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全球优质健康犬零食市场：预测至2032年－按成分、形态、包装、健康益处、分销管道和地区进行分析

Gourmet Health-Focused Dog Treat Market Forecasts to 2032 - Global Analysis By Ingredient (Organic Grains, Plant-Based Proteins, Superfoods, and CBD-Infused Ingredients), Form, Packaging, Health Benefit, Distribution Channel, and By Geography.
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Strategytics MRC 的研究，全球高端健康犬零食市场预计到 2025 年将达到 172 亿美元，到 2032 年将达到 338 亿美元，预测期内复合年增长率为 10.7%。

美味又健康的狗狗零食是采用营养丰富的优质食材製成的，旨在帮助您的狗狗保持健康。这些零食优先选用天然食材，例如瘦肉、蔬菜和全谷谷物，这些食材通常达到人类食用级别，同时避免添加人工防腐剂和填充剂。它们针对特定的健康益处进行配方，例如关节保健、消化、牙齿护理和体重管理，并将美味与功能性营养完美结合。宠物饲主欣赏这些点心促进均衡饮食的方式，让他们可以安心地犒劳爱犬。

据美国宠物用品协会称，含有功能性成分（如葡萄糖胺，用于关节健康；洋甘菊，用于缓解焦虑）的高檔狗零食销量正在飙升。

人性化的宠物营养选择

推动这一趋势的核心因素是饲主将宠物视为家庭成员，并将自身的健康理念投射到宠物身上。这种转变促使消费者对不含人工添加物、采用人用级优质原料製成的宠物点心的需求不断增长。消费者积极寻求改善关节健康、促进消化和改善皮肤状况等功能性益处，这与人类机能性食品市场的情况类似。这种情感上的连结直接转化为消费者愿意为他们认为更优质、更健康的宠物产品支付更高的价格。

优质原材料高成本

使用高品质有机成分、单一成分或新型蛋白质会显着增加原料采购成本。为维持营养价值和确保安全性而采用的先进小批量生产流程会进一步增加营运成本。这些成本最终都会转嫁给消费者，造成高价格分布，将市场限制在富裕宠物饲主这个小众群体。这种价格障碍阻碍了产品在大众市场的普及，也使得这群人在景气衰退时期更容易受到衝击，因为消费者可能会转向更经济实惠的替代方案。

拓展订製宠物零食配方

这代表着一个超越「一刀切」解决方案的巨大成长领域。我们可以利用数据，根据狗狗的年龄、品种、活动量、过敏情况和健康目标（例如体重管理、舒缓情绪）来客製化专属零食。这可以透过消费者订阅模式或商店诊断工具来实现。客製化能提升顾客感知价值，增强品牌忠诚度，并带来更高的利润率。这正是宠物拟人化趋势的极致体现。

加强对标籤和安全标准的监管审查

来自FDA和FTC等机构日益严格的审查构成重大威胁。针对「有机」、「无谷物」和「人类食用级」等标籤以及特定健康声明的监管力度正在收紧。误导性标籤和未申报的过敏原可能导致代价高昂的召回、法律诉讼和严重的品牌损害。某些饮食与犬类心臟病之间的历史关联加剧了监管机构和消费者的警惕，迫使品牌在合规性、严格测试以及透明、检验的原料来源方面投入巨资。

新冠疫情的感染疾病：

疫情初期导致供应链中断和原料短缺。然而，整体影响却呈现压倒性的正面态势，这主要得益于宠物领养和饲养数量的显着增长。随着饲主居家时间增多，他们更加关注宠物的健康，也更加尽心尽力照顾自己的爱宠。加之消费者转向网路购物，以及他们希望在疫情封锁期间为宠物购买优质、健康的零食以改善宠物的生活质量，这些因素共同加速了市场成长。

