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市场调查报告书
商品编码
1857012

全球 MemberPress 市场：未来预测（至 2032 年）—按核心产品/服务类型、定价模式、整合类型、用例、最终用户和地区进行分析

MemberPress Market Forecasts to 2032 - Global Analysis By Core Offering Type, Pricing Model, Integration Type, Use Case, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，预计 2025 年全球 MemberPress 市场规模将达到 848 亿美元，到 2032 年将达到 2,137 亿美元，预测期内复合年增长率为 14.1%。

MemberPress 是一款高级 WordPress 插件，专为创建和管理会员网站而设计。它允许您限制内容存取、销售数位产品和订阅服务，并根据会员等级自动执行存取控制。 MemberPress 内建与付款闸道、学习管理系统和电子邮件行销工具的集成，支援定期收费、优惠券和详细报告。其直觉的介面和强大的基于规则的存取系统，使其成为希望透过内容变现并建立高效封闭式社群的企业、相关人员和内容创作者的理想之选。

订阅式经营模式的成长

随着创作者和小型企业寻求可预测的收入来源，支持会员制访问和定期收费的平台正日益受到青睐。 MemberPress 提供了一套强大的解决方案，用于管理会员、自动续费以及与付款闸道整合。该外挂程式与 WordPress 的兼容性进一步加速了其在非技术用户中的普及。这一趋势的驱动力源于人们对能够简化内容变现流程、同时提供灵活的定价和存取控制的工具日益增长的需求。

企业级部署的扩充性有限

该外挂程式对 WordPress 的依赖性可能会限制其在大型复杂生态系统中的效能和自订程度。企业通常需要高级分析、多站点管理以及与专有系统的深度整合。此外，扩展使用者存取权限和管理成千上万的成员会给伺服器资源带来压力，导致一些组织寻求无头或自订建置的替代方案。这些限制可能会阻碍 MemberPress 在大型企业环境中普及。

利用人工智慧驱动的分析和个人化功能，实现更智慧的成员细分

动态内容传送和自动细分等个人化功能可以提高转换率和使用者满意度。这些功能越来越受到创作者和相关人员的青睐，他们希望根据会员互动客製化体验。透过整合人工智慧主导的分析，该平台可以提供关于会员行为、流失风险和内容偏好的预测性洞察。随着人工智慧在SaaS平台中的应用日益广泛，MemberPress有机会发展成为更智慧、数据驱动的会员解决方案。

来自一体化平台的竞争

Kajabi、Teachable 和 Mighty Networks 等综合平台的崛起对 MemberPress 的市占率构成了重大威胁。这些解决方案整合了课程交付、社群功能、客户关係管理 (CRM) 工具和分析功能，减少了对多个外挂程式和第三方整合的需求。追求简洁性和集中管理的使用者可能会选择这些平台，而不是基于 WordPress 的设定。此外，竞争对手激进的定价策略和功能上的同质化也可能导致用户流失。为了保持竞争力，MemberPress 必须不断创新，同时简化其用户註册和整合流程。

新冠疫情的影响：

新冠疫情加速了数位化平台的转型，为MemberPress这类支援远端互动和获利的工具带来了福音。随着线下活动和麵授课程的减少，内容创作者和教育者转向线上会员模式以维持营运。 MemberPress使用户推出封闭式社群、提供虚拟课程并管理订阅。远距办公和线上教育的激增，持续催生了对可扩展且安全的会员解决方案的需求。

预计在预测期内，独立会员网站细分市场将最大。

由于独立会员网站深受创作者、顾问和教育工作者的欢迎，他们希望完全控製品牌和内容访问权限，预计在预测期内，独立会员网站细分市场将占据最大的市场份额。独立网站允许用户建立独立的入口网站，无需依赖第三方平台，从而在设计和获利模式方面提供了更大的灵活性。 MemberPress 基于规则的存取系统以及与 Stripe 和 PayPal 的整合有效地支援了这种模式。微型企业家和垂直社区推出订阅服务，将进一步推动该细分市场的成长。

预计在预测期内，CRM整合细分市场将以最高的复合年增长率成长。

随着个人化在会员互动中扮演越来越重要的角色，CRM整合领域预计将在预测期内实现最高成长率，这主要得益于ActiveCampaign、HubSpot和Salesforce等CRM连结平台的普及。 MemberPress与这些工具的兼容性支援精准沟通、行为模式的自动化以及生命週期行销。该领域的成长动力源于对数据主导决策和跨多个触点简化会员管理的需求。

占比最大的地区：

由于亚太地区数位基础设施不断扩展、WordPress 使用率不断提高以及内容创作者群体日益壮大，预计该地区将在预测期内占据最大的市场份额。印度、印尼和越南等国家正在经历线上教学、辅导和内容变现的蓬勃发展。在地化的定价模式、多语言支援和行动优先设计预计将进一步推动该地区的 WordPress 应用普及。

