![]() |
市场调查报告书
商品编码
1857026
全球云端通讯平台市场:预测至 2032 年-按组件、部署方式、组织规模、定价模式、用例、最终用户和地区进行分析Cloud Communication Platforms Market Forecasts to 2032 - Global Analysis By Component, Deployment Model, Organization Size (Small and Medium-sized Enterprises, and Large Enterprises), Pricing Model, Application, End User, and By Geography |
||||||
根据 Stratistics MRC 的数据,预计到 2025 年,全球云端通讯平台市场规模将达到 110.1 亿美元,到 2032 年将达到 549.4 亿美元,预测期内复合年增长率为 25.8%。
云端通讯平台整合了语音、通讯、视讯和可编程 API,可将即时通讯嵌入到应用程式和工作流程中。随着企业寻求数位化客户互动、远端协作和全通路编配,云端通讯平台的应用正在加速成长。 CPaaS 和 UCaaS 的扩展、人工智慧驱动的自动化以及与 CRM 和 CX 系统的整合是推动成长的主要因素。
根据爱立信预测,到 2023 年,全球智慧型手机行动网路用户将超过 67 亿。
远距办公和混合办公模式的采用率不断提高
远端和混合办公模式的普及-远端和混合办公模式的广泛应用显着提升了对云端通讯平台的需求。整合了协作、客服中心功能和开发者API的平台,降低了营运复杂性,并实现了比传统解决方案更快的部署速度。此外,SaaS定价和云端扩充性降低了企业和中小企业的进入门槛,从而促进了更广泛的应用,并加速了全球各行业的数位转型。
与传统通讯系统的复杂集成
许多企业仍在经营传统的PBX系统、本地部署的呼叫客服中心和客製化语音通信解决方案,这使得向现代云端通讯平台的过渡变得复杂。整合需要通讯协定桥接、API封装和精细的资料同步才能维持服务连续性,这增加了专业服务成本并导致延误。此外,技术债和缺乏标准化介面也会增加计划风险并延长采购週期。因此,供应商和买家必须投资于中介软体、迁移计画和员工培训,才能实现预期目标并证明转型预算的合理性。
拓展至数位化正在快速发展的新兴市场。
亚太地区、拉丁美洲和非洲部分地区的快速数位化是云端通讯平台供应商强劲的成长动力。宽频普及率的提高、智慧型手机拥有量的增加以及政府数位化措施的推进,正在催生对协作、客服中心和CPaaS服务的待开发区需求,这些服务需针对当地语言和法规环境进行客製化。云端服务经济实惠的定价模式也降低了当地企业和新兴企业的进入门槛。与本地系统整合商建立策略伙伴关係,并提供扩充性的低频宽解决方案,可帮助供应商赢得市场份额,同时促进本地客户生命週期成长和持续收入。
资料外洩和网路攻击等安全威胁
云端通讯平台处理敏感的语音、通讯和客户数据,因此成为网路攻击者的理想目标。资料外洩、帐户盗用和勒索软体攻击可能导致业务中断和声誉受损。加密不足、身分管理不善以及不安全的第三方整合会加剧风险,并招致资料保护条例的监管审查。因此,供应商和客户都必须优先考虑安全设计、强大的身份和存取管理、端对端加密以及持续监控,以维护信任并履行隐私义务。
疫情加速了云端通讯平台的发展,迫使企业几乎在一夜之间部署远端协作工具。突如其来的需求使传统基础设施不堪重负,加速了向云端原生语音、视讯和通讯服务的转型。儘管采用率激增,但存取权限不均和仓促部署造成了短期内的品质和安全挑战。随着时间的推移,相关人员逐渐接受了混合办公模式,投资于可扩展的託管云端解决方案,并将支援远端通讯的架构融入业务营运中。
预计在预测期内,平台细分市场将成为最大的细分市场。
由于平台解决方案广泛适用于企业应用场景,并整合了语音、通讯、视讯和开发者API等建置模组,预计在预测期内,平台解决方案将占据最大的市场份额。平台解决方案提供开箱即用的功能和模组化附加元件,支援客服中心、协作和全通路互动,从而简化了供应商选择。此外,平台解决方案具有横向扩展性,可与CRM和其他业务系统集成,并透过改善客户体验和营运效率实现可衡量的投资回报率,因此正吸引着众多企业客户的关注,并巩固其在各个垂直领域的市场主导地位。
在预测期内,中小企业(SME)板块的复合年增长率将最高。
预计在预测期内,中小企业 (SME) 市场将实现最高成长率。经济实惠的订阅模式、极短的设定时间以及与现有云端服务的集成,正在推动中小企业采用相关解决方案。随着中小企业客户参与和内部协作的数位化转型,他们正在寻求模组化的 CPaaS 和 CCaaS 功能,而无需进行大量的 IT 投资。面向此目标客户的供应商正从中获益,例如缩短销售週期、建立通路伙伴关係以及降低解约率。此外,完善的开发者文件和本地化支援也推动了该市场在全球范围内的成长。
预计北美将在预测期内占据最大的市场份额。北美拥有许多优势,例如成熟的云端基础设施、高额的企业IT支出,以及在科技、金融和医疗保健等行业中大量早期采用者的存在,这些行业对先进的通讯能力有着迫切的需求。主要云端服务供应商和现有平台供应商在该地区拥有庞大的合作伙伴生态系统和销售管道。此外,法律规范和投资者资本促进了产品的快速创新,而企业采购週期和数位转型投资则支撑了云端通讯解决方案的市场规模。
预计亚太地区在预测期内将呈现最高的复合年增长率。亚太地区云端通讯的普及率不断提高,这得益于其庞大的潜在用户群、日益增长的宽频普及率以及行动优先模式的兴起。该地区各国政府正加大对数位基础设施和技能的投资,而本地供应商则致力于为新兴市场量身定制低延迟、低频宽的解决方案。此外,跨境数位服务、快速的都市化以及客服中心外包业务的成长也推动了可扩展的需求。全球供应商正与本地整合商合作,以加速云端通讯的普及并提升复合成长率。
According to Stratistics MRC, the Global Cloud Communication Platforms Market is accounted for $11.01 billion in 2025 and is expected to reach $54.94 billion by 2032 growing at a CAGR of 25.8% during the forecast period. Cloud communication platforms unify voice, messaging, video, and programmable APIs to embed real-time communications into applications and workflows. Adoption accelerates as enterprises pursue digital customer engagement, remote collaboration, and omnichannel orchestration. Growth is supported by CPaaS and UCaaS expansion, AI-driven automation, and integration with CRM and CX stacks.
