosystems, platforms like Mighty Networks and Circle are poised to capture significant growth. Strategic investments and evolving user expectations will continue to shape the region's trajectory.
Key players in the market
Some of the key players in Mighty Networks and Circle Market include Mighty Networks, Circle, Kajabi, Thinkific, Teachable, Podia, Skool, Heartbeat, Bettermode, Hivebrite, Discourse, BuddyBoss, LearnWorlds, Higher Logic, GroupApp, and MemberSpace.
In September 2025, Kajabi launched its largest-ever product upgrade with 10 new features. Enhancements include integrated communities, advanced monetization tools, and creator analytics. The platform now supports over $10B in creator earnings.
In August 2025, Circle acquired Malachite to launch Arc1, a Layer-1 blockchain for stablecoins. The new network will feature high-performance consensus for secure financial transactions. Arc1 is expected to debut in testnet later this year.
In July 2025, Mighty Networks outlined its growth strategy to dominate the branded community space. The company is expanding its creator-focused tools and exploring integrations to compete with Slack and Kajabi.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.