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市场调查报告书
商品编码
1857055
全球蘑菇肉类替代品市场:预测至2032年-按蘑菇类型、形状、类别、分销管道、最终用户和地区进行分析Mushroom-Based Meat Alternatives Market Forecasts to 2032 - Global Analysis By Mushroom Species, Form, Category, Distribution Channel, End User, and By Geography |
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根据 Stratistics MRC 的数据,预计 2025 年全球蘑菇肉类替代品市场规模将达到 26 亿美元,到 2032 年将达到 53 亿美元,预测期内复合年增长率为 10.5%。
蘑菇肉类替代品是以蘑菇为主要原料的植物来源产品,特别是平菇、香菇和菌丝体等品种,它们能够复製动物性肉类的质地、口感和营养成分。这些产品富含蛋白质、膳食纤维和鲜味,为传统肉类提供了永续且健康的替代方案。全球蘑菇肉类替代品市场正经历强劲增长,这主要得益于消费者对植物性饮食需求的不断增长、对环境永续性关注以及食品加工技术的进步。
据良好食品研究所称,随着植物蛋白的普及,到 2023 年,全球蘑菇肉类替代品的零售额将增加 24%。
蘑菇的健康益处
消费者正转向蘑菇类肉类替代品,因为蘑菇富含膳食纤维、B群维生素、矿物质、抗氧化剂和鲜味化合物,这些成分不仅能提升风味,还能减少饱和脂肪的摄取。生产商正着重宣传这些营养价值,以吸引註重健康、追求更清晰标籤和功能性益处的弹性素食消费者。此外,蘑菇的纤维结构和菌丝特性可以模拟肉类的质地,从而促进产品开发。随着研究不断揭示其积极的健康功效,以及原料供应商优化加工工艺,蘑菇类产品正赢得注重营养的消费者和研发团队的认可,并有望在全球市场获得广泛认可。
与其他植物性蛋白质的竞争
蘑菇蛋白市场面临现有植物蛋白(例如大豆蛋白、豌豆蛋白和小麦麸质蛋白)的激烈竞争,这些植物蛋白具有规模经济、原料成本低廉和供应链成熟的优势。买家和製造商通常选择这些常见的蛋白质,因为它们功能稳定且经济高效,这使得纯蘑菇配方在价格上难以与之匹敌。此外,成熟的品牌和丰富的原料库也使竞争对手在产品开发方面占优势。
与其他植物性蛋白质混合,以改善口感和营养成分
将蘑菇与其他植物性蛋白质(例如豌豆、大豆或蚕豆)混合,为生产者提供了一种切实可行的方法,既能改善感官特性和营养成分,又能控製成本。混合配方利用蘑菇天然的鲜味来增强风味,减少对调质剂和增味剂的依赖,从而创造出更鲜嫩多汁、更接近肉类口感的产品。此外,混合还能优化胺基酸平衡并降低单位成本,使产品在零售和餐饮服务市场更具竞争力。原料供应商与品牌之间的策略伙伴关係能够加速创新和商业化进程。
与传统肉类相比,价格敏感度
儘管人们对蘑菇替代品的兴趣日益浓厚,但其价格仍然高于传统肉类,这给主流消费者构成了价格敏感的障碍。加工成本上升、新型原料的高端特性以及供应有限,导致零售价格上涨,并阻碍了注重性价比的消费者接受此类产品。此外,原料供应不稳定和高端定位也会压缩生产商的净利率,并限制促销策略。
疫情扰乱了供应链和外食需求,同时也加速了消费者对替代蛋白的兴趣。封锁和远距办公导致居家烹饪和线上购物增多,为尝试蘑菇製品创造了机会。儘管原材料采购和生产在短期内面临挑战,但向更健康、永续性、更具韧性的供应链转型,从长远来看支撑了市场成长。製造商透过拓展电商管道、提高产品保质期以及与零售商合作确保产品上架等方式应对挑战,从而在疫情引发的尝试结束后仍保持了增长势头。
预计在预测期内,汉堡肉饼细分市场将成为最大的细分市场。
预计在预测期内,汉堡肉饼将占据最大的市场份额,因为其产品形式符合主流饮食习惯和供应链需求。製造商可以扩大生产规模、标准化份量,满足食品服务的快速出餐要求,同时也提供植物性食品选择。零售促销、简便料理餐组合以及产品创新(例如酥脆外皮和烤痕纹理)均有助于提高复购率。此外,强调蛋白质、风味和永续性的行销策略也引起了弹性素食消费者的共鸣,有助于汉堡和肉饼在洋菇类产品销售中占据更大的份额。
预测期内,冷藏品细分市场将达到最高的复合年增长率。
预计在预测期内,冷藏食品领域将实现最高成长率,因为消费者需求正转向更新鲜、加工最少的替代品。零售商正在扩大冷藏植物蛋白产品的供应,并提供试吃活动以增加消费者的品嚐机会。餐饮服务商也更青睐易于烹饪且能保持口感的冷藏产品。此外,物流合作伙伴正在提升都市区和郊区市场的低温运输覆盖范围,并降低了生产商的进入门槛。这些因素共同作用,使得冷藏蘑菇食品能够更快上市,获得更高的利润,并加速零售产品种类的扩展。
预计在预测期内,北美将占据最大的市场份额,这主要得益于消费者较高的认知度、完善的零售基础设施以及餐饮服务业对植物来源产品的强劲需求。先进的低温运输物流、成熟的原料供应商以及大量的研发投入,使得产品能够快速开发并扩大生产规模。此外,有利的法律规范和雄厚的创业投资资金新兴企业提供了支持。行销通路、名人代言以及弹性素食主义的兴起,进一步加速了植物性产品的主流化进程,北美在各类零售通路的销售、分销和品类认知度方面均处于领先地位。
预计亚太地区在预测期内将实现最高的复合年增长率,这主要得益于收入增长、中阶壮大和都市化进程加快,这些因素共同推动了对便捷蛋白质替代品的需求。智慧型手机的普及和电子商务的发展使更多消费者能够轻鬆获得新产品,而本土新兴企业也在不断调整蘑菇配方以适应当地偏好。政府和私人投资对食品创新的支持将推动新产品的上市。此外,价格的提升、零售业的现代化以及与连锁餐厅的合作将促进消费者的试用和重复购买,从而在现有小规模基数的基础上实现快速增长。
