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市场调查报告书
商品编码
1859827
全球合成媒体和生成式人工智慧市场:预测至 2032 年—按组件、技术、应用、最终用户和地区分類的分析Synthetic Media & Generative AI Market Forecasts to 2032 - Global Analysis By Component (Solutions, Services), Technology (Generative AI, Speech Synthesis, Computer Vision and Other Technologies), Application, End User and By Geography |
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根据 Stratistics MRC 的数据,全球合成媒体和生成式人工智慧市场预计到 2025 年将达到 432 亿美元,到 2032 年将达到 4,508 亿美元,预测期内复合年增长率为 39.8%。
合成媒体和生成式人工智慧是科技与创造力的突破性结合,正在重塑数位内容的生产和消费方式。合成媒体指的是由人工智慧演算法创建或处理的内容,例如图像、音讯、影片和文本,而非从现实世界中获取的内容。生成式人工智慧是人工智慧的一个强大分支,它利用深度学习模型,根据输入资料和提示自主生成原创的高品质媒体。从生成逼真的人声到生成完整的虚拟景观,这些技术正在模糊现实与模拟之间的界限,为娱乐、广告、教育等领域开启新的可能性,同时也引发了重要的伦理问题。
演算法进步
演算法的进步正在推动合成媒体和生成式人工智慧市场的蓬勃发展,使各行各业能够更快、更逼真地创作内容。诸如生成对抗网络(GAN)和变压器)等增强型模型,如今只需极少的人工干预即可生成高保真度的视觉、音频和文本,从而彻底改变娱乐、营销和教育领域。这些创新降低了製作成本,普及了创意,并大规模地释放了高度个人化的体验。随着演算法变得更加高效和适应性更强,它们正在推动市场呈指数级增长,吸引投资,并重塑数位内容的构思、製作和消费方式。
伦理和监管问题
伦理和监管方面的担忧导致版权、虚假资讯和资料隐私方面存在许多不确定性,阻碍了合成媒体和生成式人工智慧的发展。人工智慧生成内容的所有权法律模糊不清,以及深度造假的滥用,引发了诉讼和日益严格的审查,抑制了投资和创新。这些挑战迫使企业在复杂的合规环境中摸索前行,导致产品发布延迟,创造性自由受限,最终阻碍了市场扩张和技术进步。
企业数位转型 (DX)
企业数位转型正推动合成媒体和生成式人工智慧市场爆发式成长。透过将先进的人工智慧技术融入核心运营,企业正在加速内容製作、简化工作流程并提供高度个人化的客户体验。这种转变正在提高生产力、降低成本,并推动从娱乐到行销等各行各业的创新。随着企业在生成式人工智慧技术上投入数十亿美元,市场正在快速发展,合成媒体正成为实现竞争优势和可扩展创造力的策略资产。
计算成本高
高昂的运算成本严重阻碍了合成媒体和生成式人工智慧的发展,限制了其可及性和可扩展性。新兴企业和小型创作者难以购买高效能硬体和云端资源,扼杀了创新。这些成本也会减缓模型训练和配置,减少实验机会,缩短产品上市时间。随着需求的成长,能源消耗和基础设施压力进一步推高了成本,设定了进入门槛,并扩大了科技巨头与新创企业之间的差距。
新冠疫情的影响
新冠疫情加速了数位化进程,间接推动了市场发展。随着远距办公、虚拟活动和线上学习成为常态,对人工智慧生成内容和身临其境型体验的需求激增。医疗、教育和娱乐产业迅速采用合成媒体进行沟通和互动。然而,供应链中断和预算限制也带来了挑战。整体而言,疫情如同催化剂,重塑了消费行为,并凸显了可扩展的人工智慧主导解决方案的价值。
预计在预测期内,医疗保健产业将是最大的产业。
由于人工智慧在诊断、病人参与和医学培训方面的应用日益广泛,预计医疗保健产业将在预测期内占据最大的市场份额。生成式人工智慧能够实现逼真的模拟、合成医学影像和个人化健康内容,进而改善治疗效果并提高医疗服务的可及性。医院和研究机构正在利用这些工具来简化工作流程并提升决策水准。随着远端医疗和数位疗法的扩展,合成媒体正成为现代医疗服务和创新不可或缺的一部分。
预计语音合成领域在预测期内将实现最高的复合年增长率。
在自然语言处理和语音克隆技术的进步推动下,语音合成领域预计将在预测期内实现最高成长率。其应用范围涵盖虚拟助理、有声书、客户服务和辅助工具等。产生逼真多语言语音的能力正在改变使用者互动和内容传送。随着企业寻求可扩展的语音解决方案和个人化的语音体验,语音合成正成为各行业采用生成式人工智慧的基石。
预计亚太地区将在预测期内占据最大的市场份额,这主要得益于其强大的技术基础设施、不断增长的数位消费以及政府对人工智慧创新的支持。中国、日本和韩国等国家正大力投资用于娱乐、教育和智慧城市的生成式技术。该地区充满活力的Start-Ups系统和对本地化内容日益增长的需求进一步推动了人工智慧技术的应用。凭藉庞大的用户群和快速的数位转型,亚太地区正引领全球人工智慧的发展。
预计北美地区在预测期内将呈现最高的复合年增长率。这主要得益于其强大的研发能力、早期应用以及成熟的人工智慧生态系统。美国和加拿大拥有众多领先的科技公司和学术机构,它们在生成式人工智慧研究领域处于领先地位。对云端基础设施的大量投资,以及对个人化数位体验的需求,正在推动市场成长。清晰的监管环境和有利于创新的政策也帮助北美在塑造合成媒体的未来方面保持主导。
According to Stratistics MRC, the Global Synthetic Media & Generative AI Market is accounted for $43.2 billion in 2025 and is expected to reach $450.8 billion by 2032 growing at a CAGR of 39.8% during the forecast period. Synthetic Media and Generative AI represent a groundbreaking fusion of technology and creativity, reshaping how we produce and consume digital content. Synthetic Media refers to content-images, audio, video, or text-created or manipulated by artificial intelligence algorithms rather than captured from real-world sources. Generative AI, a powerful subset of artificial intelligence, leverages deep learning models to autonomously generate original, high-quality media based on input data or prompts. From crafting realistic human voices to generating entire virtual landscapes, these technologies blur the line between reality and simulation, unlocking new possibilities in entertainment, advertising, education, and beyond, while raising important ethical questions.
