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市场调查报告书
商品编码
1859703
资料货币化平台市场预测至2032年:按组件、货币化方式、组织规模、技术、最终用户和地区分類的全球分析Data Monetization Platform Market Forecasts to 2032 - Global Analysis By Component (Platform and Services), Monetization Method, Organization Size, Technology, End User and By Geography |
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根据 Stratistics MRC 的数据,全球数据货币化平台市场预计到 2025 年将达到 41.5 亿美元,到 2032 年将达到 145 亿美元,预测期内复合年增长率为 19.6%。
数据货币化平台是一种技术解决方案,它使企业能够以安全合规的方式收集、管理、分析和交换数据,从而利用其数据资产创造收益。这些平台透过直接销售、数据主导的洞察、伙伴关係关係和附加价值服务,帮助企业释放资料的经济价值。它们整合了资料管治、分析、API 和市场管理工具,确保透明度、扩充性和对隐私法规的合规性。借助此类平台,企业可以将原始数据转化为可货币化的资产,增强决策能力,优化运营,并创造新的收入来源,同时也能保持数据品质和可信度。
资料量和资料种类爆炸性成长
企业正从物联网设备、客户互动、交易和营运系统中产生大量的结构化和非结构化资料。该平台支援透过 API、仪表板和分析服务对资料进行打包、丰富和交付。与云端基础设施和人工智慧引擎的集成,为内部和外部用例提供了可扩展的盈利模式。通讯、零售、银行、金融服务和保险 (BFSI) 以及医疗保健等行业对即时洞察和数据即产品 (DaaP) 策略的需求日益增长。这些趋势正在推动该平台在数据丰富且数位化成熟的组织中部署。
缺乏组织能力和文化
资料货币化需要跨职能协作、管治框架以及从孤立的资料所有权向企业级管理的转变。许多公司缺乏将数据转化为创收资产所需的技能、奖励和领导力。对数据共用的抵制、不明确的投资回报率模型以及分散的基础设施都会损害平台性能和相关人员的参与。如果没有数据主导的文化,货币化倡议要么资金不足,要么与业务优先事项不符。这些限制阻碍了传统组织的规模化发展和策略影响力。
对数据主导决策的需求日益增长
企业正利用平台,透过嵌入式分析、数据即服务 (DaaS) 和市场模式,向内部团队、合作伙伴和客户提供洞察。与商业智慧 (BI) 工具、客户关係管理 (CRM) 系统和云端资料仓储的集成,实现了跨业务职能的无缝存取和使用。供应链、行销和财务工作流程对预测建模、即时仪錶板和情境智慧的需求日益增长。平台透过提高效率、客户维繫和产品创新,支持间接获利。这些趋势正在推动以决策为中心的数据获利生态系统的发展。
互通性和多重云端复杂性
企业经营多个云端服务供应商、资料湖和分析堆迭,这些平台采用不同的标准和 API。缺乏统一的元资料、身分解析和存取控制阻碍了跨平台资料共用和变现。从旧有系统迁移到云端原生平台会带来延迟、资料重复和管治风险。供应商必须在灵活性和合规性之间取得平衡,以支援跨不同基础设施的安全且可扩展的变现。这些限制持续限制多重云端部署中的平台成熟度和跨职能协作。
疫情加速了资料变现的进程,企业纷纷寻求提升数位化韧性、获取客户洞察并增强营运敏捷性。企业利用各种平台分析消费行为、优化供应链,并跨远端通路打造个人化的数位体验。医疗保健、零售和金融服务业对即时数据存取和嵌入式分析的需求激增。云端原生架构实现了对分散式团队和合作伙伴的快速部署和扩展。后疫情时代,数据变现已成为数位转型和收入多角化策略的重要支柱。这项转变强化了企业对数据基础设施和变现平台的长期投资。
预计在预测期内,数据即服务 (DaaS) 平台细分市场将达到最大。
由于其扩充性、可存取性和跨企业生态系统的整合能力,资料即服务 (DaaS) 平台预计将在预测期内占据最大的市场份额。 DaaS 平台透过云端原生介面向内部和外部使用者提供精选资料集、API 和分析服务。企业正在利用 DaaS 在通讯、零售和物流等垂直行业中实现客户、营运和市场数据的商业化。与管治、收费和身分框架的整合支援安全合规的资料交付。在数位化优先的组织中,对模组化、低程式码和即时资讯服务的需求正在成长。这些功能正在增强数据货币化基础设施领域的细分优势。
预计在预测期内,间接货币化细分市场将以最高的复合年增长率成长。
预计在预测期内,间接货币化领域将实现最高成长率,因为企业将优先考虑数据主导的效率、个人化和创新,而非直接产生收入。平台利用丰富且情境化的资料来支援内部用例,例如流程优化、风险缓解和改善客户体验。与人工智慧、自动化和决策支援系统的集成,无需向外部出售数据即可扩大业务影响。製造业、银行、金融服务和保险 (BFSI) 以及医疗保健产业对嵌入式智慧和营运敏捷性的需求日益增长。
由于北美拥有成熟的数据基础设施、企业IT环境和创新文化,预计在预测期内将占据最大的市场份额。美国和加拿大的公司正在通讯、金融、医疗保健和零售等行业部署数据货币化平台,以支援其数据即产品(DaaP)策略和嵌入式分析。对云端迁移、资料管治和人工智慧整合方面的投资有助于提高平台的扩充性和合规性。主要供应商、系统整合商和数据市场的存在推动了生态系统的成熟和普及。这些因素共同促成了北美在数据货币化商业化和平台创新领域的领先地位。
在预测期内,随着数位转型、行动优先策略和资料在地化在亚太地区经济的渗透,该地区预计将呈现最高的复合年增长率。印度、中国、新加坡和澳洲等国家正在通讯、金融科技、电子商务和公共服务等领域扩展资料货币化平台。政府支持的计画为整个数位生态系统的数据基础设施、新兴企业孵化和跨境合规提供支援。本地企业和全球供应商提供多语言、高性价比的解决方案,以满足区域消费行为和法规结构。这些趋势正在推动该地区数据货币化创新和应用的成长。