复合年增长率最高的地区：

由于成熟的内容创作经济、较高的数位素养以及订阅平台的广泛应用，预计北美在预测期内将呈现最高的复合年增长率。该地区对资料隐私、自动化和使用者体验的重视，使其成为高级会员管理工具的主要市场。 MemberPress 能够与美国本土的服务和支付系统集成，这使其对寻求扩充性解决方案的咨询公司、教育机构以及中小企业越来越具有吸引力。

免费客製化服务

订阅本报告的用户可从以下免费自订选项中选择一项：

  • 公司简介
    • 对最多三家其他公司进行全面分析
    • 对主要企业进行SWOT分析（最多3家公司）
  • 区域分类
    • 根据客户兴趣对主要国家进行市场估算、预测和复合年增长率分析（註：基于可行性检查）
  • 竞争基准化分析
    • 基于产品系列、地域覆盖和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 引言

  • 概述
  • 相关利益者
  • 分析范围
  • 分析方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 分析方法
  • 分析材料
    • 原始研究资料
    • 二手研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 司机
  • 抑制因素
  • 市场机会
  • 威胁
  • 终端用户分析
  • 新兴市场
  • 新冠疫情的感染疾病

第四章 波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代产品的威胁
  • 新参与企业的威胁
  • 公司间的竞争

5. 全球 MemberPress 市场以核心产品/服务类型划分

  • 独立会员网站
  • 线上课程平台
  • 社群论坛网站
  • 数位产品销售
  • 其他核心产品/服务类型

第六章 全球会员媒体市场定价模式

  • 基础层级用户
  • PLASTIA 用户
  • 专业级用户

7. 全球 MemberPress 市场以整合类型划分

  • LMS集成
  • CRM集成
  • 付款闸道集成
  • 其他集成类型

8. 全球 MemberPress 市场按用例划分

  • 订阅管理
  • 课程获利
  • 内容限制
  • 联盟管理
  • 社区营造
  • 其他用例

9. 全球 MemberPress 市场（以最终用户划分）

  • 独立创业教练
  • 教育机构
  • 数位出版商
  • 非营利组织和协会
  • SaaS 和技术社区
  • 其他最终用户

第十章 全球 MemberPress 市场（按地区划分）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章：主要趋势

  • 合约、商业伙伴关係和合资企业
  • 企业合併（M&A）
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十二章：公司简介

  • Caseproof, LLC
  • Restrict Content Pro（RCP）
  • WishList Member
  • Paid Memberships Pro
  • aMember Pro
  • LearnDash
  • LifterLMS
  • WooCommerce
  • SureCart
  • BuddyBoss
  • Stripe
  • Bluehost
  • PayPal
  • ActiveCampaign
  • SkillCrush
  • Salesforce Ben
Product Code: SMRC31877

According to Stratistics MRC, the Global MemberPress Market is accounted for $84.8 billion in 2025 and is expected to reach $213.7 billion by 2032 growing at a CAGR of 14.1% during the forecast period. MemberPress is a premium WordPress plugin designed for creating and managing membership sites. It enables users to restrict content, sell digital products or subscriptions, and automate access control based on membership levels. With built-in integrations for payment gateways, learning management systems, and email marketing tools, MemberPress supports recurring billing, coupons, and detailed reporting. Its intuitive interface and robust rule-based access system make it ideal for businesses, educators, and creators seeking to monetize content or build gated communities efficiently.

Market Dynamics:

Driver:

Growth in subscription-based business models

As creators and small businesses seek predictable revenue streams, platforms that support gated access and recurring billing have gained prominence. MemberPress offers a robust solution for managing memberships, automating renewals, and integrating with payment gateways. The plugin's compatibility with WordPress further accelerates its uptake among non-technical users. This trend is reinforced by the growing demand for tools that simplify content monetization while offering flexibility in pricing and access control.

Restraint:

Limited scalability for enterprise-level deployments

The plugin's reliance on WordPress can limit performance and customization when deployed across large, complex ecosystems. Enterprises often require advanced analytics, multi-site management, and deeper integration with proprietary systems-features that may not be natively supported. Additionally, scaling user access and managing thousands of members can strain server resources, prompting some organizations to seek headless or custom-built alternatives. These limitations may hinder MemberPress's penetration into high-volume corporate environments.

Opportunity:

AI-powered analytics and personalization, enabling smarter member segmentation

Personalization features such as dynamic content delivery and automated segmentation can improve conversion rates and user satisfaction. These capabilities are increasingly sought after by creators and educators aiming to tailor experiences based on member interactions. By integrating AI-driven analytics, the platform can offer predictive insights into member behavior, churn risk, and content preferences. As AI adoption grows across SaaS platforms, MemberPress has the opportunity to evolve into a smarter, data-informed membership solution.