Algorithmic Advancements
Algorithmic advancements have turbocharged the synthetic media and generative AI market, enabling faster, more realistic content creation across industries. Enhanced models like GANs and transformers now produce high-fidelity visuals, audio, and text with minimal human input, revolutionizing entertainment, marketing, and education. These innovations reduce production costs, democratize creativity, and unlock hyper-personalized experiences at scale. As algorithms grow more efficient and adaptive, they fuel exponential market growth, attracting investment and reshaping how digital content is imagined, generated, and consumed
Ethical & Regulatory Concerns
Ethical and regulatory concerns are slowing the growth of synthetic media and generative AI by creating uncertainty around copyright, misinformation, and data privacy. Legal ambiguity over AI-generated content ownership and deepfake misuse has triggered lawsuits and stricter oversight, deterring investment and innovation. These challenges force companies to navigate complex compliance landscapes, delaying product launches and limiting creative freedom-ultimately stifling market expansion and technological advancement.
Enterprise Digital Transformation
Enterprise digital transformation is fueling explosive growth in the synthetic media and generative AI market. By integrating advanced AI into core operations, businesses are accelerating content creation, streamlining workflows, and unlocking hyper-personalized customer experiences. This shift boosts productivity, reduces costs, and fosters innovation across industries-from entertainment to marketing. As enterprises invest billions into generative AI technologies, the market is rapidly evolving, with synthetic media emerging as a strategic asset for competitive differentiation and scalable creativity.
High Computational Costs
High computational costs significantly hinder the growth of synthetic media and generative AI by limiting accessibility and scalability. Startups and smaller creators struggle to afford powerful hardware or cloud resources, stalling innovation. These expenses also slow model training and deployment, reducing experimentation and time-to-market. As demand rises, energy consumption and infrastructure strain further inflate costs, creating barriers to entry and widening the gap between tech giants and emerging players.
Covid-19 Impact
The COVID-19 pandemic accelerated digital adoption, indirectly boosting the market. With remote work, virtual events, and online learning becoming the norm, demand surged for AI-generated content and immersive experiences. Healthcare, education, and entertainment sectors rapidly adopted synthetic media for communication and engagement. However, supply chain disruptions and budget constraints also posed challenges. Overall, the pandemic acted as a catalyst, reshaping consumer behavior and highlighting the value of scalable, AI-driven solutions.
The healthcare segment is expected to be the largest during the forecast period
The healthcare segment is expected to account for the largest market share during the forecast period, due to its growing reliance on AI for diagnostics, patient engagement, and medical training. Generative AI enables realistic simulations, synthetic medical imaging, and personalized health content, improving outcomes and accessibility. Hospitals and research institutions are leveraging these tools to streamline workflows and enhance decision-making. As telemedicine and digital therapeutics expand, synthetic media is becoming integral to modern healthcare delivery and innovation.
The speech synthesis segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the speech synthesis segment is predicted to witness the highest growth rate, due to advancements in natural language processing and voice cloning technologies. Applications span virtual assistants, audiobooks, customer service, and accessibility tools. The ability to generate lifelike, multilingual voices is transforming user interaction and content delivery. As businesses seek scalable voice solutions and personalized audio experiences, speech synthesis is emerging as a cornerstone of generative AI adoption across industries.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to its robust tech infrastructure, rising digital consumption, and government support for AI innovation. Countries like China, Japan, and South Korea are investing heavily in generative technologies for entertainment, education, and smart cities. The region's dynamic startup ecosystem and growing demand for localized content further fuel adoption. With a massive user base and rapid digital transformation, Asia Pacific leads the global charge.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong R&D capabilities, early adoption, and a mature AI ecosystem. The U.S. and Canada are home to leading tech firms and academic institutions pioneering generative AI research. High investment in cloud infrastructure, coupled with demand for personalized digital experiences, accelerates market growth. Regulatory clarity and innovation-friendly policies also contribute to North America's leadership in shaping the future of synthetic media.
Key players in the market
Some of the key players profiled in the Synthetic Media & Generative AI Market include Leading players in the synthetic media and generative AI space include OpenAI, Nvidia, Anthropic, DataRobot, Synthesia, Flawless AI, Runway, Resemble AI, D-ID, Hour One, Mistral AI, ElevenLabs, Cohere, Stability AI, and Hugging Face.
In September 2025, SK Telecom launched a promotional event in collaboration with OpenAI for ChatGPT Plus subscribers. New users received discount coupons allowing two months of free service with a one-month subscription. This marks OpenAI's first such partnership with a local mobile carrier.
In September 2025, OpenAI and Microsoft signed a non-binding Memorandum of Understanding (MOU) to revise their partnership. This move aligns with OpenAI's transition from a nonprofit to a Public Benefit Corporation, aiming for greater capital access and potential IPO. Microsoft remains a key investor and strategic partner.