查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1857013

全球数位产品和课程销售平台市场：预测至 2032 年—按产品类型、经营模式、部署方式、最终用户和地区分類的分析

Digital Product & Course Sales Platforms Market Forecasts to 2032 - Global Analysis By Product Type, Business Model, Deployment Mode, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球数位产品和课程销售平台市场预计到 2025 年将达到 27 亿美元，到 2032 年将达到 58 亿美元，预测期内复合年增长率为 11.3%。

数位产品和课程销售平台是让创作者、教育工作者和企业能够销售可下载内容（例如电子书、范本、软体和教育课程）的线上解决方案。这些平台通常提供店铺客製化、安全支付处理、内容託管和用户存取管理等功能。许多平台还包含分发计划、分析和与行销工具整合等功能。透过简化分发和变现流程，用户无需依赖第三方市场即可从其数位资产中获得收入。

独立教育者、意见领袖和细分领域专家的激增

市场成长的驱动力来自许多独立教育者、意见领袖和专家，他们透过数位平台将知识变现。这些内容创作者利用低程式码工具和整合支付系统，无需机构支援即可推出可扩展的学习体验。此外，微证书和技能认证的兴起也鼓励学习者寻求由内容创作者主导的专业课程。这种转变正在重塑传统教育模式，并推动对敏捷、以内容创作者为先的平台的需求。

类似服务的激增

儘管市场成长迅速，但大量同质化产品和课程的涌入仍带来了挑战。许多平台存在内容重复的问题，降低了内容的可发现性，并加剧了学习者的疲劳感。缺乏基于内容创作者或课程形式的差异化，使得新参与企业难以获得市场认可。此外，价格战和激进的折扣策略会降低用户感知价值，并影响盈利。随着竞争加剧，平台必须加强对个人化、品质保证和细分市场定位的投入，才能留住用户并脱颖而出。

自我调整学习路径和智慧内容建议

平台开始提供根据个人学习风格、目标和绩效指标量身定制的动态课程路径。智慧建议演算法透过提案相关模组、提升销售和社群互动来提高用户参与度。这些创新不仅提高了课程完成率，也有助于长期留住学习者。随着数据分析技术的成熟，平台将能够基于行为洞察来优化内容传送和商业化战略。

依赖第三方平台的创作者面临收入崩坏

创作者面临的主要风险之一是过度依赖第三方平台进行内容託管、支付和受众扩展。演算法变更、费用上涨和政策调整都可能突然影响收入和曝光。许多创作者缺乏对客户资料的直接控制权，这限制了他们建立永续业务的能力。此外，平台故障和帐户暂停也会中断收入来源并损害用户信任。为了缓解这些情况，创作者正越来越多地探索混合模式，将託管平台与自有网站和邮件清单相结合，以实现收入来源多元化并重新获得自主权。

新冠疫情的影响：

疫情加速了数位化普及，但也暴露了平台扩充性和内容品质的结构性缺陷。封锁措施导致线上课程需求激增，但许多平台难以应对用户数量的激增和内容审核。内容创作者透过推出与疫情相关的课程（从远距办公技能到心理健康）推动了短期成长。然而，疫情后的生活常态化导致使用者期望重新调整，学习者寻求更具互动性、社群主导和成果导向的学习体验。

预计在预测期内，线上课程平台板块将成为最大的细分市场。

由于其结构化、可扩展且功能丰富的环境，线上课程平台预计将在预测期内占据最大的市场份额。这些平台透过提供整合付款闸道、自动註册系统和可自订的学习路径，满足个人教育者和企业客户的需求。内建的分析仪表板使创建者能够追踪学习者的进展、优化内容传送并提高参与度指标。认证模组和游戏化评估进一步增强了课程的可信度和学习者的积极性。

预计在预测期内，创作者自有平台板块的复合年增长率将最高。

在预测期内，创作者自主平台板块预计将呈现最高的成长率，这主要得益于创作者对自主权、个人化和直接变现模式的强烈需求。这些平台使创作者能够建立品牌店铺、管理订阅并培养忠实社群，而无需受到平台的限制。无程式码网站架设工具、拖放式编辑器和嵌入式结帐工具的兴起，让创作者推出并扩展业务。保留客户资料、设定价格以及整合第三方工具的能力，赋予了创作者策略优势。

占比最高的地区

预计北美将在预测期内占据最大的市场份额，这主要得益于其先进的数位基础设施和蓬勃发展的创作型经济。该地区受益于广泛的宽频存取、智慧型手机的高普及率以及持续学习的文化。总部位于美国和加拿大的领先平台正透过人工智慧驱动的个人化、基于学习群组的学习模式以及企业整合来推动创新。创业投资和政府对数资金筹措教育计画的支持也进一步促进了市场扩张。

