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市场调查报告书
商品编码
1865465
精酿鸡尾酒糖浆及搅拌机市场预测至2032年:按产品类型、口味、包装类型、分销管道、应用、最终用户和地区分類的全球分析Craft Cocktail Syrup & Mixer Market Forecasts to 2032 - Global Analysis By Product Type, Flavor, Packaging Type, Distribution Channel, Application, End User, and By Geography. |
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根据 Stratistics MRC 的数据,全球精酿鸡尾酒糖浆和搅拌机市场预计到 2025 年将达到 58 亿美元,到 2032 年将达到 81 亿美元,预测期内复合年增长率为 4.8%。
手工调製鸡尾酒糖浆和搅拌机是采用天然原料製成的高品质液体基料,用于提升和协调鸡尾酒的风味。这些产品小批量生产,通常含有水果萃取物、香草、植物成分和手工糖,使调酒师和家庭调酒爱好者能够调製出风味均衡、不含人工添加剂的饮品。其手工製作的特性确保了独特的口感和稳定的品质,满足了酒吧和家庭对高品质、易于使用的鸡尾酒原料日益增长的需求。
据美国精酿烈酒协会称,家庭鸡尾酒文化的兴起推动了对酒吧品质的全天然糖浆和搅拌机的需求,这些产品简化了复杂饮品的调製过程。
在家自製鸡尾酒正变得越来越流行。
手工鸡尾酒糖浆和搅拌机市场受到家庭调酒术热潮的推动,消费者越来越希望在家中调製出媲美酒吧品质的饮品。在社群媒体和鸡尾酒文化的影响下,高端搅拌机和糖浆在千禧世代和都市区白领中越来越受欢迎。线上教学和调酒活动的盛行进一步鼓励了消费者的尝试。此外,消费者对手工小批量生产、口味纯正的产品的需求也持续推动着零售和电商通路的品类成长。
天然成分保存期限短
手工鸡尾酒糖浆和搅拌机市场的一大阻碍因素是天然无添加剂原料的保质期短。由于手工糖浆依赖真正的水果、香草和植物原料,其易腐性为物流和储存带来了挑战。运输过程中的温度波动也会加速品质劣化。这些问题限制了出口潜力和分销范围。因此,生产商必须在保持产品新鲜度和保鲜技术之间取得平衡,以确保品质稳定,同时又不影响产品的手工特性。
拓展至无酒精健康搅拌机
进军无酒精健康搅拌机市场为业界相关人员带来了巨大的机会。在全球「清醒生活探索」趋势的推动下,消费者正在寻找精緻、低卡路里的饮品替代品。各大品牌正在研发富含适应原和抗氧化剂的功能性搅拌机,以支持健康的生活方式。此外,他们还与健康领域的意见领袖和无酒精烈酒品牌合作,以扩大市场覆盖范围。这种兼顾偏好与健康理念的趋势,使无酒精搅拌机成为一个充满活力的细分领域,并将推动产品创新和新的收入来源。
来自大众市场饮料品牌的激烈竞争
手工鸡尾酒糖浆和搅拌机市场正面临着来自大型饮料公司进军高端搅拌机领域的威胁。这些现有企业利用其庞大的分销网络和行销预算,挤压小型手工品牌的生存空间。价格竞争和品牌稀释给那些力求保持独特品牌形象的小众生产商带来了挑战。此外,主流品牌对手工美学的模仿也模糊了品牌差异。这种竞争压力要求企业不断创新和讲述品牌故事,以维护品牌真实性和客户忠诚度。
新冠疫情显着改变了手工鸡尾酒糖浆和搅拌机市场的格局。酒吧关闭导致实体店销售额下降,但随着消费者在家中调製鸡尾酒的热情高涨,居家消费量激增。电商和直销通路实现了显着成长。生产商纷纷推出鸡尾酒套装和订阅盒等产品以应对这项需求。疫情后,混合式社交趋势和体验式家庭娱乐持续支撑着对高端搅拌机的需求,推动着该品类的长期韧性,并促进了口味和包装设计的创新。
预计在预测期内,简易糖浆细分市场将占据最大的市场份额。
由于其用途广泛,在酒精和非酒精饮料中均有应用,预计在预测期内,简易糖浆将占据最大的市场份额。它能适应各种不同的口味,且使用方便,因此已成为调酒术的必备原料。此外,香草、柑橘和香辛料混合等风味糖浆的创新产品也进一步提升了对消费者的吸引力。酒吧、咖啡馆和家庭的稳定需求也巩固了其市场主导地位。
预计在预测期内,草药和植物来源细分市场将实现最高的复合年增长率。
受消费者对天然健康成分日益增长的需求推动,植物来源产品预计将在预测期内实现最高增长率。熏衣草、迷迭香、罗勒和接骨木花萃取物製成的搅拌机因其独特的感官体验和相关的健康益处而广受欢迎。此外,调酒师和居家爱好者也偏好使用这些风味来调製精緻芬芳的鸡尾酒。这种植物来源日益增长的趋势,使得草本植物糖浆成为市场上成长最迅猛的品类。
预计亚太地区将在预测期内占据最大的市场份额。这主要归功于鸡尾酒文化的演变、可支配收入的成长以及酒店业的蓬勃发展。东京、首尔和雪梨等都市区正迅速接受手工饮品潮流。此外,精品酒吧和豪华酒廊的扩张也推动了该地区的消费。全球调酒术趋势以及高端进口产品的日益增长的影响力,进一步巩固了亚太地区在手工搅拌机领域的主导地位。
在预测期内,北美预计将实现最高的复合年增长率,这主要得益于消费者对正宗本地生产的饮品原料的强劲需求。该地区蓬勃发展的家庭调酒文化和洁净标示趋势正在推动高端搅拌机的普及。精酿酒厂与搅拌机品牌的合作也促进了创新。此外,强大的分销网络和无酒精鸡尾酒潮流的兴起,使北美成为成长最快的区域市场。