预计在预测期内，有机谷物细分市场将占据最大的市场份额。

预计在预测期内，有机谷物细分市场将占据最大的市场份额，这主要得益于消费者对有机谷物的认知度不断提高，他们普遍认为有机谷物是天然、安全且健康的替代品，可以替代那些有时会被误解为含有填充物和致敏物质的传统谷物。随着饲主为宠物寻找易于消化的碳水化合物来源，燕麦、藜麦和大麦等有机食品因其非基因改造（非GMO）且不含合成农药而备受青睐。这与「人性化」趋势完美契合，显示饲主对洁净标示和有机食品的偏好也体现在宠物饮食中。

预计在预测期内，饼干品类将达到最高的复合年增长率。

预计在预测期内，饼干品类将保持最高的成长率，这主要得益于其作为功能性成分载体的多功能性、耐嚼的口感带来的口腔健康益处以及丰富的口味选择。製造商们正不断创新，研发不同的形状、尺寸和涂层，以提升饼干的偏好和吸引力。饼干因其保质期长、方便食用（可用于训练、奖励和日常咀嚼）而成为人们日常饮食中不可或缺的一部分。这种产品形式有效地结合了硬饼干的健康益处（尤其註重牙齿健康）和手工烘焙的美味，从而推动了其快速普及。

占比最大的地区：

预计亚太地区将在预测期内占据最大的市场份额。这主要得益于中产阶级的快速壮大，尤其是在中国和印度，以及可支配所得的不断增长。都市化和出生率下降推动了「宠物养育」的趋势，宠物越来越被视为孩子的替代品。这种情感上的转变，加上受西方影响人们对高端宠物照护意识的提高，共同造就了一个巨大的潜在市场。为了满足消费者对高品质、健康宠物零食的激增需求，国内外品牌都在积极扩张。

预计年复合成长率最高的地区：

预计北美地区在预测期内将实现最高的复合年增长率，这主要得益于该地区成熟且见多识广的消费群体。北美是超级食品、新型蛋白质来源和功能性营养补充剂的创新中心，这些产品正迅速被宠物零食市场所采用。网路的高普及率推动了客製化产品的直接面向消费者和订阅模式的发展。成熟品牌与敏捷新兴企业之间的激烈竞争，促使产品开发和行销速度加快，不断扩大市场，并刺激消费者频繁购买高级产品。

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    • 基于产品系列、地域覆盖和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 引言

  • 概述
  • 相关利益者
  • 分析范围
  • 分析方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 分析方法
  • 分析材料
    • 原始研究资料
    • 二手研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 介绍
  • 司机
  • 抑制因素
  • 市场机会
  • 威胁
  • 新兴市场
  • 新冠疫情的感染疾病

第四章 波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代产品的威胁
  • 新参与企业的威胁
  • 公司间的竞争

5. 全球优质健康犬零食市场（依成分划分）

  • 介绍
  • 有机谷物
  • 植物蛋白
  • 超级食品
  • CBD化合物成分

6. 全球高级健康犬零食市场（按类型划分）

  • 介绍
  • 饼干
  • 吻
  • 位元组
  • 牙科棒

7. 全球高级健康犬零食市场（依包装分类）

  • 介绍
  • 可重复密封袋
  • 标籤页
  • 瓶子

8. 全球高级健康犬零食市场（依健康益处划分）

  • 介绍
  • 消化器官系统健康
  • 关节护理
  • 皮肤和毛髮健康

9. 全球高级健康犬零食市场（依分销通路划分）

  • 介绍
  • 宠物店
  • 线上零售
  • 兽医诊所

第十章 全球高级健康犬零食市场（按地区划分）

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章：主要趋势

  • 合约、商业伙伴关係和合资企业
  • 企业合併（M&A）
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十二章：公司简介

  • Mars Petcare Inc.
  • Nestle Purina PetCare Company
  • The JM Smucker Company
  • Hill's Pet Nutrition
  • Blue Buffalo
  • Fromm Family Pet Food
  • Merrick Pet Care
  • Wellness Pet, LLC
  • VAFO Group as
  • Vital Essentials
  • BarkBox/Big Heart Pet Brands
  • Tuffy's Pet Foods
  • Stella & Chewy's
  • Open Farm
  • NutriSource Pet Products
Product Code: SMRC32169