复合年增长率最高的地区：

预计北美地区在预测期内将呈现最高的复合年增长率。这项加速成长主要得益于学习者期望的不断变化、行动优先平台的快速普及以及对创作者变现工具日益增长的需求。该地区正经历着基于SaaS的教育新兴企业、垂直领域市场和社区主导学习中心的蓬勃发展。科技公司与教育机构之间的策略合作正在推动自我调整学习、人工智慧导师和身临其境型内容形式的创新。

免费客製化服务

订阅本报告的用户可从以下免费自订选项中选择一项：

  • 公司简介
    • 对最多三家其他公司进行全面分析
    • 对主要企业进行SWOT分析（最多3家公司）
  • 区域分类
    • 根据客户兴趣对主要国家进行市场估算、预测和复合年增长率分析（註：基于可行性检查）
  • 竞争基准化分析
    • 基于产品系列、地域覆盖和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 引言

  • 概述
  • 相关利益者
  • 分析范围
  • 分析方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 分析方法
  • 分析材料
    • 原始研究资料
    • 二手研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 司机
  • 抑制因素
  • 市场机会
  • 威胁
  • 产品分析
  • 终端用户分析
  • 新兴市场
  • 新冠疫情的感染疾病

第四章 波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代产品的威胁
  • 新参与企业的威胁
  • 公司间的竞争

5. 全球数位产品和课程销售平台市场（按产品类型划分）

  • 线上课程平台
    • 课程市场
    • 一体化课程创建与销售平台
    • 数位下载/产品平台
    • 通用数位产品销售平台
    • 设计资产市场
  • 会员/订阅平台
  • 教练直播研讨会平台
  • 具备数位产品功能的电子商务平台
  • 其他产品维修

6. 全球数位产品和课程销售平台市场（依经营模式划分）

  • 创作者拥有的平台
  • 市场聚合器
  • 基于SaaS的平台
  • 免费增值模式

7. 全球数位产品和课程销售平台市场（以部署方式划分）

  • 云端基础的
  • 本地部署

8. 全球数位产品和课程销售平台市场（依最终用户划分）

  • 个人创作者
  • 教育机构
  • 大型企业/中小企业
  • 教练/顾问
  • 其他最终用户

9. 全球数位产品和课程销售平台市场（按类型划分）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：主要趋势

  • 合约、商业伙伴关係和合资企业
  • 企业合併（M&A）
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十一章：公司简介

  • Kajabi
  • Thinkific
  • Teachable
  • Podia
  • Udemy
  • Skillshare
  • Gumroad
  • Shopify
  • Etsy
  • Creative Market
  • Envato
  • Payhip
  • SendOwl
  • SamCart
  • LearnWorlds
  • Mighty Networks
  • Kartra
Product Code: SMRC31878

According to Stratistics MRC, the Global Digital Product & Course Sales Platforms Market is accounted for $2.7 billion in 2025 and is expected to reach $5.8 billion by 2032 growing at a CAGR of 11.3% during the forecast period. Digital product and course sales platforms are online solutions that enable creators, educators, and businesses to market and sell downloadable content such as eBooks, templates, software, and educational courses. These platforms typically offer storefront customization, secure payment processing, content hosting, and user access management. Many include features like drip scheduling, analytics, and integrations with marketing tools. By streamlining distribution and monetization, they empower users to generate revenue from digital assets without relying on third-party marketplaces.

Market Dynamics:

Driver:

Surge in independent educators, influencers, and niche experts

The market is being propelled by a surge in solo educators, influencers, and subject-matter experts who are monetizing their knowledge through digital platforms. These creators are leveraging low-code tools and integrated payment systems to launch scalable learning experiences without institutional backing. Additionally, the rise of micro-credentials and skill-based certifications is encouraging learners to seek specialized, creator-led courses. This shift is reshaping traditional education models and fueling demand for agile, creator-first platforms.

Restraint:

Market overcrowding with similar offerings

Despite rapid growth, the market faces challenges due to an influx of indistinguishable products and courses. Many platforms host overlapping content, leading to reduced discoverability and learner fatigue. The lack of differentiation among creators and course formats makes it difficult for new entrants to gain traction. Furthermore, pricing wars and aggressive discounting dilute perceived value, impacting profitability. As competition intensifies, platforms must invest in personalization, quality assurance, and niche targeting to retain users and stand out.

Opportunity:

Adaptive learning paths and smart content recommendations

Platforms are beginning to offer dynamic course paths tailored to individual learning styles, goals, and performance metrics. Smart recommendation algorithms enhance user engagement by suggesting relevant modules, upsells, and community interactions. These innovations not only improve completion rates but also support long-term learner retention. As data analytics mature, platforms can refine content delivery and optimize monetization strategies based on behavioral insights.

