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市场调查报告书
商品编码
1859708
绿色旅游市场预测至2032年:按车辆类型、动力类型、部署模式、技术、应用和区域分類的全球分析Green Mobility Market Forecasts to 2032 - Global Analysis By Vehicle Type, Propulsion Type, Deployment Mode, Technology, Application and By Geography |
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根据 Stratistics MRC 的数据,预计到 2025 年,全球绿色旅游市场规模将达到 43 亿美元,到 2032 年将达到 101 亿美元,预测期内复合年增长率为 13%。
绿色出行是指旨在减少碳排放、污染和对石化燃料依赖的永续、环保的交通解决方案。它包括电动车、混合动力汽车、动力来源交通工具、共用旅游服务、自行车以及旨在最大限度减少环境影响的公共交通系统。绿色出行提倡提高能源效率、改善空气品质、减少温室气体排放,同时鼓励采用再生能源来源。它整合了用于路线优化、交通管理和车联网通讯的智慧技术。透过推广对环境负责的交通途径选择,绿色出行有助于永续城市发展、减缓气候变化,并改善世界各地社区的生活品质。
消费者对永续交通的需求日益增长
为了减少环境足迹,消费者越来越重视低排放气体车辆、共用行程和多式联运。政府和私人营运商正在扩大电动车基础设施,奖励购买清洁能源车辆,并整合出行即服务 (MaaS) 平台。这些平台支援电动和混合动力汽车的路线优化、排放追踪和即时车队管理。在大都会圈、大学校园和企业车队中,对气候友善通勤的需求正在不断增长。
电池效能和寿命週期问题
续航焦虑、充电时间和电池性能随时间推移而劣化的问题仍然是电动车普及的重大障碍。製造商面临着许多挑战,例如如何采购永续的电池材料以及如何确保废弃电池的安全回收。低温性能、火灾风险和更换成本进一步降低了用户体验和整体拥有成本。儘管对固态电池和二次利用技术的投资仍在继续,但它们尚未成为主流。这些限制因素持续阻碍电动车在远距和高使用率出行领域的应用。
私部门投资与创新
汽车製造商、能源供应商和科技公司正在携手合作,扩大电动车的生产规模,并推动电池更换和智慧充电网路的建设。新兴企业正在推出人工智慧驱动的车队管理、基于订阅的电动车使用服务,并将碳抵消整合到出行服务中。创业投资和专注于环境、社会和治理(ESG)的基金正在加速微出行、氢能出行、自动驾驶车队等技术的商业化。物流、公共运输和最后一公里配送领域对可扩展、以使用者为中心且可互通的解决方案的需求日益增长。这些趋势正在推动整个绿色出行生态系统的创新和平台扩展。
文化偏好和行为障碍
在某些市场,消费者由于担心不便、身份地位和可靠性问题,对从私家车转向共用汽车或电动车犹豫不决。缺乏认知、试驾机会有限以及关于电动车安全性和成本的误解进一步限制了电动车的普及。行为惯性和基础设施的不足加剧了郊区和农村地区对石化燃料汽车的依赖。营运商必须增加对教育、奖励和使用者体验的投入,才能克服阻力并建立信任。这些限制因素持续限制电动车在根深蒂固的出行文化中的市场渗透。
疫情期间,由于供应链受阻和工厂关闭,公共交通使用量下降,电动车产量也随之放缓。然而,疫情后的復苏重点在于清洁空气、积极旅行和数位化优先的通勤解决方案。都市区对私家电动车、非接触式叫车和低排放物流的需求激增。各国政府纷纷推出绿色復苏计画、电动车补贴和基础建设投资,以促进永续交通发展。消费者和相关人员对健康、气候和韧性的认识不断提高。这种转变正在推动对绿色出行基础设施的长期投资和行为改变。
预计在预测期内,纯电动车(BEV)细分市场将成为最大的细分市场。
由于零废气排放、车型部署不断扩大以及监管政策趋于统一,预计在预测期内,纯电动车(BEV)细分市场将占据最大的市场份额。汽车製造商正在扩大乘用车、巴士和轻型商用车的纯电动车产量,以实现其车辆电气化目标。与快速充电网路、Vehicle-to-Grid系统和数位仪錶板的集成,提升了用户体验和电网灵活性。都市区通勤者、企业车队和政府采购项目对纯电动车的需求不断增长。这些特点增强了该细分市场在绿色出行方面的优势。
预计在预测期内,电动自行车和电动滑板车细分市场将以最高的复合年增长率成长。
预计在预测期内,电动自行车和电动滑板车细分市场将实现最高成长率,因为城市和消费者正在采用微出行方式进行近距离和「最后一公里」出行。这些车辆轻巧、价格实惠且节能,为拥挤地区的汽车和公共交通提供了灵活的替代方案。平台支援基于应用程式的租赁、电池更换以及用于安全和合规的地理围栏功能。学生、零工人员和都市区专业对低成本、低排放气体交通途径的需求日益增长。市政当局正在将微出行纳入交通规划、自行车道和碳减排策略。这些趋势正在加速两轮车电动化以及整个共用出行生态系统的发展。
由于严格的排放法规、城市交通政策以及消费者的积极接受,预计欧洲地区将在预测期内占据最大的市场份额。德国、法国和荷兰等国正在公共运输、物流和个人运输领域推广绿色旅游平台。对电动车基础设施、低排放区和多模态的投资,有助于该平台的扩充性和普及。主要汽车製造商的存在、政策框架以及具有永续性意识的消费者正在推动创新和标准化。城市正在优先发展步行、自行车和电气化,以实现应对气候变迁的目标并改善空气品质。这些因素正在推动欧洲在绿色出行商业化和政策协调方面保持领先地位。
预计亚太地区在预测期内将呈现最高的复合年增长率,这主要得益于都市化、智慧型手机普及和环境问题在该地区经济体中的融合。中国、印度、越南和印尼等国正大力发展绿色旅游平台,涵盖两轮车、公共运输和配送车队。政府支持的项目包括电动车补贴、电池製造以及智慧城市走廊的整合。本地新兴企业和全球供应商正在提供经济高效、行动优先且符合当地文化的解决方案,以满足区域通勤模式的需求。在特大城市和郊区,对经济实惠、可扩展且低排放气体的交通方式的需求日益增长。