According to Stratistics MRC, the Global Mushroom-Based Meat Alternatives Market is accounted for $2.6 billion in 2025 and is expected to reach $5.3 billion by 2032 growing at a CAGR of 10.5% during the forecast period. Mushroom-based meat alternatives are plant-derived products made primarily from mushrooms, particularly varieties like oyster, shiitake, or mycelium, to replicate the texture, taste, and nutritional profile of animal meat. These products are rich in protein, fiber, and umami flavor, offering a sustainable and health-conscious alternative to conventional meat. The global market for mushroom-based meat alternatives is experiencing robust growth, driven by increasing consumer demand for plant-based diets, environmental sustainability concerns, and advancements in food processing technologies.
According to the Good Food Institute, global retail sales of mushroom-based meat alternatives grew by 24% in 2023 as plant-based protein adoption accelerated.
Health benefits of mushrooms
Consumers increasingly prefer mushroom-based meat alternatives because mushrooms offer fiber, B vitamins, minerals, antioxidants, and umami compounds that enhance flavor while lowering saturated fat intake. Producers emphasise these nutritional strengths to appeal to health-conscious and flexitarian shoppers seeking cleaner labels and functional benefits. Moreover, mushrooms' fibrous structure and mycelial properties can mimic meat texture, aiding product development. As research highlights positive health associations and ingredient suppliers optimise processing, mushroom-based products gain credibility and traction among nutrition-focused buyers and R&D teams alike in global markets broadly.
Competition from other plant-based proteins
The mushroom-based segment faces strong competition from established plant proteins such as soy, pea, and wheat gluten, which benefit from scale economies, lower ingredient costs, and mature supply chains. Buyers and manufacturers often default to these familiar proteins for consistent functionality and cost efficiency, making it harder for pure mushroom formulations to achieve price parity. Moreover, entrenched brands and extensive ingredient libraries give rival alternatives an advantage in product development.
Blends with other plant proteins to improve taste and nutrition
Combining mushrooms with other plant proteins such as pea, soy, or fava offers manufacturers a practical path to improve sensory attributes and nutritional profiles while controlling costs. Hybrid formulations leverage mushrooms' natural umami to enhance savory character and reduce reliance on texturizers or flavor enhancers, producing juicier, more meat-like products. Additionally, blending can optimise amino-acid balance and reduce price-per-unit, making products more competitive across retail and foodservice. Strategic partnerships between ingredient suppliers and brands accelerate innovation and commercialization.