According to Ericsson, there were over 6.7 billion smartphone mobile network subscriptions worldwide in 2023.
Rising adoption of remote and hybrid work models
Rising adoption of remote and hybrid work models - The widespread shift to remote and hybrid work has significantly driven demand for cloud communication platforms, as organisations prioritise integrated voice, video, messaging and programmable APIs to maintain productivity for distributed teams. Platforms that combine collaboration, contact centre functionality and developer-oriented APIs reduce operational complexity versus legacy solutions and enable faster deployment. Furthermore, SaaS pricing and cloud scalability lower entry barriers for enterprises and SMEs, encouraging broader procurement and accelerating digital transformation across industries globally.
Integration complexities with legacy communication systems
Many organisations still operate legacy PBX, on-premises contact centres and bespoke telephony solutions, which complicate migration to modern cloud communication platforms. Integration requires protocol bridging, API wrappers and careful data synchronisation to preserve service continuity; this adds professional services costs and delay. Moreover, technical debt and absence of standardised interfaces increase project risk and lengthen procurement cycles. As a result, vendors and buyers must invest in middleware, migration planning and staff training to achieve desired outcomes and justify transformational budgets.
Expansion into emerging markets with growing digitalization
Rapid digitalisation across Asia Pacific, Latin America and parts of Africa presents a strong growth avenue for cloud communication platform vendors. Rising broadband penetration, growing smartphone ownership and government digital initiatives create greenfield demand for collaboration, contact centre, and CPaaS offerings tailored to local languages and regulatory environments. Additionally, affordable cloud pricing models lower entry barriers for local enterprises and startups. Strategic partnerships with local system integrators and scalable, low-bandwidth solutions help vendors capture market share while enabling regional customer lifecycle growth and recurring revenue.
Security threats like data breaches and cyber-attacks
As cloud communication platforms handle sensitive voice, messaging and customer data, they are attractive targets for cyber actors; data breaches, account takeover and ransomware incidents can cause operational downtime and reputational harm. Inadequate encryption, poor identity controls or insecure third-party integrations amplify risk and invite regulatory scrutiny under data-protection regimes. Consequently, both vendors and customers must prioritise secure-by-design engineering, robust identity and access management, end-to-end encryption and continuous monitoring to maintain trust and comply with privacy obligations, or risk slowed adoption and contract cancellations.