Threat:

Competition from all-in-one platforms

The rise of comprehensive platforms like Kajabi, Teachable, and Mighty Networks poses a significant threat to MemberPress's market share. These solutions offer built-in course delivery, community features, CRM tools, and analytics reducing the need for multiple plugins or third-party integrations. Users seeking simplicity and centralized management may opt for these alternatives over WordPress-based setups. Additionally, aggressive pricing strategies and feature parity among competitors could lead to user migration. To remain competitive, MemberPress must continue innovating while streamlining its onboarding and integration processes.

Covid-19 Impact:

The COVID-19 pandemic accelerated the shift toward digital platforms, benefiting tools like MemberPress that support remote engagement and monetization. As physical events and in-person learning declined, creators and educators turned to online membership models to maintain continuity. MemberPress enabled users to launch gated communities, deliver virtual courses, and manage subscriptions with minimal technical overhead. The surge in remote work and online education created lasting demand for scalable, secure membership solutions.

The standalone membership sites segment is expected to be the largest during the forecast period

The standalone membership sites segment is expected to account for the largest market share during the forecast period due to its popularity among creators, consultants, and educators seeking full control over branding and content access. Standalone sites allow users to build independent portals without relying on third-party platforms, offering flexibility in design and monetization. MemberPress's rule-based access system and integration with Stripe and PayPal support this model effectively. The segment's growth is further fueled by the rise of micro-entrepreneurs and niche communities launching subscription-based services.

The CRM integration segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the CRM integration segment is predicted to witness the highest growth rate as personalization becomes central to member engagement, platforms that connect with CRMs like ActiveCampaign, HubSpot, and Salesforce are gaining traction. MemberPress's compatibility with these tools enables targeted communication, behavior-based automation, and lifecycle marketing. This segment is driven by the need for data-driven decision-making and streamlined member management across multiple touchpoints which drives the market growth.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share owing to the region's expanding digital infrastructure, rising adoption of WordPress, and growing creator base contribute to this dominance. Countries such as India, Indonesia, and Vietnam are witnessing a surge in online education, coaching, and content monetization. Localized pricing models, multilingual support, and mobile-first design are expected to further accelerate adoption in this region.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR driven by a mature creator economy, strong digital literacy, and widespread use of subscription-based platforms. The region's emphasis on data privacy, automation, and user experience makes it a prime market for advanced membership tools. MemberPress's integration with U.S.-based services and payment systems enhances its appeal among consultants, educators, and small businesses seeking scalable solutions.

Key players in the market

Some of the key players in MemberPress Market include Caseproof, LLC, Restrict Content Pro (RCP), WishList Member, Paid Memberships Pro, aMember Pro, LearnDash, LifterLMS, WooCommerce, SureCart, BuddyBoss, Stripe, Bluehost, PayPal, ActiveCampaign, SkillCrush, and Salesforce Ben.

Key Developments:

In October 2025, SureCart v3.15 introduced product page video support and smarter upsell behaviors. These features improve shopper experience and conversion rates. The update reflects SureCart's push toward richer media integration.

In October 2025, LifterLMS Blocks v2.6.2 was released with improved UI and spam protection. The update enhances course creation and security for WordPress LMS users. It's part of the broader LifterLMS 9.0 rollout.

In September 2025, LearnDash announced a new product roadmap and customer-focused department under StellarWP. The update introduced the LearnDash Developer's Club and expanded leadership structure. It signals a shift toward community-driven innovation.

Core Offering Types Covered:

  • Standalone Membership Sites
  • Online Course Platforms
  • Community & Forum Sites
  • Digital Product Sales
  • Other Core Offering Types

Pricing Models Covered:

  • Basic Tier Users
  • Plus Tier Users
  • Pro Tier Users

Integration Types Covered:

  • LMS Integration
  • CRM Integration
  • Payment Gateway Integration
  • Other Integration Types

Use Cases Covered:

  • Subscription Management
  • Course Monetization
  • Content Restriction
  • Affiliate Management
  • Community Building
  • Other Use Cases

End Users Covered:

  • Solopreneurs & Coaches
  • Educational Institutions
  • Digital Publishers
  • Nonprofits & Associations
  • SaaS & Tech Communities
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global MemberPress Market, By Core Offering Type

  • 5.1 Introduction
  • 5.2 Standalone Membership Sites
  • 5.3 Online Course Platforms
  • 5.4 Community & Forum Sites
  • 5.5 Digital Product Sales
  • 5.6 Other Core Offering Types

