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市场调查报告书
商品编码
1865417
全球数位疗法和认知训练平台市场:预测至 2032 年——按治疗方法类型、交付方式、组件、部署方式、应用、最终用户和地区进行分析Digital Therapy and Cognitive Training Platforms Market Forecasts to 2032 - Global Analysis By Therapy Type, Delivery Mode, Component, Deployment Model, Application, End User and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球数位疗法和认知训练平台市场价值将达到 87.6 亿美元,到 2032 年将达到 466.9 亿美元,在预测期内的复合年增长率为 27.0%。
这个认知训练和数位疗法平台利用科学检验的方法和数位工具来提升心理健康和认知能力。它融合了认知行为疗法 (CBT)、正念和神经反馈等方法,旨在改善记忆力、专注力和情绪稳定性。该平台透过行动和网路应用程式提供服务,为寻求认知能力提升和心理行为问题治疗的人士提供个人化、便利且数据驱动的支援。
提高数位技术的普及性和可近性
行动应用和虚拟工具的日益普及,使得心理健康和认知提升项目比以往任何时候都更容易获得。这些平台使用户能够随时随地参与结构化的治疗课程、进行自我评估并监测进度。人工智慧驱动的介面和游戏化学习的融合,提高了不同使用者群体的参与度和留存率。云端技术也实现了跨设备的无缝访问,从而打造一致的治疗体验。随着数位生态系统的日趋成熟,便利性和使用者舒适度的提升正在加速认知训练解决方案的大规模应用。
缺乏明确的监管和报销途径
各国政府和医疗系统仍在现有医疗标准框架内界定数位疗法工具的分类。缺乏统一的核准和报销指南限制了临床应用和保险覆盖范围。许多医疗机构难以证明其临床疗效和资料安全性,以满足医疗层级的检验要求。这种监管上的不确定性阻碍了投资,并延缓了数位疗法工具融入正规医疗网络的进程。如果没有明确的报销机制,患者的经济承受能力和医疗机构的参与度可能仍然有限。
扩大远端医疗和远距护理
远端医疗和远距照护生态系统的快速发展为数位疗法和认知训练平台带来了巨大的机会。这些工具远端医疗工作流程中,使临床医生能够即时监测患者的心理和认知进展。向混合护理模式的转变支持了患者在传统门诊就诊之外的持续参与。远距远端医疗有助于提高服务不足人口(包括居住在农村和出行不便地区的人)获得医疗服务的机会。与穿戴式装置和人工智慧分析的集成,能够实现个人化干预和自适应训练计划。
来自不受监管的健康应用程式的竞争
大量未经监管的健康和自助类应用程式的涌现,对经过临床检验的数位治疗平台构成了重大挑战。许多面向消费者的应用程式提供快速解决方案和正念练习,但这些方案并不符合医学或科学标准。它们低廉的价格和大众化的吸引力可能会让使用者对经过验证、依证实证的平台望而却步。这导致消费者对心理健康和认知增强工具的有效性和可靠性感到困惑。此外,大量通用型健康应用程式还会引发价格战和行销噪音。
新冠疫情的影响
新冠疫情限制了面对面咨询,加速了数位疗法和认知训练平台的普及。为了应对压力、焦虑和认知能力下降,使用者越来越多地转向线上认知训练、心理治疗和正念工具。医疗服务提供者也采用了虚拟服务模式以维持医疗服务的连续性。然而,经济状况的波动和萤幕疲劳影响了用户的长期订阅留存率。疫情之后,结合线上和线下介入的混合式心理健康照护模式开始受到关注。
预计在预测期内,认知行为疗法(CBT)细分市场将占据最大的市场份额。
由于认知行为疗法 (CBT) 在治疗各种心理健康障碍方面已被证实有效,预计在预测期内,CBT 细分市场将占据最大的市场份额。数位化 CBT 专案提供结构化的互动模组,使用户能够自主管理压力、忧郁症和焦虑。 CBT 对行动和网路平台的适应性提高了其可及性和参与度。医疗保健专业人员和患者青睐数位化 CBT,因为它具有成本效益高、扩充性以及能够远端提供循证干预等优点。与人工智慧评估工具的集成,可实现即时进度追踪和个人化回馈。
预计在预测期内,云端基础市场将实现最高的复合年增长率。
由于其扩充性、灵活性和数据管理能力,预计在预测期内,云端基础市场将实现最高的成长率。云端采用可实现用户在多个装置上的进度无缝同步,进而提升便利性和用户体验。它支援与远端医疗系统的集成,实现治疗师和患者之间的即时协作。安全的云端基础设施可确保符合 HIPAA 和 GDPR 等医疗保健法规以及资料保护要求。服务提供者可受益于更低的维护成本以及与人工智慧和分析工具更高的互通性。
预计亚太地区将在预测期内占据最大的市场份额,这主要得益于快速的数位转型和不断扩大的医疗保健服务覆盖范围。中国、日本和印度等国家对数位认知健康和治疗解决方案的需求强劲。人们心理健康意识的提高以及对数位化自助服务的文化接受度不断提升,正在推动这些解决方案的广泛应用。价格合理的网路存取和智慧型手机的普及,使得这些平台能够惠及广大民众。亚太地区各国政府正透过扶持政策和公私合营,推动数位化医疗的整合发展。
在预测期内,北美预计将实现最高的复合年增长率,这主要得益于其强大的创新生态系统和医疗保健的数位化。美国和加拿大在人工智慧驱动疗法和个人化认知增强工具的应用方面处于领先地位。人们对心理健康的日益关注,以及保险对数位疗法支持的不断加大,正在推动市场成长。企业健康计划和与学术研究的合作正在推动产品的开发和验证。主要市场参与者的存在以及雄厚的创业融资进一步巩固了该地区的主导地位。
According to Stratistics MRC, the Global Digital Therapy and Cognitive Training Platforms Market is accounted for $8.76 billion in 2025 and is expected to reach $46.69 billion by 2032 growing at a CAGR of 27.0% during the forecast period. Cognitive Training and Digital Therapy Platforms utilize digital tools to strengthen mental well-being and cognitive abilities through scientifically validated methods. Combining approaches like CBT, mindfulness, and neurofeedback, these platforms target improvements in memory, concentration, and emotional balance. Delivered through mobile or web applications, they offer tailored, convenient, and data-informed support to individuals seeking cognitive enhancement or therapy for psychological and behavioral conditions.