According to Stratistics MRC, the Global Data Monetization Platform Market is accounted for $4.15 billion in 2025 and is expected to reach $14.5 billion by 2032 growing at a CAGR of 19.6% during the forecast period. A Data Monetization Platform is a technology solution that enables organizations to generate revenue from their data assets by collecting, managing, analyzing, and exchanging data in a secure and compliant manner. It helps businesses unlock the economic value of data through direct sales, data-driven insights, partnerships, or value-added services. These platforms integrate tools for data governance, analytics, APIs, and marketplace management to ensure transparency, scalability, and compliance with privacy regulations. By leveraging such platforms, enterprises can transform raw data into monetizable assets, enhance decision-making, optimize operations, and create new revenue streams while maintaining data quality and trust.
Explosive growth of data volume & variety
Enterprises generate vast amounts of structured and unstructured data from IoT devices, customer interactions, transactions, and operational systems. Platforms enable data packaging, enrichment, and distribution through APIs, dashboards, and analytics services. Integration with cloud infrastructure and AI engines supports scalable monetization across internal and external use cases. Demand for real-time insights and data-as-a-product strategies is rising across telecom, retail, BFSI, and healthcare sectors. These dynamics are propelling platform deployment across data-rich and digitally mature organizations.
Lack of organisational capabilities & culture
Data monetization requires cross-functional collaboration, governance frameworks, and a shift from siloed data ownership to enterprise-wide stewardship. Many firms lack the skills, incentives, and leadership alignment to operationalize data as a revenue-generating asset. Resistance to data sharing, unclear ROI models, and fragmented infrastructure degrade platform performance and stakeholder engagement. Without a data-driven culture, monetization initiatives remain underfunded or misaligned with business priorities. These constraints continue to hinder scalability and strategic impact across legacy-heavy organizations.
Growing demand for data-driven decision-making
Enterprises use platforms to deliver insights to internal teams, partners, and customers through embedded analytics, data-as-a-service, and marketplace models. Integration with BI tools, CRM systems, and cloud data warehouses enables seamless access and consumption across business functions. Demand for predictive modeling, real-time dashboards, and contextual intelligence is rising across supply chain, marketing, and finance workflows. Platforms support indirect monetization through improved efficiency, customer retention, and product innovation. These trends are fostering growth across decision-centric data monetization ecosystems.