Threat:

Creators reliant on third-party platforms face revenue disruption

A major risk for creators is over-reliance on third-party platforms for hosting, payments, and audience access. Algorithm changes, fee hikes, or policy shifts can abruptly impact earnings and visibility. Many creators lack direct control over customer data, limiting their ability to build sustainable businesses. Additionally, platform outages or account suspensions can disrupt income streams and erode trust. To mitigate this, creators are increasingly exploring hybrid models combining hosted platforms with self-owned websites and email lists-to diversify revenue and regain autonomy.

Covid-19 Impact:

The pandemic accelerated digital adoption but also exposed structural gaps in platform scalability and content quality. While lockdowns drove a surge in online course consumption, many platforms struggled with onboarding spikes and content moderation. Creators responded by launching pandemic-relevant courses from remote work skills to mental wellness fueling short-term growth. However, post-pandemic normalization has led to a recalibration of user expectations, with learners demanding more interactive, community-driven, and outcome-oriented experiences.

The online course platforms segment is expected to be the largest during the forecast period

The online course platforms segment is expected to account for the largest market share during the forecast period due to their structured, scalable, and feature-rich environments. These platforms cater to both individual educators and enterprise clients by offering integrated payment gateways, automated enrollment systems, and customizable learning paths. Their built-in analytics dashboards allow creators to track learner progress, optimize content delivery, and improve engagement metrics. Certification modules and gamified assessments further enhance credibility and learner motivation.

The creator-owned platforms segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the creator-owned platforms segment is predicted to witness the highest growth rate driven by a strong shift toward ownership, personalization, and direct monetization. These platforms enable creators to build branded storefronts, manage subscriptions, and cultivate loyal communities without platform-imposed restrictions. With the rise of no-code builders, drag-and-drop editors, and embeddable checkout tools, creators can launch and scale their businesses independently. The ability to retain customer data, control pricing, and integrate third-party tools gives creators a strategic edge.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share owing to its advanced digital infrastructure and thriving creator economy. The region benefits from widespread broadband access, high smartphone penetration, and a culture of continuous learning. Major platforms headquartered in the U.S. and Canada are driving innovation through AI-powered personalization, cohort-based learning models, and enterprise integrations. Venture capital funding and government support for digital education initiatives further bolster market expansion.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR this acceleration is fueled by evolving learner expectations, rapid adoption of mobile-first platforms, and increasing demand for creator monetization tools. The region is witnessing a surge in SaaS-based education startups, niche marketplaces, and community-driven learning hubs. Strategic collaborations between tech firms and educational institutions are fostering innovation in adaptive learning, AI tutors, and immersive content formats.

Key players in the market

Some of the key players in Digital Product & Course Sales Platforms Market include Kajabi, Thinkific, Teachable, Podia, Udemy, Skillshare, Gumroad, Shopify, Etsy, Creative Market, Envato, Payhip, SendOwl, SamCart, LearnWorlds, Mighty Networks, and Kartra.

Key Developments:

In September 2025, Kajabi unveiled its largest-ever product upgrade, introducing advanced analytics, a dispute dashboard, and open beta for communities. The update reflects Kajabi's evolution from a course platform to a full creator commerce suite.

In September 2025, Teachable launched a bold rebrand and product vision focused on non-linear learning and global enterprise expansion. It emphasized real-world expertise and sustainable creator businesses.

In September 2025, Udemy partnered with Intellum to deliver enterprise-scale, skill-focused learning via seamless integration. It also announced its Q3 earnings call for October 29, 2025.

Product Types Covered:

  • Online Course Platforms
  • Membership & Subscription Platforms
  • Coaching & Live Workshop Platforms
  • E-commerce Platforms with Digital Product Capabilities
  • Other Product Types

Business Models Covered:

  • Creator-Owned Platforms
  • Marketplace Aggregators
  • SaaS-Based Platforms
  • Freemium Models

Deployment Modes Covered:

  • Cloud-Based
  • On-Premise

End Users Covered:

  • Individual Creators
  • Educational Institutions
  • Enterprises & SMBs
  • Coaches & Consultants
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Digital Product & Course Sales Platforms Market, By Product Type

  • 5.1 Introduction
  • 5.2 Online Course Platforms
    • 5.2.1 Course Marketplaces
    • 5.2.2 All-in-One Course Creation & Sales Platforms
    • 5.2.3 Digital Download/Product Platforms
    • 5.2.4 General Digital Product Sales Platforms
    • 5.2.5 Design Asset Marketplaces
  • 5.3 Membership & Subscription Platforms
  • 5.4 Coaching & Live Workshop Platforms
  • 5.5 E-commerce Platforms with Digital Product Capabilities
  • 5.6 Other Product Types