Widespread digital adoption & accessibility
Increased familiarity with mobile apps and virtual tools has made mental health and cognitive improvement programs more accessible than ever. These platforms allow users to engage in structured therapy sessions, self-assessments, and progress tracking at their convenience. The integration of AI-driven interfaces and gamified learning enhances engagement and retention across diverse user groups. Cloud technology further enables seamless access across devices, creating a consistent therapeutic experience. As digital ecosystems mature, accessibility and user comfort are accelerating large-scale adoption of cognitive training solutions.
Lack of clear regulatory and reimbursement pathways
Governments and healthcare systems are still defining the classification of digital therapeutic tools within existing healthcare standards. The absence of uniform guidelines for approval and reimbursement limits clinical adoption and insurance coverage. Many providers struggle to demonstrate clinical efficacy and data safety to meet medical-grade validation requirements. This regulatory ambiguity discourages investment and slows integration into formal healthcare networks. Without clear reimbursement structures, patient affordability and healthcare provider participation may remain restricted.
Telehealth and remote care expansion
The rapid growth of telehealth and remote care ecosystems presents a significant opportunity for digital therapy and cognitive training platforms. These tools seamlessly integrate into telemedicine workflows, enabling clinicians to monitor patients' mental and cognitive progress in real time. The shift toward hybrid healthcare models supports continuous engagement beyond traditional clinic visits. Remote therapeutic sessions enhance accessibility for underserved populations, including those in rural or mobility-limited settings. Integration with wearable devices and AI analytics allows personalized interventions and adaptive training programs.
Competition from non-regulated wellness apps
The growing presence of unregulated wellness and self-help apps poses a significant challenge to clinically validated digital therapy platforms. Many consumer-oriented apps offer quick-fix solutions or mindfulness exercises without adhering to medical or scientific standards. Their low cost and mass-market appeal can divert users from certified, evidence-based platforms. This creates confusion among consumers about efficacy and trustworthiness in mental health and cognitive improvement tools. The oversaturation of general wellness apps also drives price competition and marketing noise.
Covid-19 Impact
The COVID-19 pandemic accelerated the adoption of digital therapy and cognitive training platforms as in-person consultations became limited. Users increasingly turned to online cognitive exercises, therapy sessions, and mindfulness tools to manage stress, anxiety, and cognitive decline. Healthcare providers adopted virtual delivery models to maintain continuity of care. However, fluctuating economic conditions and screen fatigue affected long-term subscription consistency. Post-pandemic, hybrid mental health care combining digital and in-person interventions has gained prominence.
The cognitive behavioral therapy (CBT) segment is expected to be the largest during the forecast period
The cognitive behavioral therapy (CBT) segment is expected to account for the largest market share during the forecast period, due to its well-established efficacy in treating a range of mental health conditions. Digital CBT programs offer structured and interactive modules that empower users to manage stress, depression, and anxiety independently. The adaptability of CBT to mobile and web platforms enhances accessibility and engagement. Clinicians and patients favor digital CBT for its cost-effectiveness, scalability, and ability to deliver evidence-based interventions remotely. Integration with AI-driven assessments allows real-time tracking and personalized feedback.
The cloud-based segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the cloud-based segment is predicted to witness the highest growth rate, due to its scalability, flexibility, and data management capabilities. Cloud deployment allows seamless synchronization of user progress across multiple devices, enhancing convenience and user experience. It supports integration with telehealth systems, enabling therapists and patients to collaborate in real time. Secure cloud infrastructures ensure data protection and compliance with healthcare regulations like HIPAA and GDPR. Providers benefit from reduced maintenance costs and improved interoperability with AI and analytics tools.
During the forecast period, the Asia Pacific region is expected to hold the largest market share driven by rapid digital transformation and expanding healthcare accessibility. Countries such as China, Japan, and India are witnessing strong demand for digital cognitive wellness and therapy solutions. Rising mental health awareness and cultural acceptance of digital self-help are encouraging widespread adoption. Affordable internet access and smartphone penetration have made these platforms available to large population segments. Governments in the region are promoting digital health integration through supportive policies and public-private collaborations.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to its strong innovation ecosystem and healthcare digitalization. The U.S. and Canada are leading adopters of AI-driven therapy and personalized cognitive enhancement tools. Growing mental health awareness, coupled with increased insurance support for digital therapies, is accelerating market growth. Corporate wellness initiatives and academic research collaborations are fostering product development and validation. The presence of key market players and robust venture funding further strengthens regional leadership.
Key players in the market
Some of the key players profiled in the Digital Therapy and Cognitive Training Platforms Market include Akili Inter, Constant T, CogniFit, BrainCo, Happify He, Limbix, Pear Thera, BehaVR, BrainHQ, Neurotrac, MindMaze, Cogstate, Kaia Health, Big Health, and Click Ther.
In October2025, Inception, a G42 company and the region's leading innovator of AI-powered domain-specific products and enterprise solutions announced a strategic partnership with Brain Co., a Silicon Valley based AI Company, to co-develop next-generation artificial intelligence products and solutions.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.