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市场调查报告书
商品编码
1859791

全球洁净标示个人保健产品市场：预测至2032年－依产品类型、消费者偏好、价格分布、通路和地区进行分析

Clean Label Personal Care Products Market Forecasts to 2032 - Global Analysis By Product Type, Consumer Orientation, Price Point, Distribution Channel, and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，预计到 2025 年，全球洁净标示个人保健产品市场规模将达到 95 亿美元，到 2032 年将达到 261 亿美元，预测期内复合年增长率为 15.5%。

洁净标示个人护理产品注重成分可辨识、原料来源透明、减少合成添加剂，并采用永续包装，以满足消费者对更安全、更环保产品的需求。品牌正加大对产品可追溯性、认证和沟通的投入，以佐证其宣称，同时确保产品的功效和安全性。市场成长的驱动力来自于注重健康的消费者、意见领袖和零售商的推广活动，以及供应链的透明度。

根据环境工作小组 (EWG) 的数据，消费者对洁净标示个人保健产品的需求正在上升，60% 的美国人表示他们更喜欢成分透明且不含人工添加剂和化学物质的产品。

更严格的监管和标籤要求

更清晰的监管标准和更严格的标籤要求正促使个人护理产品製造商改进产品并揭露成分来源。消费者对透明度的需求日益增长，这增强了他们对「洁净标示」声明的信任，并激励品牌获得第三方认证。合规压力有利于那些投资于可追溯性和永续采购的公司，零售商也更青睐经过检验的产品。此外，这些动态也鼓励企业加强科学论证和消费者教育的力度，进而增强长期市场信誉和高端定位。

高昂的处方和认证费用

转型为洁净标示配方通常需要优质原料、广泛的品质检测和第三方认证，这会增加品牌的研发和合遵循成本。小型独立公司可能因检测和认证成本而面临利润压力和产品上市延迟。此外，采购可追溯的植物成分和永续包装会增加采购的复杂性和成本，迫使公司与新的供应商进行谈判。这些财务负担会限制地域扩张，并减少对行销和创新的投入。

优质化和清洁配方应用于护肤化妆品

消费者愿意为成分天然、功效经临床检验的洁净标示保养品支付更高的价格。品牌可以透过与皮肤科医生合作、推出针对性精华液以及提供经认证的成分资讯来赢得眼光独到的消费者的青睐，从而实现差异化竞争。此外，与生技公司的合作能够带来新型、永续来源的活性成分，并提升产品功效，从而建立忠实的客户群并提高利润率。高端通路、订阅服务和专家推荐的成长有助于提升消费者终身价值，并促进品牌持续发展。

监管漏洞和对新成分不断变化的审查

监管法规的差异以及对新型生物活性成分日益严格的审查，使得全球产品上市更加复杂，合规成本也随之增加。在一个市场核准的成分，在其他市场可能需要大量的安全文件或面临监管挑战，这可能导致产品上市延迟，并扰乱供应链。这种监管的不确定性增加了企业拓展国际市场的法律和商业风险，并可能阻碍企业对创新声明的投资。同时，它也可能延缓现有企业的产品上市时间，但会刺激其研发和创新策略。

新冠疫情的影响：

疫情加速了消费者对健康、卫生和成分透明度的关注，推动了洁净标示个人护理产品的市场需求。封锁措施促进了线上销售和居家护肤的普及，使数位原民品牌受益。供应链中断限制了认证植物成分和永续包装的供应，导致成本上升。整体而言，新冠疫情强化了消费者对透明、高效配方产品的需求，促使品牌加强数位化管道建设，投资于产品可追溯性，并透过多元化的采购伙伴关係和与全球消费者的清晰沟通来提升供应链的韧性。

预计在预测期内，护肤市场将成为最大的细分市场。

预计在预测期内，护肤领域将占据最大的市场份额。其主导地位反映了产品在价格分布的丰富选择，以及消费者在购买决策中对显着功效的重视。消费者重视那些将洁净标示与检验的功效相结合的品牌，这促使品牌投资于临床试验并进行高端定位。零售和数位管道促进了试用装、订阅和个人化护理方案的提供，提高了客户留存率和终身价值，同时也有助于交叉销售至其他相关品类并拓展国际市场。

预计在预测期内，男装市场将实现最高的复合年增长率。

预计在预测期内，男士护肤市场将呈现最高的成长率。文化变迁和个人整装仪容意识的提高正使男士护肤逐渐被大众接受，推动了试用和普及。产品研发人员专注于多功能、低摩擦的配方，将清洁活性成分与便利的使用体验结合，以吸引忙碌的消费者。行销宣传活动、网红代言和客製化的产品组合正在消除人们对男士护肤的偏见，并促进相关知识的普及。零售通路的拓展、试用装的推出以及价格适中的高端产品，正推动全球消费者持续转换。