Interoperability & Multi-Cloud Complexity
Enterprises operate across multiple cloud providers, data lakes, and analytics stacks with varying standards and APIs. Lack of unified metadata, identity resolution, and access control hampers cross-platform data sharing and monetization. Migration from legacy systems to cloud-native platforms introduces latency, duplication, and governance risks. Vendors must balance flexibility with compliance to support secure and scalable monetization across diverse infrastructures. These limitations continue to constrain platform maturity and cross-functional alignment across multi-cloud deployments.
The pandemic accelerated data monetization initiatives as organizations sought digital resilience, customer insights, and operational agility. Enterprises used platforms to analyze consumer behavior, optimize supply chains, and personalize digital experiences across remote channels. Demand for real-time data access and embedded analytics surged across healthcare, retail, and financial services. Cloud-native architecture enabled rapid deployment and scalability across distributed teams and partners. Post-pandemic strategies now include data monetization as a core pillar of digital transformation and revenue diversification. These shifts are reinforcing long-term investment in data infrastructure and monetization platforms.
The data-as-a-service (DaaS) platforms segment is expected to be the largest during the forecast period
The data-as-a-service (DaaS) platforms segment is expected to account for the largest market share during the forecast period due to their scalability, accessibility, and integration capabilities across enterprise ecosystems. DaaS platforms deliver curated datasets, APIs, and analytics services to internal and external consumers through cloud-native interfaces. Enterprises use DaaS to monetize customer, operational, and market data across verticals such as telecom, retail, and logistics. Integration with governance, billing, and identity frameworks supports secure and compliant data delivery. Demand for modular, low-code, and real-time data services is rising across digital-first organizations. These capabilities are boosting segment dominance across data monetization infrastructure.
The indirect monetization segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the indirect monetization segment is predicted to witness the highest growth rate as enterprises prioritize data-driven efficiency, personalization, and innovation over direct revenue generation. Platforms support internal use cases such as process optimization, risk mitigation, and customer experience enhancement using enriched and contextualized data. Integration with AI, automation, and decision support systems amplifies business impact without selling data externally. Demand for embedded intelligence and operational agility is rising across manufacturing, BFSI, and healthcare sectors.
During the forecast period, the North America region is expected to hold the largest market share due to its mature data infrastructure, enterprise IT landscape, and innovation culture. U.S. and Canadian firms deploy monetization platforms across telecom, finance, healthcare, and retail to support data-as-a-product strategies and embedded analytics. Investment in cloud migration, data governance, and AI integration supports platform scalability and compliance. Presence of leading vendors, system integrators, and data marketplaces drives ecosystem maturity and adoption. These factors are propelling North America's leadership in data monetization commercialization and platform innovation.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR as digital transformation, mobile-first strategies, and data localization converge across regional economies. Countries like India, China, Singapore, and Australia scale monetization platforms across telecom, fintech, e-commerce, and public services. Government-backed programs support data infrastructure, startup incubation, and cross-border compliance across digital ecosystems. Local firms and global providers offer multilingual and cost-effective solutions tailored to regional consumer behavior and regulatory frameworks. These trends are accelerating regional growth across data monetization innovation and adoption.
Key players in the market
Some of the key players in Data Monetization Platform Market include Salesforce, SAP, Oracle, IBM, Microsoft, Amazon Web Services (AWS), Google Cloud, Informatica, Reltio, Dawex, LiveRamp, Habu, Snowflake, Optable and InfoSum.
In August 2025, SAP unveiled new capabilities in SAP Business Data Cloud during the SAP Platform and Data Summit 2025, integrating AI-driven data harmonization, semantic enrichment, and monetization tooling. The platform enables enterprises to activate data across SAP S/4HANA, SAP Build, and SAP Joule, supporting real-time insights, consent-based sharing, and revenue-generating analytics.
In April 2025, Salesforce announced that Data Cloud reached $900 million in annual recurring revenue, positioning it as the intelligent activation layer for enterprise AI. The platform now supports real-time data harmonization, consent-based enrichment, and AI-driven segmentation across marketing, sales, and service. It enables brands like Maserati, Equinix, and Insulet to monetize customer data through personalized engagement and predictive insights.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.