6 Global MemberPress Market, By Pricing Model

  • 6.1 Introduction
  • 6.2 Basic Tier Users
  • 6.3 Plus Tier Users
  • 6.4 Pro Tier Users

7 Global MemberPress Market, By Integration Type

  • 7.1 Introduction
  • 7.2 LMS Integration
  • 7.3 CRM Integration
  • 7.4 Payment Gateway Integration
  • 7.5 Other Integration Types

8 Global MemberPress Market, By Use Case

  • 8.1 Introduction
  • 8.2 Subscription Management
  • 8.3 Course Monetization
  • 8.4 Content Restriction
  • 8.5 Affiliate Management
  • 8.6 Community Building
  • 8.7 Other Use Cases

9 Global MemberPress Market, By End User

  • 9.1 Introduction
  • 9.2 Solopreneurs & Coaches
  • 9.3 Educational Institutions
  • 9.4 Digital Publishers
  • 9.5 Nonprofits & Associations
  • 9.6 SaaS & Tech Communities
  • 9.7 Other End Users

10 Global MemberPress Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Caseproof, LLC
  • 12.2 Restrict Content Pro (RCP)
  • 12.3 WishList Member
  • 12.4 Paid Memberships Pro
  • 12.5 aMember Pro
  • 12.6 LearnDash
  • 12.7 LifterLMS
  • 12.8 WooCommerce
  • 12.9 SureCart
  • 12.10 BuddyBoss
  • 12.11 Stripe
  • 12.12 Bluehost
  • 12.13 PayPal
  • 12.14 ActiveCampaign
  • 12.15 SkillCrush
  • 12.16 Salesforce Ben

List of Tables

  • Table 1 Global MemberPress Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global MemberPress Market Outlook, By Core Offering Type (2024-2032) ($MN)
  • Table 3 Global MemberPress Market Outlook, By Standalone Membership Sites (2024-2032) ($MN)
  • Table 4 Global MemberPress Market Outlook, By Online Course Platforms (2024-2032) ($MN)
  • Table 5 Global MemberPress Market Outlook, By Community & Forum Sites (2024-2032) ($MN)
  • Table 6 Global MemberPress Market Outlook, By Digital Product Sales (2024-2032) ($MN)
  • Table 7 Global MemberPress Market Outlook, By Other Core Offering Types (2024-2032) ($MN)
  • Table 8 Global MemberPress Market Outlook, By Pricing Model (2024-2032) ($MN)
  • Table 9 Global MemberPress Market Outlook, By Basic Tier Users (2024-2032) ($MN)
  • Table 10 Global MemberPress Market Outlook, By Plus Tier Users (2024-2032) ($MN)
  • Table 11 Global MemberPress Market Outlook, By Pro Tier Users (2024-2032) ($MN)
  • Table 12 Global MemberPress Market Outlook, By Integration Type (2024-2032) ($MN)
  • Table 13 Global MemberPress Market Outlook, By LMS Integration (2024-2032) ($MN)
  • Table 14 Global MemberPress Market Outlook, By CRM Integration (2024-2032) ($MN)
  • Table 15 Global MemberPress Market Outlook, By Payment Gateway Integration (2024-2032) ($MN)
  • Table 16 Global MemberPress Market Outlook, By Other Integration Types (2024-2032) ($MN)
  • Table 17 Global MemberPress Market Outlook, By Use Case (2024-2032) ($MN)
  • Table 18 Global MemberPress Market Outlook, By Subscription Management (2024-2032) ($MN)
  • Table 19 Global MemberPress Market Outlook, By Course Monetization (2024-2032) ($MN)
  • Table 20 Global MemberPress Market Outlook, By Content Restriction (2024-2032) ($MN)
  • Table 21 Global MemberPress Market Outlook, By Affiliate Management (2024-2032) ($MN)
  • Table 22 Global MemberPress Market Outlook, By Community Building (2024-2032) ($MN)
  • Table 23 Global MemberPress Market Outlook, By Other Use Cases (2024-2032) ($MN)
  • Table 24 Global MemberPress Market Outlook, By End User (2024-2032) ($MN)
  • Table 25 Global MemberPress Market Outlook, By Solopreneurs & Coaches (2024-2032) ($MN)
  • Table 26 Global MemberPress Market Outlook, By Educational Institutions (2024-2032) ($MN)
  • Table 27 Global MemberPress Market Outlook, By Digital Publishers (2024-2032) ($MN)
  • Table 28 Global MemberPress Market Outlook, By Nonprofits & Associations (2024-2032) ($MN)
  • Table 29 Global MemberPress Market Outlook, By SaaS & Tech Communities (2024-2032) ($MN)
  • Table 30 Global MemberPress Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.