6 Global Digital Product & Course Sales Platforms Market, By Business Model

  • 6.1 Introduction
  • 6.2 Creator-Owned Platforms
  • 6.3 Marketplace Aggregators
  • 6.4 SaaS-Based Platforms
  • 6.5 Freemium Models

7 Global Digital Product & Course Sales Platforms Market, By Deployment Mode

  • 7.1 Introduction
  • 7.2 Cloud-Based
  • 7.3 On-Premise

8 Global Digital Product & Course Sales Platforms Market, By End User

  • 8.1 Introduction
  • 8.2 Individual Creators
  • 8.3 Educational Institutions
  • 8.4 Enterprises & SMBs
  • 8.5 Coaches & Consultants
  • 8.6 Other End Users

9 Global Digital Product & Course Sales Platforms Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Kajabi
  • 11.2 Thinkific
  • 11.3 Teachable
  • 11.4 Podia
  • 11.5 Udemy
  • 11.6 Skillshare
  • 11.7 Gumroad
  • 11.8 Shopify
  • 11.9 Etsy
  • 11.10 Creative Market
  • 11.11 Envato
  • 11.12 Payhip
  • 11.13 SendOwl
  • 11.14 SamCart
  • 11.15 LearnWorlds
  • 11.16 Mighty Networks
  • 11.17 Kartra

List of Tables

  • Table 1 Global Digital Product & Course Sales Platforms Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Digital Product & Course Sales Platforms Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Digital Product & Course Sales Platforms Market Outlook, By Online Course Platforms (2024-2032) ($MN)
  • Table 4 Global Digital Product & Course Sales Platforms Market Outlook, By Course Marketplaces (2024-2032) ($MN)
  • Table 5 Global Digital Product & Course Sales Platforms Market Outlook, By All-in-One Course Creation & Sales Platforms (2024-2032) ($MN)
  • Table 6 Global Digital Product & Course Sales Platforms Market Outlook, By Digital Download/Product Platforms (2024-2032) ($MN)
  • Table 7 Global Digital Product & Course Sales Platforms Market Outlook, By General Digital Product Sales Platforms (2024-2032) ($MN)
  • Table 8 Global Digital Product & Course Sales Platforms Market Outlook, By Design Asset Marketplaces (2024-2032) ($MN)
  • Table 9 Global Digital Product & Course Sales Platforms Market Outlook, By Membership & Subscription Platforms (2024-2032) ($MN)
  • Table 10 Global Digital Product & Course Sales Platforms Market Outlook, By Coaching & Live Workshop Platforms (2024-2032) ($MN)
  • Table 11 Global Digital Product & Course Sales Platforms Market Outlook, By E-commerce Platforms with Digital Product Capabilities (2024-2032) ($MN)
  • Table 12 Global Digital Product & Course Sales Platforms Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 13 Global Digital Product & Course Sales Platforms Market Outlook, By Business Model (2024-2032) ($MN)
  • Table 14 Global Digital Product & Course Sales Platforms Market Outlook, By Creator-Owned Platforms (2024-2032) ($MN)
  • Table 15 Global Digital Product & Course Sales Platforms Market Outlook, By Marketplace Aggregators (2024-2032) ($MN)
  • Table 16 Global Digital Product & Course Sales Platforms Market Outlook, By SaaS-Based Platforms (2024-2032) ($MN)
  • Table 17 Global Digital Product & Course Sales Platforms Market Outlook, By Freemium Models (2024-2032) ($MN)
  • Table 18 Global Digital Product & Course Sales Platforms Market Outlook, By Deployment Mode (2024-2032) ($MN)
  • Table 19 Global Digital Product & Course Sales Platforms Market Outlook, By Cloud-Based (2024-2032) ($MN)
  • Table 20 Global Digital Product & Course Sales Platforms Market Outlook, By On-Premise (2024-2032) ($MN)
  • Table 21 Global Digital Product & Course Sales Platforms Market Outlook, By End User (2024-2032) ($MN)
  • Table 22 Global Digital Product & Course Sales Platforms Market Outlook, By Individual Creators (2024-2032) ($MN)
  • Table 23 Global Digital Product & Course Sales Platforms Market Outlook, By Educational Institutions (2024-2032) ($MN)
  • Table 24 Global Digital Product & Course Sales Platforms Market Outlook, By Enterprises & SMBs (2024-2032) ($MN)
  • Table 25 Global Digital Product & Course Sales Platforms Market Outlook, By Coaches & Consultants (2024-2032) ($MN)
  • Table 26 Global Digital Product & Course Sales Platforms Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.