According to Stratistics MRC, the Global Gourmet Health-Focused Dog Treat Market is accounted for $17.2 billion in 2025 and is expected to reach $33.8 billion by 2032 growing at a CAGR of 10.7 % during the forecast period. Gourmet health-focused dog treats are premium snacks made with wholesome, nutrient-dense ingredients designed to support canine wellness. These treats prioritize natural, often human-grade components like lean meats, vegetables, and whole grains, while avoiding artificial preservatives and fillers. Formulated for specific health benefits-such as joint support, digestion, dental care, or weight management-they combine gourmet flavor with functional nutrition. Pet owners value them for promoting balanced diets and enjoying guilt-free indulgence for their dogs.

According to the American Pet Products Association, premium dog treat sales are surging, with formulations featuring functional ingredients like glucosamine for joint health and chamomile for anxiety relief.

Market Dynamics:

Driver:

Humanization of pet nutrition choices

This trend is the core driver, where owners treat pets as family members, projecting their own health and wellness values onto them. This shift fuels demand for gourmet treats made with human-grade, recognizable ingredients, free from artificial additives. Consumers actively seek functional benefits like improved joint health, digestion, and skin conditions, mirroring the human functional food market. This emotional connection translates directly into a willingness to pay a premium for products perceived as superior and healthier for their companions.

Restraint:

High production costs for premium ingredients

The use of high-quality, organic, single-source, or novel proteins significantly increases raw material acquisition costs. Sophisticated, small-batch production processes to maintain nutritional integrity and ensure safety further elevate operational expenses. These costs are ultimately passed to the consumer, creating a premium price point that can limit the market to a niche segment of affluent pet owners. This pricing barrier restrains mass-market adoption and makes the segment vulnerable to economic downturns where consumers may trade down to more affordable alternatives.

Opportunity:

Expansion into customized pet treat formulations

This represents a significant growth frontier, moving beyond one-size-fits-all solutions. Opportunities exist in leveraging data to create treats tailored to a dog's specific age, breed, activity level, allergies, or health goals (e.g., weight management, calming). This can be achieved through direct-to-consumer subscription models or in-store diagnostic tools. Customization enhances perceived value, strengthens brand loyalty, and commands even higher price margins, tapping into the ultimate expression of the pet humanization trend.

Threat:

Regulatory scrutiny on labeling and safety standards

Increasing vigilance from bodies like the FDA and FTC poses a substantial threat. Regulations concerning claims like "organic," "grain-free," "human-grade," or specific health benefits are tightening. Misleading labeling or undeclared allergens can lead to costly recalls, legal action, and severe brand reputation damage. The historical link between certain diets and canine heart disease has made regulators and consumers wary, forcing brands to invest heavily in compliance, rigorous testing, and transparent, verifiable ingredient sourcing.

Covid-19 Impact:

The pandemic initially caused supply chain disruptions and ingredient shortages. However, the net impact was overwhelmingly positive, driven by a massive surge in pet adoption and ownership. With owners spending more time at home, focus on pet health and the desire to pamper companions intensified. This, coupled with the shift to online shopping, accelerated market growth as consumers sought premium, health-focused treats to improve their pets' quality of life during lockdowns.

The organic grains segment is expected to be the largest during the forecast period

The organic grains segment is expected to account for the largest market share during the forecast period, resulting from a strong consumer perception of organic grains as a natural, safe, and wholesome alternative to conventional grains, which are sometimes unfairly linked to fillers or allergies. As owners seek digestible carbohydrate sources for their pets, organic options like oats, quinoa, and barley are favored for their non-GMO status and absence of synthetic pesticides. This aligns perfectly with the humanization trend, projecting the owner's preference for clean-label and organic human foods directly onto their pet's diet.