The pandemic acted as a catalyst for cloud communication platforms by forcing organisations to adopt remote collaboration tools almost overnight. Sudden demand overwhelmed legacy infrastructures and accelerated migration to cloud-native voice, video and messaging services. While adoption spiked, uneven access and hurried implementations created short-term quality and security challenges. Over time, stakeholders embraced hybrid work and invested in scalable, managed cloud solutions, making remote-capable communication architectures a lasting part of enterprise operations.
The platform segment is expected to be the largest during the forecast period
The platform segment is expected to account for the largest market share during the forecast period owing to integrated building blocks for voice, messaging, video and developer APIs, making them widely applicable across enterprise use cases. They simplify vendor selection by delivering out-of-the-box capabilities and modular add-ons that support contact centres, collaboration and omnichannel engagement. Additionally, platform solutions attract enterprise contracts because they scale horizontally, integrate with CRM and other business systems, and support measurable ROI through improved customer experience and operational efficiency reinforcing their dominant market position across industries.
The small and medium-sized enterprises (SMEs) segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the small and medium-sized enterprises (SMEs) segment is predicted to witness the highest growth rate. The combination of affordable subscription models, minimal setup time and integration with existing cloud services drives SME adoption. As SMEs digitalise customer engagement and internal collaboration, they seek modular CPaaS and CCaaS features without heavy IT investment. Vendors targeting this cohort benefit from faster sales cycles, channel partnerships and lower churn when onboarding is paired with strong developer documentation and localised support, accelerating aggregate segment growth globally.
During the forecast period, the North America region is expected to hold the largest market share. North America benefits from mature cloud infrastructure, high enterprise IT spend and a dense concentration of early-adopter verticals such as technology, finance and healthcare that demand advanced communication capabilities. Large cloud providers and established platform vendors maintain significant partner ecosystems and sales channels in the region. Moreover, regulatory frameworks and investor capital enable rapid product innovation, while enterprise procurement cycles and digital transformation investments sustain a sizeable addressable market for cloud communication solutions.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Asia Pacific combines a large addressable user base, improving broadband coverage and strong mobile-first adoption that encourage cloud communications uptake. Governments in the region are investing in digital infrastructure and skills, and local vendors are tailoring low-latency, low-bandwidth solutions for emerging markets. Furthermore, cross-border digital services, rapid urbanisation and growing contact centre outsourcing contribute to scalable demand. Global vendors partnering with regional integrators accelerate deployments, propelling higher compound growth rates.
Key players in the market
Some of the key players in Cloud Communication Platforms Market include Amazon Web Services, Inc., Cisco Systems, Inc., Microsoft Corporation, Google LLC, Salesforce, Inc., Zoom Video Communications, Inc., RingCentral, Inc., Twilio Inc., 8x8, Inc., Avaya Inc., NetFortris, Inc., Mitel Networks Corporation, Vonage Holdings Corp., Bandwidth Inc., Infobip Ltd., MessageBird, Plivo Inc., Voximplant, Alcatel-Lucent Enterprise, and Mitel Networks Corporation.
In October 2025, Salesforce announced an expanded strategic partnership with OpenAI to integrate Salesforce's Agentforce 360 platform with OpenAI's models such as GPT-5. This allows enterprises to access Salesforce data via ChatGPT and build AI agents to enhance communication workflows. Slack integration enhances real-time collaboration and AI-driven insights within workflows.
In February 2025, Zoom and Mitel jointly announced the global rollout of an AI-first hybrid communications and collaboration solution integrating Zoom Workplace and Zoom AI Companion with Mitel's telephony platforms. This hybrid cloud solution supports mission-critical communications with AI-enhanced collaboration for enterprises.
In May 2024, Tata Communications, a global communications technology player, and Cisco, a worldwide leader in technology, strengthened their partnership to launch Webex Calling with cloud Public Switched Telephone Network (PSTN) for enterprises doing business in India. Called Webex Calling by Tata Communications, this is a first-of-its-kind service in India that will be offered by integrating Cisco's Webex Calling with the cloud voice services of Tata Communications GlobalRapide platform.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.