Price sensitivity compared to conventional meat
Despite growing interest, mushroom-based alternatives can cost more than conventional meat, creating a price-sensitive barrier for mainstream consumers. Higher processing costs, novel ingredient premiums, and limited scale contribute to elevated retail prices that challenge adoption among value-focused shoppers. Additionally, fluctuating raw-material supplies and premium positioning can narrow margins for manufacturers and constrain promotional strategies.
The pandemic disrupted supply chains and foodservice demand while accelerating consumer interest in alternative proteins. Lockdowns and remote work increased home cooking and online grocery purchases, creating trial opportunities for mushroom-based products. Short-term ingredient sourcing and production challenges occurred, but longer-term shifts toward health, sustainability, and resilient supply chains supported market growth. Manufacturers responded by expanding e-commerce channels, reformulating for shelf stability, and partnering with retailers to secure listings and sustain momentum beyond pandemic-driven trials.
The burgers & patties segment is expected to be the largest during the forecast period
The burgers & patties segment is expected to account for the largest market share during the forecast period because its format aligns with mainstream eating habits and supply chains. Manufacturers can scale production, standardise portion sizes, and meet foodservice speed requirements while offering plant-forward options. Retail promotions, bundled meal solutions, and product innovation such as crisp coatings or grill-mark textures drive repeat purchases. Additionally, marketing that highlights protein, flavor, and sustainability resonates with flexitarian consumers, enabling burgers and patties to command a share of mushroom-based product sales.
The refrigerated segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the refrigerated segment is predicted to witness the highest growth rate as consumer demand shifts toward fresher, minimally processed alternatives. Retailers are expanding chilled plant-protein assortments and offering sampling programs that increase trial. Foodservice operators also prefer refrigerated options for ease of prep and better texture retention. Moreover, logistics partners are improving cold-chain reach in urban and suburban markets, lowering entry barriers for producers. Combined, these forces enable faster commercialisation, stronger margins, and quicker retail assortment growth for mushroom-based refrigerated items.
During the forecast period, the North America region is expected to hold the largest market share because of high consumer awareness, widespread retail infrastructure, and strong foodservice demand for plant-based options. Advanced cold-chain logistics, well-established ingredient suppliers, and substantial R&D investments enable rapid product development and scale-up. Additionally, favourable regulatory frameworks and significant venture funding support startups commercialising mushroom-based innovations. Marketing channels, celebrity endorsements, and flexitarian trends further accelerate mainstream acceptance, securing North America's lead in sales, distribution, and category visibility across retail formats broadly.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by rising incomes, expanding middle classes, and growing urbanisation that increase demand for convenient protein alternatives. Smartphone penetration and e-commerce growth make new products accessible to wide audiences, while local startups adapt mushroom formulations to regional tastes. Government initiatives supporting food innovation and private investment fuel product launches. Moreover, affordability improvements, retail modernisation, and partnerships with foodservice chains accelerate trial and repeat purchase, producing rapid growth from smaller base.
Key players in the market
Some of the key players in Mushroom-Based Meat Alternatives Market include Quorn Foods, Nature's Fynd, ENOUGH, The Better Meat Co., The Protein Brewery, Prime Roots, MycoTechnology, Mycorena, Aqua Cultured Foods, Mush Foods, MyForest Foods, Bosque Foods, Meati Foods, Mushlabs, Fable Food Co., The Mushroom Meat Co., Pan's Mushroom Jerky, Black Sheep Foods, Forte Protein, and Rebellyous Foods.
In September 2025, Quorn released new Garlic & Mushroom Escalopes made with its proprietary Fusarium venenatum mycoprotein and real mushrooms.
In September 2025, The Protein Brewery announced a €30 million Series B funding round to scale production of its Fermotein(R) fungi-based protein.
In May 2025, Nature's Fynd announced the world's first fungi-based yogurt made with its Fy(TM) nutritional fungi protein, launched nationally at Whole Foods Market.
In February 2024, MyForest Foods announced expansion of its flagship mycelium product MyBacon into the North-Eastern region of Whole Foods Market (availability in additional stores).
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.