比最大的地区

预计北美将在预测期内占据最大的市场份额。北美受益于消费者在个人护理方面的高支出、发达的零售管道以及完善的认证机构（这些机构能够检验清洁标籤声明）。传统美妆集团和灵活敏捷的独立品牌的强大实力，推动了大众、高端和专业美容产品线的多元化发展。电子商务的兴起、积极的消费者权益倡导、大量的研发投入、强有力的市场营销以及较高的人均消费支出，都在巩固北美的市场领导地位并促进投资。

复合年增长率最高的地区：

预计亚太地区在预测期内将呈现最高的复合年增长率。快速的都市化、不断增长的可支配收入以及日益增强的健康意识正在推动亚太地区对洁净标示个人护理产品的需求。本地製造商以实惠的价格提供本地化的植物成分，从而在既注重价格又注重品质的消费者群体中实现了广泛的市场渗透。行动商务、网红生态系统的发展以及不断壮大的中阶正在加速产品的试用和规模化推广。区域创新和风险资金筹措将进一步推动产品在市场上的更广泛应用。

免费客製化服务

订阅本报告的用户可从以下免费自订选项中选择一项：

  • 公司简介
    • 对最多三家其他公司进行全面分析
    • 对主要企业进行SWOT分析（最多3家公司）
  • 区域分类
    • 根据客户兴趣对主要国家进行市场估算、预测和复合年增长率分析（註：基于可行性检查）
  • 竞争基准化分析
    • 基于产品系列、地域覆盖和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 引言

  • 概述
  • 相关利益者
  • 分析范围
  • 分析方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 分析方法
  • 分析材料
    • 原始研究资料
    • 二手研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 司机
  • 抑制因素
  • 市场机会
  • 威胁
  • 产品分析
  • 新兴市场
  • 新冠疫情的感染疾病

第四章 波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代产品的威胁
  • 新参与企业的威胁
  • 公司间的竞争

5. 全球洁净标示个人保健产品市场（依产品类型划分）

  • 护肤
  • 护髮
  • 彩妆
  • 香水/除臭剂
  • 口腔清洁用品
  • 其他产品类型

6. 全球洁净标示个人保健产品市场（依消费者偏好划分）

  • 男性
  • 女士
  • 男女通用的

7. 全球洁净标示个人保健产品市场（依价格分布）

  • 大众市场/中阶产品市场
  • 高端/豪华

8. 全球洁净标示个人保健产品市场（依分销管道划分）

  • 超级市场/大卖场
  • 专卖店
  • 药房和药品商店
  • 线上零售/电子商务
  • 品牌自有网站，D2C（直接面对消费者）
  • 其他分销管道

9. 全球洁净标示个人保健产品市场（按地区划分）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：主要趋势

  • 合约、商业伙伴关係和合资企业
  • 企业合併（M&A）
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十一章：公司简介

  • L'Oreal SA
  • Unilever PLC
  • The Procter & Gamble Company
  • The Estee Lauder Companies Inc.
  • Johnson & Johnson
  • Beiersdorf AG
  • Natura &Co Holding SA
  • Shiseido Company, Limited
  • Kao Corporation
  • Henkel AG & Co. KGaA
  • Colgate-Palmolive Company
  • Coty Inc.
  • Amorepacific Corporation
  • Lush Cosmetics Ltd.
  • The Honest Company, Inc.
  • Dr. Bronner's Magic Soaps, Inc.
  • Weleda AG
Product Code: SMRC32015

According to Stratistics MRC, the Global Clean Label Personal Care Products Market is accounted for $9.5 billion in 2025 and is expected to reach $26.1 billion by 2032, growing at a CAGR of 15.5% during the forecast period. Clean label personal care focuses on formulations with recognizable ingredients, transparent sourcing, reduced synthetic additives, and sustainable packaging to meet consumer demand for safer, eco-conscious products. Brands invest in traceability, certification, and communication to support claims while maintaining efficacy and stability. Market growth is propelled by health-aware consumers, influencers and retail programs, and supply chain transparency.

According to the Environmental Working Group (EWG), consumer demand for clean label personal care products is rising, with 60% of Americans indicating a preference for ingredient transparency and products free of artificial additives and chemicals.

Market Dynamics:

Driver:

Stronger regulation and labeling requirements

Clearer regulatory standards and more rigorous labeling obligations are prompting personal care manufacturers to reformulate products and disclose ingredient provenance. Consumers increasingly demand transparency, which boosts trust in clean-label claims and incentivises brands to secure third-party certifications. Compliance pressures favour companies that invest in traceability and sustainable sourcing, while retailers reward verified products. Moreover, these dynamics encourage scientific substantiation and consumer education efforts, reinforcing long-term market credibility and premium positioning for compliant brands.