The biscuits segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the biscuits segment is predicted to witness the highest growth rate, propelled by exceptional versatility, serving as a platform for functional ingredients, dental health benefits through a crunchy texture, and varied flavors. Manufacturers are innovating with shapes, sizes, and infused coatings to enhance palatability and engagement. Their long shelf-life and convenience for training, rewarding, or casual chewing make them a staple. This product format effectively combines the perceived health benefits of hard, dental-focused treats with the gourmet appeal of artisanal, baked goods, driving rapid adoption.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, driven by a rapidly expanding middle class with rising disposable income, particularly in China and India. Urbanization and declining birth rates are fueling the "pet parenting" trend, where pets are increasingly seen as surrogate children. This emotional shift, combined with growing awareness of premium pet care through Western influence, creates a massive, untapped market. Local and international brands are aggressively expanding to meet this burgeoning demand for high-quality, health-focused pet treats.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR is linked to a sophisticated and mature consumer base that is highly informed and demanding. The region is a hub for innovation in superfoods, novel proteins, and functional supplements, which are quickly integrated into the pet treat sector. High internet penetration facilitates direct-to-consumer and subscription models for customized products. Intense competition among established brands and agile startups drives rapid product development and marketing, continuously expanding the market and encouraging frequent premium purchases.

Key players in the market

Some of the key players in Gourmet Health-Focused Dog Treat Market include Mars Petcare Inc., Nestle Purina PetCare Company, The J.M. Smucker Company, Hill's Pet Nutrition, Blue Buffalo, Fromm Family Pet Food, Merrick Pet Care, Wellness Pet, LLC, VAFO Group a.s., Vital Essentials, BarkBox/Big Heart Pet Brands, Tuffy's Pet Foods, Stella & Chewy's, Open Farm, and NutriSource Pet Products.

Key Developments:

In Jun 2025, Mars Petcare Inc. launched the 2025 Global Pet Food Innovation Program with Big Idea Ventures, supporting startups focused on sustainable proteins, novel ingredients, and advanced processing for next-generation pet nutrition.

In May 2025, Nestle Purina PetCare Company expanded its Pro Plan Veterinary Supplements line with probiotic-rich treats targeting digestive health, leveraging clinical research and vet partnerships to enhance therapeutic nutrition.

In Apr 2025, The J.M. Smucker Company introduced Milk-Bone(R) Active Chews with glucosamine and turmeric, designed to support joint health in aging dogs, distributed through major U.S. retailers and e-commerce platforms.

Ingredients Covered:

  • Organic Grains
  • Plant-Based Proteins
  • Superfoods
  • CBD-Infused Ingredients

Forms Covered:

  • Biscuits
  • Chews
  • Bites
  • Dental Sticks

Packagings Covered:

  • Resealable Pouches
  • Tubs
  • Jars

Health Benefits Covered:

  • Digestive Health
  • Joint Care
  • Skin & Coat Health

Distribution Channels Covered:

  • Pet Stores
  • Online Retail
  • Veterinary Clinics

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Emerging Markets
  • 3.7 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Gourmet Health-Focused Dog Treat Market, By Ingredient

  • 5.1 Introduction
  • 5.2 Organic Grains
  • 5.3 Plant-Based Proteins
  • 5.4 Superfoods
  • 5.5 CBD-Infused Ingredients

6 Global Gourmet Health-Focused Dog Treat Market, By Form

  • 6.1 Introduction
  • 6.2 Biscuits
  • 6.3 Chews
  • 6.4 Bites
  • 6.5 Dental Sticks

7 Global Gourmet Health-Focused Dog Treat Market, By Packaging

  • 7.1 Introduction
  • 7.2 Resealable Pouches
  • 7.3 Tubs
  • 7.4 Jars

8 Global Gourmet Health-Focused Dog Treat Market, By Health Benefit

  • 8.1 Introduction
  • 8.2 Digestive Health
  • 8.3 Joint Care
  • 8.4 Skin & Coat Health