According to Stratistics MRC, the Global Craft Cocktail Syrup & Mixer Market is accounted for $5.8 billion in 2025 and is expected to reach $8.1 billion by 2032 growing at a CAGR of 4.8% during the forecast period. Craft cocktail syrups and mixers are premium liquid bases made with natural ingredients, used to enhance or balance flavors in cocktails. Produced in small batches, they often feature fruit infusions, herbs, botanicals, and artisanal sugars. These products allow bartenders and home mixologists to create balanced, flavorful drinks without artificial additives. Their handcrafted nature ensures distinctive taste and consistency, catering to the growing demand for high-quality, ready-to-use cocktail components in both bars and home settings.
According to the American Craft Spirits Association, the rise of home cocktail culture has spurred demand for bar-quality, all-natural syrups and mixers that simplify the creation of sophisticated drinks.
Increasing popularity of home mixology
The craft cocktail syrup and mixer market is driven by the surging trend of home mixology, as consumers increasingly recreate bar-quality drinks at home. Fueled by social media influence and cocktail culture, premium mixers and syrups are gaining traction among millennials and urban professionals. The proliferation of online tutorials and virtual bartending events further enhances consumer experimentation. Additionally, demand for handcrafted, small-batch products with authentic flavors continues to propel category growth across both retail and e-commerce channels.
Short shelf life of natural ingredients
A major restraint in the craft cocktail syrup and mixer market lies in the short shelf life of natural, preservative-free ingredients. Since artisanal syrups rely on real fruits, herbs, and botanicals, their perishability raises logistical and storage challenges. Temperature fluctuations during transport can further degrade quality. These issues limit export potential and distribution reach. Consequently, producers must balance freshness with preservation techniques to ensure consistency without compromising the craft positioning of their products.
Expansion into alcohol-free and wellness mixers
Expansion into alcohol-free and wellness-focused mixers represents a key opportunity for market players. Spurred by the global "sober-curious" movement, consumers are seeking sophisticated, low-calorie beverage alternatives. Brands are developing adaptogenic, antioxidant-rich, and functional mixers catering to holistic lifestyles. Moreover, collaborations with wellness influencers and non-alcoholic spirit brands are broadening reach. This alignment of indulgence and health-consciousness positions alcohol-free mixers as a dynamic segment driving product innovation and new revenue streams in the market.