Restraint:

Higher formulation & certification costs

Transitioning to clean-label formulations often requires premium raw materials, extensive reformulation trials, and third-party certification, increasing development and compliance expenditures for brands. Small and independent companies may face margin pressure or delayed launches due to testing and verification costs. Furthermore, sourcing traceable botanicals and sustainable packaging elevates procurement complexity and expense, compelling firms to negotiate new supplier relationships. These financial burdens can limit geographic expansion and reduce investment in marketing and innovation.

Opportunity:

Premiumization & dermocosmetic clean formulations

Consumers are willing to pay higher prices for clean-label dermocosmetic products that combine natural actives with clinically validated benefits, creating scope for premium ranges. Brands can differentiate via dermatologist partnerships, targeted serums, and certified ingredient profiles that reassure discerning buyers. Additionally, biotech collaborations enable novel sustainably sourced actives and improved efficacy, driving loyal customer segments and higher margins. Growth in premium channels, subscriptions and professional endorsements supports lifetime value while enabling sustained brand elevation.

Threat:

Regulatory divergence & evolving novel-ingredient scrutiny

Differing regulations and heightened review of new bioactive ingredients complicate global product launches and increase compliance costs. Ingredients accepted in one market may require extensive safety dossiers or face restrictions in others, delaying rollouts and fragmenting supply chains. This regulatory uncertainty raises legal and business risk for companies scaling internationally and may deter investment in innovative claims. It can also slow time to market, while encouraging R&D and reformulation strategies among incumbents.

Covid-19 Impact:

The pandemic accelerated consumer focus on health, hygiene, and ingredient transparency, increasing interest in clean-label personal care. Lockdowns boosted online sales and at-home skincare routines, benefiting digitally native brands. Supply chain disruptions constrained certified botanicals and sustainable packaging, raising costs. Overall, Covid reinforced demand for transparent, efficacious formulations and encouraged brands to strengthen digital channels and invest in traceability and improve supply resilience through diversified sourcing partnerships and clearer consumer communication globally adopted.

The skin care segment is expected to be the largest during the forecast period

The skin care segment is expected to account for the largest market share during the forecast period. Its dominance reflects wide product assortment across price tiers and the central role of visible efficacy in purchase decisions. Consumers reward brands that combine clean-label actives with validated results, prompting investment in clinical testing and premium positioning. Retail and digital channels facilitate sampling, subscriptions, and personalized regimens, driving retention and lifetime value while enabling cross-selling into complementary categories and international expansion.

The men segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the men segment is predicted to witness the highest growth rate. Cultural shifts and increased grooming awareness are normalizing skincare for men and driving trial and adoption. Product developers focus on multifunctional, low-friction formulas that combine clean actives with ease of use, appealing to busy consumers. Marketing campaigns, influencer advocacy, and tailored assortments reduce stigma and facilitate education. Expanded retail channels, sampling, and affordable premium options drive sustained consumer conversion globally.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share. North America benefits from high consumer spending on personal care, well-developed retail channels, and established certification bodies that validate clean-label claims. Strong presence of both legacy beauty conglomerates and agile indie brands fosters product diversity across mass, prestige, and professional segments. Widespread e-commerce adoption, active consumer advocacy, substantial R&D investment and strong marketing and high per-capita spend reinforce market leadership and investment.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid urbanization, rising disposable incomes, and growing health awareness are driving demand for clean-label personal care across APAC. Local manufacturers combine regionally relevant botanicals with affordability, enabling broad market reach among price-sensitive yet quality-conscious consumers. Mobile commerce growth, influencer ecosystems, and expanding middle classes accelerate trial and scaling. Local innovation and venture funding further catalyse broad adoption across markets.

Key players in the market

Some of the key players in Clean Label Personal Care Products Market include L'Oreal S.A., Unilever PLC, The Procter & Gamble Company, The Estee Lauder Companies Inc., Johnson & Johnson, Beiersdorf AG, Natura &Co Holding S.A., Shiseido Company, Limited, Kao Corporation, Henkel AG & Co. KGaA, Colgate-Palmolive Company, Coty Inc., Amorepacific Corporation, Lush Cosmetics Ltd., The Honest Company, Inc., Dr. Bronner's Magic Soaps, Inc., and Weleda AG.

Key Developments:

In July 2025, L'Oreal (via participation in the EcoBeautyScore Association) rolled out the first industry-wide science-based environmental scoring system (A-E) for cosmetics and personal care products, helping consumers understand full lifecycle impact of products across 16 environmental categories.

In June 2025, L'Oreal S.A. launched its global multi-brand, multi-category, multi-channel campaign #JoinTheRefillMovement, encouraging consumers to choose refill formats for hair care, skincare and fragrance to reduce plastic use by ~60-82%.

In April 2024, The Estee Lauder Companies Inc. reported that 71% of its packaging by weight is now either recyclable, refillable, reusable, recycled or recoverable, as part of its clean/sustainable personal care and beauty product strategy.