9 Global Gourmet Health-Focused Dog Treat Market, By Distribution Channel

  • 9.1 Introduction
  • 9.2 Pet Stores
  • 9.3 Online Retail
  • 9.4 Veterinary Clinics

10 Global Gourmet Health-Focused Dog Treat Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Mars Petcare Inc.
  • 12.2 Nestle Purina PetCare Company
  • 12.3 The J.M. Smucker Company
  • 12.4 Hill's Pet Nutrition
  • 12.5 Blue Buffalo
  • 12.6 Fromm Family Pet Food
  • 12.7 Merrick Pet Care
  • 12.8 Wellness Pet, LLC
  • 12.9 VAFO Group a.s.
  • 12.10 Vital Essentials
  • 12.11 BarkBox/Big Heart Pet Brands
  • 12.12 Tuffy's Pet Foods
  • 12.13 Stella & Chewy's
  • 12.14 Open Farm
  • 12.15 NutriSource Pet Products

List of Tables

  • Table 1 Global Gourmet Health-Focused Dog Treat Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Gourmet Health-Focused Dog Treat Market Outlook, By Ingredient (2024-2032) ($MN)
  • Table 3 Global Gourmet Health-Focused Dog Treat Market Outlook, By Organic Grains (2024-2032) ($MN)
  • Table 4 Global Gourmet Health-Focused Dog Treat Market Outlook, By Plant-Based Proteins (2024-2032) ($MN)
  • Table 5 Global Gourmet Health-Focused Dog Treat Market Outlook, By Superfoods (2024-2032) ($MN)
  • Table 6 Global Gourmet Health-Focused Dog Treat Market Outlook, By CBD-Infused Ingredients (2024-2032) ($MN)
  • Table 7 Global Gourmet Health-Focused Dog Treat Market Outlook, By Form (2024-2032) ($MN)
  • Table 8 Global Gourmet Health-Focused Dog Treat Market Outlook, By Biscuits (2024-2032) ($MN)
  • Table 9 Global Gourmet Health-Focused Dog Treat Market Outlook, By Chews (2024-2032) ($MN)
  • Table 10 Global Gourmet Health-Focused Dog Treat Market Outlook, By Bites (2024-2032) ($MN)
  • Table 11 Global Gourmet Health-Focused Dog Treat Market Outlook, By Dental Sticks (2024-2032) ($MN)
  • Table 12 Global Gourmet Health-Focused Dog Treat Market Outlook, By Packaging (2024-2032) ($MN)
  • Table 13 Global Gourmet Health-Focused Dog Treat Market Outlook, By Resealable Pouches (2024-2032) ($MN)
  • Table 14 Global Gourmet Health-Focused Dog Treat Market Outlook, By Tubs (2024-2032) ($MN)
  • Table 15 Global Gourmet Health-Focused Dog Treat Market Outlook, By Jars (2024-2032) ($MN)
  • Table 16 Global Gourmet Health-Focused Dog Treat Market Outlook, By Health Benefit (2024-2032) ($MN)
  • Table 17 Global Gourmet Health-Focused Dog Treat Market Outlook, By Digestive Health (2024-2032) ($MN)
  • Table 18 Global Gourmet Health-Focused Dog Treat Market Outlook, By Joint Care (2024-2032) ($MN)
  • Table 19 Global Gourmet Health-Focused Dog Treat Market Outlook, By Skin & Coat Health (2024-2032) ($MN)
  • Table 20 Global Gourmet Health-Focused Dog Treat Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 21 Global Gourmet Health-Focused Dog Treat Market Outlook, By Pet Stores (2024-2032) ($MN)
  • Table 22 Global Gourmet Health-Focused Dog Treat Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 23 Global Gourmet Health-Focused Dog Treat Market Outlook, By Veterinary Clinics (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.