Intense competition from mass-market beverage brands
The craft cocktail syrup and mixer market faces threats from large-scale beverage corporations entering the premium mixer segment. These established players leverage vast distribution networks and marketing budgets to overshadow small artisanal brands. Price competition and brand dilution challenge niche producers striving to maintain exclusivity. Furthermore, imitation of craft aesthetics by mainstream brands blurs differentiation. This competitive pressure necessitates constant innovation and storytelling to preserve brand authenticity and customer loyalty.
The COVID-19 pandemic significantly reshaped the craft cocktail syrup and mixer market landscape. While on-premise sales declined due to bar closures, home consumption soared as consumers explored DIY mixology. E-commerce and direct-to-consumer sales channels experienced remarkable growth. Producers adapted by offering cocktail kits and subscription boxes. Post-pandemic, hybrid socializing trends and experiential home entertainment continue to sustain demand for premium mixers, reinforcing long-term category resilience and innovation in flavor and packaging design.
The simple syrups segment is expected to be the largest during the forecast period
The simple syrups segment is expected to account for the largest market share during the forecast period, resulting from its versatility and widespread application in both alcoholic and non-alcoholic beverages. Its adaptability to varied flavor profiles and ease of use make it a staple in mixology. Furthermore, innovations in flavored syrups-such as infused vanilla, citrus, and spice blends-are broadening consumer appeal. Consistent demand from bars, cafes, and households underpins its dominant market positioning.
The herbal & botanical segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the herbal and botanical segment is predicted to witness the highest growth rate, propelled by rising consumer interest in natural, wellness-oriented ingredients. Mixers infused with lavender, rosemary, basil, and elderflower are gaining popularity for their sensory appeal and health associations. Additionally, bartenders and at-home enthusiasts prefer these flavors for creating sophisticated, aromatic cocktails. This growing inclination toward plant-based formulations positions herbal and botanical syrups as the market's most dynamic growth category.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to its evolving cocktail culture, increasing disposable incomes, and growing hospitality sector. Urban centers such as Tokyo, Seoul, and Sydney are witnessing rapid adoption of artisanal beverage trends. Moreover, the expansion of boutique bars and luxury lounges enhances regional consumption. Rising influence of global mixology trends and premium imports further strengthens Asia Pacific's leadership in the craft mixer segment.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with strong consumer demand for authentic, locally crafted beverage ingredients. The region's thriving home bartending culture and inclination toward cleaner labels are fueling premium mixer adoption. Collaborations between craft distilleries and mixer brands are also accelerating innovation. Additionally, a robust distribution network and the rise of zero-proof cocktail trends position North America as the fastest-growing regional market.
Key players in the market
Some of the key players in Craft Cocktail Syrup & Mixer Market include Monin Inc., Torani Syrups & Mixers, Fee Brothers Co., The Bitter Truth, Stirrings Cocktail Mixers, Bittermens Gourmet Cocktail Bitters, Q Mixers, Fentimans Ltd., Portland Syrup Company, Liber & Co., Small Hand Foods, Draught Houston, Real Gourmet Premium Mixers, Austin Cocktail Company, Wyoming County Spirits Mixer Co., and Brooklyn Mixology Company.
In Oct 2025, Monin Inc. expanded its India portfolio with new regional flavors like Spiced Jamun and Kala Khata, targeting mocktail and cocktail enthusiasts through e-commerce platforms and foodservice distributors
In Aug 2025, Fee Brothers Co. introduced its Fee Foam Cocktail Foamer to global markets, enhancing texture and presentation for bartenders seeking non-egg alternatives in classic and modern cocktail recipes.
In Apr 2025, Bittermens Gourmet Cocktail Bitters added three new artisanal blends to its lineup, including smoked cherry and saffron citrus, aligning with the premiumization trend in craft spirits and mixology.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.