According to Stratistics MRC, the Global Green Mobility Market is accounted for $4.3 billion in 2025 and is expected to reach $10.1 billion by 2032 growing at a CAGR of 13% during the forecast period. Green Mobility refers to sustainable and environmentally friendly transportation solutions aimed at reducing carbon emissions, pollution, and reliance on fossil fuels. It encompasses electric vehicles (EVs), hybrid vehicles, hydrogen-powered transport, shared mobility services, cycling, and public transportation systems designed to minimize environmental impact. Green Mobility promotes energy efficiency, cleaner air, and reduced greenhouse gas emissions while encouraging the adoption of renewable energy sources. It integrates smart technologies for route optimization, traffic management, and vehicle-to-infrastructure communication. By fostering eco-conscious transport choices, Green Mobility contributes to sustainable urban development, climate change mitigation, and improved quality of life for communities worldwide.
Growing consumer demand for sustainable transportation
Consumers are increasingly prioritizing low-emission vehicles, shared mobility, and multimodal transport options to reduce their environmental footprint. Governments and private operators are expanding EV infrastructure, incentivizing clean vehicle purchases, and integrating mobility-as-a-service platforms. Platforms support route optimization, emissions tracking, and real-time fleet management across electric and hybrid vehicles. Demand for climate-conscious commuting is rising across metropolitan regions, university campuses, and corporate fleets.
Battery performance and lifecycle concerns
Range anxiety, charging time, and degradation over time remain key barriers to widespread EV adoption. Manufacturers face challenges in sourcing sustainable battery materials and ensuring safe end-of-life recycling. Cold weather performance, fire risk, and cost of replacement further degrade user experience and total cost of ownership. Investment in solid-state batteries and second-life applications is ongoing but not yet mainstream. These constraints continue to hinder adoption across long-distance and high-usage mobility applications.
Private sector investments and innovations
Automakers, energy providers, and tech firms are collaborating to scale EV production, battery swapping, and smart charging networks. Startups are launching AI-powered fleet management, subscription-based EV access, and carbon offset integration for mobility services. Venture capital and ESG-focused funds are accelerating commercialization across micromobility, hydrogen mobility, and autonomous electric fleets. Demand for scalable, user-centric, and interoperable solutions is rising across logistics, public transit, and last-mile delivery. These trends are fostering innovation and platform expansion across green mobility ecosystems.