Product Types Covered:

  • Skin Care
  • Hair Care
  • Color Cosmetics
  • Fragrances & Deodorants
  • Oral Care
  • Other Product Types

Consumer Orientations Covered:

  • Men
  • Women
  • Unisex

Price Points Covered:

  • Mass/Mid-Market
  • Premium/Luxury

Distribution Channels Covered:

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Pharmacy & Drug Stores
  • Online Retail/E-commerce
  • Brand Owned Websites & Direct-to-Consumer (D2C)
  • Other Distribution Channels

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Clean Label Personal Care Products Market, By Product Type

  • 5.1 Introduction
  • 5.2 Skin Care
  • 5.3 Hair Care
  • 5.4 Color Cosmetics
  • 5.5 Fragrances & Deodorants
  • 5.6 Oral Care
  • 5.7 Other Product Types

6 Global Clean Label Personal Care Products Market, By Consumer Orientation

  • 6.1 Introduction
  • 6.2 Men
  • 6.3 Women
  • 6.4 Unisex

7 Global Clean Label Personal Care Products Market, By Price Point

  • 7.1 Introduction
  • 7.2 Mass/Mid-Market
  • 7.3 Premium/Luxury

8 Global Clean Label Personal Care Products Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Supermarkets/Hypermarkets
  • 8.3 Specialty Stores
  • 8.4 Pharmacy & Drug Stores
  • 8.5 Online Retail/E-commerce
  • 8.6 Brand Owned Websites & Direct-to-Consumer (D2C)
  • 8.7 Other Distribution Channels

9 Global Clean Label Personal Care Products Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 L'Oreal S.A.
  • 11.2 Unilever PLC
  • 11.3 The Procter & Gamble Company
  • 11.4 The Estee Lauder Companies Inc.
  • 11.5 Johnson & Johnson
  • 11.6 Beiersdorf AG
  • 11.7 Natura &Co Holding S.A.
  • 11.8 Shiseido Company, Limited
  • 11.9 Kao Corporation
  • 11.10 Henkel AG & Co. KGaA
  • 11.11 Colgate-Palmolive Company
  • 11.12 Coty Inc.
  • 11.13 Amorepacific Corporation
  • 11.14 Lush Cosmetics Ltd.
  • 11.15 The Honest Company, Inc.
  • 11.16 Dr. Bronner's Magic Soaps, Inc.
  • 11.17 Weleda AG

List of Tables

  • Table 1 Global Clean Label Personal Care Products Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Clean Label Personal Care Products Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Clean Label Personal Care Products Market Outlook, By Skin Care (2024-2032) ($MN)
  • Table 4 Global Clean Label Personal Care Products Market Outlook, By Hair Care (2024-2032) ($MN)
  • Table 5 Global Clean Label Personal Care Products Market Outlook, By Color Cosmetics (2024-2032) ($MN)
  • Table 6 Global Clean Label Personal Care Products Market Outlook, By Fragrances & Deodorants (2024-2032) ($MN)
  • Table 7 Global Clean Label Personal Care Products Market Outlook, By Oral Care (2024-2032) ($MN)
  • Table 8 Global Clean Label Personal Care Products Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 9 Global Clean Label Personal Care Products Market Outlook, By Consumer Orientation (2024-2032) ($MN)
  • Table 10 Global Clean Label Personal Care Products Market Outlook, By Men (2024-2032) ($MN)
  • Table 11 Global Clean Label Personal Care Products Market Outlook, By Women (2024-2032) ($MN)
  • Table 12 Global Clean Label Personal Care Products Market Outlook, By Unisex (2024-2032) ($MN)
  • Table 13 Global Clean Label Personal Care Products Market Outlook, By Price Point (2024-2032) ($MN)
  • Table 14 Global Clean Label Personal Care Products Market Outlook, By Mass/Mid-Market (2024-2032) ($MN)
  • Table 15 Global Clean Label Personal Care Products Market Outlook, By Premium/Luxury (2024-2032) ($MN)
  • Table 16 Global Clean Label Personal Care Products Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 17 Global Clean Label Personal Care Products Market Outlook, By Supermarkets/Hypermarkets (2024-2032) ($MN)
  • Table 18 Global Clean Label Personal Care Products Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 19 Global Clean Label Personal Care Products Market Outlook, By Pharmacy & Drug Stores (2024-2032) ($MN)
  • Table 20 Global Clean Label Personal Care Products Market Outlook, By Online Retail/E-commerce (2024-2032) ($MN)
  • Table 21 Global Clean Label Personal Care Products Market Outlook, By Brand Owned Websites & Direct-to-Consumer (D2C) (2024-2032) ($MN)
  • Table 22 Global Clean Label Personal Care Products Market Outlook, By Other Distribution Channels (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.