Cultural preferences and behavioural barriers
Consumers in certain markets remain hesitant to transition from private vehicles to shared or electric alternatives due to perceived inconvenience, status, or reliability concerns. Lack of awareness, limited test drive opportunities, and misinformation about EV safety and cost further constrain uptake. Behavioral inertia and infrastructure gaps reinforce dependence on fossil-fuel vehicles in suburban and rural areas. Operators must invest in education, incentives, and user experience to overcome resistance and build trust. These limitations continue to constrain market penetration across culturally entrenched mobility landscapes.
The pandemic disrupted public transit usage and delayed EV production due to supply chain constraints and lockdowns. However, post-pandemic recovery emphasized clean air, active mobility, and digital-first commuting solutions. Demand for personal electric vehicles, contactless ride-hailing, and low-emission logistics surged across urban centers. Governments introduced green recovery packages, EV subsidies, and infrastructure investments to stimulate sustainable transport. Public awareness of health, climate, and resilience increased across consumer and policy circles. These shifts are reinforcing long-term investment in green mobility infrastructure and behavioral transformation.
The battery electric vehicles (BEVs) segment is expected to be the largest during the forecast period
The battery electric vehicles (BEVs) segment is expected to account for the largest market share during the forecast period due to their zero tailpipe emissions, growing model availability, and regulatory alignment. Automakers are scaling BEV production across passenger cars, buses, and light commercial vehicles to meet fleet electrification targets. Integration with fast-charging networks, vehicle-to-grid systems, and digital dashboards enhances user experience and grid flexibility. Demand for BEVs is rising across urban commuters, corporate fleets, and government procurement programs. These capabilities are boosting segment dominance across green mobility deployments.
The E-bikes & E-scooters segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the E-bikes & E-scooters segment is predicted to witness the highest growth rate as cities and consumers embrace micromobility for short-distance and last-mile travel. Lightweight, affordable, and energy-efficient, these vehicles offer flexible alternatives to cars and public transit in congested areas. Platforms support app-based rentals, battery swapping, and geofencing for safety and compliance. Demand for low-cost, low-emission transport is rising across students, gig workers, and urban professionals. Municipalities are integrating micromobility into transit planning, bike lanes, and carbon reduction strategies. These dynamics are accelerating growth across two-wheeler electrification and shared mobility ecosystems.
During the forecast period, the Europe region is expected to hold the largest market share due to its stringent emissions regulations, urban mobility policies, and consumer readiness. Countries like Germany, France, and the Netherlands deploy green mobility platforms across public transit, logistics, and personal transport. Investment in EV infrastructure, low-emission zones, and multimodal integration supports platform scalability and adoption. Presence of leading automakers, policy frameworks, and sustainability-conscious consumers drives innovation and standardization. Cities are prioritizing walkability, cycling, and electrification to meet climate targets and improve air quality. These factors are propelling Europe's leadership in green mobility commercialization and policy alignment.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR as urbanization, smartphone penetration, and environmental concerns converge across regional economies. Countries like China, India, Vietnam, and Indonesia scale green mobility platforms across two-wheelers, public transit, and delivery fleets. Government-backed programs support EV subsidies, battery manufacturing, and smart city integration across urban corridors. Local startups and global providers offer cost-effective, mobile-first, and culturally adapted solutions tailored to regional commuting patterns. Demand for affordable, scalable, and low-emission transport is rising across megacities and peri-urban zones.
Key players in the market
Some of the key players in Green Mobility Market include Tesla, BYD, Rivian, Tata Motors, Hyundai Motor Company, Mahindra Electric, NIO Inc., Lucid Motors, Volkswagen Group, Volvo Cars, Honda Motor Co., Hero Electric, Ola Electric, Euler Motors and XPeng Motors.
In April 2025, BYD signed a Joint Development Agreement with Saudi Aramco Technologies Company (SATC) to co-develop new energy vehicle technologies. The collaboration aims to enhance energy efficiency and environmental performance through joint R&D. This marks a strategic convergence between a leading EV manufacturer and a global energy giant, accelerating innovation in green mobility.
In March 2025, Tesla signed a global partnership with multiple Tata Group companies including Tata AutoComp, Tata Consultancy Services, Tata Technologies, and Tata Electronics. This collaboration supports Tesla's supply chain for electric vehicle components and advanced circuit board technologies. The agreement contributes approximately $2 billion in FY24 and positions Tata as a key supplier for Tesla's global EV operations.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.